Studio Btozzetto has tapped a number of new licensees to create a range of Tip the Mouse-branded products for the Italian market.
Off these, Simba has been appointed as the brand’s master toy partner that will craft a line of 3D characters, toys and play sets inspired by the series’ characters.
On the other hand, Balocco will launch a chocolate Easter egg pudding which will feature Tip the Mouse and his friends while Grabo will launch a range of branded balloons.
Maurizio Distefano Licensing, the brand’s Italian licensing agent, brokered the deals.
