Featuring the Mountain Dew brand and its popular retro logo, PepsiCo. has partnered with Matix Clothing Co. for an apparel collaboration.
Amateur California skateboarder Reemo Pearson, a sponsored rider for both Mountain Dew and Matix Clothing Co., played a key role in creating the eight-piece vintage-inspired collection that includes an assortment of flannels, hoodies, hats and tees.
“Working on this project with Mountain Dew has given Matix Clothing Co. a unique opportunity to collaborate with Mountain Dew’s pro and amateur skateboarders including Reemo Pearson and Jordan Maxham,” said Gabe Clement, marketing manager, Matix Clothing Co. “We have captured the nostalgia around Mountain Dew by incorporating their throwback logo and tying in the skate look and feel that comes from the roots of the Matix brand,” he added.
The Mountain Dew apparel collection is now available in select stores and online at MatixClothing.com.