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Mountain Dew teams with FILA for exclusive line of footwear

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Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear.

mountain-dew-glx-fila-m-squad-4

The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal.

Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles.

Other products in the collection will include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging.

The FILA x GLX M-Squad collaboration is now available exclusively at Footlocker and Fila.com.

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