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HomeFood & DrinkMountain Dew teams with FILA for exclusive line of footwear

Mountain Dew teams with FILA for exclusive line of footwear

Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear.

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The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal.

Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles.

Other products in the collection will include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging.

The FILA x GLX M-Squad collaboration is now available exclusively at Footlocker and Fila.com.

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