Joining Indian Captain Virat Kohli, Global sportswear brand PUMA has roped in Indian cricketer KL Rahul as brand ambassador.
PUMA announced a three-year association with the cricketer which will see him feature in exciting brand campaigns and promote the latest product lines across performance and sporty style categories
The association has been facilitated by Cornerstone Sport, which exclusively represents KL Rahul and Indian Skipper Virat Kohli including many others.
With this partnership, Rahul joins the league of many sports athletes and superstars including Virat Kohli, strengthening the foothold of the company.
Commenting on the association, Rahul said, “Choosing to exclusively partner with a sportswear brand is an important decision and we have hit it out of the park with this association. As a cricketer, I am constantly striving to be one step ahead in the game both on and off the pitch and PUMA, the forever faster brand shares the same goals and values. It will be amazing to work with PUMA and join their impressive portfolio of.”
To make the announcement more interesting, Kohli and Bolt had an interesting conversation on Twitter.
Yo @usainbolt, bet a pair of my favourite Cricket spikes, you can’t guess which Indian cricketer is coming on board with @PUMA next! Just caught wind of the news… ????
— Virat Kohli (@imVkohli) August 6, 2018
Waiting @imVkohli for your cricket spikes. I told you I knew the guy ???? @klrahul11 welcome to the @PUMA fam. I’m sure you’ll love being #ForeverFaster
— Usain St. Leo Bolt (@usainbolt) August 7, 2018
Rahul also thanked Kohli and Bolt for the warm welcome.
Thank you @usainbolt @imVkohli for the warm welcome to the @PUMA fam. The excitement is overwhelming! Looking forward to being #ForeverFaster @pumacricket pic.twitter.com/Pz1T8wEJA6
— K L Rahul (@klrahul11) August 7, 2018
PUMA India MD Abhishek Ganguly said, “Rahul is a world-class athlete who inspires today’s youth with his performance and style. He is a perfect fit for the brand due to his exceptional performance on the field, effortless style off-field and his penchant for fitness.”
Recently, Rahul launched exclusive lines of his new athleisure brand ‘Gully’ on Koovs.com.
Gully is a cult brand inspired by street sport, rap, and hip-hop, with an emphasis on comfort, quality, and affordability, aimed at the youth of India. According to the young cricketer, the brand ‘is rooted in culture, music, and fashion’.
Touted as the next big thing in Indian cricket, Rahul’s determination, confidence, energy, exuberance, and versatility both on and off the field make him a perfect fit for the brand.
