HomeMerchandise LicensingKellogg’s can let you have breakfast with Blue. Here’s how

Merchandise Licensing

Kellogg’s can let you have breakfast with Blue. Here’s how

June 20, 2018

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JURASSIC-WORLD — Keebler® Fudge Stripes limited-edition box features explosive content from Jurassic World: Fallen Kingdom days before the films release. (PRNewsfoto/Kellogg's)

Universal has partnered with Kellogg’s for limited-edition Kellogg’s Frosted Flakes and Keebler Fudge Stripes with exclusive packaging and content from Jurassic World: Fallen Kingdom.

The limited-edition boxes feature audio and visual elements, including more than five minutes of behind-the-scenes footage from Jurassic World: Fallen Kingdom.

Other select Kellogg’s and Keebler packages at retailers in the U.S. will feature a unique Shazam code that will unlock various interactive games and content for those who cannot get their hands on the limited-edition boxes.

Kellogg has produced only 200 boxes, and they include a 7-inch digital screen with 1024-by-600 resolution.

Other initiatives include limited-edition “prehistoric” promotion packaging across a line of products with prizes including free movies tickets and Jurassic-themed popsicle molds.

The boxes are available now exclusively on Amazon.com

Jurassic World: Fallen Kingdom will release across the U.S on June 22, and in India on June 7.

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