Leading brand licensing agency, Global Icons LLC has inked an exclusive worldwide representation agreement with the United States Postal Service (USPS).
“The Postal Service has over 240 years of history in connecting people and binding a nation with tremendous assets and content. We’re excited to have Global Icons working with us to find the right opportunities where USPS can be positioned in ways to enhance the brand and positioning,” Christopher Karpenko, Executive Director Brand Marketing at the USPS said.
Global Icons will support USPS’s strategic brand initiatives by increasing brand exposure through engaging product collections worldwide.
Global Icons and USPS will use a two-pronged approach to expand the brand. The initial focus will be building out the existing USPS licensed programme with items such as era-specific mailboxes, stationery and mailing accessories.
The second prong will leverage the Postal Service’s vast catalog of assets and imagery reflecting global innovations in transportation, design, science, music and art to utilize in lifestyle categories including apparel and accessories, home décor, toys & games, digital/interactive and gifts & novelties.
