To boost its leadership in the domestic online apparel market, Indian e-commerce company Flipkart launched a private label kids’ fashion and toy brand on April 5.
“Flipkart isn’t launching private brands to drive profitability of its platform, but rather to provide more selection and better-quality products for customers,” Rishi Vasudev, head of Flipkart Fashion, told Reuters.
The brand would include a range of STEM toys ranging from remote controlled cars to musical and educational toys.
Aimed at kids in the age group of 2-10 years, the ‘Miss & Chief’ brand will offer variety from a mix of sporty apparel, colourful designs to princess party dresses, Flipkart said in a statement.
“Kids fashion is one of our fastest growing categories, where we have witnessed a 100 per cent year-on-year growth,” Rishi stated further.
With the launch of Miss & Chief, the company is looking to address the needs of its youngest fashion consumers while at the same time offering great quality and value for money.
Flipkart’s fourth private-label clothing brand will include apparel, footwear and educational toys for children.
Media reports suggest the world’s largest brick-and-mortar retailer, Walmart Inc, is in talks to buy over 40 percent of Flipkart in potentially one of its biggest overseas deals.
