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Chupa Chups signs apparel deal with Korean handbag maker Vincis

Rutika Malaviya
By Rutika Malaviya
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Popular Spanish candy brand Chupa Chups has announced its partnership with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories.

The collection brings the Chupa Chups aesthetic to the handbags product category. Items in the line include a canvas tote, bucket bag and clutch purse. The spring/summer collaboration will leverage Chupa Chups’ logos and color palette. Chupa Chups’ foray into handbags is not the brand’s first licensing deal in fashion. The company previously inked deals with H&M, Pimkie and Primark.

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