Reaffirming its commitment to strengthen its presence in India, Coimbatore-based Sharadha Terry Products has come out with a new brand identity and logo for the Micro Cotton brand of home textile products.
Elaborating on the same D Vikram Krishna, director of Sharadha Terry Products said that the company was one of the first from India to launch a brand in the home textiles product range as early as the late 1990s. “We launched Micro Cotton in New York first. Our products are now sold across 30 countries worldwide. This re-branding reaffirms the evolution of the brand and our vision for the future, in the luxury home textiles product range,” he added.
Studies reveal that the Indian luxury market is worth over $18 billion, and growing at over 30 per cent year-on-year.
The company has chalked out a roadmap to strengthen its presence in India. It is looking to sell the Micro Cotton product range in 20,000 retail outlets by 2020, a 10-fold increase from its present network of 2,000, through retail partners and modern trade outlets. It expects its sales revenue to touch ₹200 crore by 2020, Krishna added.
Products range of Sharadha Terry include bath, hair and wash towels, sports towel and all types of bed-linen, including bed sheets, comforters and blankets, among others.
Detailing the going ons, Krishna said that his company had roped in Bengaluru-based Happy McGarry Bowen to do the creative work and invested close to ₹90 lakh, so far in developing its brand identity and logo.
The company’s production facility at Mettupalayam that was upgraded recently is engaged in making towels along with another facility at Annur, while sheeting is made at Sharadha Terry’s sister concern in Perundura.
