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PUMA, Hasbro create ‘Transformers’ themed footwear collection

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PUMA, Hasbro create ‘Transformers’ themed footwear collection

PUMA has associated with Hasbro to create Transformers themed footwear collection.

PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line.

“We are proud to collaborate with PUMA, one of the world’s most popular and respected sports apparel brands,” said Nikki Gie, the EMEA director for fashion and home at Hasbro.

“With nostalgia for the 1980s at an all-time high, we are excited to bring together two ’80s icons for the first time: Transformers and the PUMA RS shoe. We hope fans everywhere will rock the Transformers RS-X sneakers when they come out to see even more ’80s vibes in Bumblebee, in theaters this December!”, Nikki further added.

First introduced by Hasbro and Japan’s Takara as a toy series in 1984, the adventures of the robots which can transform into motor vehicles also became a popular cartoon series.

Adam Petrick, the director for brand and marketing at PUMA, said, “We are excited to partner with Hasbro to create a fun collaborative collection that will bring the iconic robots to life. Having achieved global icon status, Transformers make perfect partners to push forward stories of reinvention within the modern-day pop culture.”

Partnering with creative brands to bring consumers a range of appealing products, while pushing

The PUMA x TRANSFORMERS range will be sold exclusively at Foot Locker stores. The launch comes ahead of the release of Bumblebee, the latest movie in the Transformers franchise.

Sutikki engages as multi-territory merchandising partner for ‘Moon and Me’

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Sutikki engages as multi-territory merchandising partner for ‘Moon and Me’

Sutikki, the kids and family division of Bento Box Entertainment, announced a worldwide distribution agreement (excluding the US, UK and China) with 9 Story Distribution International.

Sutikki also appointed 9 Story Brands as its global merchandising and licensing agent (excluding the UK and China).

Sutikki and 9 Story will introduce Moon and Me – the new landmark preschool series created by Andrew Davenport (Teletubbies, In the Night Garden) to an international audience, beginning with MIPJunior and MIPCOM (October 13-18 in Cannes, France).

Moon and Me will make its global television premiere on BBC’s CBeebies channel in the UK this fall, followed by its U.S. debut on Universal Kids.  It is being produced by Sutikki and Davenport’s Foundling Bird. Sutikki will continue to directly oversee commercial exploitation of the series in the UK via its dedicated office in London, and in China via a partnership with UYoung.  It will work closely with 9 Story in all other key territories globally, including via the previously-announced global licensing partnerships with Hasbro and Scholastic.

“Since we began working on Moon and Me, we have always believed it to be a genuinely global brand,” said Irene Weibel and Andrew Kerr, co-founders of Sutikki. “9 Story is a partner that we know very well, and whose international expertise will be key in achieving the global outcomes we have in mind for Andrew Davenport’s newest creation.”

Moon and Me was created by Davenport, who has created, produced, written and composed music for some of the most successful, award-winning, global preschool franchises. Inspired by well-loved tales of toys that come to life when no one is looking, Moon and Me breaks new ground in its technical, visual and conceptual ambition, and will create an exceptional new benchmark of quality and integrity for its young, global audience.  It combines the latest production methods with traditional storytelling, comedy, and music to create a beautifully-constructed, picture-book world that will delight young children around the world.

“Sutikki and Foundling Bird have brought to life such an inspiring and creative world within Moon and Me and we are proud to be working with their teams and the creator of two of the most iconic preschool programs to ever be televised,” said Natalie Osborne, Chief Strategy Officer for 9 Story.

9 Story Distribution International is the international distribution arm of 9 Story Media Group, a leading content creator, producer and distributor of kids & family focused intellectual property.

Australian firm ‘Moose Toys’ to roll-out ChuChu TV merchandise

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Australian firm ‘Moose Toys’ to roll-out ChuChu TV merchandise

ChuChu TV became the first Indian YouTube IP to sign a global merchandise deal that will take its characters across global markets, according to an Economic Times report.

India’s home-grown content creator brand is seeking at licensing and merchandising options to be the major growth driver for the company.

ChuChu TV inks licensing deal with one of the world’s largest toy manufacturers, Australian firm Moose Toys. As per the association, the companies will roll-out ChuChu TV toys across activity and learning, figures, dolls and plush in key markets such as United States, India, United Kingdom, Australia and New Zealand.

The merchandise collection will be first revealed at the New York toy fair, scheduled to take place in February 2019. The toy line is primarily targeted at kids of age between 2-5 years old.

“We launch with toys and then roll out in categories core to ChuChu TV, including apparel, back to school, publishing. Our key markets are India, US, UK, South East Asia, and Australia,” Vinoth Chandar, founder, CEO and creative director, ChuChu TV, told ET.

The product and price strategy will have two lines – mid-premium and affordable, that will ensure accessibility to products at multiple price points.

“Moose has led the toy industry in using YouTube to drive brands like Shopkins and we are blown away by the global success of ChuChu TV. The brand’s cute characters, catchy songs, and educational value make it a perfect fit for a preschool toy line,” Menal McGrath, director of Global Licensing for Moose Toys was quoted as saying.

The company is targeting the licensing business to be a USD 100 million at retail in the next three years.

Recently, the “ChuChu TV Johnny Johnny Yes Papa” video has more than 1.5 billion views, the “ChuChu TV Surprise Eggs Old McDonald” video has more than 1 billion views and the latest “ChuChu TV Phonics Song with two words” crosses the 1 billion views mark.

Based in Chennai and originated in 2013, ChuChu TV has 10 YouTube channels offering songs, stories, nursery rhymes and pre-school learning modules for kids starring its iconic characters ChuChu, ChaCha, Chika, Chiku, and Mr. Harlo.

With more than 20 billion-plus views and 30 million subscribers, ChuChu TV’s channels are one of the fastest growing YouTube channels in the world, garnering around 20 million views a day and adding close to 50,000 subscribers a day.

BFMe.in, DTDC Retail launches international cosmetics in India

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BFMe.in, DTDC Retail launches international cosmetics in India

BFMe.in or ‘Buy for Me’ India, a part of BFMe International, Hong Kong has signed an exclusive memorandum of understanding on October 9 with Lung Fung Group, Hong Kong to launch international cosmetic products online in India.

The MOU was signed in an exclusive video linking ceremony organized at one of the premier retail stores of DTDC Retail – BFMe.in’s strategic partner in India during the occasion of the launch of Lung Fung Mall in Hong Kong.

The exclusive tie-up will allow Lung Fung to extend its cross-border distribution into India via the expertise of BFMe.in which already is an established player in cross-border e-commerce in India. The tie-up will now help Indian consumers buy cosmetic products from international brands such as Innisfree, The Goat Skincare, Loreal, NYX, Jack n Jill among others at an affordable price for which Lung Fung has exclusive retail distribution rights.

Further with its strategic partner DRL, a part of India’s biggest express delivery network DTDC Express Ltd, which has an experience of more than 27 years and a network of over 10,000 delivery locations, BFMe.in will provide free and faster shipping, pan India deliveries and hassle-free import for these international cosmetic products.

Personal care as a new category has been launched on the official portal would sell around 10,000 international cosmetic products under its exclusive licensing agreement with Lung Fung. To announce the launch, the website is offering a special 20% launch discount to customers. Customers can get any international product at 20% off by using the coupon code LF20.

BFMe International founded in the year 2015 by Bryan Kam, BFMe is the first cross-border e-commerce platform operating three websites – BFMe.in for India, BFMe.com for China and BFMe.hk for Hong Kong. It is one of the fastest growing online portals for international sellers to sell directly to the Indian buyers.

Lung Fung was founded in the year 1992 as a pharmaceutical group. The group has rapidly and dynamically grown to become a professionally run organisation in Hong Kong.

DQE’s Jungle Book and Peter Pan get global master toy licensee

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DQE’s Jungle Book and Peter Pan get global master toy licensee

DQE one of the world’s leading international producers and distributors of children’s animated content announced that European and Global Licensing (EGL), Netherlands has been named the global master toy licensee for ‘Jungle Book and Peter Pan’ franchises.

As per the association, EGL will design, produce and bring to market a wide variety of plush and figurine toys inspired by both the brands. EGL will hold the worldwide rights, excluding the territories managed by the co-production partners of the respective properties effective as of September 2019.

Additionally, EGL has also been appointed as the licensing agents for Jungle Book and Peter Pan in entire Europe excluding the territories managed by the co-production partners of both shows.

“EGL has great experience in creating some of the most exceptional portfolios of toys and merchandises. Quality, innovation and a focus on designing some of the most vibrant products for fans of all ages make EGL a great partner for Jungle Book and Peter Pan”, said Manoj Mishra, COO DQE Group.

EGL has the rights for both the properties in the categories including publishing, furniture, housewares, linens, apparel, giftware, stationery, novelty items, baby care products, cosmetics, and hygienic products, foods, beverages, advertising accessories, consumer electronics, such as key rings, jewellery, clocks and watches, cameras, home and living, goods of stationery such as office supplies, school supplies, paper, postcards, playing cards, items of clothing such as clothes, tee-shirt, sweat-shirt, jacket, hat, cap, and gifts and novelties, apparel, accessories, arts and crafts, back-to-school, bags, bath accessories, footwear, home furnishings, health and beauty aids, hosiery, party goods, food and beverage products, consumer products, live events and promotional deals.

The globally successful flagship IP the Jungle Book has now gone into the production of season 3 after the huge global success it witnessed for its first two seasons. The series co-produced/acquired by major global kids’ broadcasters such as ZDF Germany, DeA Kids-Italy, TVO-Canada, JCCTV-Middle East, Nickelodeon-India to name a few and was broadcasted in over 160 countries worldwide.

Bram Halters, CEO EGL said, “We are very excited to set up this partnership with DQ Entertainment. DQE’s Jungle Book and Peter Pan are iconic brands that have proven their successes for many years already.”

The new adventures of “Peter Pan” is a fantasy action-adventure series with character-driven plots and stories comedic in nature but with deep emotions, real tragedy and genuine dangers. The third season of the franchise is in pipeline and expected to begin production soon.

Both, DQE and EGL are dedicated to continuing growing these iconic brands globally with some of the best inline toys and merchandises.

Mad Over Donuts releases limited-edition Doraemon Donuts

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Mad Over Donuts releases limited-edition Doraemon Donuts

One of the children’s favourite cartoon character Doraemon and India’s favourite donut brand, Mad Over Donuts, launched ‘Mad Over Donuts’ limited-edition Doraemon Joy Box’ from October 1. Interestingly, when you buy a box of three Doraemon donuts, you get a special Doraemon toy as a gift.

Animation International Ltd is the licensor for ‘Doraemon’ in India. Recently, AI hosted the first Doraemon Licensee Expo at The Lalit, Mumbai on August 3 with an array of products ranging from chocolates to watches, plush toys, to feeding bottles.

Sharing a teaser, MOD took to the social media handles and wrote, “Your favourite Doraemon is now all over your favourite donuts! Grab your limited edition Doraemon Joybox, available exclusively at the Mad Over Donuts stores and online on http://www.moddelivery.in.”


All the donuts are 100% eggless and made fresh by the expert Mad Over Donuts chefs. The special donuts come in bright Doraemon colours of aqua blue, white and a happy red at an affordable price of Rs 299. Each Doraemon donut costs at Rs 89.

The Doraemon Joy Box is available for purchase in-stores as well as online through the Mad Over Donuts website.

Doraemon was first aired on Disney in 2005 and is currently the number one cartoon character in India for kids in the age group of 4 to 14-years. In the last couple of years, Disney has released over 23 Doraemon movies on their channel each of which has been a blockbuster. Doraemon partnered with Amazon Prime and was first aired on Prime in 2016 and continues to be a popular show.

Grab your joy box now!

ONLY launches exclusive Harry Potter apparel collection

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ONLY launches exclusive Harry Potter apparel collection

To celebrate the 20th Anniversary of J.K. Rowling’s Harry Potter, fashion brand ONLY has launched an exclusive women’s apparel collection featuring the world’s most popular young wizard. The collection has been created by Bioworld Merchandising India.

The clothing collection comprises of quirky printed T-shirts, blazer and comfy sweatshirts. The capsule collection is priced between Rs. 1,299 and Rs. 2,999.

The Only X Harry Potter collection is up for sales across all ONLY stores along with all major retail outlets and on the official ONLY website.

Harry Potter was introduced in 1997 by J. K. Rowling and has been a hit since then. With seven books which were converted into eight movies, the franchise is only growing day by day.

The second installment of the Fantastic Beasts series, Fantastic Beasts: The Crimes of Grindelwald is all set to hit theaters on November 16.

The film has Johnny Depp playing Grindelwald, a powerful wizard who was once a friend of Albus Dumbledore.

Other casts include Katherine Waterston, Alison Sudol, Dan Fogler, Ezra Miller, Claudia Kim, Zoe Kravitz, Callum Turner, William Nadylam and Brontis Jodorowsky.

To expand customer base, Eros Now partners with FreeCharge

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To expand customer base, Eros Now partners with FreeCharge

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India’s leading digital marketplaces for financial services and products.

Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth of digital ecosystems are currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer-centric brands that focus on consumer preferences and expectations. By bringing an exciting offer like this to our 113 million users, we reinforce our promise of bringing the best of entertainment with the top partners.”

As per the association, Eros Now will facilitate a free month of access to its vast library of 11,000 plus movies, original shows, music videos and more for FreeCharge customers recharging pre-paid packages via the FreeCharge app. Additionally, the alliance will also give FreeCharge users a 60% discount on Eros Now’s annual subscription, which is otherwise priced at INR 999 (USA $7.99/ UK £4.99 GBP). The users will be able to use this discount by selecting FreeCharge in the payment selection pane on Eros Now.

Commenting on the partnership, Sangram Singh, CEO, FreeCharge said, “The Company is continuously working towards creating opportunities to build deeper engagement with the consumers by presenting them more choices through such collaborations. The association with Eros Now is in line to further strengthen our digital payment services and augment customer experience. Such partnerships are an interesting add-on to our suite of offerings and encourage consumers to increasingly adopt FreeCharge to do more than recharges and bill payments. Together we aim to deliver convenience in terms of seamless subscription for the FreeCharge users for their regular dose of entertainment.”

India is a fast-growing market for the digitization of services — be it entertainment, shopping or payments. The recent report by NITI Aayog found the industry is expected to become a trillion-dollar market by 2023, which reflects the fast pace at which the digital payment space in India is growing.

Eros International is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange.

Headquartered in Gurugram, Haryana, FreeCharge is India’s leading digital marketplace for financial services and products. Recently, FreeCharge was in the news as the Baseline Ventures, the company which manages Indian cricketer Prithvi Shaw, slaps legal notice and compensation of Rs 1crore to the company and food giant Swiggy.

U.S. Polo Assn. announced as official apparel supplier at Buenos Aires 2018

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U.S. Polo Assn. announced as official apparel supplier at Buenos Aires 2018

USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel supplier of the 2018 Buenos Aires Youth Olympic Games Polo Showcase.

The event, which is organized by the Federation of International Polo (FIP), enables young, aspiring polo athletes to develop their skills in a broader venue in Buenos Aires, recognized as one of the world’s great polo cities.

The Showcase day will take place at the Palermo Fields on October 10 during the two-week Youth Olympic Games which run from October 6 through October 18. The activities around the polo event will provide local children and the general public the opportunity to engage with the sport as well as with the polo players. All youth players participating in the event will be outfitted in custom U.S. Polo Assn. branded jerseys.

U.S. Polo Assn. will also promote the event globally to millions of social media followers through its many digital platforms.

The event will feature six teams, consisting of a mixture of 15 boys and 9 girls, competing while representing countries from around the world including Argentina, Australia, England, India, Italy, Pakistan, Switzerland, and the United States.

The United States will have four players participating in the event and representing youth polo for the USPA, including Grace Mudra, Winston Painter, Grant Palmer and Grayson Price.

“Our amazing partnership with FIP enables U.S. Polo Assn. to build global brand awareness while also educating and promoting the sport to men, women, and youth around the world,” explains USPAGL President & CEO, J. Michael Prince.

“The opportunity to act as the Official Apparel Supplier for the Showcase day at the Buenos Aires 2018 Youth Olympic Games is yet another way to connect with younger athletes, fans, and consumers in the most authentic and experiential way. We are thrilled and honored to support this monumental event in one of the world’s great polo venues.”

In 2017, U.S. Polo Assn. announced a multi-year partnership to be the Official Apparel Supplier for the Federation of International Polo, recognized by the International Olympic Committee as the global polo governing body. U.S. Polo Assn. will also continue broadcasting FIP tournaments to a global audience, targeting 250 million households across 70 countries focusing on Europe, Asia, and India.

ZEE5 ties up with Reliance Jio, sign content sharing deal

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ZEE5 ties up with Reliance Jio, sign content sharing deal

After two months of tough negotiations, ZEE Entertainment Enterprises, and Reliance Jio Infocomm, India’s leading digital services provider announced that an agreement has been achieved to release ZEE’s entire content library on Jio’s platforms, with immediate effect.

This decision will enhance the experience of over 227million subscribers of Jio, giving them access to Zee’s content, which comprises 37 live channels, a statement from the company said.

Speaking on this decision, Amit Goenka, CEO, Zee International & Zee5 Global, said, “We are extremely glad and excited about this positive development. As content creators, our primary objective is to create rich and engaging content for our viewers across the nation and the globe. The expansive reach of Jio enables us to entertain a larger base of consumers with an appetite to consume content-on-the-go. Our content which spans across 12 Indian languages, empowers Reliance Jio’s value offering to its subscribers and we’re extremely glad to take this association forward.”

In order to further integrate this strategic content alliance, ZEE5 App, the home of the extensive digital content library of ZEE, which includes the Video on Demand (VOD)network content along with the recently launched ZEE5 Originals, will also be available for download.

Akash Ambani, Director, Jio, said, “We are delighted that our esteemed customers will now have access to the engaging and diverse content from Zee Group. At Jio, we are committed to providing our consumers with the best of content from India and the world in our quest to accelerate digital inclusion in the country.”

The collaboration aims to leverage ZEE’s rich and hugely popular content portfolio and nationwide reach of Reliance Jio to serve customers with exciting and innovative content solutions.

Zee Entertainment and Reliance Jio will jointly market the unique content offering by leveraging its independent consumer facing touchpoints.

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