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What the Reliance-Disney Merger Means for India’s Brand L&M Industry?

Rutika Malaviya
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0
What the Reliance-Disney Merger Means for India’s Brand L&M Industry?

The $8.5 billion merger between Reliance Industries and Disney’s Indian media assets isn’t just a headline; it’s a seismic shift that will ripple through India’s media, entertainment, and brand licensing industries. With the Competition Commission of India (CCI) granting conditional approval, this merger sets the stage for a new era in Indian media and entertainment. But what does it mean specifically for the brand licensing and merchandising industry? Let’s break it down, comparing key areas like market share, licensing programs, merchandise deals, e-commerce, retail, and content creation.

Market Share and Licensing Opportunities

Current Landscape:

  • Disney’s Market: Disney already commands a significant portion of the Indian market through its powerful IPs, with global franchises like Marvel, Star Wars, and Disney Classics.
  • Reliance’s Reach: Reliance, through its Viacom18 subsidiary, has over 60 TV channels, a growing OTT platform (JioCinema), and a massive retail network.

Post-Merger Impact:

  • Combined Market Share: The new entity is projected to control 40-45% of the television market and 30-35% of the digital market. This consolidation gives them unprecedented leverage in the licensing space, where they can offer cross-platform deals encompassing TV, digital, and retail.
  • Licensing Programs: Expect an expansion in licensing programs, particularly with the combination of global and local content. This could lead to new categories of licensed products tailored specifically for the Indian market, such as regional merchandise lines that combine global characters with local cultural elements.

E-commerce and Retail Expansion

Current Landscape:

  • E-commerce Boom: India’s e-commerce market is expected to reach $120 billion by 2026, with a significant portion of that growth driven by the sale of licensed products, particularly in fashion and electronics.
  • Reliance’s Retail Network: With over 12,000 stores, Reliance Retail is already a major player in India’s retail landscape.

Post-Merger Impact:

  • Enhanced E-commerce Strategies: The merger could lead to the development of exclusive online merchandise, special collaborations, and limited-edition products. For example, Disney’s experience with global e-commerce, combined with Reliance’s digital platforms like JioMart, could create a powerhouse online presence for licensed products.
  • Retail Integration: Reliance’s massive retail network could be leveraged to push licensed products more effectively. Expect to see Disney-branded sections in Reliance stores, offering everything from apparel to tech gadgets, all under one roof. This could significantly boost in-store sales, particularly during festive seasons like Diwali, where retail sales typically spike by 20-30%.

Content Creation and Localization

Current Landscape:

  • Disney’s Content: Disney has a rich content library that includes everything from animated classics to blockbuster franchises, which have already seen success in the Indian market.
  • Reliance’s Focus: Viacom18 has focused on regional content, which has resonated well with local audiences. Shows like “Bigg Boss” and “Naagin” have become household names.

Post-Merger Impact:

  • Boost in Localized Content: The merged entity is expected to invest heavily in original content creation tailored for the Indian audience. Disney’s global IPs could be adapted with an Indian twist, such as Marvel superheroes in Indian settings or regional languages. This localization strategy could further drive the demand for licensed products related to these new content pieces.
  • Export of Indian Content: There’s also the potential for Indian content to be exported globally, especially in regions with large Indian diasporas. This could open new licensing opportunities for Indian IPs in international markets, following a trend similar to the global success of Bollywood films and music.

Regulatory Challenges and IP Protection

Current Landscape:

  • Regulatory Oversight: The CCI’s approval of the merger comes with conditions to prevent monopolistic practices. India’s IP protection laws are still evolving, with the enforcement of anti-counterfeiting measures being a significant challenge.
  • OTT Regulation: The OTT space is subject to increasing regulation, including content censorship and platform accountability.

Post-Merger Impact:

  • Stronger IP Enforcement: The new entity’s influence could lead to stronger advocacy for better IP protection laws in India. With more at stake, particularly in licensed merchandise, there could be a push for stricter enforcement of anti-counterfeiting measures, which currently cost the Indian economy billions in lost revenue annually.
  • Navigating OTT Laws: The merged entity will need to navigate India’s evolving OTT regulations carefully. Compliance with these laws will be crucial, particularly for content that is globally licensed. This could also influence how licensed products are marketed and sold, especially if new content is subject to regulatory scrutiny.

Impact on Smaller Players and Market Dynamics

Current Landscape:

  • Diverse Market: India’s brand licensing industry is diverse, with both international and local players. Smaller companies have found niches in regional content and specialized products.
  • Competition: While global brands dominate, local players have carved out significant market shares in areas like traditional crafts, regional characters, and local sports merchandise.

Post-Merger Impact:

  • Increased Competition: The merger will likely increase competition, making it harder for smaller players to compete. The sheer scale of the merged entity’s operations could lead to market consolidation, where only the strongest survive.
  • Opportunities for Partnerships: On the flip side, smaller players might find opportunities to partner with the merged entity, either as licensees or through collaborations. For example, local artisans could collaborate on exclusive Disney-themed collections that blend traditional Indian crafts with global IPs.

Global Comparisons and Implications

Current Landscape:

  • Global Players: Globally, media conglomerates like Warner Bros. Discovery and Comcast have leveraged their massive IP portfolios to dominate the licensing and merchandising markets. For instance, Warner Bros. generated over $3 billion in retail sales from its Harry Potter franchise in 2022 alone.
  • India’s Growing Market: India’s brand licensing market, while still growing, is becoming increasingly important on the global stage, with a market size projected to reach $1.5 billion by 2025.

Post-Merger Impact:

  • Setting Global Standards: The Reliance-Disney merger could set a new benchmark for how media companies approach brand licensing in emerging markets. The success of this merger could influence global strategies, encouraging other conglomerates to explore similar partnerships in regions like Southeast Asia, Africa, and South America.
  • India as a Licensing Hub: With this merger, India could emerge as a global hub for brand licensing and merchandising, attracting more international brands to enter the market. This could also lead to an increase in outbound licensing, where Indian IPs are licensed globally, following the success of brands like “Chhota Bheem” and “Baahubali.”

Conclusion: A New Era for Indian Licensing & Merchandising

The Reliance-Disney merger is more than just a corporate deal; it’s a transformative event for the Indian brand licensing and merchandising industry. From expanding market share and licensing opportunities to enhancing content creation and driving e-commerce growth, the merger’s impact will be felt across every facet of the industry.

For stakeholders, this is both a challenge and an opportunity. The key to navigating this new landscape will be adaptability—whether that means forming strategic partnerships, innovating in product offerings, or staying ahead of regulatory changes. As India’s media and entertainment sector continues to grow, this merger could very well set the stage for the country to become a global leader in brand licensing and merchandising.

Freaky Friday: Reliance-Disney Merger – A Turning Point for India’s M&E Sector?

Rutika Malaviya
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Freaky Friday: Reliance-Disney Merger – A Turning Point for India’s M&E Sector?

The Competition Commission of India (CCI) has granted conditional approval to the Rs 70,350-crore merger ($8.5 billion) between Reliance Industries and Disney’s Indian media assets, marking a watershed moment for India’s media and entertainment (M&E) sector. This deal, which will create a media powerhouse with significant influence over both television and digital platforms, is poised to reshape the industry’s landscape. As industry leaders project, the consolidated entity is expected to command a 40-45% share in the television market and a 30-35% share in the digital space, setting the stage for transformative changes across the sector. This merger not only signifies a strategic shift in the Indian M&E industry but also raises critical questions about market dominance, regulatory oversight, and the future of content consumption in one of the world’s fastest-growing entertainment markets.

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Freaky Friday: Case Studies on IP Law Enforcement: Successes and Failures

Rutika Malaviya
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0
Freaky Friday: Case Studies on IP Law Enforcement: Successes and Failures

Today’s Freaky Friday is going to be quiet interesting as we focus on showcasing some lesser known facts of licensing industry in India.

Case Studies on IP Law Enforcement: Successes and Failures

Success Stories

  1. Luxottica Group vs. Local Counterfeiters
    • Background: Luxottica Group, known for its Ray-Ban and Oakley brands, faced widespread counterfeiting in India.
    • Actions Taken: The company registered its trademarks, worked closely with law enforcement for raids, and initiated legal proceedings against counterfeiters.
    • Outcome: Significant reduction in counterfeit products, multiple successful raids, and increased consumer awareness.
    • Success Factors: Robust trademark registration, effective collaboration with authorities, and public education campaigns.
  2. Samsung Electronics vs. Counterfeit Mobile Accessories
    • Background: Samsung Electronics encountered a surge in counterfeit mobile accessories such as chargers and batteries in India.
    • Actions Taken: Samsung launched investigations, conducted raids in collaboration with the police, and filed lawsuits against counterfeiters.
    • Outcome: Seizure of large quantities of counterfeit products and successful prosecution of infringers.
    • Success Factors: Proactive monitoring, legal action, and strong law enforcement partnerships.
  3. Nike vs. Fake Sportswear
    • Background: Nike faced significant counterfeiting issues, with fake sportswear being sold in Indian markets.
    • Actions Taken: Nike registered trademarks, conducted market surveys, and worked with law enforcement for crackdowns.
    • Outcome: Numerous raids, confiscation of counterfeit goods, and legal victories against counterfeiters.
    • Success Factors: Comprehensive IP protection, market intelligence, and cooperation with authorities.
  4. T-Series vs. Online Piracy
    • Background: T-Series, a leading music label in India, battled rampant online piracy of its music content.
    • Actions Taken: T-Series employed digital fingerprinting technology, filed takedown notices, and pursued legal action against piracy websites.
    • Outcome: Successful removal of pirated content from major platforms and legal actions leading to the shutdown of piracy websites.
    • Success Factors: Use of technology for monitoring, swift legal actions, and collaboration with digital platforms.
  5. Amul vs. Brand Imitation
    • Background: Amul, a major dairy brand, faced imitation products using similar branding to deceive consumers.
    • Actions Taken: Amul filed trademark infringement cases and conducted public awareness campaigns.
    • Outcome: Court rulings in favor of Amul, preventing imitators from using similar branding.
    • Success Factors: Strong legal foundation in trademark law and effective use of public awareness strategies.

Failure Stories

  1. PepsiCo vs. Indian Farmers (Potato Variety)
    • Background: PepsiCo sued Indian farmers for growing a patented potato variety used in its Lays chips.
    • Actions Taken: Filed lawsuits demanding compensation and cessation of the alleged infringement.
    • Outcome: Public backlash against PepsiCo for targeting small farmers, leading to withdrawal of lawsuits.
    • Failure Factors: Poor public relations handling and lack of consideration for local agricultural practices.
  2. AstraZeneca vs. Indian Generic Manufacturers
    • Background: AstraZeneca attempted to block Indian companies from producing generic versions of its patented drug.
    • Actions Taken: Filed patent infringement cases against generic manufacturers.
    • Outcome: Indian courts ruled in favor of generic manufacturers, allowing them to produce and sell the drug.
    • Failure Factors: Indian patent laws favoring affordable access to medicines and judicial support for generic production.
  3. Super Cassettes Industries Ltd. vs. MySpace
    • Background: Super Cassettes (T-Series) sued MySpace for hosting copyrighted music without authorization.
    • Actions Taken: Filed a lawsuit claiming copyright infringement.
    • Outcome: Legal proceedings were prolonged, and MySpace was eventually acquired, complicating enforcement.
    • Failure Factors: Delayed legal process and changes in the online platform’s ownership.
  4. Adidas vs. Local Shoe Manufacturers
    • Background: Adidas faced challenges with local manufacturers producing counterfeit shoes.
    • Actions Taken: Filed numerous lawsuits and conducted market raids.
    • Outcome: Inconsistent enforcement, with counterfeit products reappearing frequently.
    • Failure Factors: Insufficient local enforcement and the resilience of counterfeit networks.
  5. Hermès vs. Counterfeit Handbags
    • Background: Hermès struggled with counterfeit luxury handbags flooding the market.
    • Actions Taken: Conducted raids and pursued legal actions globally, including in India.
    • Outcome: Limited success in curbing counterfeits due to sophisticated counterfeit networks and high demand.
    • Failure Factors: Complex international networks of counterfeiters and high consumer demand for knock-offs.

Analysis of Success and Failure Factors

Success Factors:

  1. Strong IP Foundation: Registering trademarks, patents, and copyrights ensures a solid legal basis for enforcement actions.
  2. Collaboration with Authorities: Effective cooperation with law enforcement and customs agencies facilitates raids and seizures.
  3. Technological Integration: Employing technology for monitoring and authenticating products helps in early detection and prevention.
  4. Consumer Awareness: Educating consumers about the risks of counterfeit products and promoting genuine products strengthens brand integrity.
  5. Swift Legal Action: Prompt legal actions and pursuing civil and criminal remedies deter infringers and counterfeiters.

Failure Factors:

  1. Public Relations Missteps: Poor handling of public relations, especially in cases involving small entities or sensitive sectors, can backfire.
  2. Judicial Delays: Prolonged legal processes and backlog of cases can dilute the effectiveness of enforcement.
  3. Insufficient Local Enforcement: Lack of resources and expertise among local law enforcement agencies can hinder effective action against counterfeiters.
  4. Complex Counterfeit Networks: Sophisticated and international networks of counterfeiters pose significant challenges to enforcement efforts.
  5. Market Demand for Counterfeits: High consumer demand for cheaper counterfeit products sustains the counterfeit market.

Conclusion

The battle against counterfeiting and infringement in India showcases both triumphs and challenges. Successful enforcement hinges on robust IP protection, proactive legal strategies, and effective collaborations. Conversely, failures often stem from public relations missteps, judicial delays, and complex counterfeit networks. By learning from both successes and failures, stakeholders can refine their strategies and enhance the protection of intellectual property rights, fostering innovation and maintaining market integrity.

Understanding Indian IP Laws & Policies on Counterfeit & Infringement: Best Practices

Rutika Malaviya
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Understanding Indian IP Laws & Policies on Counterfeit & Infringement: Best Practices

Understanding Indian IP Laws and Policies on Counterfeit and Infringement: Best Practices to Combat Issues

Introduction

Intellectual Property (IP) laws play a pivotal role in fostering innovation and protecting the rights of creators and businesses. In India, the framework for IP laws has evolved significantly to combat the growing challenges of counterfeit goods and infringement. Despite robust legal mechanisms, counterfeit and infringement remain pressing issues, affecting industries ranging from pharmaceuticals to consumer electronics. This article delves into the intricacies of Indian IP laws and policies related to counterfeiting and infringement, and outlines best practices to effectively combat these issues.

Overview of Indian IP Laws

India’s IP framework is governed by a series of legislations aimed at protecting different forms of intellectual property. The primary laws include:

  1. The Patents Act, 1970
    • Grants exclusive rights to inventors over their inventions.
    • Protects innovations and promotes technological advancement.
  2. The Trade Marks Act, 1999
    • Protects brand names, logos, and symbols that distinguish goods and services.
    • Essential for maintaining brand integrity and consumer trust.
  3. The Copyright Act, 1957
    • Protects literary, artistic, and musical works, as well as cinematograph films and sound recordings.
    • Ensures creators receive recognition and financial benefit from their works.
  4. The Designs Act, 2000
    • Protects the visual design of objects that are not purely utilitarian.
    • Encourages creativity in industrial design.
  5. The Geographical Indications of Goods (Registration and Protection) Act, 1999
    • Protects products that have a specific geographical origin and possess qualities or a reputation due to that origin.
    • Examples include Darjeeling tea and Basmati rice.

Counterfeiting and Infringement: Key Challenges

Counterfeiting

Counterfeiting involves the unauthorized reproduction of a product, typically to deceive consumers into believing they are purchasing genuine goods. It affects a wide range of industries, including pharmaceuticals, luxury goods, electronics, and automotive parts. Counterfeit products not only result in financial losses for legitimate businesses but also pose significant risks to consumer health and safety.

Infringement

IP infringement refers to the unauthorized use of protected intellectual property, including patents, trademarks, copyrights, and designs. This can take many forms, such as producing patented products without permission, using a protected brand name or logo, or reproducing copyrighted material without authorization.

Legal Framework to Combat Counterfeiting and Infringement

India has implemented several measures within its IP laws to address counterfeiting and infringement. Key provisions include:

  1. Criminal Penalties
    • The Trade Marks Act, 1999, and the Copyright Act, 1957, include provisions for criminal penalties for counterfeit and infringement, including imprisonment and fines.
    • The Patents Act, 1970, also provides for criminal action in cases of false representation of a patent.
  2. Civil Remedies
    • IP owners can seek civil remedies, including injunctions to prevent further infringement, damages, and accounts of profits.
    • The Trade Marks Act, 1999, allows for the seizure and destruction of counterfeit goods.
  3. Border Measures
    • The Customs Act, 1962, empowers customs authorities to detain and seize goods suspected of infringing IP rights at the border.
    • This helps prevent the importation and distribution of counterfeit products.
  4. Specialized IP Courts
    • India has established specialized IP courts and tribunals to expedite the resolution of IP disputes.
    • These courts ensure that IP cases are handled by judges with expertise in IP law.

Challenges in Enforcement

Despite the comprehensive legal framework, enforcement of IP laws in India faces several challenges:

  1. Lack of Awareness
    • Many businesses, especially small and medium enterprises (SMEs), lack awareness of IP rights and the importance of enforcement.
  2. Judicial Delays
    • The Indian judicial system is often burdened with a backlog of cases, leading to delays in the resolution of IP disputes.
  3. Resource Constraints
    • Law enforcement agencies may lack the resources and expertise needed to effectively tackle counterfeiting and infringement.
  4. Cross-Border Nature of Counterfeiting
    • Counterfeit goods often originate from outside India, making enforcement challenging due to jurisdictional issues.

Best Practices to Combat Counterfeiting and Infringement

To effectively combat counterfeiting and infringement, businesses and policymakers can adopt several best practices:

1. Robust IP Management

a. Registering IP Rights

  • Ensure that all intellectual property, including trademarks, patents, copyrights, and designs, is registered with the appropriate authorities.
  • Registration provides legal protection and a basis for enforcement actions.

b. Monitoring and Surveillance

  • Implement regular monitoring and surveillance to detect unauthorized use of IP.
  • Online monitoring tools can help identify counterfeit products on e-commerce platforms and social media.

2. Collaboration and Partnerships

a. Industry Associations

  • Join industry associations that advocate for stronger IP protection and provide resources for combating counterfeiting.
  • Examples include the Federation of Indian Chambers of Commerce and Industry (FICCI) and the Confederation of Indian Industry (CII).

b. Public-Private Partnerships

  • Collaborate with government agencies, law enforcement, and other businesses to share information and resources.
  • Public-private partnerships can enhance the effectiveness of enforcement actions.

3. Legal Strategies

a. Cease and Desist Letters

  • Send cease and desist letters to infringers as a first step to resolve disputes without litigation.
  • This can often lead to a quick resolution and stop further infringement.

b. Litigation and Legal Action

  • Be prepared to take legal action against persistent infringers.
  • Use civil remedies such as injunctions and damages to enforce IP rights.

4. Technological Solutions

a. Anti-Counterfeiting Technologies

  • Employ technologies such as holograms, RFID tags, and QR codes to authenticate products and prevent counterfeiting.
  • These technologies make it more difficult for counterfeiters to replicate products.

b. Blockchain for IP Management

  • Use blockchain technology to create a secure and transparent record of IP ownership and transactions.
  • Blockchain can enhance the traceability of products and protect against counterfeiting.

5. Consumer Awareness and Education

a. Educating Consumers

  • Educate consumers about the importance of purchasing genuine products and the risks associated with counterfeit goods.
  • Use social media, websites, and public campaigns to spread awareness.

b. Encouraging Reporting

  • Encourage consumers to report suspected counterfeit products.
  • Provide easy-to-use reporting mechanisms on company websites and through customer service channels.

6. Strengthening Legal Frameworks

a. Legislative Reforms

  • Advocate for legislative reforms to strengthen IP laws and enhance enforcement mechanisms.
  • Ensure that penalties for counterfeiting and infringement are stringent enough to deter potential offenders.

b. Capacity Building for Law Enforcement

  • Provide training and resources to law enforcement agencies to improve their ability to tackle IP crimes.
  • Specialized training programs can enhance the expertise of police, customs officials, and judicial officers.

Case Studies: Successful IP Enforcement in India

1. Luxottica Group vs. Local Counterfeiters

Luxottica Group, the parent company of popular eyewear brands such as Ray-Ban and Oakley, has faced significant challenges with counterfeit products in India. To combat this, Luxottica implemented a comprehensive anti-counterfeiting strategy that included:

  • Registration of Trademarks: Ensuring all brand trademarks were registered and protected under Indian law.
  • Legal Action: Filing lawsuits against local counterfeiters and securing court orders for the seizure and destruction of counterfeit goods.
  • Collaboration with Law Enforcement: Working closely with Indian law enforcement agencies to conduct raids on counterfeit manufacturing units and retail outlets.
  • Consumer Awareness Campaigns: Educating consumers about the risks of counterfeit eyewear and the benefits of purchasing genuine products.

Through these efforts, Luxottica significantly reduced the prevalence of counterfeit eyewear in the Indian market, protecting both their brand reputation and consumer safety.

2. Apple Inc. vs. Fake Apple Stores

Apple Inc. has been proactive in combating counterfeit Apple products and fake Apple stores in India. Their strategy includes:

  • Trademark Enforcement: Ensuring all trademarks are registered and actively monitored for infringement.
  • Investigative Teams: Deploying investigative teams to identify and gather evidence against counterfeiters and fake stores.
  • Legal Action: Pursuing legal action against infringers, resulting in court orders for the closure of fake Apple stores and the seizure of counterfeit products.
  • Collaborative Efforts: Partnering with e-commerce platforms to remove listings of counterfeit Apple products and enhance the authenticity of online marketplaces.

Apple’s persistent efforts have led to the shutdown of numerous fake Apple stores and the removal of thousands of counterfeit listings from online platforms, safeguarding their brand integrity.

Emerging Trends and Future Directions

1. Increased Use of Technology

The use of advanced technologies such as AI, machine learning, and blockchain is expected to play a more significant role in IP management and enforcement. AI can help identify patterns of infringement and predict counterfeit activities, while blockchain can provide a secure and immutable record of IP transactions.

2. Cross-Border Cooperation

Counterfeiting is often a cross-border issue, requiring international cooperation. India is increasingly collaborating with other countries and international organizations to address the global nature of counterfeiting and infringement.

3. Enhanced Consumer Involvement

Consumers are becoming more involved in the fight against counterfeiting. With increased awareness, consumers are more likely to report counterfeit products and demand genuine goods. Businesses can leverage this trend by encouraging consumer participation through incentives and easy reporting mechanisms.

4. Strengthening of IP Policies

Ongoing legislative reforms aim to further strengthen IP laws in India. These reforms include stricter penalties for infringement, streamlined procedures for enforcement, and enhanced protection for digital and emerging technologies.

Conclusion

The fight against counterfeiting and infringement in India requires a multifaceted approach that combines robust legal frameworks, technological innovation, industry collaboration, and consumer awareness. While significant progress has been made, continuous efforts are needed to adapt to evolving challenges and ensure the protection of intellectual property rights. By implementing best practices and leveraging emerging trends, India can enhance its IP enforcement mechanisms, support innovation, and foster a fair and competitive market environment.

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TfL appoints IMG to further grow its global brand licensing programme

Rutika Malaviya
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0
TfL appoints IMG to further grow its global brand licensing programme

TfL appoints IMG to further grow its global brand licensing programme

  • IMG will manage and build TfL’s existing licensing programme by developing new categories both for the UK and overseas
  • Distinctive iconography like the roundel, Johnston100 font, Tube map and moquette designs will all be available for brands to create authentic new products and experiences

Transport for London (TfL) has announced a multi-year deal with internationally renowned licensing agency IMG to expand its brand engagement and licensing programme both within the UK and across the world.

The new multi-year agreement will see IMG manage and build on TfL’s existing licensing programme, which has seen major collaborations with brands in recent years such as Arsenal, Kurt Geiger and Uniqlo.

Working together, the two companies will look to extend TfL’s internationally recognised brand across new markets, with a special focus on engaging children and supporting wellness and active travel products. These will include apparel and accessories, home, gift and stationery, publishing, food and beverage, toy and games, and experiential experiences.

London’s transport network has a rich history, with the city having the world’s oldest underground railway which opened in 1863. Over the last two centuries, the transport network has become synonymous with the city itself, representing it on the world stage and the distinctive London Underground roundel and Tube map, Routemaster bus, as well as its moquette (fabric designs) used on its Tubes, buses, and trains all being instantly recognisable.

The partnership will help brands access these assets, as well as iconography for rail and river services, buses, active travel modes such as walking and cycling, as well as the Elizabeth line. This new addition to London’s public transport network opened in May 2022 and already its iconic purple colour theme is seeing brands eager to collaborate with TfL on a wide range of products.

Brands will also have access to TfL’s extensive poster archive dating back to the early 20th century, which contains posters advertising travel to sporting events, tourist attractions and the much-loved art deco styles of the 1920s.

Ellen Sankey, Brand Licensing Manager at TfL said; “We are delighted to be partnering with IMG to grow our brand licensing work. Every penny made by TfL is reinvested back into the transport network, and working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children. We are so excited to see where we can take the brand!”

Tim Smith, Senior Vice President of Licensing, IMG, said, “In addition to being a world-leading transport system, Transport for London has also become a hallmark of London itself and an iconic brand that resonates around the world.We are excited to leverage our global network and expertise in licensing British heritage brands to curate a first-class collection of TfL products and experiences that stay true to the brand’s values and identity.”

For more information on licensing opportunities with TfL, visit https://tfl.gov.uk/info-for/suppliers-and-contractors/brand-licensingand https://imglicensing.com/clients/tfl/.

SuperGaming Partners With YouTube to Empower Content Creators Through Indus Insiders Program

Rutika Malaviya
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0
SuperGaming Partners With YouTube to Empower Content Creators Through Indus Insiders Program

SuperGaming Partners With YouTube to Empower Content Creators Through Indus Insiders Program

● SuperGaming, developer of MaskGun, PAC-MAN, and upcoming battle royale Indus will work with YouTube to support the career growth of India’s content creators
● This will happen through SuperGaming’s Indus Insiders content creators program which will feature YouTube-exclusive workshops for selected creators and other special
opportunities

Leading Indian game developer SuperGaming has partnered with YouTube
for Indus Insiders — Indus Battle Royale’s content creator program for upcoming Indo-Futuristic battle royale Indus. This would empower select content creators to unlock UGC opportunities, grow communities and learn more about how to successfully grow their presence on YouTube through education workshops.

“Indus has been built from the ground up with the community and content creators and we’ve been working with a small set of creators with great results,” says Roby John, CEO and co-founder, SuperGaming. “Now, we want to expand this to include more creators with Indus Insiders. After seeing an overwhelming response to our initial Indus Insiders announcement on social media, YouTube is our biggest platform to reach the right audiences and communities for our game. This made it the best choice for Indus, our content creators, and their following.”

In addition to education workshops, YouTube will offer invites to meet-and-greets with leading creators and offer operational support to manage their channels.
Interested content creators can sign up for Indus Insiders via this form right now and can check out more details in this FAQ.

And before you ask, no, your subscriber count isn’t the only criteria for selection or even the most important criteria. Stay tuned to Indus’ social media handles to know if you’ve been chosen. You can pre-register now for Indus via the Google Play Store.

SuperGaming Releases New Shooter Battle Stars With India’s Leading Gaming YouTuber Techno Gamerz as Playable Hero

Rutika Malaviya
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0
SuperGaming Releases New Shooter Battle Stars With India’s Leading Gaming YouTuber Techno Gamerz as Playable Hero

SuperGaming Releases New Shooter Battle Stars With India’s Leading Gaming YouTuber Techno Gamerz as Playable Hero

● Battle Stars is out now on iOS and Android
● It has a playable hero and quest based on top gaming YouTuber Techno Gamerz
● Battle Stars will also feature a Mumbai hero and a map based on the city

India’s leading game developer SuperGaming has revealed the country’s first hero shooter — Battle Stars. Out now on the App Store and Google Play, Battle Stars is a
4v4 shooter featuring 14 unique heroes at launch, intuitive controls, and a striking, colourful art style. India’s top gaming YouTuber,Techno Gamerz aka Ujjwal Chaurasia has worked closely with SuperGaming to develop his playable hero as well as the accompanying Techno Quest and has helped shape the gameplay with valuable and insightful feedback.


Aside from being India’s first hero shooter, Battle Stars is also the first content creator-driven game from an Indian studio. It marks the evolution of SuperGaming’s player-first perspective, involving the wider community and creators at a foundational level to make better games. You can check out the live film as well as Techno Gamerz’s own gameplay video to know more

● Live film: https://www.youtube.com/watch?v=m1NWBTPOwwM
● Techno Gamerz’s gameplay video: https://www.youtube.com/watch?v=-9JWtaDXeSw

“There’s a massive opportunity in India for high-quality locally-developed games, and Battle Stars capitalises on this by playing to our strength of real-time multiplayer and integrating Techno Gamerz to entertain players in-game as well as being a playable hero,” says Roby John, CEO and co-founder, SuperGaming. “This allows him to showcase his personality and optimism to his fans in a unique and genuine way by being a crucial part of the game rather than just being a celebrity attached to it.”

Techno Gamerz features in Battle Stars as a playable character with his own unique weapon and iconic look. In addition to this, there’s the Techno Quest that’s available at launch. In it, the top creator himself drops personalised video messages for new missions and challenges.

“When SuperGaming showed me how I looked in-game I was super impressed,” says Techno Gamerz aka Ujjwal Chaurasia. “From subtle animations to my poses and even my mannerisms, there is a lot of care and attention to detail. Battle Stars’ Techno has the coolest parts of my attitude and personality. I hope you’ll enjoy playing as my character as much as I had fun working with SuperGaming to bring myself into the game.”

This isn’t all, if you top Battle Stars’ leaderboard you can meet Techno Gamerz in person and play Battle Stars with him and the SuperGaming team. Details of this event will be revealed soon so stay tuned to Battle Stars’ social media accounts and join the Discord to know more:

● Discord: https://discord.gg/CEC4Gy2BzU
● Instagram: https://www.instagram.com/battlestars_official/
● YouTube: https://www.youtube.com/@BattleStarsOfficial

Battle Stars also has characters and maps based on India. The first being a Mumbai-inspired map complete with famous landmarks from the City of Dreams that you can discover as you level up and win. There will be playable heroes based on Mumbai culture too like Patil, a policeman that lives to protect good and destroy evil. More playable heroes will be announced in the weeks to come. You can download Battle Stars via:
● App Store: https://apps.apple.com/us/app/battle-stars-4v4multiplayer/id1660088336
● Google Play:
https://play.google.com/store/apps/details?id=com.starbattleroyale.play&hl=en&gl=US

Hong Kong Licensing Show brings together over 320 exhibitors

Rutika Malaviya
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0
Hong Kong Licensing Show brings together over 320 exhibitors

Hong Kong Licensing Show brings together over 320 exhibitors
Authorities explore diverse topics at concurrent conference

More than 320 exhibitors gathered in Hong Kong to showcase over 550 brands and intellectual property (IP) items at the three-day Hong Kong International Licensing Show (HKILS) which concluded yesterday. The concurrent Asian Licensing Conference (ALC) brought together some 30 experts in the field from across the world to discuss hot industry topics including opportunities and strategies in global licensing, market trends, consumer patterns in the postpandemic era and key factors that drive market development, facilitating cross-disciplinary collaboration through licensing.

HKTDC Deputy Executive Director Dr Patrick Lau said: “The Hong Kong-Mainland China border reopening facilitates business flow and provides strong support to the city’s export growth and economic recovery. We are pleased to see that Hong Kong continues to play a key role in linking the mainland and abroad in the licensing field, demonstrating the substantial potential of the global licensing industry.”

Ever-changing consumer demands today made brand awareness crucial to a company’s success and licensing enhanced a company’s competitiveness, increased brand value and attracted consumers, he added. Hong Kong, with its stringent IP protection system, well-developed distribution network and sharp market acumen, was a pivotal platform where top global brands and international licensing agents could expand into the Asian markets.

Diverse licensing opportunities

Hong Kong has long been Asia’s licensing hub and a major IP centre in the region. The HKILS and ALC provided a platform for international licensing practitioners to network with industry professionals and help companies expand their business into Asia.

The HKILS broadened its scope this year, highlighting different areas of licensing businesses and taking in art, culture, design, entertainment, well-being and more.

Numerous local creative designs and products could expand their business to Asian and overseas markets through HKILS. Ms Chiu Siu Yin Lovinia, Chairman of Medialink Group, was one of the exhibitors focusing on IP and brand licensing management services. “We are pleased to be part of the physical event, where we had a chance to interact directly with clients from Southeast Asia, Australia and even India.”

International experts share market insights Mr Lau Chun, Raistlin, JP, Under Secretary for Culture, Sports and Tourism, Culture, Sports and Tourism Bureau, The Government of Hong Kong Special Administrative Region of the People’s Republic of China, was guest of honour at the opening ceremony. He said: “The further development of e-commerce amid the pandemic facilitates the development of international licensing businesses, with more and more brands and properties investing in e-commerce to extend their customer base for licensed merchandise. The Hong Kong SAR Government has been strengthening our protection of IP rights, building our capacity by training more IP professionals and widely promoting Hong Kong’s IP trading and professional services through various activities.”

Brand licensing promotes traditional Chinese culture

As a centre for art and cultural exchange between China and other economies, Hong Kong helps promote Chinese culture to international markets. Mr Kong Lun, Deputy Director-General of the Department of Hong Kong, Macao and Taiwan Affairs of the Ministry of Culture and Tourism, People’s Republic of China, said at the launch of the Mainland China Pavilion: “The Ministry of Culture and Tourism attaches great importance to the integrated development of culture and related industries. In recent years, we have been actively developing the brand licensing industry, strengthening the development and transformation of IPs with Chinese characteristics, empowering the physical economy with brand licensing, boosting domestic consumption and enhancing the cultural values, creativity and added values of related industries. I believe that the Chinese licensing industry will see even greater development opportunities in the near future.”

At the ALC, Ms Miki Yamamoto, Senior Vice President, Licensing of IMG in Asia, elaborated on IMG’s marketing strategies and outlined insightful cases, such as the crossover between the Van Gogh Museum and FILA with Converse as well as that between Jimmy Choo and Sailor Moon. “The simplest way for small enterprises to take off is to collaborate with well-known brands,” she said when offering some tips to the audience.

Meanwhile, during a session that looked at IP rights protection, Mr Yoshiaki Bando, Chief Director of the Kumamoto Prefectural Government Hong Kong Representative Office, described the success story of Kumamon, one of the most popular prefecture mascots in Japan, and underscored key advantages of royalty-free marketing and associated IP topics.

A closer look into sport licensing

Mr Olivier Ceccaldi, General Manager of Infront Sports & Culture (Beijing) Co., Ltd, revealed his secret to success in sports licensing. He pointed out that thorough understanding of the latest industry trends and peers’ marketing strategies, full utilisation of a brand’s competitive edges, and effective promotion of corporate values through large-scale sports competitions are crucial to enhancing brand popularity.

Brand Licensing Europe to immerse attendees in Location Based Experiences (LBE) theme for 2023

Rutika Malaviya
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0
Brand Licensing Europe to immerse attendees in Location Based Experiences (LBE) theme for 2023

Brand Licensing Europe to immerse attendees in Location Based Experiences (LBE) theme for 2023

Europe’s leading event for licensing and brand extension – promises to fully immerse attendees at this year’s event thanks to its 2023 theme: Location Based Experiences (LBE). 
 
BLE returns to ExCeL London from Wednesday 4 to Friday 6 October 2023 and visitor registration will open online in June. 140 companies are already confirmed to exhibit including Paramount, Bravado, Jazwares, Capcom, Tour de France, Rights & Brands and MGA Entertainment.  Pokémon and Hang 10 will have an increased presence at BLE and Spanish license Stor, BioWorld and The Wombles are exhibiting for the very first time. 
 
LBE comes to BLE following a brilliantly successful outing at Licensing Expo in 2022 with exhibitors throwing their full support behind the theme in Vegas; Hasbro was one exhibitor that created an entire LBE-themed ‘Experience’ stand, including: 

·         My Little Pony & Transformers Hotel Collection, Shanghai – the first themed hotel of its kind 

·         Monopoly Life-sized and Top Hat Restaurant & Bar, London – brilliantly immersive and engaging themed world for visitors  

·         Nerf Challenge, North America – the ultimate Nerf playground, which toured North America in 2022 

 
At BLE in October, the LBE theme will be woven into the following visitor features with more details to be announced in the coming weeks: 
 

·                     LBE-focused keynotes on Wednesday 4th and Thursday 5th October  
 

·                     LBE Pavilion: A Goliath of a stand at 400 sq m (the size of two tennis courts), the LBE Pavilion will house up to eight exhibitors showcasing super immersive and inspiring LBE content that visitors can walk through, around and interact with.  

Exhibiting enquiries are welcome from brands and licensees, with tailored packages available for show floor exhibiting and non-exhibiting companies.  

 

·                     The LBE Stage, spotlighting a series of impactful and engaging, crowd drawing LBE moments throughout BLE’s three days. 
 

·                     LBE-themed show entrances – watch this space!  

BLE event director Ella Haynes: “LBE is already a huge market (valued at $3.29 billion in 2022) and is only going to get bigger (30% growth expected by 2030) as it expands into more categories and touches more diverse audiences and the potential for brands to get involved to both drive and benefit from this growth is massive. 

“Its success is partly explained by the consumer preferences of new generations – while goods count for 39% of purchases by 21-34-year-olds, experiences count for 59%* – plus a growing desire (partly spurred on by the pandemic) for multi-generational experience sharing and engagement. 

brand licensing europe
“But, also, because LBE is now much more than theme parks. In London alone, we have seen sell-out successes with the likes of Secret Cinema, the immersive Van Gogh and David Hockney exhibitions, Abba Voyage and Monopoly Lifesized.  

“Magic Light Pictures first delighted preschoolers on the Gruffalo Trail as long ago as 2010 and many retailers have since enjoyed the benefits of LBE with ‘retailtainment’, such as Primark’s Greggs, Peaky Blinders, Disney and Friends in-store pop-ups and Westfield’s Squid Games experience.  

”LBE basically exists to make consumers smile and spark a deeper, more immersive and engaging brand connection that leads to loyalty and purchase, so it’s a joyous space to be in. Our goal for BLE 2023 is to replicate that joy on the show floor and show retailers, licensees and brands how getting on board can be truly business changing.” 

* The Journal of Consumer Psychology 

PRIMARY WAVE MUSIC ANNOUNCES PARTNERSHIP WITH TIMES MUSIC

Rutika Malaviya
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0
PRIMARY WAVE MUSIC ANNOUNCES PARTNERSHIP WITH TIMES MUSIC

PRIMARY WAVE MUSIC ANNOUNCES PARTNERSHIP WITH TIMES MUSIC

Primary Wave Music, the world’s leading independent publisher of iconic and legendary music in the world, announced today their partnership with leading Indian record label and music publisher, Times Music. Times Music is a subsidiary of the Times of India Group, which includes interests in newspaper, magazines, radio, television, streaming music, digital platforms, events and out of home marketing. Terms of the deal will see Primary Wave invest significant capital in the company and provide resources for further Indian catalog investments and help accelerate the company’s growth of its regional, film, and non-film music catalogs in global markets. Times Music is regarded as a local major in India, with an iconic catalog of some of India’s best film, pop, regional and spiritual songs, and recordings. The company has benefited from an explosion of digital growth in streaming in India. The overall Indian music market grew 35% to $319 million in 2022 and is set for further substantial growth in 2023. Times Music is now primed to make significant investment in Bollywood and South Indian cinema music, as well as iconic Indian catalogs.

Primary Wave’s partnership with Times Music is another step in its expansion into international markets, continuing to capture explosive growth for its artists, songwriters, and management clients. This exciting new partnership will provide Primary Wave, its roster of artists, and catalog of music, an opportunity to be introduced to a significant new global market across all platforms from streaming to live performances and more.

Core to the partnership is both companies’ belief in the increasing globalization of music. Primary Wave will assist the Times Music team in finding opportunities in the U.S., Europe, and other global markets in A&R, branding, synch, film & TV, and digital marketing for Times Music’s catalog of iconic artists, recordings, and songs. Together Primary Wave and Times Music will also invest in catalog opportunities in the Indian market including film, non-film, regional and other iconic IP, that will then form part of its push to monetize Indian IP in the international markets.

Of the partnership, Vineet Jain, Managing Director, Times Group said “Times Music’s strategic partnership with Primary Wave is a proud moment for us at the Times Group. As the company progresses to the next phase of its expansion in the broader entertainment space, we look forward to an exciting future ahead with Larry Mestel and his incredible team at Primary Wave.”

“Music is synonymous with India and Times Music has built an incredible catalogue with amazing global potential,” added Mandar Thakur, COO, Times Music. He goes on, “Our partnership with Primary Wave will enable us to further accelerate our catalogue acquisition, acquire new music and reach worldwide audiences.”

“We are looking forward to working with Mandar and his entire Times Music team who are among the best in the rapidly growing Indian music business,” says Larry Mestel, CEO & Founder, Primary Wave Music. He continued, “They have built an extraordinary company utilizing their creativity, tenacity and tremendous marketing skills, and we are honored to be their partners in India.”

Primary Wave Music’s David Loiterton adds, “Music is becoming more global every day. Our partnership with Times Music will enable both companies to continue to push the boundaries of what success looks like in today’s music business, within India and in the international markets.”

Times Music, a subsidiary of The Times of India Group, is one of India’s leading record labels and music publishers.

Times Music is home to an iconic music library that represents Bollywood, Indie, Pop, Rock, Regional, Spiritual & other non-film music genres. All Film music OSTs including Bollywood and South repertoire are released under the Junglee Music sub-label. All the cutting-edge, next-generation independent music releases are released under the newly launched sub-label and artist platform- ffs.

Since its inception in 1998, Times Music has been working with a broad array of leading artists and songwriters, domestic and global film studios, and additionally, a major player in the Punjabi and South-Indian music markets. Times Music has an exclusive global distribution partnership with Speed Records, the leading Punjabi music label.

Ramon Villa, Chief Operating Officer of Primary Wave and Amy Ortner, General Counsel, working closely with N. Subramanian and Theja Kolla of the Times of India Group, negotiated the new partnership.

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