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CBS Consumer Products and The Wish Factory to launch Star Trek Kawaii Cubes

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The Wish Factory to be Star Trek: The Original Series’ licensing partner

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The Wish Factory has signed a deal with CBS Consumer Products to manufacture an exclusive line of Kawaii Cubes for Star Trek: The Original Series. The plush and vinyl line of Kawaii Cubes will span collectable, stackable plush in multiple sizes and Kawaii Cubes Pozers and Nesterz.

“Since Kawaii Cubes hit stores in March, they have quickly become the hottest new stackable and collectables now available in over 20 countries worldwide,” said Scott Bachrach, president of The Wish Factory.

“We are excited to be a Star Trek licensee as the franchise marks its 50th anniversary.”

The Wish Factory is a global product development, marketing and management company specializing in the children’s consumer product business. Combining creativity and dynamic understanding of the marketplace, The Wish Factory develops unique on-trend products. Quick to market development times and strong retail partnerships are key advantages of The Wish Factory.

Balaji Motion Pictures Kickstarts Merchandise with ‘A Flying Jatt’

Brand Monk Licensing the exclusive licensing agency for Balaji Motion Picture’s ‘A Flying Jatt’

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India’s youngest Superhero film, A Flying Jatt launched the official merchandise, at Kidzania India, Mumbai with Tiger Shroff and Remo D’souza.  Brand Monk Licensing (BML) is the exclusive licensing agency appointed by Balaji Motion Pictures Limited for the merchandize of A Flying Jatt

Brand Monk Licensing has appointed WOW Heads, Gingercrush.com, Utpatang.com, and Houzzcode as Licensees, producing an impressive range of licensed products in various product categories such as Bobble Head, Bust, Home Décor, Apparel, Accessories, Stationery, Novelty and other Gifting products.

With the hugely anticipated August release of A Flying Jatt, many more exciting products will be introduced into the market later this month. The licensed products will be available online at leading marketplaces and select key retail.

BML is a 360 licensing company focused on entertainment & corporate brands for brand extension & merchandise. BML has used international best practices to create the licensing programme with creation of complete style guide and processes.

Balaji Motion Pictures Limited is India’s leading Film & Television studio, having created many of the country’s popular and memorable theatrical films; such as Once Upon a Time in Mumbai, Dirty Picture, Udta Punjab and many more. In response to the demand from innumerable fans of its films, Balaji is diversifying into merchandising business with A Flying Jatt’s franchise.

A Flying Jatt produced by Balaji Motion Pictures Limited and directed by Remo D’souza stars Tiger Shroff and Jacqueline Fernandes along with Nathan Jones. It is set to release on 25th August, 2016.

Running Press gets publishing rights for Sesame Street Book Collections

Sesame Street and US Publisher join hands for launching treasury collections as format titles

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Sesame Street has announced Running Press as their licensee for the new publication formats. Running Press’ books and publishing kits will feature classic Sesame Street characters in six deluxe storybook and treasury collections, as well as four mini-kit format titles.

Running Press will also be releasing A Very Elmo Christmas this autumn, which comes with holiday stickers and a Christmas countdown poster, while the Goodnight Elmo Kit, featuring an Elmo nightlight and mini storybook, follows in February 2017.

Running Press is an American publishing company and member of the Perseus Books Group. They are located in Philadelphia, Pennsylvania, with many of the corporate functions taking place in Perseus’ New York City headquarters.

The deal with Running Press tells us how the brand Sesame Street is expanding its existing publishing market.

Freaky Friday – 5 Fashion brands and licensing stories we never knew about

There’s more to fashion than celebrity trends, runway shows and new season collections. Each famous fashion brand like Ralph Lauren, Michael Kors, Vera Wang, and many more have become huge names in the fashion world with licensing as their base.

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Fashion licensing is something which is gradually coming up as a concept in India and is at a nascent
stage. Today we find Bollywood celebs getting into the fashion world by associating themselves as licensing partners. From Salman Khan’s Being Human collection to Hritik Roshan’s HRX collection, and many other celebs who see fashion as good business.

The designer houses in US houses started licensing their products and brands way ahead of us. Most of the European houses (think: Christian Dior, Louis Vuitton, Hermès, Yves Saint Laurent, etc.) started as brands in the business of making couture, luggage, and/or equestrian equipment. Since then, there has been a large shift in the industry towards more modern and more accessible goods. And, that brought in Fashion and licensing together.

Here we look into 5 famous fashion brands and their licensing story which we never knew about:

  1. Christian Dior

Dior began marketing his products in the late 1940’s, in the United States, creating a system to license hosiery. The Paris-based design house began to license its neckties. According to a statement from Dior, “all accessories followed, and within three years, this system was copied by all the couture houses.”

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  1. Ralph Lauren

From salesman to designer, Ralph Lauren has reached new heights in fashion. In 1967, he founded Polo Fashions Inc, with $50k investment.  As the company grew it was decided to refocus on design and license out the other stages to licensed manufacturers by giving them a return of 5-8% return.

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  1. Dolce & Gabbana

D&G started out licensing its core products like eyewear, watches and perfumes. It opened a franchised store in Tokyo in 1989; began licensing production and distribution of a range of scarves in 1991. Later on, for better control of over production it ended certain license agreement.

dolce-gabbana

  1. Tommy Hilfiger 

Tommy Hilfiger had an established range for menswear brand, so they wanted to do the same for women’s wear but expansion would be prohibitively expensive. Eventually it was licensed to Pepe Jeans International, who already produced a Hilfiger jeans range.

tommy-hilfiger

  1. Pierre Cardin

Designer Pierre Cardin has licensed intellectual property rights in his business to hundreds of licensees over the years, some of whose products are quite removed from the fashion industry such as bicycles, strollers, restaurants and even toilets. Financially this has proved successful, but some fashion commentators also feel that it has diluted and damaged Pierre Cardin’s core brand image.

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TV Show Empire to launch Fragrance collection

Now you could smell like your favorite stars from Empire

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Fox’s hit show Empire in addition to releasing music, they are set to release fragrance collection for both men and women.

Legacy, the men’s fragrance, is for the sophisticated man, opening with hints of bergamot and lemon water, and leading into a journey of lavender buds, geranium, and clary sage. The fragrance gives an air of mysteriousness and that “man musk” through mixing vanilla, amber, and tobacco.

Truth, the luscious women’s perfume is feminine and bold with a flirty essence. Including Bulgarian rose, vanilla orchid, and violet blossom, you balance out the feminine with rich vanilla and sandalwood.

Both fragrances will be available online on September 15 and at Macy’s once holiday season hits.

NBCUniversal Gets TV, Digital Rights For Harry Potter Franchise

NBCUniversal signed a massive deal with WB for exclusive TV rights of J.K Rowling’s wizarding world franchise and for Harry Potter Films

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The agreement will give NBCU on-air and digital rights to the Wizarding World properties and cable TV rights for the eight Harry Potter films. The agreement spans from 2018 to 2025, and could be one of the biggest movie franchise deals ever.

Currently Disney holds rights to the Potter films, which collectively generated about US$7.7 billion in worldwide box office sales from 2001 to 2011.

The move could help boost ratings for the network’s channels, and also attendance at its entertainment resorts since the agreement will incorporate exclusive content and events for the Universal theme parks.

“JK Rowling’s Wizarding World has captured the imagination of fans of all ages, from all walks of life, all over the world…and I’m definitely one of them,” said Bonnie Hammer, chairman at NBCUniversal cable entertainment.

“I’m thrilled that our networks will be the home for this brilliant storyteller’s magical creations for years to come.”

The movies, which were distributed by Warner Bros., will appear on USA Network and Syfy, which are owned by NBCUniversal.

LIMA releases its second annual licensing survey

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The International Licensing and Merchandising Association (LIMA) released its second annual survey and read more to know where India stands in the Licensing Industry.

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The second annual survey from LIMA, which boasts details of the $251.7 billion global licensing industry, is now available for readers to download.

Conducted by Brandar Consulting, the report quantifies worldwide royalty revenue and corresponding retail sales by product category, property type and geographic region.

In the survey, results found that character and entertainment are the top property type, accounting for $113.2 billion in retail sales, with a 44.8 per cent share of the market.

Meanwhile, apparel led all product categories with $37.9 billion in revenue, which is 15.1 per cent of total global licensed retail sales, closely followed by toys at $33.7 billion (13.4 per cent), and fashion accessories, which came in at $28.5 billion (11.3 per cent).

Licensing Industry in India

As per the LIMA survey report, this year shows continuous growth in licensing for India. It showed that India is also budding in terms of rapid growth in online business. Research shows that India could be following China in the path of e-commerce. In the global rank of retail licensing India stands at #20 with $1263 million which is a really good position as compared to the previous year.

In India, the highest retail sales of licensed merchandise was for fashion products with $594 million which is 2 per cent of total global licensed retail sales, closely followed by Entertainment and Character with $406 million (0.4 per cent), and Corporate and Brand with $192(0.4 per cent).

Global Licensing Industry

Results also found that the US and Canada have remained the largest global markets for licensed merchandise, with retail sales of $145.5 billion last year, up 3.9 per cent for a 57.7 per cent share of the market.

Western Europe was cited as the next largest region, with strong results in the UK, Germany, Belgium, and the Netherlands, where revenues totaled $51.8 billion, a 20.1 per cent share, up from 19.8 per cent a year ago.

CPLG restructures team for global approach

CPLG new restructures to reflect the growing global market and multi-territory growth

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The Copyright Promotions Licensing Group (CPLG) has a new detailed restructure to showcase it growing importance of global partnerships and multi-territory growth.

“Historically we have focused on single-territory teams, but we have found that our business is becoming increasingly more global. We have incredible talent across the group, and the changes we are announcing enable us to continue to consolidate our European footprint and position us strongly for further growth,” said Peter Byrne, CEO of CPLG.

As part of the restructures, Maarten Weck, current MD of CPLG Northern Europe, will take on the additional responsibility of heading up CPLG UK.

John Taylor has been promoted to commercial director of CPLG UK and Gemma Witts has been named retail and marketing director, and will both report to Weck.

Maria Gurrieri, current MD of CPLG Italy, will now take on the responsibility of Turkey and Greece to become MD of CPLG Southern Europe.

In her new role, she will support and help drive the expansion of Greece and Turkey.

In addition, Pau Pascual, who currently manages CPLG Iberia has now been appointed to look after the Middle East, to support the expansion plans of CPLG MENA.

Byrne commenting on the new structure said, “This realignment really sets us up for the next phase of CPLG’s growth across UK and EMEA as we become even more entrenched in those markets.”

LIMA India hosts successful first networking event

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LIMA India, the global trade association for the licensing industry held its very first networking event in Mumbai

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The International Licensing Industry Merchandisers’ Association (LIMA), the global trade association for the licensing industry, held its first networking event in India on Saturday, August 06th at Renaissance, Mumbai. Over 20 delegates comprised of both LIMA members and non-members were in attendance.

The high tea event began with a short welcome by Rutika Malaviya who is the official LIMA representative for India, followed by key guest speaker Kelvyn Gardner, Managing Director of LIMA UK. Gardner discussed licensing as “The Business of the 21st Century,” the state of the global industry, and the specific growth rate in India. According to the 2016 LIMA Annual Global Licensing Industry Survey, India’s licensing turnover was $1263 million in 2016 as compared to $500 million in 2015, ranking them as the 20th largest global market for retail sales of licensed products.

“The evening was characterized by a good mood and overall atmosphere, making for successful networking and friendship building between attendees,” said Malaviya. “Feedback from the event was tremendous with the delegates connecting, commenting and inspiring each other. We were very pleased with our first event here in Mumbai, and are looking forward to additional educational and networking opportunities for the Indian licensing community.”