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HOOQ strucks partnership deal with India’s Hotstar: What it means?

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Southeast Asian streaming service HOOQ has struck a crucial partnership deal with India’s premium streaming platform ‘Hotstar’.

As per the association, HOOQ’s 6,000-hour catalogue of Hollywood TV shows and movies will be made available to Hotstar Premium users. In turn, HOOQ can leverage Hotstar’s massive scale of over 150 million monthly active users.

Ajit Mohan, CEO, Hotstar, said, “Hotstar Premium’s English catalogue is unlike anything you’ll find on any other platform in the world — an aggregation of content from across studios and content producers, at a single destination.  This partnership with HOOQ, with its portfolio of curated blockbuster Hollywood content, seals the argument — for an English content fan, there is nowhere else to go.”

As per the new collaboration, movies covered by the new deal include “The Big Bang Theory,” “Arrow,” “The Flash,” “S.W.A.T.,” “The Goldbergs,” “Wonder Woman,” “Harry Potter,” “Spider-Man” and “Pulp Fiction.” HOOQ Originals such as “The Oath,” will also be available.

Commenting on the partnership, Peter Bithos, CEO, HOOQ, said, “We are so pleased to announce this collaboration with Hotstar that combines their reach with our offering as the ‘Home for Hollywood’ in India.  With the appetite for Hollywood content in India growing at a furious pace, we are poised to offer the Indian customer easily accessible and a very affordable way to watch the best of Hollywood.  This partnership with Hotstar underscores our commitment to satisfying the Indian market’s appetite for on-demand content.”

HOOQ is backed by owners including Sony Pictures Television, Warner Media and Singtel, and is currently operational in four Southeast Asian countries — Indonesia, Singapore, Thailand and The Philippines plus India.

The new deal will bring in movies and series from other studios including Warner Bros., Sony Pictures, and content producers including Lionsgate and Miramax.

Zulfiqar Khan, Managing Director of India for HOOQ, said, “This is the start of a great relationship between HOOQ and Hotstar in India, we are excited to bring to life a wealth of content for a new audience.  The OTT market is an exciting space and our belief is that it is imperative for consumers to have easy access to content.  With this Hotstar partnership, HOOQ takes another step forward in becoming the service known as the ‘Home of Hollywood’ on major platforms.”

Launched less than four years ago, Hotstar has over 350 million downloads, and 150 million monthly active users.

Mattel launches new ‘Doctor Who’ Barbie inspired by Jodie Whittaker

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To celebrate the new series, Mattel launched Barbie based on the thirteenth doctor of the science fiction ‘Doctor Who’.

Created as a collaboration between BBC Studios and Mattel, the doll is available to order online and features colourful clothing including a rainbow jumper, lace-up boots, braces and a long-hooded coat. Also, she holds a sonic screwdriver.

In a post on Twitter, the Barbie account announced the item, saying: “Introducing the all-new Doctor Who Barbie doll inspired by the iconic series’ Thirteenth Doctor. With her signature suspenders, lace-up boots and sonic screwdriver, this Barbie doll is ready to time travel into your collection! Available Monday 10/8 at Barbie.com.”


Sculpted to Whittaker’s likeness, the doll costs £54.99.

“Given Barbie’s celebration of women who have made history, as well as iconic characters from some of the best-loved movies and shows, we felt it was a great opportunity to work with Mattel to create a doll based on the Thirteenth Doctor,” BBC Studios’ creative director David Wilson Nunn said in a statement.

The ‘Doctor Who’ Barbie doll offers fans and collectors a new way to celebrate the adventures of this iconic character.

Ace designer Sabyasachi forays into the world of cosmetics with L’Oreal Paris

The Indian ace designer Sabyasachi Mukherjee has forayed into the world of cosmetics with beauty giant L’Oreal Paris, working with actress Aishwarya Rai Bachchan for the 21-piece collection. The limited-edition ‘LorealParisxSabyasachi’ is now available for sale online.

The products include lipsticks, mascara and eyeliner, and the prices range between Rs 600 – 1500.

The idea for the product line was born in Mukherjee’s hometown Kolkata is inspired by the home of the beauty label, Paris, and is going to be a blend of glamour and the essence of celebration.

“For me, classic is iconic, because classic is unforgettable. The whole world is moving towards a state of effective simplicity where classic will lead the way. Makeup will be more about a stronger, lasting identity. A winged black liner with a bold red mouth offset with a simple saree and wind-swept hair is perhaps an iconic Indian beauty look,” the designer was quoted as saying.

The campaign with Rai Bachchan was shot on July 15 at the Eiffel Tower in Paris.

Sabyasachi’s official Instagram handle described the look as, “For my maiden collaboration with L’Oréal, the festive collection had to kick off with a saree. I believe in things which are classic, timeless and hence, worthy of investment. Things and experiences that can be used again and again. A winged liner, a strong red mouth, wind-swept hair and a chic modern saree creates an iconic fashion statement this festive season. To be worn every single day. Because every day should be a celebration. Of yourself! “

Aishwariya Rai Bachchan was recently spotted walking the ramp for designer Manish Malhotra in Dubai.

#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

In India, licensing is still at a nascent phase. We often get confused as to what is IP infringement or the legal hassles associated with licensing.

From a legal point of view, intellectual property (IP) encompasses software, patents, patent disclosures, trademarks and service marks, logos, get-up, trade names, internet domain names, rights in designs, copyright and moral rights etc.

Licensing Corner caught up with Amit Aggarwal, Co-Founder and Director of Effectual Services to understand more legalities associated with licensing in India.

Effectual Services provides end-to-end intellectual property and business and market research support. Aggarwal also won the IP Gem of India 2018 award by Questel Orbit which is awarded individually as well as the IP excellence in India 2018 award by Questel Orbit to an organization. He has also been individually recognized to be among the world’s leading IP strategists by IAM in 2018.

Read the full interview below:

Give a brief introduction to the licensing scenario in India.

Licensing in India is in a nascent phase, mainly the larger companies having a focus on IP and having big in-house legal departments take up the licensing work seriously. With the change in IP regime, i.e. India becoming completely compliant to TRIPS agreement in 2005, pharma was the first sector to take up the patent licensing seriously. Eventually, as the courts become more and more efficient in disposing of patent infringement matters quickly, the patent licensing will gain further momentum.

Licensing still is not a very familiar term. Could you please identify the different forms of license agreements that exist in Indian jurisdiction?

It’s basically an agreement between a patent owner and a licensee. There are no prescribed formats or types by the statute, but generally, there are two types of licenses that are commonly used:

  1. Exclusive license: which means that the licensee gets exclusive rights to manufacture, use or sell the products based on the patent. No party other than the licensee can make the products based on the patent. At times, even the patent owner can be barred from making the products himself, but this depends on mutual agreement. Needless to say, that the patent owner gets more money in this case, as compared to other
  2. Non-exclusive: in this case, the licensee can be one of many licensees. In other words, the licensee may not be the only one making the product even after he gets a license. The patent owner is free to license the patent to other interested parties.

What are the major challenges for operating licensing in India?

The patent enforcement is currently the biggest challenge. The courts are slow in deciding, and also, some of the courts do not have necessary technical expertise to understand the technical nature of the patent, thus proving a violation of a patent license by a third party is made difficult. Also, people in India seem to have a limited understanding of patents, and consequently, they do not bother to check whether they are infringing on someone’s validly licensed patent.

Could you please shed some light on the growth of patent -IP sector in India?

India became compliant to TRIPS in 2005, the immediate impact was on Pharma sector wherein the generic medicine manufacturers could no longer manufacture generic medicines for which a patent is held by someone else. Eventually, there were patent litigations in other industries. There have been many patent wars since then, for example, TVS vs Bajaj in the automobiles sector, then there was Ericson Vs Micromax in Telecom sector. Cases such as these have made technology companies aware that patents are serious business in India now. International companies having R&D centers in India were quick to respond by increasing Patent filing in India, but off late many technology startups have started filing patents in India as it helps them raise capital from VCs. The government has also encouraged filing by small startup companies by reducing the filing fees.

What are the legal angles that we need to keep in mind while licensing a product patent?

Actually, it’s the patents that are licensed. While licensing a patent, one should check for:

  1. The validity of the patent – it should be valid and enforceable
  2. Any other patents that are closely related to the patents that are being licensed? If there are any, what is the likelihood of infringement of those patents by a product based on the patent which is being licensed.
  3. Remaining life of the patent. If it’s at the end of the term, a licensee might just want to wait for the patent to expire, rather than taking a license.
  4. The scope of claims, if it’s a very narrow patent, other companies may design around the patent and still make the same product
  5. What portion of the product (which a licensee intends to manufacture) is protected by the patent.
  6. Whether the terms offered by the patent owner are fair, reasonable, and non-discriminatory (FRAND) terms. Whether a lump sum fee is demanded, or a periodic payment or royalty on sales volume of the product
  7. Ownership to the improvements made to the patent via filing of additional patents, i.e. if the patent owner files more patents on the invention, will those patents be separately licensed or they will be included in the base license?
  8. Restrictions on use of the patent, for e.g. patent is to be used only on a particular model, and not every product model which it can be incorporated in.
  9. Termination clauses in the License.
  10. Specifically, in cross-border scenario – what will be the governing law.
  11. Applicable mode of redressed, Arbitration, Mediation or courts (if courts, applicable jurisdiction)

What repercussions can a licensee/licensor have for not patenting their inventions?

Actually, an inventor files a patent that may be licensed by any second party. Repercussions for not patenting by an inventor is that their idea can be used by any company without taking a license from the inventor.

What pre-contractual disclosure must a licensor make to prospective licensees?

There is none prescribed by statute. But the parties may have questions to ask of each other. Basically, it’s an agreement between two parties and is mainly governed by the Indian Contract Act. But it’s advisable for a patent owner to sign a non-disclosure/Confidentiality agreement before exposing any licensor to their proprietary technology. Generally, before going ahead with the license, the licensee should technically evaluate the merits of the technology which she intends to license, to ensure that the license will actually be worthwhile.

Does legislation directly govern the creation, or otherwise regulate the terms, of an international licensing relationship? Describe any such requirements.

Licensing patents that are standard essential – this is pretty straightforward. Organizations like IEEE dictate the patent owners the terms that are Fair and reasonable (FRAND), the licensing agreement is pretty standard (non-exclusive) for every licensee, and is generally available on the website of such organizations (IEFT, IEEE etc.)

Licensing patents that are not standard essential – the terms and conditions in such an agreement are negotiated by the patent owner and the licensee, but once an agreement is really a contract between parties so is governed by Contract laws. In cross border entities, the parties may choose to select the governing laws.

Any tips for those who are planning to foray into the world of licensing.

Whether you are in-licensing a patent (i.e. you are a licensee) or you are out-licensing (i.e. you are a patent owner), its recommended to hire a good attorney who has in-depth knowledge of contracts and patents, and is preferably expert in patents. He will have the necessary knowledge and end to end expertise to finish the licensing deal. Also, refer points 1-11 above.

Baseline Ventures slaps legal notice to Swiggy, FreeCharge. Here’s what happened

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Using Prithvi Shaw’s name for commercial leverage under the pretext of congratulating the latest sensation of Indian cricket have landed two big brands in the soup.

As fans across the world were celebrating Indian test cricketer Prithvi Shaw century, foodtech major Swiggy and FreeCharge posted ‘congratulatory’ messages. However, the social media posts received ire and got a notice from Baseline Ventures, the sports marketing company that manages Shaw.

Baseline Ventures, the sports marketing team managing Shaw has sent cease and desist notices to these companies seeking a sum of Rs 1 crore each as compensation.

The reason these companies have been dragged into a legal struggle is that they used creatives with Shaw’s name on it.

FreeCharge and Swiggy both deleted their tweets. However, the Swiggy creative read: “Firsts we’ll remember forever: First bite of Rasmalai, First innings of Prithvi Shaw,”.

According to Baseline Ventures, both these companies are encashing on Shaw’s name and fame without the company’s authorization. These messages violated Baseline’s exclusive rights as well as Trademarks Act, 1996, according to a report in Business Today.

When Licensing Corner contacted Vipin Nair, joint MD and co-founder of Baseline Ventures to ask him why the action was taken when the brands were merely congratulating a debutant player for the first century, he said, “They were not merely ‘congratulating’ him. Both the companies have tactfully used Prithvi’s name and image by timing it to the occasion to highlight their nature of the business.”

However, Swiggy and FreeCharge are not the only ones to celebrate Prithvi’s success with their brand identity. Amul, known for its timely witty feeds have also shared a tweet stating “#Amul Topical: Youngest Indian to score debut test century!”


Commenting on the Amul’s perspective, Nair told Licensing Corner, “Amul uses caricatures and not images, so that’s where they get the room to stay clear. They have been doing contextual advertising for ages. However, we have also discussed their usage of Prithvi’s full name in the advertisement, which could be avoided.”

Currently, Protinex and Indian Oil were the rightful owners to associate with Prithvi.

Now, for the layman who might get confused as for why FreeCharge and Swiggy landed in the soup, we tried to decode the Trademarks Act, 1996:

A trademark is the means by which a business identifies its goods or services and distinguishes them from the goods and services supplied by other businesses. The registration of a trademark is an important task for any owner.

The act states that any sign capable of being represented graphically which is capable of distinguishing the goods or services of one undertaking from those of other undertakings.

In simple words put together, using the talent of a star unlawfully with the intent of promoting their own brand is wrong.

On October 5, Shaw became the second-youngest Indian after Sachin Tendulkar to score a Test century for India. Indian beat West Indies by innings and 272 runs.

Delhi Duty Free launches Chivas XV in India

Delhi Duty Free in association with Pernod Ricard Global Travel Retail has launched Chivas XV in India.

The 15yo blended Scotch whisky Chivas XV, which is selectively finished in Grande Champagne Cognac casks, is the latest addition to the Chivas Regal portfolio.

To support the launch, brand experiences which showcase the spirit and bring to life the consumption moment of ‘Celebrate with XV’ were installed in prominent locations.

Pierre Henry Coppere, Brand Director Scotch Whisky at Pernod Ricard Global Travel Retail said, “We are looking to challenge conventions on how and when Scotch whisky should be enjoyed with Chivas XV and this vision comes alive in India’s first launch in Delhi Duty Free.”

Introductory with rich and sweet aromas of marmalade, cinnamon and juicy sultanas, the new Chivas XV blend then transforms into a medley of fruit flavours, butterscotch and caramel toffees, rounding off with a touch of vanilla in its finish.

Delhi Duty Free COO Ashish Copra said, “We are committed to providing world-class brand experiences to our consumers and are proud to be the launch partners of Chivas XV in India. With the ongoing trend of premiumization, Chivas XV should become an important part of the Scotch Whisky portfolio.”

Chivas XV is available at a recommended retail price of Rs.5140 (US$70) for 1 litre.

Nykaa Cosmetics signs Janhvi Kapoor as its first brand ambassador

Popular beauty e-commerce portal, Nykaa Cosmetics has signed Bollywood newcomer Janhvi Kapoor as its first brand ambassador since its inception six years ago. The deal marks the Dhadak actress first entry into the world of brand endorsements. However, no terms of the contract have been divulged yet.

As per the association, Kapoor will appear in the print, digital and electronic advertisements of the company as well as play an active role in Nykaa’s social media campaigns.

Before Kapoor, Nykaa worked with makeup artists and beauty experts.

Started in 2012 by Indian entrepreneur Falguni Nayar, Nykaa today offers over 1000-plus brands and 1,00,000-plus products on its website, app, and stores.

On May 14, the Mumbai-headquartered company said it has raised Rs 165 crore in series D funding led by Hero Corporate Service chairman Sunil Kant Munjal and consumer goods veteran Harsh Mariwala.

Nykaa last raised Rs 75 crore (above $11 million) in April 2018 that valued the 6-year-old company at Rs 3,000 crore.

Nayar launched its private label Nykaa Cosmetics in 2015 that initially offered a range of nail enamels. Later, its expanded its catalogue to include lipsticks, eye products, face products, bath and body care products, makeup tools, fragrances, and essential oils.

Nayar launched its private label Nykaa Cosmetics in 2015 that initially offered a range of nail enamels. It gradually expanded its catalogue to include lipsticks, eye products, face products, bath and body care products, makeup tools, fragrances, and essential oils.

Currently, Nykaa offers over 1000 brands and 1,00,000 products, dominating a large share of the online beauty market at 33%. The firm has clocked Rs 570 crore in net revenue in FY18 from Rs 214 crore a year earlier, setting India’s USD 6.5 billion cosmetics market abuzz. However, the FY18 revenue is unaudited and may be revised after the audited report is submitted.

In the growing online as well as offline space of e-commerce beauty products, Nykaa has been standing strong in the fashion space.

Jaquar associates with ‘Koffee with Karan’ as official lifestyle partner

Jaquar Group, the bathroom and lighting solutions brand, has associated with Star World for its flagship show- Koffee with Karan as the official lifestyle partner for the sixth season of the show.

The show stars Bollywood Director Karan Johar as a host which premieres on October 21.

As per the association, Jaquar Group will refresh each guest with its most extensive and wide range of concepts and products.

Commenting on the partnership, Sandeep Shukla, Head of Marketing and Communication, Jaquar Group was quoted as saying, “We at Jaquar Group are excited to partner with Star World for its flagship show, Koffee with Karan that takes viewers up-close to their favourite film personalities. This partnership gives us the opportunity to connect with the core audience that enjoys the show and at the same time, strengthen our lifestyle positioning.”

“Karan Johar’s inimitable mastery of the genre reflects in the longevity of the show is akin to Jaquar’s leadership in the bathroom segment, where it has turned a purely functional space like the bathroom into an aspirational one. Now with the increased visibility of Jaquar Lighting and with Deepika Padukone as its brand ambassador, the brand values of Jaquar and Koffee with Karan match beautifully,” Shukla further quoted as saying from Exchange4Media.

Founded in 1960, Jaquar Group caters to luxury, premium and value segments with Artize, Jaguar and Essco brands respectively. With presence across 45+ countries in Europe, Middle East, Africa, SAARC region and South-East Asia, Jaquar Group is one of the fastest growing bathroom brands in the world, delivering over 2 million bathrooms every year.

Polo Ralph Lauren is all set to open its first flagship store in India

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Polo Ralph Lauren is all set to open its first flagship store in India in New Delhi’s luxury mall, DLF Emporio.

The brand has been present in India for a while now through the multi-brand store ‘The Collective’ but this marks the brand’s first exclusive outlet in the country.

The store will feature not only menswear and womenswear line by the iconic American brand but also the latest spring/summer 2019 collection showcased at New York Fashion Week.

According to a media report, the highlight of the collection is the price points starting from Rs 8500 onwards in the casual range.

Recently, Ralph Lauren celebrated his 50th anniversary with a show in New York that was attended by many Hollywood personalities such as Blake Lively, Anne Hathaway.

Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products, including apparel, accessories, home furnishings, and other licensed product categories.

Tetris brand expands International Licensing Agent Network

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Tetris, one of the most recognized and influential video game brands of all time, which will celebrate its 35th anniversary in 2019 announced a major expansion of its global licensing agent network.

Providing representation from Australia to Germany, Greece, Britain, the brand’s new international merchandise licensing agents include CPLG and Haven Global, in addition to a renewed agreement with Lisle Licensing.

“Years ago, we set out to grow the Tetris brand beyond the world of video games into a major lifestyle brand by working with licensing partners to introduce fun merchandise, games and experiences that were unique to regional fanbases across the globe. Since then, the reception to our new product lines and promotions across Europe to Canada, Japan and more has been incredibly exciting to see and has inspired us to bolster our licensing agent network even more as we head into the brand’s monumental 35th anniversary,” said Maya Rogers, president and CEO of Blue Planet Software, the sole agent for the Tetris brand.

The Tetris Company works with a growing network of merchandise licensing agents as part of its strategy to bring unique, high-quality Tetris-branded products and experiences to markets worldwide.

CPLG will serve as the licensing agent for the Tetris brand in Germany, Austria, Switzerland, Spain, Portugal, Turkey, Nordics, Greece, Bahrain, Egypt, Iraq, Jordan, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, United Arab Emirates, and Yemen.

“We are very excited to enter into a relationship with Tetris, one of the most iconic and recognizable in our industry throughout the majority of our continental European business. We already had great initial feedback in our markets and see that the retro gaming trend is here to stay, so we really look forward to partnering up with local licensees to drive the brand to new heights,” said Maarten Weck, managing director of Northern Europe at CPLG.

As the leading independent licensing agent for Australia and New Zealand, Haven has offices in Melbourne and Sydney serving all levels of retail and licensees down under.

Lisle Licensing: With a long history of representing a broad portfolio of major entertainment and gaming brands, Lisle Licensing offers a unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. As an existing agent for Tetris, the company will continue to represent the brand in the UK and Ireland.

“Having secured licensing partners across games, apparel, publishing, and footwear, Lisle’s focus for the future will be to expand the iconic Tetris Effect even further. This will involve more product innovation and creative fun through additional categories and key partner promotions, providing ongoing exciting experiences for fans of the brand,” said Gayle Goldsmith, director of Lisle Licensing.

The Tetris brand is one of the leading and most distinctive video game brands and franchises in the world. Now entering its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures.