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Fast&Up announces hockey star Sandeep Singh as their brand ambassador

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Fast&Up announces hockey star Sandeep Singh as their brand ambassador

Aeronutrix Sports Products Private Limited’s Fast&Up announced Indian professional Hockey Player and former national captain, Sandeep Singh as their brand ambassador. Sandeep Singh will be the new face of the brand’s multi-channel marketing campaign as well as brand engagement activities.

Recently, Sandeep Singh’s story was retold in a biopic film – Soorma in which Daljit Dosanjh essayed the lead role. Famously known as Flicker Singh, Sandeep Singh played as the fullback and was a penalty corner specialist for the team; currently, he is a DSP in Haryana Police. Sandeep Singh has an immense passion for sports and fitness, his determination and spirit for the game makes him an inspiration and right fit for the brand.

Talking about the association Sandeep Singh said, “I have used Fast&Up personally and been an active promoter of the brand long before I considered to endorse it. In a highly competitive nutrition market, Fast&Up stems out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high-quality products.”

The partnership comes at a time when Fast&Up is at the cusp of its next level of growth with its increasing market share in the Indian sports and active nutrition industry.

Fast&Up offers a range of health supplements under both sports nutrition and active nutrition. These include Fast&Up Fortify, Fast&Up Activate, Fast&Up Reload and more, which are packed with vital nutrients required by those who lead an active lifestyle.

Vijayraghavan Venugopalan, CEO, Aeronutrix Sports Products Private Limited shared his thoughts and said, “Fast&Up is one of the fastest growing sports and active nutrition brands in India. A lot of famous sports personalities have included our supplements in their routine and now it’s time reach out to people who aspire to be one of them. We are very proud and privileged to be associated with Sandeep Singh and believe that he is well suited for the purpose as he has been and still is inspiring a lot of upcoming sports enthusiasts and athletes.”

Aeronutrix Sports Products Private Limited is one of the fastest growing sport nutrition products company based out of Mumbai.

Perry Ellis announces apparel license deal for ‘Laundry by Shelli Segal’

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Perry Ellis announces apparel license deal for ‘Laundry by Shelli Segal’

Perry Ellis International announced that it has entered into a license agreement with BAK Apparel to include day and special occasion dresses as well as shrugs, toppers and coordinate sweaters for girls ranging in 4-13 years of age under the ‘Laundry by Shelli Segal’ brand.

The new collection is expected to launch in Spring 2019 in department stores and specialty retailers in the United States and Canada.

“Laundry by Shelli Segal has appealed to many generations of consumers since it was founded and we are delighted to be able to include stylish, feminine dresses specifically designed for young girls into the brand portfolio,” said Oscar Feldenkreis, CEO & President of Perry Ellis International.

A leader in fashion, the Laundry by Shelli Segal brand has been setting trends and inspiring women for more than 25 years. The Laundry by Shelli Segal lifestyle brand balances just the right blend of red carpet glamour and West Coast chic that is iconic and universal in its appeal.  Always feminine and vibrantly colorful, the brand is known for its unique use of embellishments and signature prints.

“The Laundry by Shelli Segal brand has the perfect fashion aesthetic to inspire the design and development of age-appropriate styles for the girl’s casual and special occasion dress market. We look forward to working with Perry Ellis International to introduce feminine fashion to the next generation of consumers,” said Barry Kottler, President of BAK Apparel.

Perry Ellis International is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution.

BAK Apparel, founded in 1976, is the exclusive home of the BAK and Andrew Fezza brands for boys as well as special occasion brands, Princess Faith and Katie M. for girls.

Goodful join hands with Macy’s to release homeware goods collection

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Goodful join hands with Macy’s to release homeware goods collection

Goodful, Buzzfeed’s health-and-wellness-centered media brand has partnered with Macy’s to release a range of homeware goods.

According to an Adweek report, the line of 100 products for the home will be available on October 24 across 400 Macy’s stores and on the department store’s website.

“We’re proud of the partnership because it shows what a modern media company can pull off with a modern retailer. This is something that BuzzFeed can uniquely do–especially pull a program in this way and launch in the speed and efficiency in which we have launched it,” Ben Kaufman, head of commerce, BuzzFeed was quoted as saying from the Adweek.

As per the report, partners include Epoca (for houseware items), Cuisinart (for home electronics), Welspun (for bedding) and Aerogarden (for an in-home gardening system).

The news comes after BuzzFeed’s partnership earlier this year between its brand Tasty and Walmart.

To support the product range, a dedicated Goodful website will debut on October 24 that will feature some products and new photography, typography and content.

Select Macy’s stores will offer an in-store experience where a photo wall will be featured in the Goodful area for the shopper to post onto their social media channels.

As part of the in-store experience, select Macy’s stores will include an Instagrammable wall in the Goodful area. There will also be an experiential event at the Macy’s Herald Square location in New York with giveaways.

Last week, BuzzFeed announced the opening of an experimental store in New York City.

Mickey Mouse all set to turn 90: Here’s what India has planned

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Mickey Mouse all set to turn 90: Here’s what India has planned

Whether you are a 90’s or new generation kid, one cannot forget the charm and brand value of the iconic character Mickey Mouse.

Walt Disney’s most iconic cartoon character is set to turn 90, and India has definitely planned a special surprise for its fans and followers.

According to a Livemint report, around 30 licensees will bring out collections centered around the nine-decade commemoration.

“Mickey exists in all our verticals including television, gaming, and touring productions, but its popularity is most visible in consumer products,” Abhishek Maheshwari, country head, Disney India was quoted as saying from the Livemint.

According to Maheshwari, Mickey is also the company’s mascot and is probably the only Disney character that spans almost all categories and segments.

For the 90-year celebration, apparel brands such as ONLY, Vero Moda and Jack & Jones, carmaker Volkswagen and retail firm DLF Brands will bring out special collections until 18 November.

Disney’s licensing model is quite well-established, where the intellectual property rights of the character are owned by the company. As per the association, it works together to co-create the design with brands, which then take care of the manufacturing and distribution and give Disney a revenue share. Overall, the Mickey franchise has 75-plus licensees on board.

DLF will bring out a specialized range of clothing and toys starting mid-November.

DLF Brands opened two Disney & Me stores in Noida and Gurugram through a licensing arrangement with Disney Consumer Products in India earlier this year.

The stores are located in Mall of India in Noida and Ambience Mall in Gurugram.

To commemorate the occasion, a marketing initiative called “Stay Fit with Mickey” was also planned. According to the initiative, Disney has reached out to 3,000 schools in Delhi, Mumbai, and Bengaluru, besides audiences on social media, with an originally composed song and video featuring celebrities and influencers advocating physical fitness.

Disney believes Mickey is a versatile character that cuts across gender and generations and brings families together.

In addition, a project called Indie Mickey was also planned, as part of which Disney will collaborate with an undisclosed clothing brand to bring out a collection inspired by indigenous Indian craft styles, coupled with Mickey motifs.

Mickey Mouse is a funny animal cartoon character and the mascot of ‘The Walt Disney Company’. An anthropomorphic mouse who typically wears red shorts, large yellow shoes, and white gloves, Mickey is one of the world’s most recognizable characters.

Nickelodeon signs sustainable fashion licensing deal

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Nickelodeon signs sustainable fashion licensing deal

The merchandising arm of children’s TV producer Nickelodeon to create sustainable fashion and accessories as part of its licensing deal.

Viacom Nickelodeon Consumer Products (VNCP) teamed up with Trashcode to create products made from plastic bottles. It has, a new venture between licensed clothing and accessories business, Cookie Company Group, and sustainable textile pioneer, Waste2wear.

CEO of the Cookie Company Group Sabine Hulsman, said, “On average, a children’s shirt made with R-PET has given a new life to five to eight discarded plastic bottles, and a jacket can take up to forty plastic bottles out of the environment.”

Waste2wear has produced sustainable fabrics since 2008 using recycled PET bottles.

Senior vice-president, international, of VNCP, Mark Kingston said, “The T-shirts we created are not only high quality, but they also highlight the number of recycled plastic bottles used to create the garment.”

The first pieces to launch will include SpongeBob SquarePants T-shirts.

Iconix Brand appoints Robert Galvin as CEO

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Iconix Brand appoints Robert Galvin as CEO

Iconix Brand Group, which owns licenses and markets a portfolio of consumer brands such as Joe Boxer, Lee Cooper, etc, has appointed Robert Galvin as the chief executive officer, president and a member of the board of directors of the company effective October 15, 2018.

Iconix also owns interests in Ed Hardy, Material Girl, Buffalo, and Pony brands.

Galvin has a proven executive experience with almost 30 years of experience leading and turning around global brands. He was most recently chairman of Cherokee Inc and had served as the chief operating officer and European president of Sports Brands International Ltd, chief executive officer of Elie Tahari, Ltd and president of Camuto Group.

“In these roles, Galvin has had extensive experience managing global brand licensing activities for these companies. In addition, Galvin was instrumental in the refinancing of material indebtedness and cost restructurings at Cherokee and SBI,” Iconix Brand said in a press release.

Galvin has also served as an executive vice president and chief financial officer of Nine West Group Inc, has been an independent director of Bebe Stores and is currently an independent director of Big 5 Sporting Goods Corp and Trans World Entertainment. He also currently serves as an independent director of Lands’ End, which he joined in 2014.

 “Our board is extremely pleased that Bob (Galvin) has joined Iconix. We believe that his past leadership experiences in our industry bode well for Iconix. He will hit the ground running. Bob has also been very successful when faced with particularly fluid situations. His unique skills in this regard make him a good match to the current challenges facing Iconix.  He is an adept problem solver. I look forward to working with Bob in the future,” said Interim CEO and chairman of the board of Iconix, Peter Cuneo.

Galvin is a graduate of Fairfield University and holds an MBA from the Stern School of Business at NYU.

Nokia phones announces Alia Bhatt as the brand ambassador

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Nokia phones announces Alia Bhatt as the brand ambassador

HMD Global, Nokia phones announced Alia Bhatt as the face of Nokia phones in India.

Bhatt connects strongly with today’s generation of Indians who are multi-dimensional, multi-faceted and multi-achievers. Her success and her personality, therefore, make her align perfectly with Nokia phones and with HMD-Global, itself a young, entrepreneurial brand, the official statement said.

Announcing the association, Ajey Mehta, Vice President, and Country Head – India, HMD Global, said, “We are really excited to have Alia Bhatt as the face of Nokia phones. She is one of the brightest stars of Bollywood and it’s great to have her on board with us. Her commitment to her work coupled with her perfection in her craft of acting is in alignment with our approach to mobile making. I am confident that in the coming together of Nokia phones and Alia Bhatt, we will further enhance the excitement around our new launches for our fans.

 “I love the experience of using my Nokia smartphone and flaunt it at work, with friends and my family. It feels so premium in my hand and the craftsmanship is perfect. And what’s great is that with the reliability of a Nokia phone, its distinctive design, and great overall experience, I get to be me, do my work and have fun without needing to worry about anything else. I’m delighted to be the face of Nokia phones,” Alia Bhatt said on its association.

The Nokia phones print campaign with Alia Bhatt went live on October 12 to mark the festive season.

The Walt Disney Company restructures executive team

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The Walt Disney Company restructures executive team

As a part of its pending acquisition of 21st Century Fox, The Walt Disney Company has made key organizational changes to its Media Networks divisions.

Peter Rice will become the chairman of Walt Disney Television and co-chair of Disney Media Networks.

The new group under Rice will include ABC Television Network, ABC Studios, the ABC Owned Television Stations Group, Disney Channels, Freeform, Twentieth Century Fox Television, FX Networks, and FX Productions, Fox 21 Television Studios and the National Geographic channels.

Dana Walden will take on the position of chairman of Disney Television Studios and ABC Entertainment. Her charge will include Twentieth Century Fox Television and Fox 21 Television Studios, as well as ABC Entertainment, ABC Studios, Freeform and the ABC Owned Television Stations Group.

 “The strength of 21st Century Fox’s first-class management talent has always been a compelling part of this opportunity for us,” said Robert A. Iger, chairman, and chief executive officer, The Walt Disney Company.

Ben Sherwood, co-chair, Disney Media Networks and president, Disney / ABC Television Group, will remain in his current role through the acquisition.

Gary E. Knell will work as chairman of National Geographic Partners.

Ted Baker, Timex Group sign global licensing deal

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Ted Baker, Timex Group sign global licensing deal

British luxury clothing brand Ted Baker has signed a global licensing deal with Timex Group, to create watches that will “fully complement” its current apparel and accessory collections.

Ted Baker chief executive Ray Kelvin said, “This is an exciting opportunity for Ted Baker to drive accelerated growth in our watch business by leveraging the Timex Group global footprint and infrastructure, in line with our strategy to further develop Ted Baker as a global lifestyle brand.”

Ted Baker is a global lifestyle brand that operates through three main distribution channels: retail, which includes e-commerce; wholesale; and licensing, which includes territorial and product licenses. It offers a wide range of collections including menswear, womenswear, childrenswear, accessories, jewellery and footwear, luggage, home interiors, fragrance and skin wear, and gifting and stationery.

Timex Group president and chief executive Reiss Schmidt said, “We are delighted to bring Timex Groups expertise and long history as an authentic watchmaker to Ted Baker and look forward to producing exciting and innovative timepieces for their consumers.”

The British retailer has 532 stores and concessions worldwide, comprising of 195 in the UK, 113 in Europe, 127 in North America, 88 in the Middle East, Africa and Asia and 9 in Australasia.

Timex claims of an impressive portfolio of owned and licensed brands, including Timex, Guess, GC, Versace, Versus Versace, Salvatore Ferragamo, and Nautica.

The new collections of time-pieces will be launched internationally through premium retail partners in summer 2019.

Coolabi associates with Star Editions for ‘Clangers’ online shop

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Coolabi associates with Star Editions for ‘Clangers’ online shop

To celebrate 50th anniversary next year, Coolabi Group has secured a new partnership deal with Star Editions to produce a dedicated online shop for ‘Clangers’.

The new online hub will host a variety of Clangers merchandise including t-shirts, cushions, mugs, and magnets to coasters, tote bags, and stationery.

In addition, Coolabi will also launch the Heritage range, which will include Smallfilms’ artwork from co-creator Peter Firmin.

Jeremy Banks, chief executive of Coolabi, said, “We are thrilled to be partnering with Star Editions to launch our very first online shop for Clangers. Clangers has captured the hearts of toddlers, parents, and grandparents and, with the 50th anniversary on the horizon, it’s the perfect moment to launch some exciting new merchandise for fans to enjoy.”

“We are introducing new creative directions, including illustrations, some softer looks and also the unique and original artwork from Clangers co-creator Peter Firmin. It’s an extremely exciting time and we can’t wait to see the fans’ reactions. There are further ranges planned for 2019 too.”

The new range will be available from shop.clangers.com

The new deal comes after Coolabi’s most recent announcement that a third series of the BAFTA-winning pre-school animation, Clangers, is in production and will broadcast on CBeebies in 2019.

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