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Magical Makeover: Harry Potter cosmetic collection launches in Boots

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Magical Makeover: Harry Potter cosmetic collection launches in Boots

In what could be termed as the biggest news to Harry Potter fans, Boots has teamed up with Warner Bros and Wizarding World to launch the new range of cosmetics and beauty products based on the JK Rowling’s magical franchise.

The collection just launched ahead of Halloween, which is on October 31.

Making it affordable for all the muggles and wizards, the price of the products in the collection priced between £6 and £20.

The spellbinding collection includes brushes with wand-shaped handles, eyeshadow brush elder wand, lipsticks that change colour and a Golden Snitch fizzy bath bomb, among others.

Check out the full collection here:

Other items include eye masks with a print of Harry Potter’s famous scar and glasses, Ravenclaw makeup bags and unicorn nail polish.

The collection will be available in store from October 27, and online from October 29 onwards.

Recently, Royal Mail released a limited-edition collection of stamps to celebrate the magic of J.K. Rowling’s famous franchise.

Harry Potter was introduced in 1997 by J. K. Rowling and has been a hit since then. With seven books which were converted into eight movies, the franchise is only growing day by day.

The second installment of the Fantastic Beasts series, Fantastic Beasts: The Crimes of Grindelwald is all set to hit theaters on November 16.

The film has Johnny Depp playing Grindelwald, a powerful wizard who was once a friend of Albus Dumbledore. Other casts include Katherine Waterston, Alison Sudol, Dan Fogler, Ezra Miller, Claudia Kim, Zoe Kravitz, Callum Turner, William Nadylam and Brontis Jodorowsky.

DCGI slaps notice to Amazon, Flipkart for allegedly selling fake cosmetics

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DCGI slaps notice to Amazon, Flipkart for allegedly selling fake cosmetics

The Drug Controller General of India (DCGI) slapped notices to e-commerce giants -Amazon and Flipkart for allegedly selling “spurious and adulterated” cosmetics including imported brands.

The authority has been warned of severe actions in case of failing to respond within 10 days. The DGCI has warned them of penal action for “offering for sale, sale, and distribution of spurious, adulterated cosmetics and cosmetics manufactured without a valid license in contravention of the Drugs and Cosmetics Act, 1940.”

The law provides for penal actions ranging from monetary fine to imprisonment for sale of such “unapproved” products.

The notice from DCGI follows raids by drug inspectors at various locations across the country on October 5-6, during which they found that some indigenously manufactured cosmetics without valid manufacturing license and having ingredients imported without necessary registration certificates were being sold on the e-commerce platforms.

“Amazon.in is a third-party marketplace which enables sellers to list their products for sale to Indian customers. Sellers on Amazon.in own their respective products and are responsible for product compliances, as may be applicable.”

“Amazon.in has a very high bar of customer experience and does take strict action against sellers who are selling illegal or fake products in accordance with the due process of law, as and when such incidents are reported to us,” the spokesperson told PTI.

After PTI contacted the Amazon India, the company told that it will take strict action against sellers of “illegal or fake products” as and when such incidents are reported to it.

Among cosmetics being sold by these websites included imported brands without valid documents and containing ingredients in the “negative list” of the BIS (Bureau of Indian Standards).

Under the Drug and Cosmetics Act, it is mandatory to get a registration certificate for the import of cosmetics into India, while all cosmetics manufactured in the country need to have a valid license.

Besides, cosmetics need to conform to the standards laid down by the BIS and cannot have any ingredient mentioned in its negative list.

(With inputs from PTI)

To tap ethnic wear segment, Myntra launches Saif Ali Khan’s ‘House of Pataudi’

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To tap ethnic wear segment, Myntra launches Saif Ali Khan’s ‘House of Pataudi’

In a bid to tap into the largely unorganized ethnic wear market, Flipkart-owned online fashion platform Myntra announced the launch of an ethnic wear brand ‘House of Pataudi’ in association with Saif Ali Khan.

‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan.

Bollywood Actor and Producer, Saif Ali Khan said, “House of Pataudi for me is an extension of my family legacy. The teams at Myntra and Exceed have put in a lot of research and effort and I believe we have all the right ingredients to build upon. Can’t wait for millions of young Indians to embrace their culture through House of Pataudi”

The range includes kurtas, sherwanis, dresses and others in a price range of Rs 1,500 to 15,000 for men and Rs 2,000 to 20,000 for women exclusively on Myntra and Jabong from October 25 onwards.

The Pataudi’s are popular for their sophistication and rich heritage as well as reflect a strong sense of culture and tradition. The brand’s design team has worked closely with Saif Ali Khan; inspired by his own personal style statement,” said Myntra in a media statement.

“We are very excited to partner with Saif and Exceed Entertainment to launch, ‘House of Pataudi’, a first of its kind brand in the country that embodies royalty and a rich cultural heritage,” said Ananth Narayanan, CEO, Myntra-Jabong.

Ananth stated that the ethnic wear segment in India is worth Rs. 70,000 crores and the majority of it is disorganized, opening up an ample opportunity for the leading fashion e-retailer in the country.

To cater to the festive shopping needs of the Indian diaspora, Myntra will now sell its private label in Walmart stores in Canada. Myntra launched its private label ‘All About You’ in Walmart stores across Canada. Myntra’s other celebrity endorsed brands such as HRX by Hrithik Roshan are also in the pipeline to be sold in Walmart stores globally.

Further, Myntra is also going all out to introduce offline stores for its private label brands as it aims to launch 100 stores in the next two years for Roadster and HRX.

Flipkart had 64 Mn annual active customers and the main platform accounted for 80% of the revenues.

Traworld ropes in Sonam K Ahuja as its brand ambassador

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Traworld ropes in Sonam K Ahuja as its brand ambassador

Traworld, the luggage brand roped in Bollywood actor Sonam K Ahuja as their brand ambassador. The fashion diva will be endorsing Traworld to create a new style statement for exceptional travelers with their premium luggage offerings.

Commenting on the association, Sonam said, “I am super excited to endorse premium luggage brand ‘Traworld’. Traworld goes well with my style statements and is in tune with my choice of fashionable and stylish luggage. Since I am a frequent traveller and I literally live out of my luggage, I am cautious of the brand I would carry as it’s just not a brand but something that defines my personality. I can personally relate to the brand as it strongly relates to fashion.”

“The brand will surely win the hearts of people who are always on a lookout for trendy and stylish luggage while they are travelling,” she further added.

Tushar Jain, Founder, and Managing Director said, “We are delighted to sign Sonam K Ahuja as a brand ambassador for our brand Traworld as she is the true embodiment of what the brand stands for. Her association with Traworld will strengthen the brand as fashionable, trendy. We are currently one of the leading bags brand in the country and with this endorsement, we are confident that we will be aligning ourselves with the leading luggage players in the country.”

From casual to business travel segments, Traworld is a luggage brand for premium and fashion conscious travellers.

Adlabs Imagica announces exclusive partnership with Mattel Toys

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Adlabs Imagica announces exclusive partnership with Mattel Toys

Ahead of the festival season, Adlabs Imagica theme park announced an exclusive partnership with the world’s best- selling toy brand, Mattel, to offer Hot Wheels.

Under this exclusive partnership, the country’s first theme park will rebrand its flagship rides – Nitro and Happy Wheels – as Hot Wheels Nitro and Hot Wheels Driving School, the company said.

Nitro claims to be the biggest and wildest floorless roller coaster in the country with a 2,800-feet track at a height of 132 feet, while Happy Wheels attempts to inculcate driver’s instinct in young children.

Dhimant Bakshi, joint chief executive of Imagica, told PTI that this partnership aims at bringing about differentiated opportunities for domestic brands by opening their doors to international brands to showcase their innovative experiences.

He said the partnership is based on a revenue-based fee structure, and that they are planning to bring in more Mattel products/brands to Imagica.

The company is already retailing many Mattel brands at the park.

He said with this association, they will begin to offer edutainment to the young kinds at the Hot Wheels Driving School. “So, this will help us move from offering products to offering experience now,” he added.

Lokesh Kataria, marketing head, Mattel India, said the association with Mattel syncs well with them as Imagica’s flagship ride Nitro fits well with Hot Wheel’s brand proposition.

Recently, Adlabs Imagica is all geared up to set up a theme park in new Andhra Pradesh capital Amaravati in the joint venture with local partner Riverbay Resort.

The country’s first and the only theme park designed on the lines of international theme parks such as Universal Studio had Rs 20 crore of its Rs 256 crore revenue coming in from merchandise sales in FY18, taking its total ancillary sales, including food and beverages, at 30 percent of the total income.

The company is also licensing out its character IP to third parties, which is hoped to increase merchandise revenue from 10% to around 15 percent from next year.

On the heels of sewing up, an alliance for Chhota Bheem, the theme park in May had tied up with a 3D technology firm to launch a Bollywood park called the House of Stars in its bid to boost both footfalls and merchandise revenue. Adlabs has reported a 6 percent rise in pretax profit at Rs 34.14 crore in June quarter, helped by a 2 percent rise in footfalls.

Founded in 1945, Mattel Toys is a leading global children’s entertainment firm specializing in design and production of quality toys and consumer products which include Barbie, Hot Wheels, American Girl, Fisher-Price, Thomas & Friends and Mega among others which are sold in over 150 countries.

It also offers film and television content, gaming, music, and live events. Imagica offers a gamut of entertainment experiences under one roof through its theme park, a Mykonos themed water park and the country’s largest snow park.

(With inputs from PTI)

Rovio, NBA’s Chicago Bulls join hands for ‘Angry Birds Eye View Cameras’

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Rovio, NBA’s Chicago Bulls join hands for ‘Angry Birds Eye View Cameras’

Rovio Entertainment has partnered with the six-time NBA champion Chicago Bulls to unveil the “Angry Birds Eye View Cam.”

The new camera angle will be featured on top of both backboards at all Chicago Bulls home games at the United Center throughout the 2018-2019 NBA season, providing dynamic live footage for fans.

Ville Heijari, CMO at Rovio Entertainment, said, “As huge fans of basketball and fellow Finn Lauri Markkanen, we’re thrilled to team up with the Chicago Bulls this season. Uniting the Angry Birds brand with one of the NBA’s most legendary franchises demonstrates Rovio’s continuing commitment to strategically building the brand in the United States by growing our impressive lineup of partners and bringing the one-of-a-kind experience to our fans.”

Angry Birds branding will appear alongside the new cameras, as well as on LED screens on the side of each basket. In addition, several unique VIP “Angry Bulls” experiences will be provided for fans at Bulls home games throughout the season.

“Each season the Bulls look forward to providing our fans with new and exciting elements that enhance the game experience, whether it’s in the arena or on broadcast. Through our new partnership with Angry Birds, fans around the world will get to see never-before-seen views from a new “Angry Birds Eye View” camera placed above the backboard of each basket,” said Matthew Kobe, Vice President of Business Strategy and Analytics for the Chicago Bulls.

With this association, Rovio Entertainment became the first Finnish sponsor of an NBA team, continuing Rovio’s association with iconic sports and entertainment brands, including the NFL, English Premier League’s Everton F.C. and rock bands Iron Maiden and Imagine Dragons.

Disney, Skinnydip London create new ‘Mickey Mouse’ fashion collection

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Disney, Skinnydip London create new ‘Mickey Mouse’ fashion collection

Disney has teamed with Skinnydip London for a new collection of Mickey Mouse gear inspired by Mickey’s 90th anniversary.

Best known for their kitschy accessories in colorful prints and patterns, Skinnydip’s new collection includes tees, hoodies, handbags, totes, phone cases, makeup and more that celebrate the animated mouse.

Check out the collection here:

Key items include a kiss-lock bag with a repeating “Mickey” name pattern and a plastic carry-all tote with a colorful image of the classic character.

The Disney x Skinnydip line is available now at SkinnydipLondon.com.

Mickey Mouse is a funny animal cartoon character and the mascot of ‘The Walt Disney Company’. An anthropomorphic mouse who typically wears red shorts, large yellow shoes, and white gloves, Mickey is one of the world’s most recognizable characters.

Manchester United and True Religion launch denim wear collection

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Manchester United and True Religion launch denim wear collection

Manchester United and luxury denim brand ‘True Religion’ have collaborated to launch a range of premium club branded denim wear collection.

In a first-of-its-kind, the new global partnership with the iconic American denim brand will see a range of men’s and women’s co-branded styles.

Manchester United’s Group Managing Director, Richard Arnold, said, “True Religion is a well-known, established name in fashion, creating unique designs without compromising on quality. The range we have collaborated on includes the same attention to detail and craftsmanship that has made True Religion a global brand, creating a new way for our fans to express their support for their club through every day, easy-to-wear apparel.”

The exclusive collection features jeans, shirts, and jackets, including a highly desirable limited-edition denim jacket embroidered with the club’s crest. Fans will also have the opportunity to win a selection of clothing from the new range.

True Religion’s Chief Marketing Officer, Tara Peyrache, said, “We are thrilled to be the official global denim partner for Manchester United. As True Religion continues to evolve and connect with new audiences, it is exciting to offer Manchester United’s global fanbase an innovative line of premium denim for men and women. We look forward to this partnership with an iconic club that shares the same values and commitment to performance and quality.”

The True Religion Manchester United collection will also include a junior range, to be released later in the season.

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean.

The exclusive collection will go on sale beginning October 26 in the club’s Megastore as well as online via United Direct and truereligion.com and eu.truereligion.com.

Myntra to sell its private label ‘All About You’ in Walmart Canada stores

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Myntra to sell its private label ‘All About You’ in Walmart Canada stores

To cater to the festive shopping needs of the Indian diaspora, E-commerce firm Myntra will now sell its private label in Walmart stores in Canada.

According to a Business Standard report, Myntra launched its private label ‘All About You’ in Walmart stores across Canada. Myntra’s other celebrity endorsed brands such as HRX by Hrithik Roshan are also in the pipeline to be sold in Walmart stores globally, the report further stated.

After sealing a $16-billion investment deal with the US-based retail giant, Flipkart’s fashion arm Myntra has started leveraging the reach of the US-based retail giant to sell its private brands in global markets.

The company targeted Canada for its global foray because Deepika Padukone, who endorses the brand, has a huge fan following in the country.

Recently, Deepika’s ‘All about you’, in association with Myntra, has launched a campaign to promote its 2018 autumn-winter collection.

According to Myntra, inspired by Deepika’s style, embracing modern femininity of women in India, AAY’s AW18 collection is a careful contemplation of the brand’s stance with a subtle hint for the season.

Launched in 2015, ‘All About You’ is a women fashion brand. At present, Myntra has 14 private brands. As a whole, Myntra’s private label business drives 25 percent of its revenues from its in-house brands to which the company expects to grow to 30 percent by the next fiscal year.

The fashion e-tailer has also gone offline with its private labels by opening its first Roadster store in Bengaluru last year.

Walmart also announced to have recorded a loss of USD 737.7-885.23 Mn in FY19, due to the Flipkart acquisition and expects a further loss of 55-60 cents per share because of the deal, which translates to USD 1.66-1.77 Bn in FY20.

Flipkart had 64 Mn annual active customers and the main platform accounted for 80% of the revenues. Thus, Walmart is optimistic about its growth in India despite tough competition from Amazon India and Paytm Mall. Flipkart subsidiaries like Myntra and PhonePe further excite Walmart, Walmart stated in an official media statement.

UK’s Royal Mail releases exclusive Harry Potter Stamps

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UK’s Royal Mail releases exclusive Harry Potter Stamps

It’s time to rejoice Harry Potter fans! Royal Mail is all set to release a limited-edition collection of stamps to celebrate the magic of J.K. Rowling’s famous franchise.

The 15-strong stamp collection will feature all the familiar faces of the Potter world created by the British author including Harry, Hermione, Ron, Hagrid, and other iconic characters. The special stamps will also be depicting fan’s favourite scenes, including the Hogwarts Express and Knight Bus.

To make it more magical, each stamp will have hidden ‘illuminating’ details that can only be seen under a UV light.

Philip Parker of Royal Mail, said, “The Harry Potter movies continue to thrill and delight audiences of all ages. The goal with our stamps is to capture the excitement of the Wizarding World and the heroism of the students of Hogwarts School of Witchcraft and Wizardry.”

Fans will also be able to purchase a range of collectible items, including framed stamps, miniature sheets, retail stamp books, and generic sheets, from the post office’s online shop.

A Harry Potter stamp card pack will cost £6, a Harry Potter framed stamp set is priced £33.33 and a Harry Potter presentation pack is priced at £10.75.

The stamps and souvenir products can be ordered from worldwide now from royalmail.com/harrypotter.

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