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Nike Vision partners with Kevin Durant for eyewear collection

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Premium sports eyewear brand Nike Vision has teamed up again with two-time NBA Finals MVP and back-to-back World Champion Kevin Durant for his 2018 KD Eyewear Collection.

Paying homage to Durant’s professional accomplishments, the collection comprises of sophisticated shapes and patterns inspired by his dynamic playing style. The glasses are available in a variety of colors, providing athletes with on-trend frames to complement their off-court style. Based on the success of the collection’s previous releases, the new line is comprised of four new optical styles as well as the first-ever offering of KD Eyewear Collection sunglasses.

The new collection includes two signature sunglasses — the Nike KD Flicker and the Nike KD Trace. Both of the new sun styles incorporate classic aesthetics and patterns directly derived from Durant’s intense on-court moves. The Nike KD Flicker features a unique design created from body-mapping Durant’s elusive on-court movement in a free-form, heat map pattern which is laser-etched onto the frame’s core wire.

Each of the new sunglasses also features KD’s signature laser-etched on the metal core wire, a “KD” logo plaque inside the right temple tip, and a Nike Swoosh logo on both temples.

Two new optical frames designed for Young Athletes round out the collection. Nike’s KD Eyewear Collection sunglasses are now available for purchase globally on Nike.com and at select retailers and the optical styles will be available globally at select optical retailers.

Kim Kardashian, Kylie Jenner to launch a new beauty collab on THIS day

In what could be good news for all the fashionistas ahead of the Black Friday which will fall on November 23, Kim Kardashian and Kylie Jenner are launching a new beauty collaboration on the dedicated discount day.

“KKW x Kylie Round 2” will see the beauty mogul sisters come together for an exclusive beauty collection to debut on the holy shopping holiday.

Sharing the news on Instagram, Kim wrote –“KKW X KYLIE 2 COMING TO kyliecosmetics.com BLACK FRIDAY.”

 

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KKW X KYLIE 2 COMING TO kyliecosmetics.com BLACK FRIDAY

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While Kylie announced the collection with a different photo from the campaign, captioning the image: “KKW X KYLIE part 2… coming #BlackFriday to KylieCosmetics.com”.

 

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KKW X KYLIE part 2… coming #BlackFriday to KylieCosmetics.com ????

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The announcement comes just days after Jenner revealed her Holiday 2018 collection. The Kylie Cosmetics Holiday Collection launches on November 19 and includes a mini lip set, a new lip kit, and a festive eyeshadow palette. The eyeshadow palette is called “Chill Baby,” and comes complete with 14 shades. The lip set features eight new shades with fun, holiday-themed names — including “Snowball,” “No Peeking,” and “Sweater Weather.”

Recently, Kylie Cosmetics announced the launch of its products at Ulta Beauty, online and in retail stores across the country.

Not only this, the financial magazine Forbes estimated that Kylie’s worth is estimated at USD 900 million, making her not just the richest member of the Kardashian-Jenner clan but to become the youngest self-made billionaire ever. Currently, Facebook’s brainchild Mark Zuckerberg is the current record holder of the title, whose worth was estimated at USD1 billion at the age of 23.

Kylie Cosmetics was founded by Kylie Jenner in February 2016. Since then, it has earned a revenue of USD 630 million. Jenner owns 100 percent of the company.

Jenner is the youngest daughter of Kris and Caitlyn, formerly Olympic gold medalist Bruce. Her sister is supermodel Kendall. Her half-sisters are Kim, Kourtney, and Khloe Kardashian.

Dose of Colors launches new ‘Mickey Mouse’ cosmetic collection

Cosmetic brand ‘Dose of Colors’ released a brand-new collection themed around one of Disney’s most notable mascots – Mickey Mouse, who is celebrating its 90th Anniversary.

According to Allure, the line, which includes lip products and an eyeshadow palette features small tributes to Mickey, including tubes covered in mouse ears and a palette with the character’s face. A lipstick was named 1928, in honor of Mickey’s birthday, and eyeshadows named after the character’s most famous phrases.

The entire collection is currently available online, and products retail between USD 17 – USD 39.

Disney believes Mickey is a versatile character that cuts across gender and generations and brings families together.

Disney’s licensing model is quite well-established, where the intellectual property rights of the character are owned by the company. Overall, the Mickey franchise has 75-plus licensees on board.

Mickey Mouse is a funny animal cartoon character and the mascot of ‘The Walt Disney Company’. An anthropomorphic mouse who typically wears red shorts, large yellow shoes, and white gloves, Mickey is one of the world’s most recognizable characters.

Celine Dion launches gender-neutral children’s clothing collection

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Singer Céline Dion has associated with fashion designers Iris Adler and Tali Milchberg, the co-founders of the global children’s fashion brand NUNUNU, to create a new collection of kid’s gender-neutral clothing, CELINUNUNU.

“CELINUNUNU believes that fashion builds concepts deep within our minds and changes thought patterns. It aims to free the forces of creativity and imagination in children, nurturing equality and flexibility of thought that enable kids to fully embrace who they are. It encourages children’s choices to be driven by their own true essence. CELINUNUNU instills the concept that everything is possible, equally,” the company said in a press release statement.

Celinununu’s collection will include over 70 sizes, from 0-6 months to 14 years, “harmonizing gender-neutral styles, timeless cuts, a distinct dictionary of symbols, and a minimalistic color palette that lets children shine at every stage,” the press release stated.

Prices range from $20-$290. The pieces themselves are both cool and casual and featuring a mostly gray and black color palette and skull prints.

Sharing a video, the award-winning vocalist took to the Twitter and wrote, “I’ve always loved Nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense. – Céline.”


Last year, she launched the Celine Dion Collection at department store Nordstrom.

On the professional front, Dion is currently preparing for the conclusion of her Las Vegas residency at The Colosseum at Caesars Palace after an eight-year run.

Bebe acquires European fashion brand Charles Vögele

GAEBB Group, a joint venture formed by Great American Group, LLC, a wholly-owned subsidiary of B. Riley Financial, and Bebe stores, has acquired the rights to purchase the assets of European fashion retailer Charles Vögele.

GAEBB has purchased substantially all common stock and assets, including remaining store inventory and merchandise, real estate, intellectual property, and certain other assets. The purchase of the Charles Vögele businesses in Slovenia and Hungary was completed by the group on September 25 and the purchase of its Austrian shares was completed on November 6.

On October 22, Austrian insolvency administrators approved the Charles Vögele restructuring plan.

As a part of the restructuring plan, GA Europe is executing a store closure program which will enable the retailer to focus on its remaining profitable operations. This deal broadens Great American Group’s footprint across Europe with an expanded presence in Austria, Slovenia, and Hungary.

“Charles Vögele is one of the largest and well-known fashion retailers in Europe and is highly-regarded among its loyal customers,” said Dr. Tino Bauer, Managing Director of GA Europe.

Bebe is global specialty retailer of women’s apparel and accessories that distributes and sells Bebe branded product through its licensees and www.bebe.com in approximately 21 countries.

“Charles Vögele has a strong reputation in the consumer marketplace, and I believe our combined expertise allows us to take this unique investment opportunity and realize the value of this brand,” said Manny Mashouf, CEO of Bebe stores.

GA Europe, a division of Great American Group, leverages the firm’s deep retail expertise and proven track record of quickly and efficiently executing traditional and unconventional solutions for European retailers in challenging situations.

Authentic Hendrix, Libertine partner to create luxury apparel collection

Epic Rights and Perryscope Productions, exclusive retail branding partners for Authentic Hendrix, which celebrates the extraordinary artistry, style, vision and talent of iconic rock guitarist Jimi Hendrix announced a new luxury apparel partnership.

The association blends the spirit of Hendrix with Los Angeles-based fashion label Libertine, founded by innovative designer Johnson Hartig.

The Authentic Hendrix-Libertine partnership involves the creation of a luxury men’s and women’s apparel capsule collection, inspired by Hendrix’s singularly legendary style, which will be interpreted and designed by Hartig.

The collection is set to debut in spring 2019 and will be supported by a soon-to-be-announced event and marketing initiatives.

To kick-start the new collaboration and in celebration of the 50th anniversary release on November 9 of Hendrix’s seminal album Electric Ladyland (October 1968), the partners celebrated at a Fred Segal’s West Hollywood location where Hartig unveiled a newly-created, limited-edition Jimi Hendrix unisex shirt, inspired by the photograph Hendrix had originally wanted for the Electric Ladyland album cover. The shirt will be available for a limited time exclusively at Fred Segal.

“Jimi’s style was part of his persona. Although it was deliberate and not accidental, he didn’t even have to try to be spectacular. He just was,” explained Experience Hendrix and Authentic Hendrix CEO/President Janie Hendrix.

 “Jimi Hendrix defied expectations and pushed musical and performance boundaries as well as fashion boundaries to unbelievable heights,” said Johnson Hartig.

Originally released on Oct. 16, 1968, Electric Ladyland is the source of such legendary Hendrix tracks as “All Along the Watchtower,” “Voodoo Child (Slight Return),” “Crosstown Traffic” and “Burning of the Midnight Lamp.” It is commonly acknowledged by Hendrix cognoscenti as the most fully realized, cohesive project of his entire career.

In celebration of the 50th anniversary of the release of the Jimi Hendrix Experience masterpiece Electric Ladyland, Experience Hendrix, L.L.C. and Legacy Recordings, the catalog division of Sony Music Entertainment, are releasing the deluxe-edition box set.

As the founding force behind Libertine, Johnson Hartig ups the ante in fashion by creatively immersing himself and those around him on a whimsical trip where old-school classics meet new school know-how. Having first launched the label in 2001, today he continues upon his quest of single-handedly revolutionizing the ready-to-wear market for men and women. Hartig paved the way for the current embellishment movement with signature graphics illuminations, sublime screen printing, and crystal/embroidery follies.

Baba Ramdev’s Patanjali enters branded apparel space

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Baba Ramdev-led Patanjali forayed into the fast-growing branded apparel segment through its brand ‘Paridhan’. The Ayurveda company expects a sale of around Rs 1,000 crore next fiscal, according to a PTI report.

The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around 500 stores by March 2020, mostly on the franchise model.

Targeting customers across all age groups, the company has introduced three brands – Livfit, Aastha and Sanskar.

“This year, we would have a network of 100 stores ranging between 500-2,500 sq feet. We are aiming a turnover of around Rs 1,000 crore in the next fiscal,” Baba Ramdev was quoted as saying.

The company aims to compete with multinational companies such as Adidas. According to the billionaire monk, Paridhan range would be around 30-40 percent cheaper and would target ordinary people.

Sanskar would be a range of menswear, Aastha is a women’s brand and Livfit would have a range of sportswear and Yoga dresses.

KM Singh, who is heading the apparel business of Patanjali, said the company may plan to have a standalone store of its three brands, depending on the catchment area and availability of space.

According to Ramdev, in the textile industry, 90 percent sales is through the unorganized segment and the branded segment accounts only 10 percent, in which there is hardly any Indian brand.

Besides, Paridhan would have a range of artificial jewellery and wedding clothes which would be at least 40 percent cheaper than rivals, as per the PTI report.

The range of Patanjali jeans would start from Rs 500, shirt (Rs 500-1,700). Paridhan would have around 1,100 options along with 3,500 SKUs of menswear, womenswear, kids wear, denim and accessories.

The company is sourcing from 90 vendors across India and would encourage small and medium enterprises, Singh added.

After foraying into herbal Ayurveda, natural pure products, cosmetics, personal care, cattle feed & biofertilizers, dairy products and frozen vegetables and packaged water; the apparel segment will be the ninth project.

The company claimed that the venture will also be available online by next year.

Indian cricketer Rohit Sharma extends partnership with CEAT

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Tyre manufacturer CEAT has renewed its association with batsman Rohit Sharma for a period of three years. As per the deal, the player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game.

On his renewed association, Rohit Sharma said, “I am really happy to be continuing this association with CEAT. I am extremely grateful for their backing and they have been a great support to me. These last 3 years have been very memorable and productive for me personally. I am looking forward to continuing this association with this prestigious company for many more years to come.”

Sharma, who is the first player in the history of cricket to score three double-hundreds in ODIs, will continue to play with a bat that will display the CEAT insignia, in all formats of the game.

Commenting on the partnership, Anant Goenka, Managing Director, CEAT Limited, said, “We are proud to extend our relationship with Rohit Sharma who has been a stand out performer across all formats of cricket. Rohit is not only an extremely talented batsman but also a great leader and an inspiration to young aspiring cricketers. Our association with Rohit has been extremely fruitful for the brand CEAT and we are extremely happy with this long-term association.”

CEAT has its roots gripped with cricket, including its partnership with IPL for the Strategic Time Sharma is joined by Ajinkya Rahane, Ishan Kishan, Shubman Gill, and Harmanpreet Kaur as cricketers who currently have bat endorsement deals with CEAT.

Recently, Sharma broke Sachin Tendulkar’s record as he became the first batsman with six 150-plus scores in ODIs.

CPLG to represent ‘The Addams Family’ feature in EMEA

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Metro-Goldwyn-Mayer Pictures has appointed CPLG to represent its upcoming animated feature ‘The Addams Family’ in EMEA, as per a License Global report.

According to the deal, CPLG will build a multi-category licensing program, which will include Addams Family-branded dress-up, partyware, apparel, accessories, toys and games, health and beauty, and confectionery.

The upcoming film, based on the original New Yorker comics by Charles Addams, presents the famously spooky family with a contemporary twist.

The Addams Family is a fictional household created by American cartoonist Charles Addams. The Addams Family characters have traditionally included Gomez and Morticia Addams, their children Wednesday and Pugsley, close family members Uncle Fester and Grandmama, their butler Lurch, the disembodied hand Thing, and Gomez’s Cousin Itt.

The Addamses are a satirical inversion of the ideal 20th-century American family: an odd wealthy aristocratic clan who delight in the macabre and are seemingly unaware or do not care, that other people find them bizarre or frightening.

The Addams Family is set to roll out in theaters across the U.S. in October 2019. Moreover, more international dates will be announced soon.

‘Thugs of Hindostan’ takes over Google Maps. Here’s how

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Now, your dull travel is going to get a lot more thrilling! Aamir Khan has taken over Google Maps all over India. Confused?

Just ahead of Diwali, Yash Raj’s “Thugs of Hindostan” have joined hands with Google Maps in India, where superstar Aamir Khan’s character from the film “Firangi” will be guiding commuters with directions on Indian roads.

“As people gear up for Diwali and to watch ‘Thugs of Hindostan”, we wanted to do our bit by making their driving journeys more fun and playful. We wish the movie all the success,” Neha Waikar, Product Manager, Google Maps, said in a statement.

Commuters will have the option to drive along with Firangi on their Android or IOS smartphones from November 1 onwards. Users will find Aamir riding his pet donkey from the film throughout the journey in the navigating app.

“It’s not only the biggest Bollywood movie produced till date but also for the first time ever brings together the two legends of Indian Cinema, Mr. Amitabh Bachchan and Mr. Aamir Khan. We were aware that no marketing idea that we implement can eclipse this,” said Manan Mehta, Vice President – Marketing and Merchandising, YRF.

To catch attention, Google and Yash Raj Films (YRF) have also incorporated Firangi’s catchy dialogues from the film that have been loved by audiences such as “1-2-3 quick march”.

The movie is slated to release on November 8. It also stars Amitabh Bachchan, Katrina Kaif and Fatima Sana Sheikh. Directed by Vijay Krishna Acharya, the film will release in Hindi, Tamil, and Telugu.