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Lionsgate inks Indian VoD agreement with SonyLIV

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Lionsgate inks Indian VoD agreement with SonyLIV

Lionsgate India and SonyLIV are partnering to kick off next week’s Diwali Festival with the launch of ‘Lionsgate Play’ on the SonyLIV streaming platform.

SonyLIV is one of the largest local broadcast-owned over-the-top platforms in India in terms of viewership and consumption.  It is renowned for hit series such as Indian Idol and Kaun Banega Crorepati (Who Wants to Be A Millionaire) amongst others and also licenses the rights to the best sports programming in the territory. Additionally, SonyLIV is home to fitness, original web series, blockbuster movies.

The embedded ‘Lionsgate Play’ destination will launch with over 500 hours of Starz and Lionsgate premium original series, including the Starz, hits Power, Vida, Sweet bitter, The White Queen, The White Princess, and the eagerly-anticipated The Spanish Princess along with popular Lionsgate library titles such as Crash, Manhattan, Wildfire, Are We There Yet? and Chasing Life.

The offering will be bundled within SonyLIV’s current slate of programming, significantly enhancing their premium English-language offering to customers.  Powered by a combination of Starz original programming, premium Lionsgate content and a deep library, the launch is the latest step in the continued expansion of Lionsgate and Starz platforms around the world.

“With over 500 hours of premium programming at launch, they bring to our platform a great mix of popular Starz original series and classic Lionsgate catalog titles sure to resonate with our customers for years to come,” said SonyLIV Business Head Uday Sodhi.

Starz has launched or announced ‘Starzplay’ channels in the UK, Germany, Canada, Italy, France, and Spain and is part of the leading subscription video on demand (SVOD) service in the Middle East and North Africa.  Lionsgate has recently announced major content licensing agreements in Australia and Latin America.

“Our collaboration is the latest milestone in elevating our brand in India, and we’re delighted to kick off our partnership with a robust portfolio of Lionsgate and Starz programming.  Sony India has a reputation for bringing cutting-edge entertainment to Indian audiences, making them the perfect choice for us to deliver some of our most successful premium English-language content,” said Lionsgate India Managing Director Rohit Jain.

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks. With over 81.1 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content.

Lionsgate is a global content leader whose films, television series, digital products, and linear and over-the-top platforms reach next generation audiences around the world.  In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, video games, esports, and other new entertainment technologies.

Metropolitan police to launch a line of branded merchandise

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Metropolitan police to launch a line of branded merchandise

The Metropolitan Police is all set to launch a line of branded clothing and souvenirs to raise money to pay for more police on the streets.

However, brand experts feel the collection is likely to be most popular among tourists and foreign buyers.

The licensing deal, which will run until May 2021, has been signed with brand licensing company ThePoint.1888, after a tender process by Transport for London (TFL).

The range is set to include clothing, toys and games, stationery, homeware, and souvenirs.

Products will be based on the use of the police logo, the New Scotland Yard sign, the MPS font and colour palette and imagery of officers on patrol.

A representative of the Met said: “The annual amount raised through licensing is hoped to be in the hundreds of thousands of pounds for the Metropolitan Police Service.”

The branding company has the MPS and Scotland Yard listed as clients on its website, along with Team GB and Battersea Cats and Dogs Home among others. It will be establishing licensing agreements with selected retailers, all agreed with the MPS and Scotland Yard.

Simon Wilson, director of commercial services at the MPS, said: “As a team, we feel there is a huge global opportunity to develop marketing leading consumer products to support our vision.”

Currently, a small selection of Met Police merchandise including a “Bobby Bear”, New Scotland Yard pen and a wooden toy police car is up for sale on the Transport for London website.

Mary Kom named as brand ambassador of Women’s World Championship

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Mary Kom named as brand ambassador of Women’s World Championship

Five-time world champion Mary Kom has been named as the brand ambassador of the 10th edition of the International Boxing Association (AIBA) Women World Championship.

The Olympics bronze-medalist, who will be eyeing sixth World Championship title and second gold at home since 2006 during the prestigious tournament, expressed delight over the same and assured that she would give her best shot.

“This World Championship is special in a lot many ways, I would definitely give my best shot and want to live the feeling of winning gold in front of the home crowd,” the boxer said.

Meanwhile, the Boxing Federation of India (BFI) unveiled the logo and anthem of the Championship.

The logo, depicting “fire and women’s empowerment,” was designed to bring in the two key elements-the inner strength of a woman and the national colours-together to mark the occasion of India playing hosts to the championships for the second time in the country.

Minister of Youth Affairs and Sports Minister, Rajyavardhan Singh Rathore wishing all the participants said, “It is with immense delight that I note the arrival of the Boxing World Championship to India. Our athletes, especially our women athletes, have defied all odds to excel in their sports, and women boxers of India are a testament to this. They have inspired not only upcoming sportspersons but women in general as well.”

AIBA Women World Championship is slated to be held from November 15-24 in New Delhi.

(With inputs from ANI)

Adidas, MTV launch ‘Beavis and Butt-Head’ merchandise collection

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Adidas, MTV launch ‘Beavis and Butt-Head’ merchandise collection

The skateboarding division of Adidas has teamed up with MTV to create a limited-collection of Beavis and Butt-Head merchandise.

According to a Nerdist report, the products in the Adidas / Beavis and Butt-Head collection will be priced between the USD30 – USD70 mark.

Check out the full collection here:

From the hoodie and jacket to the graphic tees, all the clothes in the upcoming collection portray the iconic duo as they slack off at work.

The entire collection will be available on November 3rd at the Adidas Skateboarding website and at Adidas Skateboarding retailers worldwide.

Beavis and Butt-Head is an American animated sitcom created and designed by Mike Judge. The series originated from Frog Baseball, a 1992 short film by Judge originally aired on Liquid Television. After seeing the short, MTV signed Judge to develop the concept into a full series

‘How To Train Your Dragon’ video game to release in February 2019

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‘How To Train Your Dragon’ video game to release in February 2019

A new game of DreamWorks Animation’s ‘How to Train Your Dragon’ franchise has just been announced.

The game is expected to launch in February 2019 in both Europe and North America on Nintendo Switch, aiming to coincide with the release of the new movie ‘How To Train Your Dragon: The Hidden World.’

The game comes from Outright Games and is being published by Universal Games.

DreamWorks Dragons Dawn of New Riders is a brand-new tale in the How to Train Your Dragon universe. It centers on Scribbler and Patch, who must stop the evil Eir from controlling dragons for her own nefarious purposes.

“The first feature film How to Train Your Dragon debuted eight years ago and has since sparked a beloved franchise that has captivated audiences around the world, inspiring additional films, television shows and more. DreamWorks Dragons Dawn of New Riders gives us a wonderful opportunity to be a part of Dragons history by partnering with Universal to create an original story introducing two new, very special characters,” said Terry Malham, CEO of Outright Games.

Here are some of the key features you can expect from the game:

  • A NEW, AUTHENTIC ADVENTURE: Help Scribbler recover lost memories and forge a friendship with Patch, his unique hybrid dragon
  • EPIC BATTLES: Unlock powerful abilities and take on fearsome foes
  • EXPLORE VAST NEW LOCATIONS: Fly to familiar locations, as well as new locations, including Havenholme, Valka’s Mountain and Blood Briar Island
  • SOLVE PUZZLES: Swap between Scribbler and his dragon Patch to conquer obstacles

DreamWorks Dragons Dawn of New Riders will come to PC, PS4, Xbox One, and Nintendo Switch.

Now, Facebook will let you add a song to photos, videos

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Now, Facebook will let you add a song to photos, videos

Facebook will now allow users to add music to Stories and also in their News Feed posts. Facebook has introduced new music features, including an option to add a song to photos and videos that has been shared to Facebook Stories.

“And, we’re bringing it to News Feed, too!” Facebook said in a statement, adding that users would soon be able to add songs to their Profile as well.

Adding a song to a photo or video on Facebook works, in the same way, the feature functions on Instagram.

The feature will, however, be available in select markets in the initial run including the US, Australia, Belgium, Czech Republic, France, Germany, Great Britain, Ireland, Italy, Luxembourg, Mexico, New Zealand, Portugal, Spain, Sweden, and Switzerland.

The feature will be available on both Android and iOS.

Facebook has already inked licensing deals with behemoths such as Universal Music Group, Warner Music Group, Sony-ATV Music Publishing, and others, and will offer several million songs for users to post alongside their Stories or News Feed posts.

Facebook said it was also rolling out “Lip Sync Live”, a feature Facebook introduced in June to let users lip sync to songs, to all profiles in many countries around the world.

“We are also opening up the feature to more artists and creators by expanding to Pages, giving them more ways to connect with their fans,” said Facebook’s Fred Beteille, Head of Product, Music, and Rights, and Tamara Hrivnak, Head of Music Business Development and Partnerships.

Facebook is also adding lyrics to Lip Sync Live with songs such as Dua Lipa’s New Rules, Khalid’s Better and Maroon 5’s Girls Like You to boot.

Vans, NASA launch ‘Space Age’ footwear collection

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Vans, NASA launch ‘Space Age’ footwear collection

American skateboarding shoes brand Vans has teamed up with the United States federal Agency NASA for the launch of a new ‘space age’ collection.

The collection will be centered around Vans silhouettes Old Skool, Sk8-Hi MTE and Slip-On and will showcase the NASA logo at the lateral, over the wording “John F. Kennedy Space Center,” according to Fashion United.

Vans most recently collaborated with Disney in celebration of the 90th birthday of the iconic Mickey Mouse character. NASA also launched a capsule clothing collection with Heron Preston as well as a sneaker with Mercer Amsterdam.

In addition, Vans has also incorporated space travel-related wording such as ‘shuttle’ and ‘mission’ embroidered onto tabs at the tongue of the trainer, as well as removable US flag patches at the back.

The upcoming collaborative sneaker collection between Vans and NASA will retail via Footlocker on November 2.

BigMuscles Nutrition releases TVC with brand ambassador Ranveer Singh

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BigMuscles Nutrition releases TVC with brand ambassador Ranveer Singh

BigMuscles Nutrition, one of the country’s leading nutritional supplement brands, has released its TVC with their brand ambassador and Bollywood superstar Ranveer Singh.

Ranveer is seen in BigMuscles Nutrition’s first TV commercial with the campaign You’re Stronger Than You Think. The actor will be endorsing the brand for the next three years as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.

Commenting on this announcement, Suhel Vats, Director, BigMuscles Nutrition said, “We decided to partner with someone like Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has awed audiences with his outstanding and rare acting talent. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this partnership that encourages the youth of India to be healthy and fit in the right way.”

Ranveer Singh started his journey with the BigMuscles Nutrition when he needed to bulk-up for his movie Simmba.

Talking about the association with BigMuscles Nutrition, Ranveer Singh said, “I am glad to be associated with a fitness conscious brand like BigMuscles Nutrition. Their products are one of the best. They concentrate on creating healthy supplements and I use them regularly. I’m happy with the results that I have got for Simmba.”

BigMuscles Nutrition started its journey nine years ago, with the aim of taking fitness to the masses and inspiring the youth of the country to be fit and strong. The brand frequently lends its support to aspiring bodybuilding athletes from all over India and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive.

Fright-Rags launch Halloween 2018 official merchandise collection

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Fright-Rags launch Halloween 2018 official merchandise collection

Halloween is all set to get spookier! Wonder how? As Halloween 2018 hit theatres on October 19, Fright-Rags is already celebrating with the launch of the official merchandise collection.

The horror merchandise company have released 7 t-shirts and 4 enamel pins giving fans of the franchise plenty of choice to choose from. The t-shirts feature new designs as well as official artwork for the movie.

The products include zip-up hoodies, baseball tees, and women’s shirts.

Halloween 2018 is a direct sequel to the original 1978 film. Jamie Lee Curtis reprises her iconic role as Laurie Strode in the film, which is directed by David Gordon Green.

The spooky collection is available now at Fright-Rags.com.

Shikhar, Aesha Dhawan launch home décor brand ‘DaONE Home’

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Shikhar, Aesha Dhawan launch home décor brand ‘DaONE Home’

Foraying into the entrepreneurial venture, Indian cricketer Shikhar Dhawan along with his wife Aesha Dhawan has launched his home décor brand ‘DaONE Home’. DaONE Home is a blend of elegance and practicality, reflecting everything that the couple holds dear in their lives.

Commenting on the launch, Shikhar Dhawan, Co-founder – DaONE Home was quoted as saying, “Our homes are a natural extension of our own personalities, a reflection of our preferences and tastes. When Aesha and I were setting up our home, we realized the challenge that most Indians face when it comes to getting their living spaces to reflect their identities. While there were plenty of options available to choose from, no one place could give us the kind of comprehensive, end-to-end satisfaction that we were looking for. DaONE Home is our endeavor to address this major market gap.”

The brand is selling upholsteries and soft furnishings such as bed linen, cushions and table linen designed and manufactured by an in-house team in Delhi, and will further expand into all home décor products including glassware, hardwoods among others.

Aesha Dhawan, Co-founder – DaONE Home, said, “When we tied our nuptial knot and vowed to remain alongside each other all our lives, Shikhar and I promised to not let go of our strong individual identities. We envision our home as a place where that promise is reflected, where our entire family can flourish. This feeling of togetherness, family, and identity is at the core of what we aim to do with DaONE Home. With our home décor brand, we intend to make homes across India look exceptional, individualistic, thoughtful, and aesthetically pleasing.”

The products will be available online initially on DaONE Home website, and later the company will tie up with e-commerce platforms. Dhawan said the company will look for offline options later.

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