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Breaking Stereotypes: Sidharth Malhotra to endorse a female cosmetic brand

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Breaking Stereotypes: Sidharth Malhotra to endorse a female cosmetic brand

Breaking the stereotypes, Bollywood actor Sidharth Malhotra stars in MyGlamm’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign for the first time ever.

Drawing attention to the cruelty-free philosophy of the brand, Sidharth Malhotra said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand.

“I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean it’s one thing to be a metrosexual man, but makeup? Really? Then I saw the premise, which is #TestedOnSID, and signed up as a willing guinea pig because I’d any day sign up for a product that is not tested on animals. I think the colours represent today’s young ladies: confident, strong, self-assured, and unafraid to express themselves. I hope their men clear the ‘test’ with flying colours,” Sidharth was quoted as saying from the Bollywood Hungama report.

On the professional front, Sidharth Malhotra is currently shooting for Jabariya Jodi with Parineeti Chopra which is scheduled for May 17, 2019 release.

PUMA and Barbie launch new fashion collection

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PUMA and Barbie launch new fashion collection

Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker.

PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear.

The collection comprises of two Puma Barbie dolls sporting ‘90s-inspired athleisure looks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings with Suede x Barbie shoes. The dolls are included in an exclusive sneaker pack from the collection.

Sneakers available include the Suede x Barbie in Raspberry Pink and White that features bold pink logos and oversized bows, Puma x Barbie Suede 50 capsule collection, which features an all-black suede and black-and-pink Barbie logo pattern on the formstrip and a black-and-pink satin bow on the heel.

The Suede x Barbie sneaker pack with the Puma Barbie doll is available worldwide at Puma.com. To support the launch, Puma and Barbie have paired for an art exhibition in Los Angeles featuring artists Krista Perry, Priscilla Witte, Gabi Levitt, and Kii Arens.

Diana Penty appointed as Estée Lauder’s first India ambassador

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Diana Penty appointed as Estée Lauder’s first India ambassador

Bollywood actress Diana Penty has been appointed the first India ambassador for global brand Estée Lauder.

According to the association, the ‘Cocktail’ actress will feature in skin care and makeup campaigns across digital and in-store platforms and her first campaign for the brand will debut on December 11.

Diana also shared a video on Twitter stating “Make my day…point me in the direction of makeup.”


“It is an honor to be the first face for Estée Lauder in India. Being the first Indian woman to represent this iconic global brand is a dream come true. I think confidence and inner happiness makes one beautiful and I hope that I can inspire other young women to bring out the beauty in them,” Diana said in a statement.

According to Rohan Vaziralli, General Manager, Estée Lauder Companies India, Diana’s independence, confidence, sophistication and radiance reflect the modern Indian woman today.

On the professional front, Diana was last seen in Happy Phir Bhaag Jayegi starring Sonakshi Sinha.

TIBLS 2018 witness an array of industry stalwarts. This is what they had to say

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TIBLS 2018 witness an array of industry stalwarts. This is what they had to say

The grand corporate event ‘The India Brand Licensing summit’ 2018 ended on a high note with more than 100 attendees attending the conference at Mumbai’s Grand Hyatt on December 5.

The event featured who’s who from the brand and retail space exploring the driving factors and changing dynamics of the India brand licensing sector such as Celebrity Chef Harpal Singh Sokhi, Renowned designer Krsna Mehta, Ms. Smita Maroo (Sr.VP- Shemaroo Entertainment )Samir Jain (Executive Director and COO – Green Gold Animation), Sanjay Dhar (ACK Media President), Prasad Kapre (CEO and Director of Style Quotient Jewellery which manages ‘Being Human Jewellery’, Permendra Singh (Head – Consumer Products at Mattel India), Manish Mandhana (CEO of Mandhana Industries which handles Being Human) among others.

On TIBLS, unveiling the logo of his new initiative, chef Harpal Singh Sokhi launched his licensing programme comprising of home décor and kitchenware appliances.

During the entertainment segment, favourite animated character mascots such as Chhota Bheem and friends – Mighty Raju and Chutki, Garfield, and Sinchan enthralled their moves.

Founder and CEO of Licensing Corner Rutika Malaviya and Vishal Sinha (thought leader from the brand licensing sector) launched the ‘BAIL’ logo to foster the growth of licensing in India.

BAIL is an association created by the industry stalwarts and thought leaders, who has relevant experience and understanding about the brand licensing industry in the Indian market.

Commenting on the newly formed association, Rutika said, “We are trying to educate the people about licensing. The association will help with the IP solutions. The industry grows together when everybody worked together, it’s a teamwork. Licensing is still growing in India.”

Shemaroo had recently launched its Bollywood merchandise initiative — Yedaz. Sharing more details on the sidelines of the event, Smita Maroo (Senior VP – Animation, Kids Digital, Licensing, and Merchandising — Shemaroo Entertainment) said, “Shemaroo has been in the entertainment industry from plus 50 years and recently we have launched Bollywood based merchandise called Yedaz. It is essential anything about Bollywood to hold a piece of it in favorite characters or dialogues our daily life either it’s your favorite movie or favorite characters, you can buy a merchandise of it and can use in your daily life.”

Commenting on how Chhota Bheem becomes India’s favourite animated character, Samir Jain (Executive Director and COO of Green Gold Animation — Chhota Bheem) said, “Chhota Bheem is India’s favourite toon character. It’s been on the air for the last 10 years. I would attribute Chhota Bheem’s popularity to the connection, storytelling, and kids’ entertainment content.”

National Basketball Association (NBA’s) Siddharth Chury said exclusively to Licensing Corner that NBA cafes are coming soon in India. Siddharth is the Senior Director, Global Merchandising and Licensing – NBA India. He said to Licensing Corner, “Sports licensing scenario in India is extremely phenomenal. There are lots of sports properties which are coming up at the foray and are trying licensing and merchandising.”

Tinkle had recently collaborated with Bollywood actress Anushka Sharma’s Nush to leverage its character – Suppandi. Commenting of more associations, Sanjay Dhar (ACK Media President) said to LC, “We are relatively new to licensing and merchandising business. We realize that there are a very strong nostalgia and feeling of love and affection from older generations as well. Keeping in mind both the generations, we are launching new initiatives.”

Being Human – The Salman Khan Foundation had recently partnered with Mumbai-based Style Quotient Jewellery Private Ltd. to introduce Being Human Jewellery’s first exclusive franchise store in Chandigarh.

Salman Khan’s original signature bracelet to be out soon in India, said, Prasad Kapre (CEO and Director of Style Quotient Jewellery) exclusively to Licensing Corner. Kapre said, “We are planning to release the product on Salman Khan’s birthday, which is on December 27.”

The event was powered by Shemaroo Entertainment in association with Green Gold Animation.

The event was conceptualized by Licensing Corner and executed by Rooh entertainment, CEO Editor-in-chief, Rutika Malaviya, who was also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India.

The India Brand Licensing Summit was founded in September 2017 with a vision to bring together thought leaders and executives from all segments of brand licensing and retail to discuss the trends that will shape the future of our industry.

Converse, Hello Kitty team up for second collaboration

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Converse, Hello Kitty team up for second collaboration

Following the success of the first collaboration, Converse has collaborated with Hello Kitty.

The new collection of kawaii footwear, apparel, and accessories feature bold colorways, classic graphics, and some special playful Hello Kitty elements.

The Converse x Hello Kitty features two classic Converse silhouettes — One Star and the iconic Chuck Taylor All Star (in Hi and Ox versions).

Hello Kitty adorns the One Star silhouette with repeat star graphics in alternating Red and Black colorways. For the All Star Hi and Ox, Hello Kitty pops up on the canvas upper with surprise bow, star and face graphics. Coming in Black and White colorways, the white trainer features an apple graphic on the foxing tape.

The collection also includes an assortment of apparel and accessories such as a hoodie, joggers, tees and hats.

The collection is available in both adult and youth styles, which was launched on December 6.

TIBLS 2018: Check out the final glimpses from the event

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TIBLS 2018: Check out the final glimpses from the event

The grand corporate event ‘The India Brand Licensing summit’ 2018 ended on a high note with more than 100 attendees attending the conference.

The event featured who’s who from the brand and retail space exploring the driving factors and changing dynamics of the India brand licensing sector.

CLICK HERE for key highlights

Check out the pictures from the event here:

The India Brand Licensing Summit 2018 took place at Mumbai’s Grand Hyatt on December 5. The event was powered by Shemaroo Entertainment in association with Green Gold Animation.

The event was conceptualized by Licensing Corner and executed by Rooh entertainment, CEO Editor-in-chief, Rutika Malaviya, who was also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India.

The India Brand Licensing Summit was founded in September 2017 with a vision to bring together thought leaders and executives from all segments of brand licensing and retail to discuss the trends that will shape the future of our industry.

TIBLS 2018: Here are the key highlights

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TIBLS 2018: Here are the key highlights

The grand corporate event ‘The India Brand Licensing summit’ 2018 ended on a high note with more than 100 attendees attending the conference.

The event featured who’s who from the brand and retail space exploring the driving factors and changing dynamics of the India brand licensing sector.

Here are the key highlights:

  • The summit was attended by top industry bigwigs and key decision makers such as Celebrity Chef Harpal Singh Sokhi, Renowned designer Krsna Mehta, Samir Jain (Executive Director and COO – Green Gold Animation), Sanjay Dhar (ACK Media President), Prasad Kapre (CEO and Director of Style Quotient Jewellery which manages ‘Being Human Jewellery’, Manish Mandhana (CEO of Mandhana Industries which handles Being Human) among others.
  • Animated character mascots such as Chhota Bheem and his friends — Mighty Raju and Chutki, Garfield and Sinchan enthralled the audience with their funny moves.
  • Intense panel discussions on retail and unconventional licensing with our esteemed speakers.
  • Chef Harpal Singh Sokhi launched his licensing programme comprises of kitchenware and home décor appliances and unveiled the logo at TIBLS.

  • Rutika Malaviya and Vishal Sinha launched the ‘BAIL’ logo to foster the growth of licensing in India.

The India Brand Licensing Summit 2018 took place at Mumbai’s Grand Hyatt on December 5. The event was powered by Shemaroo Entertainment in association with Green Gold Animation.

The event was conceptualized by Licensing Corner and executed by Rooh entertainment, CEO Editor-in-chief, Rutika Malaviya, who was also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India.

The India Brand Licensing Summit was founded in September 2017 with a vision to bring together thought leaders and executives from all segments of brand licensing and retail to discuss the trends that will shape the future of our industry.

Hasbro set to open first Nerf Experience in Singapore

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Hasbro set to open first Nerf Experience in Singapore

Hasbro is set to launch the first-ever dedicated Nerf family entertainment center at the Marina Square shopping mall in Singapore. Referred to as Nerf Experience, the center is expected to come up in the second half of 2019.

According to a report in the License Global, the deal was completed with Kingsmen, a communication design and production group in the Asia Pacific and the Middle East, via its indirectly wholly-owned subsidiary Nax Singapore Pte.

The attraction will span 18,000 square feet on the ground level of the Marina Square shopping center and will offer multiple activity zones that aim to encourage active play, teamwork among others.

“Marina Square is positioned as a family mall in the city. The injection of the Nerf experiences fits our overall positioning and strategy to provide more activity-based experiences for the whole family,” said Lim Hock San, chief executive officer, Marina Square.

In February this year, Hasbro and Kingsmen signed a licensing agreement to co-conceptualize, create, build and operate multiple Nerf experiences across the Asia Pacific.

Virat Kohli’s athleisure brand One8 forays into fragrances segment

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Virat Kohli’s athleisure brand One8 forays into fragrances segment

Indian cricket team captain Virat Kohli has expanded the product portfolio for his brand One8 and launched his fragrance collection.

Virat Kohli had launched his athleisure brand One8 last year in collaboration with German sports lifestyle brand Puma. The product portfolio includes Eau De Parfum, deodorants and pocket sprays, the company said.

One8 Fragrances will be available in six variants – Aqua, Willow, Intense, Active, Fresh and Pure. The products are priced in the range of Rs 75 to 1,495 (approx $1 to $21).

The fragrances have been created by some of the most premium French Perfumeries. With this collection, One8 Fragrance aspires to provide the masses with access to luxury at an affordable price.

Commenting on the launch of the One8 fragrance line, Virat Kohli in a statement said, “One8 is very close to my heart. Through the brand and its collections, I want to connect with my fans on a deeper level and give them an access to the candid and joyful side of my personality that has not been seen before. The launch of One8 Fragrances is an extension of this brand proposition – and of my personality.”

He also shared a video on Instagram. Check it out here.

The brand will be exclusively sold online on Myntra and across multi-brand stores in the country.

The brand had partnered with Lux Industries for innerwear and recently forayed into the men’s formal wear market by collaborating with Aeon Sports India Pvt Ltd.

One8 is looking to further expand its portfolio in the coming months and will also be entering the international markets.

TIBLS 2018: BAIL’ing out the brand licensing industry!

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TIBLS 2018: BAIL’ing out the brand licensing industry!

Licensing Corner announced the launch of ‘Brands Association for India Licensing Industry’ or BAIL at The India Brand Licensing Summit (TIBLS) 2018 at Mumbai’s Grand Hyatt on December 5.

The logo was unveiled by Rutika Malaviya (CEO and Editor-in-Chief of Licensing Corner) and Vishal Sinha (Growth Hacker and Startup Evangelist in Brand Licensing Space).

BAIL is an association created by the industry stalwarts and thought leaders, who has relevant experience and understanding about the brand licensing industry in the Indian market.

“We are trying to educate the people about licensing. The association will help with the IP solutions. The industry grows together when everybody worked together, it’s a teamwork. Licensing is still growing in India,” said Rutika Malaviya.

The mission of BAIL is to foster the growth and expansion of licensing across the globe. BAIL would act as the centre point to initiate and develop licensing in India.

Aims and Objective:

The primary goal is to develop Indian licensing industry making it more favorable for the licensing operators in any capacity to perform and leverage in the given marketplace.

BAIL’s main objective is to get all the brands/IP owners and their licensees and resellers and licensing professionals on one single platform.

About the founders:

Rutika Malaviya, who has been representing a Global Licensing organization LIMA in past and also a publisher of Licensing Corner Magazine has championed this cause and have collaborated with Licensing Veteran Vishal Sinha having significant experience in licensing across media and entertainment, sports, celebrity brands to build India’s own brand licensing association built by industry representatives from diverse companies.

What BAIL is planning to do for the licensing industry?

  • Knowledge Hub – Sharing industry global trends and its impact locally, best practices sharing.
  • Industry Workshops – Design and Product Development, IPR Protection (Legal Regulations).
  • Trade Events – Industry Expo.
  • Talent Pool – Recruitment & Training & Development.
  • IPR Protection Panel – Legal Support Panel. (Listing IP Law Firms)
  • Industry Consolidated Representative Body.
  • Business Development Avenues – Strategic Partnerships, Sales & Distribution, Retail, Sourcing – Manufacturing (Factories Listing), International Sourcing.
  • Launch Pad – For Launching Brands in Industry Forum.
  • Recognition & Rewards program.
  • Online Support.

Who can join BAIL:

  • Media & Entertainment.
  • Theme Park.
  • Celebrity Brand Management.
  • Online Retailer.
  • Offline Retailer – Hypermarket.
  • Offline Retailer – Department Stores.
  • Offline Retailer – Fashion Value Retailer.
  • Offline Retailer – Speciality Stores (Home, Jewellery, Eyewear, Innerwear, Fashion, Footwear, Watches, Automobiles, Electronics Devices, Consumer Durables, Books & Music, Sports, Toys & Games, etc).
  • Trade Retailers (Chain Stores).
  • IP lawyers

The BAIL shall act as a visible body of leadership, influence, and support to the licensing industry in India.

The Committee shall provide and develop the resources, knowledge and contacts, providing direction to the licensing industry at large, definitely avoiding any loop at individual level or capacity. The committee should ensure the interests of the members developing networking opportunities, serving as a source of education and information, establishing standards of ethical and professional conduct, and recognizing excellence and achievement in the Indian licensing industry.

The brand licensing industry in India is an emerging business vertical and remains scattered due to multiple companies operating in different businesses across media and entertainment, technology, fashion, automobile, sports, food and beverages, stationery, retail, home décor and furnishings, toys etc.

Licensing Corner today hosted one of its grand corporate event – The India Brand Licensing Summit at Mumbai’s Grand Hyatt with an attendance of top corporate honchos and key industry players from the industry.

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