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Star Struck by Sunny Leone forays into global space

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Star Struck by Sunny Leone forays into global space

Foraying into the global space, Bollywood actress Sunny Leone announced that Star Struck products will now be available at Prity Salon in Bradford, UK.


Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms.

Not only this, Star Struck will be officially launched in UAE on December 19.


In a first of its kind, Bollywood actress Sunny Leone had launched her first pop-up store in Mumbai.

Recently, Yoozoo Games also collaborated with Sunny for a mobile game. The company plans to use Sunny’s social media presence and connect to popularize the game and create monetization using the in-app purchases.

On the professional front, Leone was last seen in Web Series – Karenjit Kaur: The Untold Story of Sunny Leone (Season 2).

Sunny Leone’s waxwork unveiled at Madame Tussauds in Delhi recently. She joins the likes of Amitabh Bachchan, Virat Kohli, Shah Rukh Khan, Anil Kapoor, in the Indian capital.

Ralph Lauren eyes $500 million revenue from Greater China in 5 years

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Ralph Lauren eyes $500 million revenue from Greater China in 5 years

Ralph Lauren CEO Patrice Louvet has promised to open a store a week in China.

Speaking on the sidelines of the New York Times Luxury Conference in Hong Kong last week, Louvet said stores are crucial for projecting the company as aspirational which is why Ralph Lauren China is committed to expanding its network despite widespread concerns over an economic slowdown.

“We concluded that we are in the dream business. So, to some extent, we think we are closer to a company like Disney than we are to other apparel brands … we don’t believe we are just selling stuff, we are selling a dream, a lifestyle, we are offering worlds that customers can be a part of. So, for us to provide those experiences, we need both the digital world and the brick-and-mortar world,” Louvet told the conference.

That is part of the philosophy behind the launch of the Ralph cafe, the brand’s first coffee shop, which opened recently in Hong Kong.

In the latest quarter, Ralph Lauren’s sales in Greater China rose more than 20 per cent, with the mainland growth rate double that.

Ralph Lauren is targeting USD 500 million in revenue from Greater China within five years.

Recently, New-Yorkers also witnessed the return of Ralph Lauren coffee.

Ralph Lauren was one of the first fashion designers to expand his clothing line into a full-blown lifestyle brand.

Bauua Ki Dukaan: Shah Rukh Khan unveils ‘Zero’ merchandises

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Bauua Ki Dukaan: Shah Rukh Khan unveils ‘Zero’ merchandises

Just ahead of the grand release, Red Chillies Entertainment has unveiled ‘Bauua Ki Dukaan’ to generate more fan engagement.

‘Bauua Ki Dukaan’ comprises of merchandises and products related to its upcoming movie ‘Zero’ including mugs, headphones, mobile covers, badges, t-shirts, personalized autograph posters and many more.

Recently, Indian confectionary producer Bikaji also announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif.

Earlier in the month, Red Chillies had also partnered with Doodlers as their Official Kids Merchandise Partner. Doodlers are a trendy apparel brand for kids from the age group of 5-15 years. The brand is gaining popularity with its presence in 53 exclusive stores and is also available in leading clothes stores across the country.

Red Chillies had launched an exclusive online store (https://shop.redchillies.com/collections/kids), which also features the Doodlers apparels exclusively and other range of exciting merchandise. The Zero Collection is currently available at Doodlers stores across India.

As a part of the promotional strategy, Mumbai Duty-Free had launched its latest marketing campaign called ‘Pay Zero’ in association with Shah Rukh Khan, which runs during December. These include exclusive merchandise, discounted film tickets, with a handful of winners getting the chance to meet the cast of Zero. In addition, each day some customers win shopping gift cards as part of the December campaign.

Short in stature but big on love, a bachelor ‘Bauua’ meets two very different women who broaden his horizons and help him find purpose in life.

After Mere Naam Tu and Issaqbaaz, the makers have released another fresh track ‘Husn Parcham’ Parcham’ featuring Katrina Kaif from the film Zero, which has created ripples among the audience.

Zero is superstar Shah Rukh Khan’s most expensive movie with a budget of Rs 200 crores. Zero also features cameos from late veteran actress Sridevi, Alia Bhatt, Karishma Kapoor, Rani Mukherjee, and Kajol.

The movie was recently certified UA – Universal Adult by the Censor Board with an approved running time of 160 minutes.

Red Chillies Entertainment and Colour Yellow Productions come together to bring ZERO. Produced by Gauri Khan, starring Anushka Sharma, Katrina Kaif and Shah Rukh Khan, the Aanand L. Rai directorial is all set to release on December 21, 2018.

Comic Con Mumbai 2018: What can you expect

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Comic Con Mumbai 2018: What can you expect

Come winter, and Comic Con Mumbai is here to give all you pop culture aficionados the best kind of party. This time around the year, like every year, fans are prepping to huddle up under one roof not just to discuss movies and books but to bring their favourites to life. It’s a celebration for the comic book enthusiasts who have stood by their fandoms through thick and thin. There will be guests like comic book writers and illustrators, and even some entertainers ranging from stand-up comedians to cosplayers who will be at the event.

Here’s what you can look forward at Mumbai Comic Con 2018:

When is Comic Con Mumbai 2018 happening?

22 and 23 December 2018

You’ll be able to find the passes on their website or on Bookmyshow or even at the venue on the day of the event. Like every year, there are two different passes – Super Fan Pass which includes exclusive comic and poster, super fan kit and exclusive licensed merchandise; and One Day Pass which includes one limited-edition comic and poster.

Venue: Bombay Exhibition Centre in Goregaon. Gates are expected to open at 11 am.

Comic Con features the best of comics, movies, television, gaming, and cosplay. The event witnessed more than 1.2 Million visitors over the past 8 years nationally.

What you missed last year?

Both Marvel and DC Comics’ superheroes had come together (not literally) at Comic Con Mumbai 2017. Six zones were marked out for fan experiences – out of which, two were reserved for Marvel’s Thor and DC Comics’ Justice League. Other zones were AXN R.E.D (expect Sherlock), Gaming Truck, WWE Zone and My Little Pony.

Comic Con India (CCI) was started with an inaugural show in February of 2011 in Delhi. Held over 2 days, it featured 25 exhibitors and attracted close to 5000 visitors. Over the years since CCI expanded to 5 cities; Delhi, Mumbai, Bengaluru, Hyderabad and Pune and attracted over 2,00,000 visitors cumulatively with over 1200 exhibitors at the shows.

Disney & Me store opens at Viviana Mall in Mumbai

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Disney & Me store opens at Viviana Mall in Mumbai

When it comes to reshaping the Indian licensing industry, Disney always remains the front-runner.

Foraying into the financial capital of India, Disney & ME store is now open in Thane’s Viviana Mall.

Viviana Mall took to the Twitter and wrote, “The first ever store in Mumbai of the ultimate Disney shopping destination – Disney & Me is now open at #Viviana Mall! Shop for your kid’s costumes, clothes, toys, collectibles, décor, movies and more! Visit Viviana Mall, today!”


Earlier this year, DLF Brands announced the opening of two Disney & Me stores in Noida and Gurugram through a licensing arrangement with Disney Consumer Products in India. The stores were located in Mall of India in Noida and Ambience Mall in Gurugram.

The store will feature six uniquely designed, dedicated zones bringing to life the characteristic worlds of the popular franchises including Disney’s Mickey Mouse & Minnie Mouse, Disney Princesses, “Frozen”, Marvel’s Avengers, Spider-Man and Star Wars.

Aslee Bikaneri Hero meets Zero. Here’s how

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Aslee Bikaneri Hero meets Zero. Here’s how

Just ahead of the grand release, Indian confectionary producer Bikaji announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif.

Short in stature but big on love, a bachelor ‘Bauua’ meets two very different women who broaden his horizons and help him find purpose in life.

Directed by Anand L Rai, the film stars Shah Rukh Khan, Anushka Sharma, and Katrina Kaif.

After Mere Naam Tu and Issaqbaaz, the makers have released another fresh track ‘Husn Parcham’ Parcham’ featuring Katrina Kaif from the film Zero, which has created ripples among the audience.

Zero is superstar Shah Rukh Khan’s most expensive movie with a budget of Rs 200 crores. Zero also features cameos from late veteran actress Sridevi, Alia Bhatt, Karishma Kapoor, Rani Mukherjee, and Kajol.

The movie was recently certified UA – Universal Adult by the Censor Board with an approved running time of 160 minutes and is gearing up for a massive global release on December 21.

Mufti to expand footwear retail, eyes Rs 1000 cr sales in 3 years

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Mufti to expand footwear retail, eyes Rs 1000 cr sales in 3 years

Mufti will expand its recently launched footwear line and aims to expand its distribution from the current 100 stores to over 500, including multi-brand-outlets.

After launching a footwear line in August this year, it plans to further expand into the product category. It will expand its distribution from the current 100 stores to over 500, including multi-brand-outlets.

Over the past two decades, Mufti has redefined the stereotypes of mainstream fashion and now is extending the same ethos in bringing an alternative choice in footwear which is fashionable yet comfortable.

Commenting on the launch of Mufti’s Footwear Collection, Kamal Khushlani, Founder & Managing Director, Mufti said, “With the current estimated size of Rs. 34,400 crores, the footwear segment is expected to grow over INR 55,400 crores in the coming five years. The expansion into the footwear segment is a part of the company’s vision of becoming an Rs. 1000 crore brand on MRP in the coming 3 years.”

The brand plans to offer good quality products at accessible prices in the ‘Casual & Sports Lifestyle’ segments.

MUFTI’S footwear collection ranges from Rs. 3299 to Rs. 3999 and is now available at exclusive brand outlets and select leading footwear stores across India.

HSIL’s Benelave ropes in Shraddha Kapoor as brand ambassador

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HSIL’s Benelave ropes in Shraddha Kapoor as brand ambassador

Benelave, from the house of HSIL, has signed Bollywood actress Shraddha Kapoor as its brand ambassador to elevate brand awareness and visibility.

Benelave offers a wide range of bath space products to suit the needs of value-seeking consumers.

Speaking on the new partnership, Shraddha said, “HSIL is one of the most trusted and iconic companies in India and I am delighted to be their brand ambassador. It is great to see that HSIL is not only committed towards delivering unmatched designs and quality in their offerings but also towards creating welcoming bath spaces for the entire family.”

As per the new association, Shraddha will be the face of Benelave’s upcoming campaigns. She joins the likes of Shahrukh Khan and Jacqueline Fernandez among others, who already front various bath space brands of HSIL.

Commenting on the new association, Sandip Somany, Vice Chairman and Managing Director, HSIL Limited said, “Shraddha is one of India’s most loved youth icon, and we believe that our core audience resonates with her grounded and girl-next-door personality. We are excited as this association will enable us to explore new avenues for our continued growth and success.”

Shraddha’s versatile acting skills have made her extremely popular among the masses and this association will help us widen our existing consumer base.

Over the years, HSIL Limited has bolstered its distribution network for Benelave with 100 distributors and 2500 retailers across 300 cities.

Marvel launches new-edition Venom action figure

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Marvel launches new-edition Venom action figure

The Disney Store and Diamond Select Toys have teamed up for a new edition of the Marvel Select Venom action figure.

The newest Marvel Select Venom action figure stands at 7.75 inches tall and features 16 points of articulation with three interchangeable heads; a removable back attachment that can hold two spider legs; three pairs of interchangeable hands; and seven additional tendrils of symbiote that can be secured at different locations on Venom’s arms and back attachment.

Venom joins a variety of exclusive Marvel Select figures at the Disney Store, including Thanos, Iron Man MK 50, Black Panther, Savage Hulk and Unmasked Spider-Man.

The figure will be available for purchase on December 10, in Disney Stores and online at ShopDisney.com. It comes packaged in display-ready Select packaging, with side-panel artwork for shelf reference.

The Tom Hardy-led Spider-Man spin-off was being criticized for a lack of ambition and a severe lack of Spidey. The film’s score on review aggregator site Rotten Tomatoes currently stands at a dismal 28%, with less than 30 reviews in.

Hasbro to create first-ever themed indoor water park

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Hasbro to create first-ever themed indoor water park

Hasbro has teamed up with Imagine Hotels and Resorts to create the first-ever Hasbro-themed indoor waterpark and family resort.

As per the association, Imagine will co-conceptualize, build, create and operate the resort.

“We are thrilled to work with Imagine’s deeply experienced leadership team to bring Hasbro brands to life in exciting new ways,” said Casey Collins, senior vice president, consumer products, Hasbro.

The theme park will feature themed rooms, indoor water attractions, entertainment and food, and beverage offerings.

Hasbro’s portfolio of brands includes My Little Pony, Nerf, Monopoly, Mr. Potato Head, Candyland, Hungry Hungry Hippos, Magic: The Gathering and others.

The Hasbro-themed resort and indoor water park are set to open by 2022.

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