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Entertainment and character licensing accounted for US$118.3 billion in 2016: LIMA

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Entertainment and character licensing accounted for US$118.3 billion in 2016: LIMA

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The LIMA Annual Global Licensing Industry Survey has found that entertainment and character licensing in 2016 accounted for US$118.3 billion (45%) of the total global licensing market. The survey was conducted by Brandar Consulting.

Royalty revenue from sales of licensed merchandise and services rose 1.3% to US$14.1 billion due to a 3.5% drop in the weighted average industry royalty rate, from 8.5% to 8.2%.

Among the categories, the second-largest industry segment was found to be Corporate Trademarks which generated US$54.6 billion at retail.

In terms of products, apparel once again led the charge accounting for 14.9% of total global licensed retail sales. Toys came in second at 13.3% of the total, followed by fashion accessories at 11.3%.

Interestingly, products for infant and pets was the fastest-growing category while the video games/software/apps segment grew 8.1%, making it the fifth-largest segment, accounting for 6.9% of revenue.

Geographically speaking, the US and Canada remained the largest global market for licensed products last year, representing a 57.9% share. And of all regions worldwide, the South East Asia/PAC market was the fastest-growing with 6.8% year-on-year growth. It now accounts for 3.4% of total global licensing revenue.

More excerpts from the LIMA Annual Global Licensing Survey will be published in future issues of LIMA’s Inside Licensing, while the complete report including regional and country-by-country breakdowns for major markets will be made available to LIMA members for free later this summer.

 

Pixowl teams up with Scholastic to get Goosebumps HorrorTown on mobile platform

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Pixowl teams up with Scholastic to get Goosebumps HorrorTown on mobile platform

Pixowl, a San Francisco and Buenos Aires based game developer, has teamed up with Scholastic to bring the popular Goosebumps™ series by R.L. Stine to mobile platforms with Goosebumps HorrorTown, a new character-driven city building game.

Goosebumps HorrorTown adds one of the most beloved horror-themed franchises of all time to the studio’s lineup with a game designed to appeal to mid-core gamers who have grown up on the Goosebumps book series.

Goosebumps is one of the best-selling series of all-time with more than 350 million English language books in print.

Scheduled to release in June 2017 for iOS and Android devices, the game will put fans in charge of an eerie town that’s home to a range of inquisitive humans and to a large number of wickedly beloved Goosebumps characters from Slappy to The Mummy to Lawn Gnomes, all of whom can interact with the human denizens through original content and stories.

Pixowl has established itself as a leader in developing character-driven mobile city-builder games based on IP from major comics, movies and iconic brands.

With this new partnership, Pixowl continues its impressive lineup of brand partnerships that includes Garfield, Snoopy, PAC-MAN and Ghostbusters with more to be announced this year.

“As big fans of the Goosebumps series our team is having a blast putting R.L. Stine’s scariest monsters into a new interactive world where the players have control,” said Arthur Madrid, CEO of Pixowl. “Goosebumps HorrorTown will feature nosy humans and frightening monsters living side by side–what could go wrong in such a peaceful suburban town?”

In Goosebumps HorrorTown, players will try to build the largest town with the most complete collection of Goosebumps monsters. With both human and monster playable characters available, players will collect resources, scare humans, investigate monster activities and explore the map to find new areas and adventures to unlock.

The game features original content for fans with animations and missions for humans and the dozens of available monsters. Monsters can scare humans to obtain special materials to obtain new monsters, and humans can spy on monsters to find out what’s going on in their town. As players raise their experience level, they can unlock new content, grow their town and discover chillingly fun new adventures.

Funko, LLC all set to acquire Loungefly

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Funko, LLC all set to acquire Loungefly

Funko, LLC, a leading pop culture consumer products company has entered into an agreement to acquire Loungefly, a premiere contemporary fashion accessories company.

With the passage of time, Loungefly has become a design driven lifestyle accessory brand constantly striving to be innovative and aiming to inspire.

Founded in 1998, and based in Southern California, Loungefly designs and sells a wide selection of unique handbags and fashion accessories under licensed brands that include Disney, Marvel, Star Wars, Sanrio, and Pokémon. Its products are sold through specialty stores, boutiques and department stores nation-wide.

“We have long admired Loungefly and the company’s unique and differentiated collection of accessories and are excited to welcome them to the Funko family,” said Brian Mariotti, CEO of Funko.

“As we continue to extend our business into new and existing categories, this transaction provides us with key capabilities in the accessory and handbag category. We see tremendous opportunities to combine their creative design process with our speed-to-market capabilities, expanded distribution channels, and broad license portfolio to deliver accessories to our loyal fans featuring their favorite pop culture icons and characters,” he added.

Funko is a leading creator and innovator of licensed pop culture products to a diverse range of connected consumers.

The Company designs, sources and distributes high-velocity collectible products across multiple categories. It had acquired certain assets of London-based Underground Toys Limited (UTL), a leading creator, manufacturer and distributor of licensed products.

Headquartered in Everett, WA, Funko is a leading pop culture consumer products company. Known for its whimsical, fun and unique products that enable fans to express their affinity for their favourite ‘something’ whether it is a movie or a TV show.

Toei Animation Inc. and Funimation Entertainment unravel gist of new and renewed licensing agreements

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Toei Animation Inc. and Funimation Entertainment unravel gist of new and renewed licensing agreements

Toei Animation Inc. and Funimation Entertainment have announced new as well as renewed license agreements for the Dragon Ball franchise.

Agreements with multiple partners, in a variety of merchandise categories, will cover both the Dragon Ball Super and Dragon Ball Z anime series.

While Dragon Ball is an iconic global brand and has been a pop culture favorite in North America for more than 20 years, Dragon Ball Super, the first new storyline from original creator Akira Toriyama in more than 18 years, began airing on January 7, 2017 on North American cable television and garnered more than 1 million viewers for its premiere episode.

This latest round of Dragon Ball licensing agreements follows an earlier series of apparel agreements with Bioworld, Great Eastern Entertainment and JCorp announced by Toei Animation and Funimation at fashion trade show The Collective at Magic in February 2017.

The new licensing agreements include:

  • Leading manufacturer and master toy licensee cwill release a new line of Dragon Ball Supertoys starting in Fall 2017.
  • Leading calendar supplier Calendar Holdings will produce a new series of Dragon Ball Super-themed calendars.
  • Geek themed soap company DigitalSoaps will create a series of highly detailed soaps based on Dragon Ball Z.
  • Pop culture hosiery merchandiser Everything Legwear will produce a new themed collection of socks based on Dragon Ball Super.
  • Top supplier of Halloween costumes FUN.com will continue producing its collection costumes, wigs, masks and accessories based on characters from Dragon Balland Dragon Ball Z.
  • Producer of the globally popular Pop! Vinyl line of collectibles Funko will create a new collection of characters from the “Dragon Ball” franchise.
  • Great Eastern Entertainment, the leading manufacturer of licensed anime and entertainment merchandise, will create a new collection of accessories based on Dragon Ball Super.ai
  • Top comic book and graphic novel publisher IDW Publishing will create a new collection of themed non-collectible board, tile-laying games as well as dice games based on Dragon Ball Z.
  • Just Toys International, the global toy company specializing in licensed toys and gifts will create new collections of themed plush clips, plush figures and mini posters based on Dragon Ball Super, as well as themed plush clips and plush figures based on Dragon Ball Z.
  • Major manufacturer of innovative licensed products Rabbit Tanaka will continue producing themed wall décor, lighting, clocks, dartboards, pool cue sticks and rotational molded banks based on Dragon Ball Z.
  • Leading manufacturer of fan-driven licensed merchandise Surreal Entertainment will continue producing themed home goods, auto accessories, coin banks, game dice and desktop accessories based on Dragon Ball Z.
  • Trends International, the leading supplier of licensed posters, calendars, stickers and social, will produce a new collection of themed posters in a variety of sizes based on Dragon Ball Super.

Global Icons LLC inks vital worldwide representation agreement with USPS

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Global Icons LLC inks vital worldwide representation agreement with USPS

Leading brand licensing agency, Global Icons LLC has inked an exclusive worldwide representation agreement with the United States Postal Service (USPS).

“The Postal Service has over 240 years of history in connecting people and binding a nation with tremendous assets and content. We’re excited to have Global Icons working with us to find the right opportunities where USPS can be positioned in ways to enhance the brand and positioning,” Christopher Karpenko, Executive Director Brand Marketing at the USPS said.

Global Icons will support USPS’s strategic brand initiatives by increasing brand exposure through engaging product collections worldwide.

Global Icons and USPS will use a two-pronged approach to expand the brand. The initial focus will be building out the existing USPS licensed programme with items such as era-specific mailboxes, stationery and mailing accessories.

The second prong will leverage the Postal Service’s vast catalog of assets and imagery reflecting global innovations in transportation, design, science, music and art to utilize in lifestyle categories including apparel and accessories, home décor, toys & games, digital/interactive and gifts & novelties.

 

Acamar Films appoints two licensing agents to represent its TV series Bing

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Acamar Films appoints two licensing agents to represent its TV series Bing

Acamar Films has appointed two new licensing agents namely ELC Europe and Mediogen to represent its global hit children’s series Bing across multiple key territories.

While ELC Europe will lead the licensing programme in Poland, Mediogen will manage all licensing in Israel.

ELC Europe and Mediogen join Acamar Films’ global roster of licensing agents including: Merchantwise (Australia); TLC (UK, Germany, France and the US); El Ocho (Spain and Portugal) and CLM (South Africa).

Laura Clarke, Senior Licensing Manager at Acamar Films avers, “We are immensely proud of the series and with everyone’s experience and shared passion for Bing and we look forward to developing exciting licensing plans for Poland and Israel.”

Hakan Durdag, CEO of ELC Europe added: “We’re thrilled to be representing Bing in Poland. We’re busy preparing an exciting licensing programme which we’re looking forward to rolling out soon. We know Bing will be a great success in the territory – the series has all the ingredients needed to make it a hit in the Polish market.”

Added Elena Segal, Licensing Director of Mediogen, “We are excited to be working with Acamar Films to represent Bing,  a truly remarkable series. We look forward to launching new creative product ranges across all target categories, and increasing the retail presence for the lovable characters in Israel.”

Bing has been adapted for television from the insightful books by award-winning author and illustrator Ted Dewan. Produced by independent studio Acamar Films and Dublin-based partners Brown Bag Films, Bing has seen extraordinary success since it launched in 2014. The series won an International Emmy Award in the Kids Pre-school category in 2016, a Writer’s Guild Award and a BAFTA nomination for best Pre-School Series.

 

Zinkia closes deal with Digital TV Group with global repositioning of POCOYO in mind

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Zinkia closes deal with Digital TV Group with global repositioning of POCOYO in mind

With the objective of achieving a global repositioning of the POCOYO brand and to increase growth with the rest of the company’s titles, Zinkia has closed a deal with Digital TV Group, a multinational company specialized in content production, distribution and marketing.

Digital TV Group, company with an outstanding presence in Latin America, Europe, United States and Canada, will take over the commercialization of the company’s brands both in traditional and digital audiovisual platforms, consumer products exploitation (Licensing & Merchandising), plus the development of interactive and Edutainment products.

This activity is part of a strategic plan designed by Zinkia in partnership with Digital TV Group that entails the implementation of commercial and marketing actions in the territories in which the Spanish company is currently present (over 150 countries), as well as new markets and platforms, over the coming years.

The particular TV Group trusts the initiative of three media executives with solid background in the entertainment business.

Patricio Rabuffetti, founder of Non Stop and current vendor of leading media companies in the kids segment, will be part of the team along with Sebastian Vibes, RGB Entertainment, Cris Morena Group and Televisa Internacional and Rodrigo Piza who has been in charge of positioning and management of recognized properties from Nelvana, Locomotion, Hit Entertainment and Cookie Jar. Rabuffetti and Vibes will be based on Madrid, whereas Piza will contribute from Mexico City and Toronto.

 

Licensing Works expanding latest pre-school-to-teen property Molang

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Licensing Works expanding latest pre-school-to-teen property Molang

Licensing Works!, the North American licensing agent of Paris-based Millimages, is said to be expanding its latest pre-school-to-teen property Molang.

Scholastic Inc., the world’s largest publisher and  publishing programme with first products in market for back to school 2017. It will introduce its Molang publishing program in fall of 2017.

Beginning with 8 x 8 sticker storybooks, Scholastic will follow with board books, readers and novelty books available to all national retailers, independents, special market channels, and through Scholastic Reading Club and Scholastic Book Fairs in 2018.

Said Leslie Levine, owner of Licensing Works!, “We are thrilled with the top-tier licensees across all key product categories that have joined the MOLANG merchandise licensing program.  Adding Scholastic is significant since one out of every three children’s books sold in the US is sold by Scholastic with an outstanding penetration into classrooms, adding to Molang’s already deep demographic reach.”

International Emmy-award-nominated Molang is the story of a gentle rabbit and a scatterbrained chick who enjoy a unique friendship and share humorous and fun adventures together.

The property was created in 2010 via the personal blog of Korean creator Hye-Ji Yoon. It rapidly achieved popularity through a series of instant messaging apps in South Korea.  In 2013, Millimages signed to handle Molang and to translate the property into an animated series.

 

Marketing Immersion looking out for business development and licensing opportunities for two series

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Marketing Immersion looking out for business development and licensing opportunities for two series

Unraveling Flip Your Lid Studio’s newest creations, Outta Your Mind and MasterDaters, Marketing Immersion has informed that these creations were available for business development and licensing opportunities.

Outta Your Mind is an animated sketch/comedy/variety/ interactive cartoon series created by Jay Jacoby of Flip Your Lid Studios for kids 6-9 about a bunch of mind-bending super brains set loose on the world! It a crazy, imaginative, fun and educational series designed to entertain, amuse and inspire us… and even get kids to use their brains!

It is a smart multi-platform animated comedy and educational television series centered around a family of lovable super brain characters created by a nutty Professor, Dr. Gottfriedmind in his secret underground laboratory.

When crazy Professor Gotfriedmind’s secret experiment to create the smartest noggins on the planet suddenly backfires, a huge explosion rips through his secret lab.

And guess what? All the experimental brains soaking in big vats of gooey pink liquid deep in the caverns of his funky fortress…came alive!

In come the Braines. They’ve all got their own personalities, a passion for fun and games and major desire to help people!

Now the Professor’s going out of his mind because he’s created the wildest, wackiest, brainiest bunch of walkn’ talkn’ characters you’ve ever seen.

Meet the Braines. They are Hairbrain, Brenda Brain, Birdbrain, Peabrain, Lamebrain and Brainfart.

They can walk, talk, outwit and outlast just about everyone on the planet. Despise injustice, they love to help the underdog and want to teach the world that “if you put your brains together, you can accomplish almost anything!”

The game show features a VR Master Brain character, who sits atop a 3×3 Hollywood Squares type game board that features our brain characters in each square who all have something smart to say!

It’s Hollywood Brains!  Three kid contestants stand behind Brain podiums and answer IQ questions given by Master Brain who is perched on top of the game board.

Contestants call on the brain characters who deliver the question.  Contestants compete for IQ points that translates into time that is used in the end round where kids get a chance to go on a Virtual Shopping Spree.

Also launching is MasterDaters, an adult directed animated series about a twisted dating service that sends us each episode on a Date With Fate!

Their claim to success is that MasterDaters shines a candle on what happens when dating goes really right, but mostly really wrong.

The show is filled with non-stereotypical characters and is loaded with adult humor and not so great romance.

Single? Tired of online dating?  If so, MasterDaters is the property for one.  Hilarious and iconoclastic, MasterDaters will take you on an adventure, episode to episode, with regulars and guest characters that reflect unusual characters in unusual circumstances.

Set in the fine establishment of match maker Roxy, love matches are made of unbelievable improbable and impossible dates with fate.

The premiere episode stars, tattooed, uncleanly shaven Destiny and dapper, dresser, flower-giving Serge who tries to escape the inescapable; advances of the very muscular and hairy Destiny.

Jay Jacoby noted, “We are looking forward to seing the reaction of the industry to our newest creative content with Outta Your Minds and MasterDaters.”

“Both the shows are so different, one for kids, one for adults and both humorous shining a light on these superstar characters and their stories,” he added.

MasterDaters and Outta Your Mind are just two in the roster of original series that has been burst out of Flip Your Lid Studios.

 

CrossFit Inc. appoints IMG as global licensing rep

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CrossFit Inc. appoints IMG as global licensing rep

In a multi-year deal, CrossFit Inc. has appointed IMG as its exclusive global licensing representative.

IMG, which also represents CrossFit, Inc. across content, media and live events, will now expand the company’s worldwide presence further through new licensed product categories under the CrossFit® brand.

This will include management of CrossFit, Inc.’s existing licensing portfolio that includes its exclusive apparel and footwear rights partnership with Reebok.

Bruce Edwards, COO of CrossFit, Inc. said, “CrossFit is a unique and rapidly growing global community of individuals pursuing health, fitness, and personal improvement. We are excited to partner with IMG to help us bring value to our trainers, affiliates, and athletes.”

Bruno Maglione, President of IMG Licensing averred, “CrossFit is a unique, best-in-class brand that has built a powerful and committed global community that is constantly growing and motivates healthy lifestyles all over the world. As such it is more than fitness; it resonates as a lifestyle brand for wellness and being your best self, opening the door to many product universes where the CrossFit brand principles can inspire and be applied.”

CrossFit, Inc. is the largest gym organization globally, with over 14,000 affiliates worldwide. It is estimated that over four million athletes regularly participate in CrossFit® workouts, while this year, nearly 400,000 athletes from over 175 countries participated in the CrossFit Games Open, making it the single largest participatory sporting event in the world.

CrossFit, Inc.’s well-known lifestyle prescriptions, passionate community, and no-nonsense reputation combine to make it the global leader in health and fitness.

 

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