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Paramount Pictures announces a slew of new deals for Baywatch

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Paramount Pictures announces a slew of new deals for Baywatch

Parmount Pictures’ Baywatch is releasing today. We Indians are very excited as the reboot movie stars our very own Priyanka Chopra.

The latest is that the production house has announced a slew of new deals for Baywatch.

The list of participating brands are as under:

Under Armour created the iconic custom swimsuits and life guard gear seen in the film, and is offering inspired-by apparel and swimwear on online and at select Under Armour Brand House stores.

Sprint features custom Baywatch-themed SprintWatch digital spots helping customers save money with Sprint’s Unlimited Plan.

Samsung is offering a special promotion of the waterproof Galaxy S8 this weekend at their Samsung 837 event location in NYC whereby consumers will reach into a pool of submerged phones to reveal their movie themed prize.

Bloomingdales the US retailer has decked NYC 59th Street flagship store windows with a Baywatch themed interactive display, produced a swimwear fashion show hosted by the film’s star Ilfenesh Hadera, and offering Baywatch gift with purchase of swimwear at all their store locations.

Mastercraft the boats of which are featured prominently in the film, The company is in-dealership promotional campaign, movie ticket giveaway plus digital and print media.

Coast Soap featuring special edition Baywatch packaging on their classic scent Coast 8-bar and body wash products sold at retail locations nationally and the ‘Coast $5,000 Always to the Rescue’ sweepstakes that offers a lucky consumer the chance to win a trip to Miami!

Crunch Gym offers a two month Baywatch\Beach Body group class work-out programme exclusively at select locations in NY, LA, Miami and San Francisco. It will also host movie-themed in-club takeover nights complete with ticket giveaways, photo opportunities, and a sweepstakes!

Rockstar Energy Drink features a national sweepstakes alongside in-store signage and a digital campaign.

“These partnering companies have truly tapped into the comedic tone and iconic beach lifestyle that is the new Baywatch movie,” LeeAnne Stables, president of worldwide marketing partnerships and licensing at Paramount Pictures commented.

 

Ready Brek ties up with ‘We’re Going on a Bear Hunt’

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Ready Brek ties up with ‘We’re Going on a Bear Hunt’

Thanks to a new promotion with Ready Brek, ‘We’re Going on a Bear Hunt’ is heading to breakfast table nationwide. Ready Brek will be inviting kids and families to create their very own bear hunt featuring fun activity ideas to try at home on their packs.

“Packe with Calcium, Vitamin D, Protein and Fibre Ready Brek is one of the UK’s most popular breakfast choices when it comes to serving up instant oat goodness for kids,” observed Petra Brundelius, marketing manager at Ready Brek.

“We are very excited to have teamed up with We’re Going on a Bear Hunt as it brings an extra ingredient of imagination to breakfast time and by starting the day the Ready Brek way we know kids are ready for any adventure!,” she added.

The promotion will begin this weekend and run throughout June and July. This will be supported by a heavyweight social media campaign reaching up to 3 million consumers with a media value of £250k.

The promotion, aimed at parents, is being supported by a considerable social marketing campaign including outreach across blogs, vlogs and social media. Prizes and giveaways are also on offer to support the Ready Brek promotion.

Launching in UK stores nationwide from Saturday 27th May, the free We’re Going on a Bear Hunt guide inspired by the hit Channel 4 animated film produced by Lupus Films, will appear on more than 1.8m Ready Brek packs.

Just a month to go for the 2017 Licensing.biz People Awards

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Just a month to go for the 2017 Licensing.biz People Awards

It is around a month when the 2017 Licensing.biz People Awards will be held in London. And many in the licensing business may be raring to attend the awards function.

Besides getting a chance to network with important members from the licensing industry, guests will be able to enjoy drinks and canapés on the night of May 21.

The awards will be given out for Retail Buying Team of the Year, Licensing Agent of the Year, Licensing Deal of the Year, Rising Star and more.

The Finalists:

Retail Buying Team of the Year – Major/Multiple

Matalan

Tesco

Toys R Us

Argos

Shop Direct

Sainsbury’s

Morrisons

George at Asda

Primark

The Entertainer

Smyths Toys Superstores

Retail Buying Team of the Year – Independent/SMB/Specialist

Forbidden Planet

HMV

Debenhams

Next

Paperchase

John Lewis

WH Smith

Moonpig

Mothercare

M&Co

Licensing Agent of the Year

Beanstalk

Bulldog Licensing

The Point. 1888

Start Licensing

IMG

CPLG

Born Licensing

Striker Entertainment

Those Licensing People

Rocket Licensing

Licensing Solutions Team of the Year

Imagin8 Creative Agency

Octane5

360 Royalty Audit

Vistex

Dependable Solutions

PowerStation Studios

Blue Kangaroo

Brand Extension and Beyond

Disney and AC Worldwide – Disney’s Star Wars Bluetooth Speakers

Merlin Entertainments and Magic Light Pictures – The Gruffalo theme park experience

Sanrio and London Heathrow Airport – Mr Adventure and Heathrow’s Family Experience

Transport for London – Transport for London plush by HRD

Yumsh Snacks Limited – Tango Popcorn

SEGA of Europe – Sonic the Hedgehog 25th Anniversary Fine Art Collection by Washington Green

Tesco and Dreamworks – The Trolls movie retail activation

The Point. 1888 and London Transport Museum

Lovehoney – The Lovehoney x Tokidoki adult pleasure toy collection

Neal’s Yard Organic – Deliciously Ella food brand

Licensee Team of the Year

Sambro

HTI

LEGO

Mac Cosmetics

IDW Publishing

Egmont

Lost My Name…

Bon Bon Buddies

Paladone

Doc Martens

Licensor Team of the Year – Major

Hasbro Consumer Products

Nickelodeon & Viacom Consumer Products

The Pokémon Company

Saban Brands

The Walt Disney Company

Warner Bros Consumer Products

DHX Media

Turner

Entertainment One

BBC Worldwide

Licensor Team of the Year

The Smiley Company

Sanrio

Penguin Random House

Alpha Animation

Pusheen

The V&A Museum

The Roald Dahl Literary Estate

Aardman Rights

Fremantle Media

 Licensing Deal of the Year

The Smiley Company and Vittel – SmileyWorld

Sanrio and BBC Worldwide – Mr Men x Doctor Who mash up

Tesco and Pedigree – Sindy and her Friends fashion doll line

Bulldog Licensing and Biltong – Bullseye’ Bully Biltong snack

Born Licensing – Mattel and Moneysupermarket Masters of the Universe advert

The Point. 1888 – John Lewis and Leon food range

Lovehoney – The Lovehoney x Tokidoki pleasure toy range

Invivo Wines – Graham Norton’s Own Sauvignon Blanc

Crayola – Crayola and Clinique cosmetics

Manager of the Year

Nicolas Loufrani – The Smiley Company

Alastair McHarrie – Sanrio

Helena Mansell Stopher – Bulldog Licensing

Ashley Holman – Nickelodeon International

Louise Collins – 20th Century Fox Consumer Products

Natalie Harvey – ITV

Susan Bolsover – Penguin Random House UK

Patrick Bailey – Blues Clothing Ltd.

Johanne Broadfield – Cartoon Network Enterprises

Rising Star – Licensee

Leonie Buckley – HTI

Laura Clowes – Fashion UK

Ben Lowe – Roy Lowe & Sons Ltd.

Jane Maxey – The Smiley Company

Samantha Clapham – Underground Toys

Victoria Connor – Moonpig

Rising Star Licensor

Stephanie Griggs – The Roald Dahl Literary Estate

Hannah Rowlands – Sanrio

Sophie Yates – Bulldog Licensing

Caroline Potter – JCB

Murilo Hinojosa – Entertainment One

Charlotte Boyce – Nickelodeon

George Birtchnell – The Point. 1888

Unsung Hero

Tamara Dixon – PowerStation Studios

Mark Segalov – Smith and Brooks

Lee Glickman – HTI

Laura Belltall Ramos – Nickelodeon

Lisa Lowarch – Redan

Sam Byard – SEGA Europe

Names of winners would be announced on June 21.

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Freaky Friday: Advantages and disadvantages of IP Licenses

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Freaky Friday: Advantages and disadvantages of IP Licenses

You are an intellectual and need to acquire rights to certain intellectual property (IP) of yours like an invention or a copyrighted work. And you need to enter into a IP license agreement but don’t know the procedure.

Read on:

Before entering into an IP license agreement, consider whether it makes sense given your business needs.

In many circumstances, licensing IP, rather than purchasing, can be advantageous. But, there can be drawbacks as well.

Now, an overview of IP licenses:

They’re usually limited in their scope (what IP may be used for), territory (where the IP may be used), term (how long the IP may be used) and consideration (how much the license costs).

A non-exclusive license offers a licensee the most limited form of IP control but it’s also usually the least expensive way for a prospective licensee to acquire rights to use the IP.

If the IP being licensed is central to the licensee’s business, the company may prefer an exclusive license which will be more expensive but ensures the licensee that no other potential competitors could later obtain the same rights.

IP licensing is advantageous in these situations:

The IP is important, but is not core. The intellectual property right isn’t central to the company’s business but would still be useful, making outright ownership less necessary.

The IP is core, but an exclusive license is available. The intellectual property right is central to the company’s business, but the company can obtain exclusive rights to the IP through licensing.

The IP isn’t for sale. The IP owner isn’t willing to sell the IP, but the IP rights are important to the prospective licensee.

A low-cost method to acquire use of the IP is desired. A license is advantageous for a company that’s financially risk-averse (or unsure of the ultimate value of the IP rights) and wishes to gain access to the IP rights for a low up-front investment.

The need for the IP is time-limited. If the company only needs the intellectual property for a short period of time, a license may be the most cost-effective alternative for obtaining it.

There are multiple potential licensees. A license is a useful structure for an intellectual property owner if the owner has multiple potential licensees that can provide an ongoing revenue stream.

But a license would be disadvantageous and not advisable when the following conditions exist:

The license is not transferable. The license may not be assignable to a buyer if the licensee is bought out, thereby lowering the value of the license.

There are too many restrictions. Licenses may carry a number of restrictions, some of which could interfere with the company’s product development or entry into new markets by restricting use of the intellectual property to particular products or regions.

The license is short-term. Licenses are usually time-limited and sometimes raise the possibility that the license may not be renewed or may be renewed only at a substantially increased rate, potentially disrupting the licensee’s production or undercutting profitability.

The licensee must rely on the owner for enforcement. Because patent and copyright law generally permit only the rights holders to bring suit for infringement, without an explicit agreement to the contrary, a licensee will be reliant on the owner-licensor to police infringements of the licensed rights. This may be a problem if the licensor lacks sufficient funds or interest to prosecute potential infringements, or acts more slowly than the licensee would like.

 

 

Brand Central signs on a number of North American licensing partners

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Brand Central signs on a number of North American licensing partners

Brand Central has signed licensing deals with new North American licensing partners for the entertainment and social networking app ‘Musical.ly’.

“‘Musical.ly’ is a pop culture phenomenon trending with teens around the world. The brand is a social platform that has transcended into a lifestyle brand with a passionate fan base,” said Ross Misher, chief executive officer, Brand Central.

“The demand for ‘Musical.ly’ merchandise is at a fever pitch and we are thrilled to help deliver merchandise that will satisfy the demand,” he added.

The new licensees include Jerry Leigh of CA for apparel in the U.S. (master partner); JCorp Inc. for apparel in Canada (master partner); Quest USA Corp for tech/consumer electronics in the U.S., Canada and Mexico; American Marketing Enterprises for sleepwear in the U.S.;Jammers Apparel Group for sleepwear in Canada; Iscream, a division of the Mines Press for bags, backpacks and home accessories in the U.S. and Canada;Tween Team Agency for stationery and back-to-school supplies in the U.S. and Canada and SGCompanies for footwear in the U.S., Canada and Mexico.

Revolution Studios taps Creative Licensing Corp as worldwide licensing agent for its portfolio of film and TV

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Revolution Studios taps Creative Licensing Corp as worldwide licensing agent for its portfolio of film and TV

Revolution Studios has signed on Creative Licensing Corporation (CLC) as worldwide licensing agent for its portfolio of film and television.

“Creative Licensing has a proven track record of success and our new relationship will enable us to take the Revolution Studios properties to the next level,” says Scott Hemming, president and chief operating officer, Revolution.

By the strength of the partnership, Creative Licensing will develop a worldwide licensing programme in categories like apparel, art posters, accessories, collectible figures, digital/interactive, games, gaming graphic novels, live events, publishing among others.

Titles featured in the programme include xXx, Black Hawk Down, White Chicks and Daddy Day Care as well as titles recently acquired by Revolution Studios such as Ace Ventura: Pet Detective, Major League and The Tourist.

“Revolution Studios has a vast array of iconic, award-winning films that are a natural fit in our portfolio,” said Rand Marlis, founder, president and chief executive officer, Creative Licensing.

“The initial interest has already proven strong and we are looking forward to our burgeoning partnership with the Revolution team,” he signed off.

 

Warner Bros. Consumer Product’ takes home three LIMA Licensing awards

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Warner Bros. Consumer Product’ takes home three LIMA Licensing awards

The LIMA International Licensing Awards this year has honoured the industry’s best products and programmes across 20 categories.

Warner Bros.’ DC Super Hero Girls won the best Character/Toy Brand of the Year Award. Along with, IP’s DC Super Hero Girls Action Figures by Mattel also won in the best Toys/Games/Novelties/Role-Play licensed product category.

Other winners include Hot Topic, which lapped up the Retailer of the Year distinction award for the second straight year and collectibles hit Shopkins won in the Food/Beverage category. Meanwhile, Disney’s Star Wars franchise continues to dominate across categories.

Details of this year’s winners:

Best Licensed Programs

Character/Toy Brand: DC Super Hero Girls – Warner Bros. Consumer Products

Corporate Brand: Girl Scouts of the USA – Girl Scouts of the USA/The Wildflower Group

Film/TV/Entertainment – Animated: PAW Patrol – Spin Master

Film/TV/Entertainment – Live-Action: Rogue One: A Star Wars Story – Disney Consumer Products and Interactive Media

Licensed Promotion: Batman v Superman Dawn of Justice & Turkish Airlines – Warner Bros. Consumer Products/Lisans A.S.

Location-based or Experiential initiative: The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Hollywood – Warner Bros. Consumer Products

Best Licensed Products

Apparel/Footwear/Accessories: Coach – Mickey & Minnie Mouse/Disney Coach Collection

Appliances/Automotive/Electronics/Hardware/Housewares/Paint: Select Brands – Disney/Pixar – Pixar Collection Slow Cooker

Food/Beverage (Tie!): Finsbury Foods – Shopkins Cupcake Queen Cake; The J.M. Smucker Company – Pillsbury Girl Scout Cookie Inspired Baking Mixes

Health & Beauty Aids: Clinique – Crayola Limited Edition Chubby Stick Lip Balm

Home Décor: Jay Franco & Sons – Star Wars Back-to-College & Adult Bedding

Toys/Games/Novelties/Role-Play: Mattel – DC Super Hero Girls Action Figures

 

 

 

Brand ‘Lulu’ adjudged winner of “One to Watch’ contest by License Global Magazine

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Brand ‘Lulu’ adjudged winner of “One to Watch’ contest by License Global Magazine

In the annual ‘One to Watch’ contest for new brand licensing concepts, brand Lulu by artist Renée Graef has been adjudged the winner. This was declared by the License Global magazine.

The contest was held in conjunction with Licensing Expo. Organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), Licensing Expo, the world’s largest and most influential licensing industry event is in its last day today (May 25).

Steven Ekstract, Global Publisher, License Global said, “The Lulu brand really stood out among the entries we received because of its detailed brand concept. Beyond being beautifully executed and visually appealing, Lulu’s adventures around the world will foster a vital sense of curiosity and exploration in children. Retailers and parents today are looking for more than just a cute brand, they want products with a philosophy and a purpose, and Lulu, as well as all of our ‘One to Watch’ finalists, deliver on that demand.”

The Lulu brand was selected from over 35 submissions all of which are brands making their debut into the licensing marketplace this week at Licensing Expo.

The winner and four finalists were selected by the editorial board of License Global magazine, the official publication of UBM’s Global Licensing Group which organizes Licensing Expo among other global brand licensing events.

In order to be considered, brands must be exhibiting at Licensing Expo for the first time this year and cannot have been licensed on more than two products prior to Jan. 1, 2016.

The Lulu concept features a friendly fox who explores the world’s cities with her two sidekicks namely Pufferson, a well-informed owl and Lars, a reluctant penguin.

Lulu relishes both the famed highlights and the unexpected corner of each town she visits, with the help of a local guide and through her travels, brings the world to children’s homes.

As the winner of the ‘One to Watch’ competition, Renée Graef’s Lulu will receive a range of promotional support from License Global magazine both during and after Licensing Expo.

The four finalists of the One to Watch competition are:

A Tiny Teddy Named Cuds: Cuds is a teddy bear with a unique beginning. His creator, artist Robert Aragon, suffered a stroke at age 33.

When he sat down to draw again after two years of artistic inactivity, he discovered that drawing straight, steady lines was difficult, and as a result, the squiggly cuddly Cuds was born. The character is now a champion of the belief that everyone can overcome difficulty to pursue their dreams.

The F2: The F2 Freestylers, Billy Wingrove and Jeremy Lynch are the No. 1 football YouTubers in the world.

They blend technical difficulty with stunning synchronization, humour and unrivalled access to some of the true icons of the sport to create engaging and entertaining digital content.

They have amassed a huge online following with 3 million Facebook fans, 4 million Instagram followers and 850 million views on YouTube.

Lolli Swim: Lolli is a fun, flirty and fresh swim brand that has been making a splash in the specialty and department channels.

The brand’s diffusion capsule with Target, Sugar Coast by Lolli, was one of the retailer’s best-selling swim lines in early 2017 and kick-started the Lolli licensing program, which looks to extend the brand into other apparel and accessory channels.

Susan Rand: Rand creates bold and textural art using a range of mixed media including fabric, magazine collage and plywood. Her artwork celebrates the feminine in elegant lines and appeals to forward-thinking, educated Millennial women looking for a bold, unconventional approach to art and beauty.

DHX Brands and Dentsu Ent. appoint JAKKA Pacific as master toy licensee

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DHX Brands and Dentsu Ent. appoint JAKKA Pacific as master toy licensee

DHX Brands, the dedicated brand management and consumer products arm of DHX Media and Dentsu Entertainment USA, have appointed JAKKS Pacific, Inc. as worldwide master toy licensee (excluding Asia) for its new animated series Mega Man, a DHX Media, Dentsu Entertainment USA co-production.

 

Peter Byrne, EVP, DHX Brands, said, “With 30 years of heritage Mega Man is a truly iconic kids’ brand. We’re looking forward to working with JAKKS to bring an inspirational range of toys to a whole new audience. It’s an exciting addition to the DHX Brands portfolio.”

“I grew up with Mega Man and am a big fan, so I’m thrilled for JAKKS to team up with DHX Brands and Dentsu on the new animated series,” said Jack McGrath, COO, JAKKS Pacific.

“JAKKS will bring to life the characters of this terrific franchise through a wide range of toys and costumes for a new generation of kids,” he concluded.

Aimed at kids 6 to 11, the new Mega Man animated series will feature exciting new technologies and robots, as well as the introduction of Mega Man’s alter-ego, Aki Light.

Aki is a regular, upbeat schoolboy robot who has nano-core technology that allows him to transform into the mega-powered super hero, Mega Man. With his Mega Buster arm cannon and iconic helmet, Mega Man battles the wickedest villains Silicon City has to offer. Beloved characters such as Mega Man’s robotic dog, Rush, will return, while new characters will make their debut.

The multi-year license agreement allows JAKKS to exclusively manufacture, market and distribute a wide range of consumer products, including action figures, figurines, playsets and accessories, everyday dress-up and role-play, Halloween costumes, plush and vehicles, inspired by the new show.

Based on Capcom’s legendary Mega Man video game franchise, the 3D animated series goes into production this summer at DHX Media’s Vancouver studio and underscores the company’s strategy to reboot classic kids’ brands that have potential to drive growth across multiple revenue streams.

Man of Action Entertainment will write and executively produce the series in collaboration with DHX Media and Dentsu Entertainment. Cartoon Network U.S. and DHX Media’s Family CHRGD in Canada have licensed the show for broadcast.

 

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Toy libraries doing a worthy cause in Australia; saving toys from ending up in landfills

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Toy libraries doing a worthy cause in Australia; saving toys from ending up in landfills

 

Whether they are in a broken shape or no longer wanted, many of the plastic toys end up in a landfill.

Now, to save unnecessary wastege of these toys, local toy libraries have come up in Australia. The result is that today, donations made by families who no longer want or need their toys account for nearly half of the 4,300 toys at the Darwin Toy Library.

Library director Frances Czoloszynski said for more than 400 members, the toy library was a means of reducing the amount of plastic in their lives. “That is exactly why we’re here for; they can come in and borrow thousands of toys,” she added.

“They take them home and if their children really love them they can keep them for a couple of weeks and if they don’t like them, they bring them back or swap them,” she informed.

Toy Libraries, Australia is the not-for-profit peak body for more than 280 community-run toy libraries around the country.

One of its two paid staff members, Sharna Ellington, said toy libraries were committed to reduce environmental waste while promoting learning through play.

“Toy library members are able to borrow age-appropriate toys for their children instead of buying them and then throwing them away when their kids outgrow them,” she observed.

 

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