Monday, June 15, 2026
spot_img
Home Blog Page 236

Sony Pictures teams up with Dell to feature new Spider-Man film in marketing campaign

licensing
-
0
Sony Pictures teams up with Dell to feature new Spider-Man film in marketing campaign

 

 

Sony Pictures has partnered with Dell to feature the upcoming movie Spider-Man: Homecoming in a 360-degree global marketing campaign, activations among other activities.

The new partnership will integrate Dell’s new Inspirion 15 Gaming laptop as well as its popular XPS 13 2-in-1 computer into the film’s storyline.

It will also include a full-scale marketing and promotional campaign that would include a TV spot, cinema, print, digital advertising, out-of-home placements and consumer engagement activations that will feature both Dell and Spider-Man: Homecoming throughout the summer.

A highlight from the campaign is a television ad that would feature new Spider-Man content created with Jon Watts, the director of the movie.

The TV spot that will feature Peter Parker daydreaming in class about an epic battle between Spider-Man and the Vulture will air on TV networks in the U.S. on June 26. It will also air on TV, online and in theaters in the U.K., China, Brazil, Japan, Australia and Mexico later this summer.

Another promotional element will include interactive billboards in Times Square, which will enable consumers to play the Spider-Man Scramble game.

During the live video game, consumers will use their mobile phones to race to the top of a New York skyscraper via the billboards. The live video game experience will be live on Clear Channel Outdoor’s digital billboard on Broadway from June 30 to July 1 and July 7 and 8.

The agreement will also see Dell collaborate with Sony Pictures Virtual Reality on “Spider-Man: Homecoming VR,” a new multi-platform promotional VR experience based on the film. The new experience will allow players to suit up as Spider-Man, hone their web-shooting skills and sling above New York City in pursuit of the Vulture.

The VR experience will be available across all major VR platforms beginning June 30.

Disney keyman in China to deliver keynote address at Licensing Expo China

licensing
-
0
Disney keyman in China to deliver keynote address at Licensing Expo China

Licensing Expo China that is to take place between July 18 to 20, has detailed its inaugural event. The opening ceremony will be followed by the keynote address that would be delivered by Kermid Rahman, vice president and general manager, Disney Consumer Products and Interactive, Disney China.

Organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the 2017 expo will feature a number of exhibitors, educational seminars and networking opportunities at the National Exhibition and Convention Center.

The inaugural event will have more than 230 brands and properties with participation from animation, apparel, art and culture, food, games, entertainment and lifestyle brands, among others.

A selection of brands and agents that will be exhibiting at Licensing Expo China include Alpha Animation Brand Management (Guangzhou) Co., Beijing Dream Castle Culture Co., Brandgenuity, China Brands Group (which represents Angry Birds, Paul Frank, “The Simpsons” and more), Enzo e Partner (which represents Lamborghini), Hasbro Trading (China) Co., Mattel, Alfilo (which represents the British Museum and BBC Earth) and Soap Studio Company.

Licensing Expo China’s three-day educational seminar program will cover a range of topics, including analysis of the global licensing industry, the power of the franchised licensing business as well as trends in the China licensing market.

Industry leaders from companies such as Oriental DreamWorks, Rovio and Mattel will also be present during the three-day program.

“China’s licensing industry is young but growing faster than other territories, which is evident from our exhibitor base,” said Athena Gong, general manager, UBM China (Hangzhou).

“Chinese consumers are becoming more exposed to different properties and consumer goods, and the launch of Licensing Expo China this year provides our custdomers with a platform to penetrate the growing market,” she added.

Finally, this year’s event will also see the first-ever China Licensing Awards ceremony presented. These awards will recognize the achievements of outstanding brands and licensing properties in the industry.

Names of award winners will be disclosed on July 18 for the following categories: Best China Property of the Year, Best Licensing Promotion of the Year, Best Corporate Brand/Fashion/Lifestyle Program of the Year, Best Location-Based or Experiential Initiative of the Year, Best Licensee of the Year and Best Retailer of the Year.

 

Sainsbury’s takes cue from The Very Hungry Caterpillar to launch a new line of babywear

licensing
-
0
Sainsbury’s takes cue from The Very Hungry Caterpillar to launch a new line of babywear

Inspired by the classic children’s book The Very Hungry Caterpillar, Sainsbury’s, the U.K. retailer has launched a new line of babywear.

 

And for this deal to materialize, Rocket Licensing, the brand’s U.K. licensing agent alongwith the brand’s global licensing agency The Joester Loria Group brokered the deal.

The new collection, designed for children right from newborn to 12 months features a number of Hungry Caterpillar imagery on merchandises including sleepsuits, rompers, towels and more.

The Hungry Caterpillar babywear collection is currently available at Sainsbury’s stores throughout the  U.K. as well as online at Sainsburys.com.

 

Conde Nast’s Allure teams up with Rue La La to create beauty boxes

licensing
-
0
Conde Nast’s Allure teams up with Rue La La to create beauty boxes

Good news for today’s woman!

Conde Nast’s Allure and e-commerce destination Rue La La have teamed up to create a series of co-branded beauty boxes.

The co-branded series will consist of three boxes: a summer box, one with top picks for fall and one for the holiday season.

“We’re excited to give Rue La La’s members a new way to discover some of the best beauty products on the market,” observed Jill Friedson, vice president, marketing, women’s collection, Conde Nast.

“Each box includes editor-tested products, product reviews and tips–our point of difference that’s hugely valuable to shoppers,” she concluded.

Each box will feature a variety of beauty products including makeup, nail lacquer, dry shampoo, moisturizer and more that have been hand-picked by Allure’s beauty experts and Rue La La’s beauty buyers.

The beauty box series will be available via RueLaLa.com/AllureBox and upon purchasing the June box, members will automatically be enrolled to purchase the subsequent two boxes.

 

Disney Consumer Products and Marvel Ent. tie up with Her Universe

licensing
-
0
Disney Consumer Products and Marvel Ent. tie up with Her Universe

Disney Consumer Products and Marvel Entertainment have teamed up with Her Universe to bring out a new line of Marvel-themed performance apparel exclusively at Kohl’s.

The new collection will feature designs inspired by Captain America and Spider-Man and will include different kinds of t-shirts, tank tops, leggings, pants, shorts and more.

The new Marvel active wear collection is now available at Kohl’s locations in the U.S. as well as online at Kohls.com.

 

 

Rainbow turns Italy’s Gradara Castle into Regal Academy

licensing
-
0
Rainbow turns Italy’s Gradara Castle into Regal Academy

Italy’s Gradara Castle was transformed into the Regal Academy this weekend by the Rainbow band for a fan event that celebrated the hit animated show.

The special ‘Pumpkins Away!’ weekend saw fans being treated to a range of engaging activities. These included lessons in dragonology, spells and potions and fairytale history taught by Cinderella and the other teachers from the show  as well as a live show performed in the castle’s piazza that featured all the characters.

Regal Academy follows the life of Rose Cinderella, a normal girl whose world is turned upside down when she discovers that her granny is none other than the fabled Cinderella.

Before her feet touches the ground, she’s enrolled at the Regal Academy – a school run by her grandmother and a host of other fairy tale characters, who pass on wisdom to the next generation.

The show has been a hit with viewers with season one pulling in impressive viewing figures and the second season currently in production.

Bulldog Licensing ropes in two licensees for Enid Blyton programme

licensing
-
0
Bulldog Licensing ropes in two licensees for Enid Blyton programme

Bulldog Licensing has roped in two new licensees for its Enid Blyton programme in the form of Gibsons and The Lagoon Group.

“We’re delighted to have Gibsons and The Lagoon Group on board,” says Bulldog Licensing director Vicky Hill. “I’m sure they will do an excellent job in tapping into the huge nostalgic appeal of these timeless classics.”

While Gibsons will be producing puzzles based on the works of the world-famous children’s author, The Lagoon Group has been roped in for toys and games including card and board games.

Enid Blyton’s best-known work is The Famous Five series, but her titles also include Malory Towers and The Secret Seven.

Her books have delighted successive generations of British children and sold hundreds of millions of copies. If and that was not all, these books regularly feature in the top ten list of the best-selling authors in the UK.

Blyton also has huge international appeal and is the fourth most translated author in history after Agatha Christie, Jules Verne and William Shakespeare.

Bulldog Licensing is launching The Famous Five programme this year to coincide with the 75th anniversary of the first book along with greeting cards, stationery, and gift products all on the way.

Additionally, a series of tongue-in-cheek Famous Five books for grown-ups has been a publishing sensation – regularly topping the bestseller charts.

 

Disney Style launches Disney Design Challenge

licensing
-
0
Disney Style launches Disney Design Challenge

For those who love Disney and fashion then one ought to love Disney Style that has launched Disney Design Challenge.

The said challenge follows fashion design students from the Otis College of Art and Design as they compete to create collections inspired by Disney’s mega-movie hit Frozen.

In episode one that has already been released to introduce the series, host Candy Washington introduces some of the people who will be involved in the project. By this the audience will get to know some of the students who have set on this journey.

The winning designs will be sold at the  Nineteenth Amendment website.

 

UEFA launches tender process to select master licensee

licensing
-
0
UEFA launches tender process to select master licensee

In its bid to select a master licensee for UEFA Euro 2020, the Union of European Football Associations, better known as UEFA,  has launched a tender process.

The master licensee will be responsible for developing creative style guides, appointing licensees and retailers for across product categories and creating marketing activities to support the licensing programme.

The selected master licensee will also have rights to the UEFA Nations League Finals 2019 and 2021, the UEFA European Under-21 Championship 2019 and 2021, the UEFA European Women’s Championship 2021 and the UEFA Futsal Euro 2022.

The tender process will be administered by CAA Eleven, which manages the commercial rights to the UEFA national team competitions.

The Euro 2020 football tournament will take place in June and July 2020.

 

Guns N’ Roses pop-up store in London this weekend

licensing
-
0
Guns N’ Roses pop-up store in London this weekend

A Guns N’ Roses pop-up store is set to open in London this weekend as the rock legends perform in the UK capital on their Not in this Lifetime Tour.

Guns N’ Roses will perform two huge outdoor concerts at the London Stadium, Stratford on Friday 16 June and Saturday 17 June.

Universal Music Group’s merchandise and brand-management arm Bravado has teamed up with acclaimed luxury menswear fashion designer John Varvatos for the impromptu retail experience.

By way of this arrangement, Fans will be able to shop licensed apparel and accessories at the John Varvatos London Store in Mayfair from 16 to 18 June.

The pop-up will house an exclusive collection, including three exclusive t-shirts, 1 vest, 2 caps and a denim jacket, alongside other Not in This Lifetime tour merchandise.

1...235236237...297Page 236 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved