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Mattel brings a new property from South Korea

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Mattel brings a new property from South Korea

Not happy yet with just releasing Battle Claw, Mattel Creations is bringing another Asian property to the West. This time, from South Korea, it has got Turning Mecard.

A new take on the Bakugan toy concept, Mecard has proven to be a huge hit it in its native land since its launch in 2015.

The first series has been followed up with an ongoing sequel series, a theatrical movie, a handful of video games and countless other merchandises.

That success is why Mattel took an interest in the series. The American toy giant even purchased a chunk of SonoKong, the Korean toy manufacturer behind the series.

Turning Mecard enables kids to discover a new world through magical transformation, building friendship and fighting for good. Jason, our protagonist, is an energetic grade schooler who loves the mystical mini-cars he hears so much about.

One day, he meets Evan, a real living mini-car that transforms into a creature called Mecanimal. Mecanimals are from a different world called Triforce.

The Mecanimals have special powers they use to battle each other. Jason and Evan bond and realise they both need one another to find missing family members.

Their quest takes them on an amazing adventure where they meet other Mecard Warriors, discover new Mecanimals with incredible powers and learn to defy evil in order to protect the world.

Join Jason on his journey with the Mecanimals through different worlds and dimensions as he searches for long-lost family, testing his loyalty, leadership and inner compass of right and wrong.

In Canada, the series premiered on Teletoon on May 28th and Cartoon Network on June 4th. The series debuted in Australia on 9Go! on June 12th.

Other international releases are planned for later this year and into 2018

Hasbro officially comes out with Gaming Crate

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Hasbro officially comes out with Gaming Crate

Hasbro has officially moved up the curtain on Gaming Crate which offers an exclusive collection of games delivered straight to kids’ doors every three months.

The first Hasbro Gaming Crates, priced at US$49.99 plus shipping per crate, will hit US homes early this fall.

Online sign-ups are now open, and subscribers will be charged automatically when their crate ships.

Each box includes three games that are new to the Hasbro Gaming portfolio and have been curated by the company’s in-house experts.

The crates fall into two themes: The Family Crate offers games designed to be played together and enjoyed equally by kids and adults while The Party Crate contains games geared towards adult game nights.

The first Family Crate includes Mask of The Pharaoh, a collaborative VR board game that involves use of the Mask of the Pharaoh app (available through the App Store or Google Play Store), a smartphone and a VR mask.

Gaming Crate’s launch comes as Hasbro saw its Q1 2017 revenue rise by 2% to US$849.7 million. The company’s gaming category posted 43% growth in revenue to the tune of US$142.9 million thanks to properties like Fantastic Gymnastics, robust digital gaming sales and the viral sensation Pie-Face.

In addition to capitalising on its success in games, the crates also allow Hasbro to compete with other subscription box services like Loot Crate.

The L.A.-based e-commerce platform delivers themed mystery boxes to subscribers around the world. Each box from Loot Crate contains seven licensed products, many of which are exclusive to the service and features everything from comic books to collectible figurines.

 

 

Rackfest INC. ties up with POW! Entertainment

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Rackfest INC. ties up with POW! Entertainment

Digital celebrity-autograph and personalized memorabilia platform, Rackfest, INC. has partnered with Stanlee’s POW! Entertainment in order to launch a new limited edition product line for Stan Lee’s successful God Woke graphic novel.

God Woke is notable for the hardcover version that was honoured with the Outstanding Book of the Year Independent Voice Award at the 21st annual Independent Publisher Book Awards (IPPY).

The digital cinematic graphic novel, on the other hand, was named as the best animated film at the 25th annual Independent Filmmakers Showcase IFS LA Film Festival.

On is part, Rackfest is already selling two limited, first edition versions of the God Woke graphic novel, which has been signed by Stan Lee and other top contributors.

The God Woke products on Rackfest will consist of limited edition lithographs, canvases, prints, and t-shirts.

Interested fans can purchase the God Woke products by visiting Stan Lee’s Rackfest page at www.rackfest.com/stan-lee

 

Online registration for 19th Brand Licensing Europe goes underway

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Online registration for 19th Brand Licensing Europe goes underway

Online registration for the 19th Brand Licensing Europe (BLE) has gone underway.

BLE is the largest and most prestigious licensing event in Europe. Organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), it will take place from 10 to 12 October 2017 at Olympia London.

Visitors to this year’s BLE will enjoy the brand new Gaming Activation area which will serve as an interactive space for demos and competitions and highlight the potential of gaming at retail, from concept to store.

Among the participants, Sony Interactive Entertainment Europe, Sega, Capcom, Activision Blizzard, King and The Pokémon Company are among the global gaming giants who have already confirmed to exhibit in the event.

BLE will also feature an expanded Brands & Lifestyle Theatre programme to include more sessions during each and every day as well as interactive performances and demonstrations each morning. There will also be a newly revamped Product Showcase.

With exhibitors including FIFA, Juventus Football Club, Dakar, Tour de France, PSG, Rugby World Cup 2019, Dorna Sports and Kitkase, BLE 2017 is also boasting its biggest ever sports line-up.

Anna Knight, BLE brand director, said, “We are so excited to be rolling out these new initiatives for visitors to BLE in October. Gaming is a huge untapped market, one we know our visitors will really benefit from discovering. And this year’s educational programme is our most comprehensive yet unmissable for both buyers and manufacturers whether new to, or already familiar with, the power of licensing in business.”

Last year’s BLE was the biggest in the show’s history with more than 280 exhibitors and 7,578 visitors from 76 countries.

For this year, 194 exhibitors have already been confirmed, including 20th Century Fox, BBC Worldwide Consumer Products, CPLG, Endemol Shine UK, Emoji Company, Hasbro, ITV Studios Global Entertainment, Mattel, NBC Universal, Nickelodeon, Paramount Pictures, The Pokemon Company, Sony Interactive Entertainment Europe, Sony Pictures Consumer Products, Turner Broadcasting, Ty and Victoria and Albert Museum.

 

 

DryV appoints Fermata Partners as exclusive licensing rep for sports apparel

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DryV appoints Fermata Partners as exclusive licensing rep for sports apparel

Well-known patented textile technology DryV has tapped Fermata Partners, a subsidiary of CAA Sports, to serve as its exclusive licensing representative for performance sports apparel.

“Since formally making DryV available for license earlier this year, we’ve had a tremendous amount of interest from performance apparel brands looking for new ways to manage sweat and incorporate enhanced innovation into their lines,” said Michael Luscher, founder and chief executive officer, DryV.

“We are thrilled to have an industry leader in Fermata Partners representing DryV to not only cultivate new partnerships, but help establish the DryV brand in the marketplace,”he added.

DryV technology integrates an absorbent outer layer into a moisture-wicking garment.

Fermata plans to grow DryV’s licensing programme through partnerships with key manufacturers and performance sports brands to integrate the brand’s technology into apparel lines.

“We are continually approached with new ideas that have potential use in the sports apparel marketplace–and DryV is the first idea that our team believed had long-term viability,” observed Scott Bouyack, co-founder, Fermata.

The combination of a well-established patent, coupled with a functionally superior technology, creates a strong licensing platform for apparel suppliers seeking a unique value proposition with consumers in the competitive sportswear market,” he concluded.

DryV currently has four licensees incorporating its technology into performance apparel ranges for basketball, eSports and functional fitness. The company is also in discussions with licensees for performance apparel involving golf, outdoor, tennis, yoga and a host of other activities.

 

Alternative Press launches two clothing brands

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Alternative Press launches two clothing brands

In order to celebrate its 32nd anniversary, Alternative music and youth culture magazine Alternative Press has launched two new clothing brands named Legacy and Your Brand.

Featuring a host of classic designs released in the last three decades, Legacy will initially launch as a line of
t-shirts titled the APone collection featuring artwork and prints from the first issue of Alternative Press. The collection is now available online at AltPress.com/APone.

Your Brand, which will launch later this month, will feature new apparel and accessories designs inspired by youth music culture and its community.

Each release will be a limited edition launch exclusively available on AltPress.com.

“We are so stoked on the launch of our new clothing line,” says Joe Scarpelli, general manager and chief financial officer Alternative Press.

“APone is part of our Legacy brand which is one of two new lines launching underneath our umbrella toward the end of June. We couldn’t be more excited to expand AP’s brand with this new line of merchandise that celebrates both our history and future,” he added.

 

Bebe joins forces with Global Brands Group

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Bebe joins forces with Global Brands Group

Brand Bebe has partnered with Global Brands Group to re-launch its e-commerce platform as well as its international brick-and-mortar locations.

With the partnership in place, Global Brands will now take direction of Bebe’s e-commerce platform, direct-to-consumer division and international operations.

“Bebe is an iconic fashion brand with a loyal, global following,” says Sandra Campos who was recently appointed president of the Bebe division at Global Brands Group.

“With Global Brands’ renowned expertise behind us, we see a tremendous opportunity to re-launch a new e-commerce platform that best reflects who our global customer is and how she shops,” she adds.

Bluestar Alliance will continue to manage the brand, which was formed in 2016 to create new licensees and product extensions.

On its part, Global Brands has tapped designer Nathan Jenden to serve as Bebe’s creative director and to lead the re-launch effort. She was earlier the creative director of Diane von Furstenberg.

 

Toei Animation taps Just Funky to create host of merchandise

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Toei Animation taps Just Funky to create host of merchandise

Toei Animation has tapped Just Funky to come out with a host of merchandise inspired by the upcoming film Digimon Adventure tri–Chapter 1: Reunion.

By way of the agreement, Just Funky will manufacture a range of drink ware, home décor, novelty items and apparel for retail.

Digimon Adventure tri–Chapter 1: Reunion will pick up where the Digimon Adventure series ended and is slated to launch in more than 400 U.S. theatres on September 15.

 

Brand Southern Grind teams up with W.R. Case & Son’s Cutlery

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Brand Southern Grind teams up with W.R. Case & Son’s Cutlery

Zac Brown’s Southern Grind brand has teamed up with W.R. Case & Son’s Cutlery to introduce its first officially licensed product to be called as the Zac Brown Band My Old Man case trapper gift set.

The new trapper knife will feature the words ‘My Old Man’, the first single from Zac Brown Band’s new album ‘Welcome Home’.

The gift set will also feature a case collectible medallion, certification of authenticity and a Zac Brown Band guitar pick.

 

 

Moshi Monsters franchise enters into mobile arena

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Moshi Monsters franchise enters into mobile arena

With the launch of Moshi Monsters Egg Hunt Mind Candy, the Moshi Monsters franchise, has made its entry into mobile.

The new game allows youngsters to adopt their own Moshling, hatching, naming and customising it from scratch.

Once their pet has settled, players can find and hatch new Moshlings every day to build their collections and keep their pet company.

The new iOS and Android mobile game is targeted at children aged four upwards and ushers in a new era of interactivity for the property.

With a focus on personalisation and education, the new mobile game, upon its release, has soared to the number one spot in the App Store’s six to eight kids’ chart.

The new game is paired with a collection of collectable trading cards each featuring secret codes to unlock additional in-game characters, accessories and more.

The range consists of over 350 cards, each pack containing eight cards, including Moshlings, items and rare shiny cards.

Via each personalised character’s own shareable code, they can also collect their friends’ unique Moshlings.

With licensing plans already in place, Mind Candy has released a companion Moshi Monster Egg Hunt Book starring a unique Moshling named after the reader.

The book is filled with hidden codes to unlock characters in the mobile game and comes with a personalised poster and trading cards starring the reader’s unique Moshling.

 

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