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Nickelodeon UK & Ireland is bolstering its gaming offering

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Nickelodeon UK & Ireland is bolstering its gaming offering

With the launch of its first online multiplayer game, Nickelodeon UK & Ireland is bolstering its gaming offering.

Dubbed Living Loud: Lincoln’s List, the game has been inspired by the Nicktoons animated series The Loud House and boasts a shareable URL function that allows users to invite friends to join them as they explore the home of Lincoln Loud.

“Games are far and away the most popular activity across our sites and we know that kids want to be able to share their gaming experience with their friends,” said Suzie Adams, digital director at Nickelodeon UK & Ireland. 

“The team at Ralph has constructed a truly immersive experience that answers the question of how to safely allow our audiences play online with their friends. We cannot wait to see how our fans and kid gamers alike react to the game,” she added,

The game’s debut also coincides with the premiere of the second series of The Loud House.

Fans tuning in to watch new episodes may get the chance to spot a game code which, when entered into the game, will unlock an item on Lincoln’s list.

Saban Brands rolls out its first UK toy range

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Saban Brands rolls out its first UK toy range

 

aban Brands has rolled out its first UK toy range based on its pre-school series Cirque du Soleil Junior – Luna Petunia.

Global master toy partner Funrise Toys launched the products this month at Smyths, Toymaster and Debenhams.

The series, developed by Saban Brands in partnership with Cirque du Soleil Media, that released on Netflix in December 2016, is currently streaming its second season.

Available in more than 190 countries, the Netflix original series follows Luna and her magic toy chest as they mindfulness to kids.

The merchandise includes a Luna Petunia talking doll, collectible figures, plush, Sparkle Gem Necklace and a Fabulosa Café playset. And to further push marketing efforts, Saban collaborated with YouTube influencer Emily Tube, who has 4.3 million subscribers, to showcase the new toy range in a series of videos released earlier this month.

The toy range will be available next month at indie retailers as well as on Amazon.

Spin Master releases couple of dolls

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Spin Master releases couple of dolls

Hatchimals creator Spin Master has released two new interactive toys, a pair of doll siblings named Luvabella and Luvabeau that feature hundreds of unique lifelike responses.

The dolls come in different skin tones and gender variations, and include interactive accessories to encourage more imaginative play.

They can also be taught to say more than 100 words. Among Luvabella’s and Luvabeau’s abilities are giggling after tummy or toe rubs, chewing when spoon-fed, peek-a-boo after covering eyes, and kissing when given toy accessories.

Luvabeau is currently available exclusively at Toys ‘R’ Us for US$99.99. A massive roll out of both dolls will take place next month.

The new doll properties already made Target’s 2017 Top Toy list in the interactive play category for the upcoming holiday season.

 

RHS in a three-year deal with Warner Edwards

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RHS in a three-year deal with Warner Edwards

The RHS has entered into an initial three-year deal with award winning craft distiller Warner Edwards which will see its logo on bottles on Honeybee Gin.

Having enjoyed a successful trial launch with the Craft Gin Club, the RHS-endorsed Warner Edwards Honeybee Gin was exclusively launched on September 26 in London.It has been chosen as ‘Spirit of the Month’ for October by the world-famous department store.

The gin will also be available on Warner Edwards’ own e-commerce site which launches in October and through a number of high-end on-trade establishments.

Every bottle will be sold with a packet of wildflower seeds to encourage the planting of bee-friendly gardens and spaces.

Additionally, Warner Edwards will work with the gardeners at RHS Garden Wisley in Surrey to install beehives within its relocated heather garden.

RHS Garden Wisley is home to the National Plant Collection of heather, with over 800 species and cultivars in the collection. The new heather garden, which opens in May 2018, will have a new location, new landscaping and café facilities.

Cathy Snow, licensing manager at the RHS, said, “This is a very important collaboration not just because it is a strong addition to the strand of our licensing programme that promotes UK craft businesses, but because of the high-quality product involved, and, of course, because of Warner Edwards’ role in the development of the relocated RHS Garden Wisley heather garden.”

WBCP teams up with Boomerang and BoxLunch

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WBCP teams up with Boomerang and BoxLunch

Warner Bros. Consumer Products (WBCP) has teamed up with Boomerang and BoxLunch to host an experiential pop-up space during New York Comic-Con dubbed The Get Animated Invasion.

Located in SoHo, the Get Animated Invasion pop-up will aim to transport consumers in the world of Warner Bros. with interactive and photogenic installations that travel between each cartoon realm including Bugs’ Forest, Wile E.’s Cliff, the iconic Warner Bros. Water Tower, a Jetson’s screening room, Scooby Doo’s Spooky Woods, The Flintstones Bedrock and Tom and Jerry’s House.

The pop-up will also feature a display of Marvin and Martian Funko Dorbz, which have been customized by fashion designs and will be auctioned off for charity.

Furthermore, Boomerang will provide a series of visually captivating and interactive opportunities throughout the space while BoxLunch will sell officially licensed animated merchandise at the pop-up shop.

Highlights from the collection include apparel, bags and accessories, jewelry, novelty, gifts and more from brands such as Trunk, Junk Food and New Era, among others.

BoxLunch will also feature the Get Animated Invasion product assortment across 74 retail locations and online at BoxLunch.com, beginning Oct. 2.

Additionally, the Get Animated Invasion will serve specialized ice cream cereal treats inspired by “The Flintstones,” courtesy of the Milk & Cream Cereal Bar and global partner Post Consumer Brands.

The Get Animated Invasion will take place between October 6 to 8 during New York Comic-Con that takes place between October 5 to 8.

 

 

Disney opens new division named shop Disney

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Disney opens new division named shop Disney

Disney has introduced a new e-commerce division called shop Disney that will offer an assortment of Disney, Pixar, Star Wars and Marvel products for fans of all ages.

The new product assortment on shopDisney.com will aim to reflect the company’s commitment to create  merchandise tailored to different demographics and will include categories such as trend fashion and accessories, toys, home and collectibles.

shopDisney.com will also feature twice the amount of Disney Parks merchandise and customizable products previously available.

Moreover, the e-commerce website will feature a number of co-branded products and collaborations from brands like Coach, Le Creuset, Spyder, Steiff, Rag & Bone and more.

New and exclusive capsule collections will also be regularly introduced on the website’s shop-in-shop, The IT List, which will initially launch with Mickey- and Minnie-themed denim from SIWY as well as Disney Princess and Villain nail wraps from NCLA.

The new Disney store prototypes are now open in Century City, California and Northridge, California in the U.S. as well as in Nagoya, Japan, and Shanghai, China.

Two more prototypes are set to open this year in Miami, Fla. and Munich, Germany.

 

Yale University appoints CPLG to represent its brand

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Yale University appoints CPLG to represent its brand

Yale University has appointed CPLG to represent its brand throughout Europe and Russia.

“Yale University is an iconic brand with global appeal, which lends itself perfectly to the collegiate trend we’re seeing at fashion retailers,” says Steve Manners, executive vice president, CPLG. “We are delighted that the first range of clothing will launch in Zara stores and we look forward to extending the range to the rest of the high street.”

By way of the representation agreement, CPLG will develop a lifestyle licensing program to target adults, teens and kids across apparel, accessories, bags and stationery.

Each product in the upcoming programme will also feature an assortment of Yale branding including the university’s iconic logos and mascot Handsome Dan the bulldog.

Furthermore, Universal Music Spain has already signed on to produce a range of men’s apparel for the brand, which is set to launch in Zara stores worldwide this month.

Founded in 1701, Yale is an American Ivy League university based in New Haven, Conn., and the third oldest college in the U.S.

 

With new deals signed by DRi, the Happy News coming to the high street

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With new deals signed by DRi, the Happy News coming to the high street

The Happy News is going from the newsstand to the high street with a series of new deals signed by DRi Licensing.

The magazine which features uplifting, fun and quirky messages with unique hand-drawn illustrations and striking contemporary colour palette is coming to the world of gifting thanks to a new partnership with Widdop.

The range will launch with mugs, photo frames, candles, jewellery and bags all featuring artist Emily Coxhead’s fresh and distinctive style.

The Happy News is already published in greetings cards by Pigment Productions and is a Henries finalist this year for Best Contemporary Words or Sentiments range.

Pigment’s extensive greeting card range which is enjoying huge success at retail features more than 100 designs covering everyday plus all the main relations and occasions.

Elsewhere, Portico and Blueprint Collections have signed up to produce stationery for the brand.

Moonpig has also partnered with The Happy News and Penguin Random House will publish a creative journal ‘Make Someone Happy’ which will hit stores in the spring.

 

Moomins ties up with Oxfam to launch campaign to help women

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Moomins ties up with Oxfam to launch campaign to help women

The Moomins along with Oxfam is launching a campaign to help women and girls around the world fight inequality and escape poverty.

The deal will focus on The Invisible Child, a short story by Moomin creator Tove Jansson, which will be available for sale at Waterstones, the Moomin Shop Covent Garden and Oxfam shops with at least £4 from each sale being donated to Oxfam’s women’s projects worldwide.

“Tove was a strong and independent woman who lived life the way she wanted to – unlimited by ideas about how a woman should behave or what her role should be – which isn’t too surprising considering where she grew up,” said Sophia Jansson, creative director of Moomin Characters.

“Finland has always been a leader in women’s rights, and was the first European country to give women the vote in 1906. However, not everyone is this fortunate, and I’m sure that Tove would be very glad that her stories are going to help women all across the world escape poverty and find their voices,” she added.

A variety of other Moomin products featuring artwork form the publication will also be sold to help raise money for the charity, including a tote bag, tea towel and handkerchief.

Elsewhere, Macmillan Children’s Books will donate £1 per sale of its Pocket Moomin Colouring Book while Finnish brands Fiskars and Finlayson will contribute a proportion of sales of its Moomin products too.

ITV Studios Global Entertainment appointed licensing agent of PINY

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ITV Studios Global Entertainment appointed licensing agent of PINY

ITV Studios Global Entertainment has been appointed as Licensing Agent to represent children’s brand PINY in the UK across all major product categories. Toys will be distributed in the UK by Bandai.

Trudi Hayward, SVP Global Head of Merchandise at ITVS GE, said, “We are delighted to represent PINY in the UK. This adorable brand has great potential in the UK market following its success in Europe, and we are excited to talk to potential partners at BLE for categories including periphery toys & games, apparel & accessories, publishing, stationery & paper products, as well as health & beauty.”

PINY Institute of New York is a new animated TV show for girls between 6to 8 airing in prime scheduling slots on Pop in the UK, with 52 x 11’ episodes available.

The co-production between Anima Kitchent and Famosa, the Spanish toy manufacturer behind the successful Pinypon range, began airing in the UK on 4th September and was the highest-rated show for girls between ages 4 and 12 on the channel just eight days later.

The series revolves around PINY Institute of New York, attended by 14-year-old Michelle and her friends, whose exciting adventures prove that any challenge can be overcome with a blend of talent, friendship and positivity.

Toys launched in Spain and Portugal in 2016 and were a huge success selling 283k units in the first six months. The show is also airing in France, Italy, Turkey, LATAM and Mexico, with the Philippines and MENA to follow in 2018.

 

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