Tuesday, June 23, 2026
spot_img
Home Blog Page 196

Lego Group appoints Initiative as global media agency

licensing
-
0
Lego Group appoints Initiative as global media agency

The Lego Group has appointed Initiative a media agency from as global media agency. The agency belongs to IPG Media brands. The account was won post a multi-agency pitch.

In a press release, Julia Goldin, chief marketing officer, The Lego Group said, “We are excited about working with the Initiative team to connect with parents and kids in new, innovative ways. After an extensive global review, we believe that Initiative’s digital-first approach, international reach and strong local insights will support our long-term ambition to bring LEGO play to more children around the world.”

Mat Baxter, global CEO, Initiative observed, “The LEGO brand and iconic products have a special place in the lives of children and parents, and we’re honored they’ve entrusted us with such a big responsibility. We’re thrilled to be part of their team.”

CEO, IPG Mediabrands APAC, Leigh Terry said, “With more than half the world’s children locally in our region (over 1 billion children 0-14 in Asia according to United Nations: 2017 World Population Prospects), we are truly excited and inspired to help Lego in its ambition to bring creative play and learning to more children.”

 

Future Group in plans to launch digital model named Tathastu

licensing
-
0
Future Group in plans to launch digital model named Tathastu

Future Group, India’s biggest retailer is in plans to launch a new digital model that it calls Retail 3.0. This model will blend technology with brick and mortar retail. The new avatar nas been named Tathastu.

These retail stores will enable online shopping for consumers.

“It is a model called Tathastu . This will help you get anything you want at our Easyday (department) stores,” Kishore Biyani Founder and CEO, Future Group  has reportedly said.

The company aims to open 10,000 such stores by 2022. Initially, the company will start off with 1,100 stores in FY18, informed Biyani. His plan is to explore technologies that will last for the next three decades.

“The new digital world is something which we want to be a part of. We will be taking the help of Google Inc to look at property sourcing only through technology. We want to be trillion dollar consumer business in India by 2047,” he added

Future Group will be opening retail stores every 2 km which will offer discounts to those living in that radius, where consumers can become a member of the store. The Future Group head honcho said that each brick and mortar store would have 2,000 members.

He further added that in terms of using technology, artificial intelligence will be one of the focus areas for Future Group.

 

Shemaroo appoints Rahul Mishra as GM, marketing

licensing
-
0
Shemaroo appoints Rahul Mishra as GM, marketing

In a recent move, Shemaroo Entertainment has appointed Rahul Mishra as general manager, marketing. The appointee will report Hiren Gada, the company’s director. Mishra’s role has been specially created to spearhead the brand in its current transitional phase.

Commenting on the appointment, Gada observed in a press release, “At Shemaroo we take pride in our people and consider them our biggest asset. We are pleased to welcome Rahul on board at this exciting juncture where we are gearing up for innovative opportunities. We look forward to the positive impact of his leadership, dynamism and proven abilities in scaling our brand in the industry.”

Commenting on his new role, Mishra also said in a press release, “Shemaroo is an iconic 55-year-old brand and I am extremely delighted to join the family. I am looking forward to working with the teams and leading the journey of making Shemaroo the most preferred brand in the media and entertainment space, not only in India but also globally.’

Mishra comes with vast experience of over 14 years where he demonstrated strong leadership in helping brands excel in the media and entertainment sector.

Before joining Shemaroo, Mishra had a successful stint with BBC Global News where he was the marketing manager, APAC, for eight years and has also worked with IndiaCast (a Viacom18 and TV18 venture) and a start-up digital film studio, CinePlay.

 

JAM Media seals US broadcast deal with Universal Kids

licensing
-
0
JAM Media seals US broadcast deal with Universal Kids

Dublin-based multiple award-winning creative production, distribution and licensing house JAM Media has secured a key US broadcast deal for its hybrid live action/animated series Little Roy with Universal Kids, NBCUniversal Cable Entertainment’s network for kids  between 2-12.

Universal Kids has picked up exclusive US TV rights to the series, which airs weekdays at 1:45pm/12:45pm central during the Sprout programming block for pre-schoolers.

Jointly commissioned by CBeebies and CBBC, Little Roy currently airs on both channels in the UK. The Irish Film board & Northern Ireland Screen have supported the show since inception with both development and production funding.

The series has already been presold in over 30 territories to such broadcasters as the ABC (Australia), Discovery (MENA), DR (Denmark), HOP TV (Israel), RTE (Ireland), SVT (Sweden), YLE (Finland) and VRT (Belgium).

Little Roy follows the everyday adventures of five-year-old Roy O’Brien, as his cartoon abilities and enthusiasm cause some form of mayhem. To solve his real-life quandary, Roy escapes into his imagination. In a full cartoon sequence, he takes on the persona of ‘Wonder Roy,’ and with his sidekick Finn, he plays out his predicament of the day, finds a solution and applies it to the real world.  Although it doesn’t always go to plan!

John Reynolds, Chief Commercial Officer at JAM Media added: “The US is a key territory and
Universal Kids is the perfect home for Little Roy. The show is quirky, fun and full of energy and we look forward to introducing Little Roy to pre-school children in the States.”

 

 

 

FUN Union signs multi-territory distribution deal with Imira Entertainment

licensing
-
0

 

 

FUN Union, a key global educational content creator & rights owner with a focus on children of preschool and primary school ages has signed a multi-territory distribution agreement for its current three produced IPs, and will be showcasing them at MIPJunior and MIPCOM for the first time with Imira Entertainment, one of the world’s leading distribution companies of premium kids & family content.

The strategic partnership between the two companies will kick off with Imira handling the international sales for Spanish, Portuguese and Italian speaking territories for its first three titles which form the ‘Riki Universe’ and which combined represent an impressive 476 episodes, 130 half hours of content, 2 billion YouTube views in Russia alone, 12 million users of associated websites and apps, 6000 consumer product articles in 40 product categories, and over 100 awards accumulated.

The titles to be distributed by Imira are BabyRiki (104×5’), a pre-school edutainment series that mixes 3D CGI and Live Action; and which launched in July of this year in China on digital platforms ranking in 145 million views in the first 10 weeks; KikoRiki (216×6’30” & 52×11’) which captures the lives of the BabyRiki characters as they grow up, go on adventures and learn valuable life lessons.

Rated number1 show in Russia for 5-12-year olds, this show has a viewership of 5 million kids daily that has converted into a huge consumer products label; and thirdly, PinCode (104×13’) an edutainment comedy targeted at Primary school children, which explores the principles of physics, chemistry and biology while taking a bunch of heroes across the globe.

Christine Brendle, FUN Union’s CEO comments “We are thrilled to license our programmes to Imira, and further support their strong leadership position with our award-winning animation. We equally believe in the power of content to educate and entertain and that’s the basis of our partnership. We look forward to further nurturing this alliance and bring high-quality animation to children all around the world.”

Adds Imira CEO Sergi Reitg, “We are delighted with this agreement with FUN Union.  Not only for the excellent content that the Riki Universe brings but also for the power and professionalism of FUN Union’s team. Riki Universe is a phenomenal success in Russia and China, so we are sure of the success of its distribution in the territories where Imira manages the rights. There is a big demand for quality & premium content, and FUN Union’s series fit this demand perfectly”.

MIPJunior & MIPCOM mark the start of a partnership that will grow into other business areas over the coming months as the two strategically-aligned companies set their sights on an extensive collaboration together with a common goal: focus on globally distributing together high-quality content aimed at all corners of the TV and digital ecosystem to educate, entertain and engage audiences worldwide during their important development phases, building solid global brands.

 

Tata Motors ties up with Disney India ahead of release of Star Wars

licensing
-
0
Tata Motors ties up with Disney India ahead of release of Star Wars

December 15 is not far when Lucas Films’ Star Wars: The Last Jedi will open in cinema halls. Taking the time to be ripe enough, Tata Motors tied up with Disney India.

Tata Nexon is an integral part of this exclusive tie-up which promises to offer a unique adventure to fans of both cars and Star Wars.

Through this first-of-its-kind campaign, Tata Motors has strategized to aggressively increase awareness of the Tata Nexon in the country by joining forces with the Star Wars franchise.

Commenting on the alliance, Vivek Srivatsa, Head of Marketing, PVBU, Tata Motors commented, “We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘The Last Jedi’ has been for the movie buffs.”

“Fueling the force within you, the Tata Nexon takes driving to LEVEL NEX which has resulted in a culmination of a radical shift in thinking about our products. Nexon promises to deliver an experience beyond the next level which will change the norms of what you can expect out of a car just like the Star Wars movies. We are sure that this association will definitely prove to be a real treat for fans of both the brands,” he added.

Under this association, the two brands will collaborate across various platforms, from test drives to showrooms to the Nexon Skills Arena. It will offer an immersive and engaging experience that Star Wars fans would love and relate to the technologically-advanced Tata Nexon. Star Wars merchandise will also be made available at the Nexon Skill Arenas.

 

West Bengal govt. plans to brand Rosogolla

licensing
-
0
West Bengal govt. plans to brand Rosogolla

A week after winning the Geographical Identification (GI) tag for ‘Banglar Rosogolla’, the West Bengal government is now planning to brand the iconic sweet.

The state government is mulling with the idea of branding policy for rasogolla with set specifications and nutrition parameters for export.

Besides, it also plans to globally market the brand name ‘Banglar Rasogolla’ with a specific logo.

According to government sources, certain specifications were given while applying for the GI tag. The same specifications will have to be maintained while applying for branding, they said.

“The specifications are 269 calories, six grams of protein, 40 grams of carbohydrate, six to eight grams of fat and 200 milligrams of calcium. Only those rasogolla manufacturers whose products match these specifications will get the ‘Banglar Rasogolla’ tag,” a food processing department official said.

The government is planning to hold a meeting with sweetmeat manufacturers in Bengal soon over the issue. It is being said that support for the state government is needed in terms of branding of the sweet.

 

Millimages taps Alibaba Entertainment Licensing to serve as exclusive agent of Molang in China

licensing
-
0
Millimages taps Alibaba Entertainment Licensing to serve as exclusive agent of Molang in China

The French animation studio Millimages has tapped the Alibaba Group’s licensing division, Alibaba Entertainment Licensing to serve as the exclusive agent of online and offline sales of Molang merchandise in China.

Alibaba  Entertainment Licensing will also serve as the non-exclusive agent for the brand in Hong Kong, Taiwan and Macao.

Molang already has great brand awareness in the territory thanks to its emoticon presence on WeChat, the most popular Chinese instant messaging service,” said Laurence Papon, head of licensing, Millimages. “With Alibaba Entertainment Licensing’s online and offline distribution and marketing capability, ‘Molang’ is sure to grow rapidly in this giant market,” he added.

“Molang” is also currently airing on the Chinese VOD platform IQIYI and will launch on a host of additional platforms in the coming months. The series currently boasts four TV seasons and 9 TV specials.

“Millimages is a leader in the European children’s entertainment licensing,” says Danqing Hu, director, Alibaba Entertainment Licensing. “This is our first collaboration with Millimages and also our first time operating a European IP. We believe ‘Molang’ has a tremendous potential in China and this collaboration is the first step toward broader cooperation with Milliamges.”

 

Mattel ties up with merchMaker

licensing
-
0
Mattel ties up with merchMaker

Mattel has got into a new partnership with apparel firm merchMaker for a new range of products based on its hit properties including the likes of Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and Fireman Sam besides the new popular brand Enchantimals.

merchMaker will roll out their Mattel range on its Create Your Own platform that runs in partnership with The Entertainer UK.

Create Your Own customers can personalise their own officially licensed, branded merchandise with a name. All brands feature a large array of merchandise, clothing, homeware and accessories.

merchMaker offers an integrated retail and publishing platform through which customers can choose from thousands of officially licensed products including apparel, homeware, accessories and stationery.

The Evode Group, the company behind merchMaker, sports a dynamic creative team that bring out original artwork while keeping in line with the license brand guidelines.

The company’s zero-inventory model combines zero stock and zero wastage with an unlimited amount of consumer choice.

 

Carte Blanche launches US licensing drive appointing The Brand Liason

licensing
-
0
Carte Blanche launches US licensing drive appointing The Brand Liason

By appointing The Brand Liaison to handle the growth of the programme in the territory, Carte Blanche has launched its US licensing drive.

The agency will tend to grow properties including Me to You, Tiny Tatty Teddy, Hotchpotch and Violent Veg across a number of categories.These will include apparel, gift, home, stationery, nursery, food and confectionery.

“We looked at several agencies before selecting The Brand Liaison,” pointed out Sarah Quigley, head of licensing for Carte Blanche. “But their passion for this programme was unrivaled, and their vision for our licensing programme was totally consistent with our goals,” she added.

Steven Heller, president of The Brand Liaison adde, “We had been watching this company for quite some time as they are a leader in giftware trends and enjoy a very expansive licensing programme in Europe. As soon as we learned they were looking to expand to the US, we knew we were the right agency for this programme based on our strength in art licensing, coupled with our relationships in stationery and giftware.”

 

1...195196197...297Page 196 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved