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Rovio Entertainment in a number of licensing deals in the US for Angry Birds franchise

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Rovio Entertainment in a number of licensing deals in the US for Angry Birds franchise

Rovio Entertainment has got into a number of new and extended licensing deals in the U.S. that will further support the Angry Birds franchise and its upcoming film sequel in 2019. The sequel is being produced and distributed by Sony Pictures Entertainment.

The new licensees on board for the  particular franchise are Brown Trout for calendars; Fab NY for backpacks, luggage, lunch bags, wallets and coin cases, among other items; and Wells Dairy for character-shaped ice creams and water-ice confections.

Several licensing partners have also broadened their relationship with Rovio including Crocs for footwear, Komar Kids for sleepwear, Inkology for stationery and Ziegenfelder for frozen novelty confections.

Additionally, Rovio has secured two promotional partnerships for 2018. The first partnership will see Hostess Brands roll out a fully integrated campaign in which Angry Birds branding will be featured on 12.5 million packages of Twinkies, Hostess Cupcakes, Ding Dongs and more.

The second promotional partnership will see Sonic Restaurants launch an eight week QSR kids promotion at all Sonic restaurant locations in the U.S.

Evolution USA represents Rovio Entertainment for consumer product licensing, promotions and retail distribution in the U.S.

“We’re committed to building strong momentum in 2018 leading up to our next theatrical film release in fall 2019,” said Simo Hämäläinen, head of brand licensing, Rovio.  “With two extensive promotional partnerships with brand leaders and a growing list of licensees in very appealing categories, the Angry Birds brand will continue to be front and center for our U.S. fans throughout the year.”

The film is slated to hit theaters in September 2019.

 

Walt Disney Company Australia ties up with Football Federation Australia for a set of Star Wars round

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Walt Disney Company Australia ties up with Football Federation Australia for a set of Star Wars round

 

The Walt Disney Company Australia has tied up with Football Federation Australia for the Star Wars Round, a set of Star Wars-branded football matches ahead of the premiere of Star Wars: The Last Jedi in December.

The event starting December 8 will take place during Round 10 of the A-League competition and will feature character appearances, big screen content, themed activities, special signage and giveaways.

“Star Wars is one of the world’s most powerful brands and football is the world’s biggest sport,” says David Gallop, chief executive, FFA. “Like football, Star Wars has super fans that span the globe, it’s a hugely successful franchise and to incorporate this into a round of the Hyundai A-League is very exciting. We are constantly looking to engage with new audiences and expand the football family, and this partnership provides a great way to do so in what is mutually beneficial for both parties.”

To celebrate the Star Wars Round, a limited edition BB-8 supporter ball has been made that will be available through the official Hyundai A-League online store, Shop.A-League.com.au, club stores and select Rebel stores in Queensland. Western Sydney Wanderers FC and Melbourne City FC will also have a select range of club-specific co-branded merchandise available.

“We are thrilled to bring Star Wars, and its much-loved characters to Hyundai A-League stadiums across Australia ahead of the release of Star Wars: The Last Jedi on Dec. 14,” says Kylie Watson-Wheeler, managing director, The Walt Disney Company, Australia and New Zealand. “Competitive sport can produce some of the most enthralling storylines, much like the acclaimed suite of Star Wars films, and we look forward to celebrating the hero’s journey through best-practice activations, content and experiences for families and fans alike,” she added.

Star Wars: The Last Jedi is set to premiere in Australia on December 14.

 

One Animation in a raft of multi-category licensing deals

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One Animation in a raft of multi-category licensing deals

One Animation has entered in a series of multi-category licensing deals across Europe for its hit property Oddbods. Spanning apparel, home and FMCG, a number of Oddbods products are expected to hit stores early next year.

Talent Show’s range of confectionery and juices will be launching across Central Europe,

Confitrade’s tangy fruit gums will be available to fans across Russia, while Balocco’s Oddbods Easter Eggs will be on shelf from March next year.

Early 2018 will also see the launch of Oddbods bedding and home textiles by Herding across Germany along with an expansive range of activity books and puzzle crafts by Nelson.

Origami Group will similarly launch a range of puzzles and arts and crafts lines in Russia nationwide, with Baltic developing a must-have complementary line of back to school bags and stationery items.

Reflecting the demand for Oddbods in the territory, Russia’s retail chain, Europe, is running a retail loyalty programme distributing over 100,000 Oddbods plush premiums across its 50 stores from next month.

Sashim Parmanand, CEO of One Animation, said: “This great new raft of partnerships with best in class category leaders is testament to the popularity of the show and the insatiable demand for Oddbods product. As we look to 2018 we will continue to delight fans with fun and creative activations across consumer products, digital and gaming.”

 

KidsCast grows its unique offerings

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KidsCast grows its unique offerings

With two new additions in Sunny Bunnies and Noggin, the Entertainment on demand platform KidsCast is growing its unique offerings.

KidsCast is a subscription entertainment on demand platform dedicated to easing the minds of parents by creating a safe, ad free, in app purchase free application for kids.

Sunny Bunnies is billed as a vibrant and playful CGI animated series about five beaming balls of light that bring fun wherever they go. The series that has been produced by Digital Light Studio follows the adventures of Turbo, Big Boo, Iris, Shiny and Hopper.

Meanwhile, Noggin the Nog is about a young King Noggin and his efforts to defend his reign from his Uncle Nogbad.

The series has been produced by Oliver Postgate and Peter Firmin, the duo behind hits like Clangers and Bagpuss.

The two new shows are due to be released on the app in 2018.

Eden Project partners with Ulster Weavers

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Eden Project partners with Ulster Weavers

Partnering with Ulster Weavers for a new kitchen textiles and homeware range, Cornwall-based Eden Project continues to expand its licensing activity.

Sustainability is at the heart of all that Eden does, and is an important factor for Ulster Weavers too. Hence the initial range that includes tea towels, aprons, oven gloves and mitts, has been manufactured by Ulster Weavers using unbleached cotton with FSC card printed using vegetable inks for labels and packaging.

The initial Eden Project kitchen textiles collection will launch at Spring Fair with further home ware products being joined in the range later in 2018.

Eden’s commercial manager, Tracey Smith, said, “We are really excited to be collaborating with Ulster Weavers.We have worked closely together to develop the new range and believe that it really brings to life Eden’s native and tropical bird designs. We can’t wait to see the full collection launched in spring.”

Kenneth Webb, md at Ulster Weavers, added: “We are delighted to be working with The Eden Project.The natural world provides so much design inspiration and has enabled us to create a truly stunning collection that embraces the Eden Project’s values of sustainability and environmentally friendly production. We look forward to a successful launch in 2018.”

 

Heinz Pasta teams up with Hasbro’s Play-Doh brand

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Heinz Pasta teams up with Hasbro’s Play-Doh brand

Heinz Pasta has teamed up with Hasbro’s Play-Doh brand for a new on-pack promotion. The initiative offers the chance to win one of 50 Play-Doh Playful Pies play-sets every day over an eight week period, it has been reported.Packs will be available on shelves up until December 17.

Limited edition labels on Heinz Pasta multipacks will feature the Play-Doh brand and characters.

The campaign will also be backed on the Heinz UK website, as well as on the Play-Doh and Kraft Heinz social media channels.

Craig Wilkins, marketing director at Hasbro UK & Ireland, commented: “We are thrilled to be teaming up with such an established brand as Heinz to give families the chance to enjoy both the creativity and nostalgia of two family favourites.”

 

Pukeko Pictures signs deal for Kiddets theme park in China

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Pukeko Pictures signs deal for Kiddets theme park in China

New Zealand-based animation studio Pukeko Pictures has signed a deal with a Chinese trillion dollar investor, it is understood.

Its pre-school TV show Kiddets has become a huge hit in China. Kiddets land will form part of the new development, about the size of Paris, that is set to open next year.

Pukeko Pictures chief executive Clive Spink signed a Memorandum of Understanding with partners Shambala Cultural Industry Investment (Blossom Pictures division) and China Development Oriental. The bank is a joint venture of China Development Bank and Oriental Holdings with assets worth two trillion US dollars.

The move follows a 2015 deal between Pukeko Pictures and Guangdong Huawen Century Animation Company to develop Kiddets, a sister series to The WotWots TV show.
Talking about the same, Spink explained that Kiddets land would be a location-based experience. It is set to be a cross between an interactive museum and theatre. The park would use the Pukeko IP and a new IP would also be developed.

Pukeko is one of the Weta Group of companies. The deal could be a precursor for further cooperation.

Pukeko Pictures has been in close collaboration with Jeff Wen of the Chinese entertainment company for the last three years. “It has realised not only a high-end sister TV series for Chinese and international children’s audiences but also amazing Kiddets themed play spaces and extensive product support,” says Sir Richard Taylor, co-owner of Pukeko. “This includes traditional children’s toys and publishing right through to health drinks and educational support material.”

In an another development, Pukeko has signed an eight-year strategic deal with Wahaha​ – China’s largest drinks company. They have launched a Kiddets yoghurt drink into the Chinese market. Both deals are brand extensions of the Pukeko IP.

 

Emami Ltd. anticipates bullish performance of two of its brands

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Emami Ltd. anticipates bullish performance of two of its brands

 

Emami Ltd, India’s leading FMCG player expects a bullish performance from its portfolio of winter brands viz. – BoroPlus and Vasocare. It expects these brands to push sales during winter growing faster than the market.The company has an annual turnover of over Rs 2,500 crore.

Leading the pack is the house of BoroPlus brands, a trusted brand with a heritage of 40 years, that has achieved a significant growth over the years aided by successful brand extensions.

Endorsed by Bollywood superstars Amitabh Bachchan and Kangana Ranaut, the BoroPlus brand continues to hold a strong 76 per cent market share in the antiseptic cream category and is the #1 antiseptic cream in the world.

For BoroPlus, one of the largest skin care brands, Emami Limited will be going national with its new brand extension BoroPlus Perfect Touch. It is a daily use deep moisturizing cream which keeps the skin healthy and soft.

Bollywood actress Kangana Ranaut has been roped in as the face to endorse this latest brand extension of BoroPlus.

With its non-sticky, non-oily 24 hr moisture formula coupled with the goodness of ayurvedic herbs and antiseptic action, the new BoroPlus Perfect Touch Soft Antiseptic Cream provides a perfect solution for healthy, bright and fresh skin to women.

It is available nationally in a pack size of 8ml and 20ml at price point Rs 10 and Rs 35, respectively.

Emami has aggressive marketing plans focusing both on urban and rural markets to boost up its winter sales of its skincare brands.

Coupled with various innovative campaigns, product sampling, consumer outreach programmes and digital initiatives, Emami’s winter skincare brands would be introducing exciting price points, contemporary packaging and amazing combo offers under the BoroPlus and Vasocare brands.

Children’s Global Media Summit at Manchester shortly

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Children’s Global Media Summit at Manchester shortly

A panel of vloggers and influencers will be at hand to discuss the future of celebrity culture, in the ‘Celebrities Unleashed’ panel at the Children’s Global Media Summit at Manchester shortly.

The panel will explore how the nature of celebrity has changed in the internet age and how the younger generation’s 15 minutes of fame feels shorter than ever.

Leading the panel’s lineup will be Tom Fletcher who shot to fame as the singer of pop group McFly. He’ll be joined by YouTuber Oli White and Lisa Filipelli, talent manager and founder of Flip Management.

Chairing the session will be stand-up comic and presenter Iain Stirling, best known as the voice of ITV’s Love Island.

“Reality TV and the rise of hugely successful social media personalities mean the term ‘celebrity’ is constantly changing,” said Alice Webb, BBC director of children and chair of the summit.

“At the Summit we’ll address how these new role models influence children, how digital platforms mean young people can access their favourite celebrities instantly, anonymously and from anywhere in the world, and how that impacts us as content creators,” she added.

Curated by the BBC from 5-7 December, the Summit will feature a unique programme of content encompassing five themes of education, empowerment, entertainment, innovation and freedom.

 

Wholly-owned subsidiary of Lux Industries acquires manufacturing and marketing rights of Virat Kohli’s One8

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Wholly-owned subsidiary of Lux Industries acquires manufacturing and marketing rights of Virat Kohli’s One8

A wholly owned subsidiary of Lux Industries, Artimas fashion has acquired the manufacturing and marketing rights of premium innerwear category of Indian Cricket Team Captain Virat Kohli’s brand One8.

Lux will manufacture and market a unique collection of one8 branded socks, innerwear and sleepwear.

“We have just acquired the rights for brand One8 socks, innerwear and sleepwear but products will be introduced around March next year. In February, we will able to give some projections but we are very optimistic about it,” Lux Industries, senior vice president Saket Todi informed.

Artimas is collaborating with Cornerstone Sport, the license owner of One8, to establish the brand as the most successful trendy innerwear brand for youth in the ‘premium’ category.

Asked whether exclusive stores could come up for One8, Todi replied, “Initially, the products would be sold in multi-brand stores but in near future the possibility of exclusive stores is also not ruled out. But, nothing is firm in this regard.”

“With One8 we intend to make a substantial inroad in men’s premium innerwear segment and I am glad to partner with Lux Industries as they have the right expertise to augment growth. One8 as a brand and now feel confident about establishing the brand and reaching out to the right audience in India and abroad,” Kohli commented in a press release.

Lux Industries was scouting for opportunities in production and marketing licensing for global brands for inorganic growth.

 

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