Saturday, June 27, 2026
spot_img
Home Blog Page 148

Adidas to become official outfitter of BIG3 league

LC TEAM
-
0
Adidas to become official outfitter of BIG3 league

Adidas has partnered with Big3 that will see it become the official outfitter of the three-on-three basketball league, reports Global License.

Both the companies have entered into a three-year partnership

As per the agreement, Adidas will influence its style and expertise to outfit all league members with Big3 jerseys. Besides, both of them will also work together to develop a new line of licensed apparel collection including hoodies, uniforms, and t-shirts among others.

According to Kwatinetz, Adidas culture is imbued with innovation and marked by excellence.

Additionally, the Big3 will continue to introduce the sport to new cities and fans across the country and will work with Adidas on local activations that continue the league’s commitment to enriching the community.

“They are a brand that pushes creative boundaries and have consistently redefined their industry. It is because of these shared ideals that Big3 is proud to name Adidas the league’s official apparel sponsor. We look forward to embarking on this partnership with the world’s best sports culture brand,” Kwatinetz was quoted as saying.

Crossfit, Strauss brands launch Crossfit approved quality food

LC TEAM
-
0
Crossfit, Strauss brands launch Crossfit approved quality food

CrossFit Inc and Strauss Brands have signed a first-of-its-kind partnership to offer CrossFit approved premium-quality meat through a multi-year deal brokered by IMG.

A CrossFit Approved box, featuring a curation of Strauss’ free-range chicken, grass-fed burgers, beef sticks and various cuts of steak, is now available on Strauss’ online store, Free Raised Direct.

Commenting on the collaboration, Bruce Edwards, CrossFit, COO said, “Our community believes athletes must take a 360-degree approach to a healthy lifestyle. Due to the physical intensity of our workouts, a critical component of a complementary diet is protein—it provides energy and fuels performance. We’re proud to welcome a partner that can educate and propel our workouts forward.”

Strauss will also be stocking CrossFit Approved® meat in select grocery retailers across the United States later this year.

Known as the largest branded fitness program in the world, CrossFit has well over 14,000 affiliates around the world and determines the fittest on earth through the annual CrossFit Games season. In 2018, about 416,000 people registered to compete. The partnership with Strauss is CrossFit’s first physical manifestation of its nutrition principles through food and beverage products. 

“While Cross Fit is an unparalleled force in the world of fitness, it is so much more than that—it inspires healthy lifestyles around the world, with nutrition being a core focus,” said Gary Krakower, Vice President, IMG Licensing.

Strauss Brands’ mission is to educate consumers on the health benefits of its better-for-you grass-fed and finished protein while making its products accessible nationwide.

“Expansion into food and beverage is a natural step for the brand, and Strauss Brands is the perfect partner to create products that will resonate with the CrossFit community and anyone who’s interested in their health and well-being,” Gary added further.

“When selecting clean protein, athletes need to go beyond labels and inform themselves on the health of the animal it is sourced from,” said Randy Strauss, CEO and third-generation co-owner of Strauss Brands.

Green Gold Animation to launch trailer of ‘Hanuman vs Mahiravana’

LC TEAM
-
2
Green Gold Animation to launch trailer of ‘Hanuman vs Mahiravana’

Green Gold Animation to launch another mythological animation movie — Hanuman vs Mahiravana – an untold story from Ramayana, according to a report in the License India.

Directed by Ezhil Vendan and written by Narayanan Vaidyanathan, the plot revolves around how Hanuman battles the evil Mahiravana and rescues Lord Rama and Laxmana.

Check out the trailer for Hanuman vs Mahiravana here:

The film is produced by Green Gold Animation’s Samir Jain, Rajiv Chilaka and Srinivas Chilkalpudi, and created by Gamaya Inc.

According to mythology, after losing his son Indrajeet in the battle, Ravan approached Mahiravan to kill lord Ram and Laxmana.

Gamaya Inc is a California-based video game and connected toys start-up. Gamaya’s unique blend of the real and virtual world brings folktales and stories of the past to life.

The company forayed into India with the launch of Gamaya Legends – a video game based on one of the world’s greatest epic – Ramayana.

Recently, Imagica, India’s favourite entertainment destination had extend a unique consumer experience for guests at the theme park, in association with Green Gold Animation.

This one-of-a-kind association with India’s pioneer in producing original animated content, will witness the introduction of India’s first character ride – ‘Chhota Bheem The Ride’. The kids-friendly attraction is scheduled to be unveiled at Imagica’s Theme Park this May.

National Symphony Orchestra to perform Jurassic World in Concert

LC TEAM
-
1
National Symphony Orchestra to perform Jurassic World in Concert

Universal Brand Development have teamed up with Film Concerts Live! to develop “Jurassic World in Concert”, featuring the National Symphony Orchestra (NSO), led by guest conductor Emil de Cou.

The opening night of the concert will take place on May 30 at the Kennedy Center in Washington D.C.

The new concert experience will see the National Symphony Orchestra perform the complete Jurassic World score live while Colin Trevorrow’s hugely successful 2015 movie is projected onto a screen.

Jurassic World in Concert is a follow-up to the currently touring Jurassic Park in Concert, which has been presented by more than 50 orchestras to date, with sold-out performances in cities including London, Paris, Melbourne, Toronto, Taipei and Philadelphia.

Commenting on the association, Colin Trevorrow, director, Jurassic World said, “Michael Giacchino’s music sounds different with a live orchestra. It surrounds you, strengthens your muscles, sweeps you into adventure and demands your heroic best. Hearing his music played live is one of my favorite things to do, and I’m honored to be part of this awesome event.”

Set 22 years after the events of Jurassic Park, the Jurassic World theme park lets guests experience the thrill of witnessing actual dinosaurs. But something ferocious lurks behind the Park’s attractions – a genetically modified dinosaur with savage capabilities. When the massive creature escapes, chaos erupts across the island. It’s up to Owen and Claire to save the park’s tourists from an all-out prehistoric assault.

Jurassic World: Fallen Kingdom is all set to hit the theatres on June 22.

Now, witness new VR experience at Six Flags Magic Mountain ride

LC TEAM
-
0
Now, witness new VR experience at Six Flags Magic Mountain ride

Warner Bros. Consumer Products has teamed up with Six Flags to launch a new VR experience featuring both Superman and Wonder Woman.

The new drop tower ride, called DC Super Hero Drop of Doom VR. The ride will allow passengers to follow Superman and Wonder Woman as they battle Lex Luthor and his anti-gravity ray gun with the help of a VR headset.

“As the world leader in ride innovation, Six Flags is taking virtual reality to the next level by leveraging the unique thrill of one of the world’s tallest drop towers and adding an epic virtual battle of good versus evil,” said Neal Thurman, president, Six Flags Magic Mountain.

It is now open at Six Flags Magic Mountain in California.

“Combining the most iconic DC Super Heroes, Wonder Woman and Superman, with state-of-the-art technology, DC Super Heroes Drop of Doom VR delivers an awe-inspiring new thrill for spring 2018,” Neal added further.

FUN Union expands reach in Greater China

LC TEAM
-
0
FUN Union expands reach in Greater China

Fun Union announced an exclusive Master Licensing Agreement with Promotional Partners Worldwide (PPW) for the territories of China, Hong Kong, Macau, and Taiwan.

The creator and distributor of entertaining and educational children’s animation series Fun Union will now be able to expand the presence in China of two of its brands: BabyRiki and KikoRiki.

PPW will identify licensees and accelerate the development of FUN Union’s brands across consumer products, books and publications, theme parks, live shows, digital apps, and video games within the greater China region.

“Having PPW as a partner vouches for the popularity and potential of the brands. Our characters and content are already well-loved and we are confident that alongside PPW we will build a successful franchise. Our new content for China is tailored just for children and parents in the region, and with PPW we are thrilled to be able to extend our presence on-line and off-line,” said Fun Union CEO Christine Brendle.

In addition to children’s animations and content, Fun Union also provides a dedicated network of resources for parents through its BabyRiki and KikoRiki brands, with a digital universe, live shows, and cutting-edge app technology.

“The unique track record of the Riki brands, including BabyRiki and KikoRiki makes us confident about their potential in Greater China. At PPW we look for high quality content and entertainment, and we’re anticipating enormous success for the Riki Franchise in the region and beyond,” said PPW CEO Ivan Chan.

Fun Union creates and distributes positive, premium children’s content that bridges the online and offline worlds.

Promotional Partners Worldwide is a full-service promotional marketing agency worldwide that delivers effective, innovative promotional solutions for its clients including Smurfs, Peppa Pig, Discovery Channel, FC Barcelona, BMW, Pantone and major events such as 2018 FIFA World Cup Russia and Beijing 2008 Olympic Games.

Forever 21 partners LA Gear for an exclusive spring collection

LC TEAM
-
0
Forever 21 partners LA Gear for an exclusive spring collection

Forever 21 has partnered with the ‘90s streetwear brand LA Gear for an exclusive spring collaboration, according to a report in Global Licensing.

The new F21 x LA Gear collection includes vintage-inspired t-shirts, crop-tops, crew neck sweaters, bikini tops, bikini bottoms among others.

Commenting on the association, Lance Jackson, senior vice president, LA Gear said, “We could not be more excited to be partnering with Forever 21 to relaunch the LA Gear apparel collection. Forever 21is a perfect fit for a collaboration with LA Gear as they represent fun, fashionable trends.”

The collection also sports the classic LA Gear logo.

The exclusive collection is now available in stores throughout North America and online at Forever21.com.

Terminator Genisys: Rise of the Resistance board game revealed. Details inside

LC TEAM
-
0
Terminator Genisys: Rise of the Resistance board game revealed. Details inside

River Horse Games and Lynnvander Studios have joined hands to create a new Terminator-inspired board game. The license has been taken from Skydance.

Titled Terminator Genisys: Rise of the Resistance and based on Skydance’s feature film Terminator Genisys from director Alan Taylor, the board game has been illustrated by award-winning artist Steve Argyle, best known for his work on Magic: The Gathering and Legend of the Five Rings.

The board game features loads of highly, detailed miniatures, including your favorite heroes and their robotic counterparts. With a variety of interlocking tiles that form the game board, as well as a series of missions that string together to create a major story-driven campaign, players will struggle to outsmart the most powerful artificial intelligence in history, all in a desperate scramble for survival.

Commenting on the association, Criz Jamers, project lead, River Horse Games said, “With Lynnvander behind the mechanics and development combined with Steve’s incredible talent in illustration, we’re excited to create a unique and stand out product.”

Moreover, the game will allow players to battle against the nearly unstoppable forces of SkyNet.

The board game’s Kickstarter campaign is set to launch on April 9.

“From what we’ve seen so far, this game really feels like you’re up against SkyNet in 2029,” Criz further added.

WROGN, IMARA to be RCB’s official lifestyle partners for IPL 2018

LC TEAM
-
3
WROGN, IMARA to be RCB’s official lifestyle partners for IPL 2018

Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore (RCB) during the 11th edition of the Indian Premier League 2018 (IPL).

WROGN fashion will add the right style to the RCB team with the squad sporting WROGN’s designs off the field and sporting the WROGN logo on their caps and helmets during the games. WROGN’s as part of the deal will also have rights to certain in-Stadia branding during RCB’s home games.

Commenting on the association, Anjana Reddy, Founder, USPL said, “We are delighted that this season, two of our fashion brands WROGN and IMARA are associating with team RCB. This will give fans and our customers the opportunity to engage with the team and watch them in action!”

Anjana feels there has been a global increase in female viewership for sports events in India. “The T20 matches have seen a significant growth in female viewership year on year with last year’s edition having 45% of its viewers as females,” she further added.

IMARA is the first women’s brand in the country to be an official lifestyle partner for a team in the IPL, endorsed by Bollywood actress Jacqueline Fernandez.

“I am delighted with IMARA’s association with RCB as the Official Lifestyle Partner. It is a matter of pride that my brand IMARA will be the first women’s fashion brand to have this association,” Jacqueline was quoted as saying about the collaboration.

The two brands have comprehensive plans to engage and interact with RCB fans and customers at their outlets across the country. The association will be promoted across digital properties of RCB, WROGN and IMARA, including the official websites and social media channels. Customers will also have the opportunity to get tickets to RCB matches on shopping either online or in stores.

Commenting on the collaboration, Amrit Thomas, Chairman, RCB said, “We are glad to be associated this season with WROGN again and extend the association to IMARA, which will be appreciated by the female fans of team RCB.”

Recently, the RCB has announced HP Inc India as their principal sponsor for the upcoming IPL. As part of the partnership, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management.

Nickelodeon International unveils #KidsCan campaign

LC TEAM
-
0
Nickelodeon International unveils #KidsCan campaign

Nick International has partnered with NGO Kids Rights Foundation to launch #KidsCan, a global campaign designed to educate young people about making positive changes to the world.

The move has been taken as a part of its together for good pro-social initiative.

Through the campaign, Nickelodeon’s platforms will air profiles of the nine Children’s Peace Prize winners and nominees from around the world through December in more than 170 countries.

The features include personality quizzes, tips on how to make change at home and how you can help others.

Profiles on each #KidsCan change-maker will broadcast monthly, focusing on children such as South African disability activist and 2011 Peace Prize winner Chaeli Mycroft, who created a campaign to provide equipment, physical therapy and support programs to thousands of disabled kids.

The profiles will also be available online at the Together for Good campaign hub and on Nick’s regional websites.

The campaign’s full list of change-makers includes:

  • Michael Steven Uribe (Colombia) – 2017 Peace Prize nominee focused on peace initiatives using performing arts
  • Om Prakash (India) – 2006 Peace Prize winner focused on child labor issues
  • Fahima Elmi (The Netherlands) – 2017 Peace Prize Nominee focused on child homelessness
  • Kesz Valdez (Philippines) – 2012 Peace Prize winner focused on child healthcare
  • Tymon Radzik (Poland) – 2017 Peace Prize finalist focused on child government participation
  • Chaeli Mycroft (South Africa) – 2011 Peace Prize winner focused on children with disabilities
  • Mohamad Al Jounde (Syria) – 2017 Peace Prize winner focused on children refugees and education
  •  Kehkashan Basu (United Arab Emirates) – 2016 Peace Prize winner focused on environmental sustainability

The 2018 Peace Prize winner has not yet been announced, but will be included in the campaign.

1...147148149...297Page 148 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved