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About Premium Content cashes in with global sales of ‘Banking District’

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About Premium Content cashes in with global sales of ‘Banking District’

Boutique financier and distributor About Premium Content (APC) has signed a raft of new deals for its Swiss family thriller series ‘Banking District’. It is also launching its English-language BBC drama series ‘Keeping Faith’ at MIPTV, alongside Dutch crime drama Fenix.

RTP Portugal, DR Denmark and NPO Netherlands have all picked up the broadcast rights whereas Keshet Studios has acquired English-language format rights to Banking District, which is produced by Point Prod for RTS Switzerland, and also pre-bought by RTBF in Belgium.

Set in the summer of 2011, when the Swiss private banking sector is under attack, Banking District entraps the viewers in a world where family and banking secrets run parallel.

Commissioned by the BBC for BBC Wales and S4C, Keeping Faith is produced by Vox Pictures. APC is handling all UK and international sales and APC’s financial partner UK-based Nevision gap-financed the show.

Produced by Dutch production company Lemming Film (best known for Holland’s Hope), atmospheric crime drama Fenix has premiered on Dutch telco KPN this spring and will be available to global buyers for the first time in Cannes. APC hold global distribution rights to the series.

Laurent Boissel, Joint CEO and Co-Founder at APC said, “We are thrilled to have secured some key territory deals for Banking District and look forward to launching our brand-new BBC English-language drama series Keeping Faith to international buyers. With Fenix, also a key show in our portfolio we are proud to represent the highest quality scripted series in multiple languages from some of the world’s most renowned producers.”

Premium Content is a boutique financier and distributor founded and managed by Emmanuelle Guilbart and Laurent Boissel, and backed by London-based producer Nevision.

Parle Agro unveils #TheFrootiLife campaigns featuring Alia Bhatt, Allu Arjun

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Parle Agro unveils #TheFrootiLife campaigns featuring Alia Bhatt, Allu Arjun

Parle Agro, announced the launch of the new #TheFrootiLife campaign for Summer 2018 undertaking a hyper local marketing strategy with various initiatives specifically targeted towards different regions across the country.

The campaign will feature two separate commercials — one featuring Bollywood’s Highway Girl Alia Bhatt and the second with Tollywood superstar Allu Arjun. With Allu Arjun, Frooti will be unveiling a region specific commercial specially catering to South India for the very first time.

Watch the commercial here:

The largest Indian beverage manufacturer prepares to achieve higher growth rates and capture market share this year, consolidating its position as a dominant player in the Fruit Flavoured Still Drink category.

The Rs 1800 crore brand holding significant market share in the mango drink category aiming to build better salience across India.

Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said, “This year’s marketing strategy ensures higher focus on regional nuances to further build Frooti’s equity and position in the country. With our national campaign with Alia & the southern campaign with Allu Arjun, both of which are simple yet inventive, we are looking forward to creating further impact in the category and growing our share.”

In 2015, Frooti introduced its consumers to #TheFrootiLife, a surreal world where magical things can happen and in 2018, with the third #TheFrootiLife campaign, the brand shall further immerse its fans into #TheFrootiLife where living the usual, mundane life is let go in order to live a fun, filled life where anything is possible.

The year will also see Frooti being the official pouring partner for the Chennai Super Kings as they make their comeback in the 2018 season of the IPL.

The new #TheFrootiLife campaign will see spends to the tune of Rs. 100 crore and will be seen across multiple media channels across the country including significant presence during the IPL and regional specific media activations. The on-air commercials will be amplified through a 360-degree marketing plan including significant investments in OOH, digital and on ground activations and the launch of special editions packs for Chennai Super Kings in Tamil Nadu and Allu Arjun in Andhra Pradesh, Telangana, Karnataka and Kerala.

Sagmeister & Walsh, continues to be the creative agency on board, while the commercial is produced by Hornet Animations, New York, USA and directed by Yves Geleyn.

Expressing her views on the continued association with Parle Agro, actor Alia Bhatt said, “I have always enjoyed the taste of Frooti and this being my first Frooti commercial makes it even more exciting. #TheFrootiLife is a fun filled campaign that will connect with everyone.”

Meanwhile, Allu Arjun stated, “Frooti was the first soft drink I ever had in my childhood and never did I imagine that one day I would be one of its ambassadors and also have my picture on its packaging. For me, this is one of my personal milestones. I am glad to associate with Frooti and be a part of its exciting journey.”

Over the last two years, the product has gained in market share by 8%, holding the number 2 position nationally at 29% market share in the mango drink category and the number 1 position in multiple states.

LIMA announces Rising Stars Award Winners 2018. Details inside

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LIMA announces Rising Stars Award Winners 2018. Details inside

The International Licensing Industry Merchandisers’ Association (LIMA) has announced the licensing industry’s Rising Stars Award winners for 2018.

According to Global License, the annual award identifies industry professionals with one to seven years of experience who have a strong commitment to and passion for the licensing business. The age criteria to get the award is within 35-years-old.

Other criteria for the award include:

  • Individuals who seek additional professional development opportunities to improve their skills
  • Individuals who have shown innovation in planning and implementing successful licensing strategies
  • Individuals who have demonstrated leadership potential

Commenting on the occasion, Maura Regan, executive vice president, LIMA said, “The Rising Stars Awards recognize the next generation of leaders in the licensing business–those who show true tenacity and have impacted their companies and the industry right from the start.”

Full list of winners includes:

  • Mandy Bardisbanian, buyer, cosmetics, Hot Topic
  • Fernanda Coutinho, associate director, brand management, Beanstalk
  • Peter Cross, brand manager, Broad Street Licensing Group
  • Nick Manzo, account executive, Seltzer Licensing
  • Leon Maratchi, senior manager, retail, Cartoon Network
  • Meghan Mernin, director, licensing, Epic Rights
  • Mimi Nicosia, senior manager, consumer product group, Nickelodeon
  • Mariana Orvananos, head, marketing, La Panaderia Licensing & Marketing
  • Sally Russell, associate licensing manager, Frank Lloyd Wright Foundation
  • Danielle Tanton, live events and attractions manager, DHX Brands

Licensing’s top young talent will be recognized at the International Licensing Awards ceremony on May 22 at the Mandalay Bay Convention Center in Las Vegas, Nev during Licensing Expo.

IPL 2018: The Souled Store brings official merchandises of KKR, Mumbai Indians

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IPL 2018: The Souled Store brings official merchandises of KKR, Mumbai Indians

In what can be termed as good news for cricket fanatics, famous online destination for customized products ‘The Souled Store’ becomes partner for the sale of official Mumbai Indians and Kolkata Knight Riders merchandise.

The exclusive merchandise will have the Mumbai Indian and Knight Rider’s official logo to confirm authenticity or genuineness of the product.

The products include official practice jersey, Doodle backpacks, travel and official jersey, official fan jersey, badges, mugs and more. The price of the products ranges from Rs 250 to Rs 3570.

The merchandise store also shared a banner on its official website displaying various players from the KKR team.

(Image Courtesy: Official Website of the Souled Store)

Moreover, the Souled Store took to the Twitter on April 2 and wrote, “New year, new team, but the spirit remains the same. Get ready to cheer for your favorite team, because the goal is the same as every year- #KorboLorboJeetbo Re!”


In a surprising post on April 3, the official merchandiser without divulging much details took to the Facebook and wrote, “#Souledsters, Champions have found a new home this season, are you ready to cheer for Mumbai Indians like never before courtesy yours truly! #Paltan are you prepared to roll, show your excitement using emojis in the comments below? #CantKeepCalm #CricketMeriJaan”

The limited-edition fan gear will be available online on the official portal – thesouledstore.com in.

Sharing an image of the array of products, Mumbai Indians took to the Facebook and wrote, “Are you a hardcore MI fan? If yes, then flaunt it! Hit the link and get your hands on the official MI merchandise.”

Defending champions Mumbai Indians will take on two-time winners Chennai Super Kings at the Wankhede Stadium on April 7, 2018.

Players in the Mumbai Indians include Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Ishan Kishan, Kieron Pollard, Pat Cummins, Evin Lewis, Suryakumar Yadav, Ben Cutting, Mustafizur Rahman, Rahul Chahar, Pradeep Sangwan, Jason Behrendorff, Jean-Paul Duminy, Saurabh Tiwary, Tajinder Dhillon, Akila Dhananjaya, Nidheesh M D Dinesan, Aditya Tare, Siddhesh Dinesh Lad, Mayank Markande, Sharad Lumba, Anukul Roy, Mohsin Khan.

Players in the Kolkata Knight Riders include Sunil Narine, Andre Russell, Chris Lynn, Mitchell Starc, Dinesh Karthik, Robin Uthappa, Kuldeep Singh Yadav, Piyush Chawla, Nitish Rana, Kamlesh Nagarkoti, Shivam Mavi, Mitchell Johnson, Shubman Gill, Ranganath Vinay Kumar, Rinku Singh, Cameron Delport, Javon Searless, Apoorv Vijay Wankhade, Ishank Jaggi.

The 11th edition of the world’s most popular and competitive T20 tournament will be played at nine venues across 51 days.

Founded by Vedang Patel, Rohin Samtaney and Aditya Sharma (all 28-years old) in June 2013, the Souled Store has 5,00,000 customers with more than 1,000 orders per day.

White Coffee to develop branded coffee under ‘Moose Munch’ label

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White Coffee to develop branded coffee under ‘Moose Munch’ label

Harry & David partnered with White Coffee to develop a premium coffee line under the Harry & David and Moose Munch labels, according to a report in the Global License.

The transaction brokered by the Joester Loria Group. Both the coffee range will be available as single serve pods or as bags.

The initial coffee collection will offer various flavours such as vanilla crème brulee, chocolate cherry decadence, caramel pecan and Northwest blend flavors.

Meanwhile, the Moose Munch coffee flavors will include milk chocolate peanut butter, maple walnut and milk chocolate caramel.

White Coffee will launch the branded coffee lines later this year through specialty and outlet retailers.

To mark 80 years, Art & Hue brings Beano’s pop art collection

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To mark 80 years, Art & Hue brings Beano’s pop art collection

DC Thomson has teamed up with Art & Hue for a pop art collection that celebrates the classic British comic series “Beano.” The association also celebrates the comic’s 80th anniversary.

The collection will feature notable characters from the children’s comic including the Beano, his dog Gnasher, the Bash Street Kids, Minnie the Minx, Lord Snooty, Roger the Dodger, and Biffo the Bear.

Art & Hue delves into vintage issues to create 12 new stylish and minimal art prints featuring the much-loved comic-strip heroes, all available in a choice of 3 sizes and 18 colours.

The full alphabet of letters is available with, or without, personalization to add a name or place for a special bespoke touch.

The artworks are printed on museum-quality archival card of 310gsm, made from 100% cotton, using fine art pigment inks which will last hundreds of years.

The collection is now available online at — ArtandHue.com/Beano.

First published in 1938, Beano has delighted generations of readers for 80 years.

Budweiser, Jim Beam join hands for new beer. All details inside

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Budweiser, Jim Beam join hands for new beer. All details inside

What if your favourite beer and whiskey come together in the same glass? Don’t be surprised, it’s possible now.

In a first-of-its-kind marketing partnership, Budweiser and Jim Beam are bringing together a major beer and whiskey brand called ‘Budweiser Reserve Copper Lager’.

Several media reports suggest the beer will be brewed with two-row barley and then aged on Jim Beam bourbon barrel staves.

The limited-edition alcoholic beverage is all set to launch in September on the 85th anniversary of the repeal of Prohibition.

“This partnership feels especially natural given our brands’ common values and the pivotal roles they’ve both played in American history,” said Rob Mason, VP of marketing for Jim Beam in a press release from both brands.

Before then, the two brands will begin appearing together at bars and are planning to launch a “beer and a bourbon shot” promotion at bars across the country.

The “beer and a bourbon shot” promotion starts rolling out this month.

Budweiser’s Reserve Copper Lager will be brewed with two-row barley to create a toasted oak aroma and deliciously nutty taste with caramel rye and vanilla notes, according to the official press release.

With this association, Bud and Jim Beam will face competition from other rival brands that are also blurring the lines between liquor and beer.

WildBrain appointed Chuggington’s multi-territory YouTube manager

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WildBrain appointed Chuggington’s multi-territory YouTube manager

WildBrain, a leading digital kids’ network and studio, has been appointed as the global manager for Chuggington (excluding Japan).

Chuggington is the popular train-based animated preschool series that follows the adventures of three young but eager engines-in-training on YouTube. As a part of the agreement with Chuggington-owner Ludorum, WildBrain will manage and grow the hit animated series’ global audience across the online streaming platform.

“The entire WildBrain team is extremely pleased and excited to have been recognized by Ludorum as the right collaborator to help further build their Chuggington brand on YouTube,” said Jack Day, Senior Partner Manager, WildBrain.

Under the agreement, which went into effect from February 2018, WildBrain will launch a minimum of eight new Chuggington-branded channels across various territories and languages this year to grow the brand’s global reach.

New Chuggington content will be published to WildBrain’s core channels to introduce the brand to new audiences. WildBrain will also manage Chuggington’s existing YouTube channel, along with rights to its branded content.

“Chuggington teaches young children valuable life lessons, like the importance of honesty and patience, and this is precisely the type of developmental content that WildBrain is skilled at managing. The team at Ludorum has done a magnificent job so far of building Chuggington’s audience, and we look forward to working with them to grow the international reach of this much-loved preschool brand,” Jack further added.

With a popular animated TV series and various spin-offs, the Chuggington brand is popular and widely loved among preschoolers worldwide. Online, the series has a dedicated following with hundreds of thousands of fans keeping up with all of the “traintastic” adventures across social media. On YouTube, Chuggington currently boasts over 200,000 subscribers and on Facebook, the brand has close to 250,000 followers.

“YouTube has always been key to Chuggington’s momentum and global reach, and we’re very pleased about this opportunity with WildBrain to further develop our YouTube platforms in key markets. We believe this marks a new direction and exciting times ahead for Chuggington,” said Nolwenn Meyer, Head of Marketing, Ludorum.

Chuggington is a CGI-animated TV series that follows the adventures of three main characters: eager Wilson, loyal Brewster and daring Koko, known as the three “trainees”.

Walt Disney offers to buy Sky News to ease Murdoch’s worries

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Walt Disney offers to buy Sky News to ease Murdoch’s worries

In a fresh takeover twist, the Walt Disney Company offered to buy Sky News on April 3. However, the offer is meant to help Rupert Murdoch’s 21st Century Fox buy full control of Sky News’s parent company, the broadcaster Sky, and not because the British news channel is core to Disney’s business.

Rupert Murdoch’s Fox has said it would sell off Sky News to Disney or ring-fence it to try to allay regulatory concerns over its proposed acquisition of Sky.

The moves are taken to ensure editorial independence for the prestigious 24-hour Sky News channel. Fox also offered to set up Sky News as a separate company with an independent board to ensure its journalistic integrity, according to its regulatory filing.

Britain’s competition regulator, known as the CMA, provisionally rejected Fox’s bid this year as “not in the public interest.”

Fox’s latest offer to regulators, including the Disney twist, suggests that Fox’s $16.5-billion acquisition of the London-based pay-TV company may be in deep trouble. Fox has tried for more than a year to secure approval for its purchase of Sky, which has 22 million subscribers in Britain, Ireland, Germany, Austria and Italy.

“We believe that the enhanced firewall remedies we proposed to safeguard the editorial independence of Sky News addressed comprehensively and constructively the CMA’s provisional concerns,” Fox said in a statement.

Fox is bolstering efforts to secure the Sky takeover after Comcast Corp. in February made a competing offer for the UK pay-TV company. Acquiring the 61% of Sky that Fox doesn’t own is part of Murdoch’s broader plan to sell Fox’s media businesses to Disney.

Last December, Disney offered $52.4 billion to buy most of Fox, including its Century City movie and television studio, FX cable channels, regional sports channels and Fox’s 39% stake in Sky.

“Sky believes that both of these remedy proposals comprehensively address any plurality concerns the C.M.A. may have, and would guarantee the long-term future of Sky News and its ongoing editorial independence,” Sky added in its statement.

The regulator is expected to offer its recommendation on Fox’s bid for Sky by May 1. A final decision on the transaction by Matt Hancock, Britain’s culture secretary, is expected by June 13 this year.

Star announces Prosenjit Chatterjee as brand ambassador of Bengali IPL feed

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Star announces Prosenjit Chatterjee as brand ambassador of Bengali IPL feed

Star India has announced Bengali movie superstar Prosenjit Chatterjee as the brand ambassador for the Indian Premier League Bengali language broadcast.

Star India is all set to live broadcast the IPL in six languages – Hindi, English, Tamil, Telugu, Kannada, and Bengali. The IPL Bengali language feed will be broadcast on Jalsha Movies.

Meanwhile, Hotstar, Star’s VOD platform is going to simulcast the live action for the first time. In what could be termed as good news for regional viewers, Hotstar will also live feed IPL in all the six languages.

Check out the official TVC released by the Star India featuring Prasenjit, and explaining how watching premier league in your own mother tongue will be a special treat this year.

Earlier, Star had announced NTR Jr. as the official ambassador for the Telugu broadcast for IPL 2018. The Telugu language feed will be broadcast on Star Maa Movies.

A TVC featuring NTR Jr. and his friends at home has also been released to establish the go-to destination for all the fans who wish to watch premier league in Telugu.

Check out the official teaser here:

Commenting on the association, Prosenjit Chatterjee said, “I’ve always been a cricket enthusiast and VIVO IPL has been one of the tournaments I look forward to every year. I’m excited about my association with Star India for VIVO IPL 2018 and looking forward to enjoying the best of cricketing action in my mother tongue.”

The 11th edition of VIVO IPL is all set to start from April 07, 2018 (Saturday) with Chennai Super Kings going against the Mumbai Indians at the Wankhede stadium.

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