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From comics to films: Here’s how Superman continues his legacy for 80 years

In 1938, two kids from Cleveland, Ohio— Joe Shuster and Jerry Siegel created a character they thought would represent the best of humanity in a troubled time with few beacons of hope for the future. That character went on to become one of the brightest and most well-known creations in all of pop culture — Superman.

The first issue featured the first appearance of Superman, in a story written by Jerry Siegel and drawn by Joe Shuster, a character that became so popular it launched the superhero genre and transformed American popular culture forever. The edition also includes Superman stories from throughout the history of Action Comics which has been published uninterrupted for 80 years including a previously unpublished 1940s story.

Ever since then, the last son of Krypton was travelled across the universe and on every medium of entertainment including the comic books, TV screens and on the big screen as well.

Check out the 80 years journey of Superman in 80 seconds:

Comics:

The Death and Return of Superman was a turning point for the hero. In an era of comics in which sales across the medium were low and stories had become stagnant, DC decided to make a statement.

Superman: For The Man Who Has Everything (1985), and Whatever Happened to the Man of Tomorrow (1986), are two of the most powerful Superman stories from the 1980s.

Superman continued to evolve and be used in unique storytelling methods and spectacular art. Superman: Red Son and Superman: Birthright combine to give Superman an amazing 2003.

All-Star Superman is the ideal Superman story. Written by Grant Morrison, All-Star Superman is highly recognized as one of the greatest comic book stories of all time.

Action Comics #900 covers the short story of Superman renouncing his American citizenship, whereas, Action Comics #1000 concluded 80 years of Superman’s legacy.

Superman has been a part of both TV and movies, including live action and animated films. However, the two most notable performances by actors is the legendary Christopher Reeve and more recently British actor Henry Cavill. Reeve first played the superhero in 1978.

Television:

Superman has had an incredible history on television. Early in the character’s history, the Fleischer Superman debuted in animation in 1942. The Fleischer Superman cartoon brought the character to the mainstream.

The character of Superman continued to have a big presence in animation with the 1960s, 70s and 80s packed with Superman cartoons, featuring Super Friends and more. The next major phase of Superman in live-action television came with Superboy in 1988.

Superman: The Animated Series was a complete reinvention of Superman in animation and is one of the greatest versions of the character.

Taking a turn to the modern era, Superman saw a unique interpretation with Smallville, which premiered in Fall of 2001. Moreover, 2018’s Krypton celebrates the legacy of Superman by reflecting on his past.

Films:

He first appeared on the big screen in 1948, portrayed by Kirk Alyn. However, the popular, cinematic character-study came with Donner’s Superman in 1978.

While the cast and crew experienced some behind-the-scene troubles, ‘Superman II’ sequel managed to successfully capture the magic of the first film with a powerful Superman story.

2006’s Superman Returns had the weight of the world on its shoulders. Directed by Bryan Singer, Superman Returns was a love letter to the original two Superman films.

2016’s Batman v Superman followed up Man of Steel give an even more profound, social experiment on the character.

2017’s Justice League is the latest film with Superman on the big screen. Set in the same universe as its previous two franchises, it has a similar effect that Superman III had on its previous entities. While Justice League showed Superman at his most powerful and full of heroics, the film did not contribute much to Superman’s legacy;

DC Entertainment will celebrate the 1000th issue of Action Comics with the release of Action Comics: 80 Years of Superman, the Deluxe Edition, a commemorative hardcover collection of essays, tributes and reprints of classic Superman stories, edited by Paul Levitz, author, comics writer, historian and former president and publisher of DC Comics.

Here’s to the next 80 years to the Man of Steel – Superman.

Nickelodeon partners Stadium Status to develop new consumer products

Nickelodeon has partnered with Stadium Status Group to develop new consumer products inspired by its portfolio of children’s programming, according to a report in the Global License.

As per the collaboration, Stadium Status Group will develop a variety of projects including celebrity integrations, streetwear collections and high-fashion collaborations.

“Nickelodeon’s relationship with Mel and Doug from Stadium Status Group over the years has led to fantastic collaborations and products for the fans of our brand. Stadium Status has their finger on the pulse of pop culture and through our partnership with them, we’re looking forward to pairing our iconic characters with some of the most buzz-worthy brands and designers,” said Jose L. Castro, senior vice president, fashion & lifestyle licensing, specialty retail and global fashion collaborations, Nickelodeon.

Previously, Nickelodeon and Stadium Status Group have paired for SpongeBob themed products from Moschino, Rugrats and SpongeBob streetwear with Kith, slime themed apparel from Jeremy Scott among others.

#LCExcl – Style quotient makes ‘Little Singham’ a different character: Reliance Animation COO Tejonidhi Bhandare

(Image Courtesy: Facebook)

“The style quotient and the contemporary character appeal supported by the established brand name makes ‘Little Singham’ a different character and a brand in itself,” said Tejonidhi Bhandare, COO, Reliance Animation.

Reliance Animation (a Reliance Entertainment company), Discovery Kids and Rohit Shetty Picturez have join hands to launch a new animation series — ‘Little Singham’.

The new kids’ show on the block is based on the brand value created by Singham franchise, starring Ajay Devgan.

Dabur Red Paste has come on-board as the title sponsor of the show. The digital rights of the show have been sold to Netflix.

In an exclusive interview with the Licensing Corner, Tejonidhi discussed about the idea behind the creation of ‘Little Singham’.

Read the full interview here:

Tell me the idea behind the creation of ‘Little Singham’

We as a team thought of having the character to connect directly with – kids who are our target audience and the best thing to do that was to have a character of their age group. That’s how we started the development of the series. Moreover we got inspiration and guidance from Mr. Rohit Shetty to move forward in this regard.

How ‘Little Singham’ is different from your earlier animated versions of superheroes for the kids’ content sector such as Shaktimaan or Little Krishna?

The style quotient and the contemporary character appeal supported by the established brand name makes it a different character and a brand in itself.

Little Singham was created in association with Discovery Kids and Rohit Shetty Picturez. Tell us about your partnership with these two bigwigs.

We got inspiration and guidance from Mr. Rohit Shetty to move forward and when we pitched the idea to Discovery Kids they liked the concept and after that the discussions went forward.

How is Little Singham different from the original ‘Singham’, essayed by Bollywood actor Ajay Devgan.

Little Singham is produced with the right target audience in mind which is upto 11-12 years. Little Singham is inspired from Singham and as a content it is in an animated format which takes you to dream world / fantasy land where imagination drives the mind.   

I still remember the famous dialogue from the movie Singham – “Aata Majhi Satakli”. Have you incorporated the same in ‘Little Singham’?

Yes it is a part of Little Singham and I am sure the dialogue will become more famous.

Any plans of entering into the merchandising space with the latest franchise?

Yes the plans are on.

Planning to work with Rohit Shetty again? Tell us your future initiatives…

Yes definitely and we will share the plans when we are ready.

With around 8-10 people working on Little Singham at the development stage, the number has rose to a grand total of more than 250 talented artists.

According to Bhandare, each kid should understand that he or she is unique and should unleash their inherent strengths. They should be brave, focused and confident like Little Singham.

With all the excitement, it is sure going to be a pleasure to watch the Little Singham playing his bravery skills from April 21 onwards.

Sony Pictures releases ‘The Swan Princess: A Royal MyZtery’

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Lawless Entertainment announced the release of ‘The Swan Princess: A Royal MyZtery’, the eighth full-length feature in the Swan Princess franchise.

The film was released on various digital platforms by Sony Pictures Home Entertainment in the US on March 27, 2018, and will be released over the coming months throughout the world.  The film is currently available in iTunes, Google Play and Amazon video.

A limited quantity of 1,000 copies of the DVD were released April 18, 2018 on the official website — www.swanprincessseries.com.

Check out the trailer here:

“This film was so exciting to creates and brings new twists to The Swan Princess stories and characters. In our 8th film it’s really exciting to watch the increase in quality and story elements that make it adventurous, exciting, fun and humorous,” Seldon Young, creator and owner of The Swan Princess.

When a mysterious “Z” begins appearing as a mark on everyone in the kingdom, Odette, Derek, Alise, Lucas and all their friends work together to find out what it means.

The Swan Princess started as a 1994 animated, musical, fantasy film based on the ballet “Swan Lake” and followed the love story of Odette, The Swan Princess, and Prince Derek.  The adventures of Princess Odette and Prince Derek have continued with seven fully animated sequels.

“Fans worldwide will adore Swan Princess: A Royal MyZtery. We are looking forward to continuing to expand the licensing and merchandising for the brand worldwide,” said Cathy Malatesta, President of Lawless Entertainment.

Lawless Entertainment represents worldwide The Swan Princess brand for licensing, merchandising and publishing (except for India, Sri Lanka, Bangladesh, Myanmar, Indonesia, Thailand, SEAsia, Philippines, Greater China and North China).

Lawless Entertainment will feature The Swan Princess at Licensing International Expo in Las Vegas, scheduled to take place from May 22-24, 2018.

IMG appointed as exclusive global licensing for Jeep, Dodge, Ram and Chrysler

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IMG has been appointed by FCA US LLC as the exclusive global licensing representative for its Jeep, Dodge, Ram and Chrysler brands in a multi-year deal.

This new partnership will see IMG grow the four brands’ global presence through a range of licensed categories including apparel, accessories, gaming, outdoor gear and equipment, toys and experiences.

The collaboration also includes management of the Jeep, Dodge, Ram and Chrysler brands’ existing licensed product programs in North America, Europe, Latin America and Asia, with a focus on expanding product offerings and sales in department, specialty and online stores.

Bruno Maglione, President of Licensing, IMG, commented: All four of these brands undoubtedly share rich heritage, global popularity and best-in-class expertise. Each brand has its own unique identity and characteristics, which we look forward to extending into a diverse range of quality products across multiple new categories and markets.”

IMG will take a region-by-region approach to developing and extending each of the four brands’ licensing programs. A transnational team led from IMG’s offices in North America will develop and manage extensive licensing programs for each brand.

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media.

Coastal Living, Universal Furniture join forces for new licensed collection

Universal Furniture has entered into an agreement with Coastal Living, a Meredith Corporation brand, to develop a new licensed furniture collection that will debut in fall 2018 at the High Point Furniture Market.

“To say we’re excited about the new collection and our partnership with Coastal Living is an understatement. We’re elated to not only be working with a fantastic group of team members at the magazine, but also a long-standing, successful brand that embodies a lifestyle our consumers desire,” said Universal Furniture President and CEO Jeff Scheffer.

The collection will be a whole home resource for consumers covering living, dining, bedroom, occasional and upholstery furnishings.

Commenting on the association, Universal Furniture Director of Marketing Neil MacKenzie said, “This partnership allows Universal to continue to provide customers a true lifestyle brand at an accessible price point. Our whole home approach, along with consumer advertising and marketing support, positions Universal as a valuable partner for retailers making an investment in the product.”

Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. The company’s casegood, upholstery, accent and accessory designs are developed under the brand names Universal Furniture (Lifestyle Collections), To The Trade (Interior Design) and Smartstuff (Baby and Child), and sold through retailers and interior designers throughout North America and around the world.

“The Coastal Living brand has always been dedicated to life on the coast and we’ve had success bringing this lifestyle to consumers in a number of different verticals from home furnishings to real estate and travel. Our partnership with Universal is an exciting next chapter for the brand in the home space, as we’ll have the opportunity to bring both case goods and upholstered products to market with one dedicated partner,” said Vice President of Licensing at Meredith Kristen Payne.

Founded in 1968, Universal Furniture is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers.

From Magnum to KFC: Take a look at fashion’s fascination with food

Ever thought of having a delicious delectable ice-cream based on Sonam Kapoor’s Cannes gown? No right! When Burger King launched its perfume in 2015, it was highly unappreciated, but, eventually becomes an excellent marketing strategy. Till then, whenever food meets fashion, the concept was loved by one and all. Obviously! who wouldn’t love to have their favourite delicacies draped in fashionable designs?

Check out the list here:

Magnum Pooja Dhingra Collaboration:

The founder of the Le 15 Patisserie chains in Mumbai invented a new way to showcase her culinary skills. She collaborated with Magnum to design five unique creations and managed to juxtapose sartorial elements with artistic culinary details to make these delicious treats.

The premium ice cream brand has partnered with the patisserie queen, Pooja Dhingra, to craft Limited Edition Magnum pieces that draw inspiration from India’s leading fashion icons. This collaboration is based on sophisticated craftsmanship and guilt free indulgence.

All these delectable was inspired from the ensembles of Sonam Kapoor, Lisa Haydon, Neha Dhupia and even Masaba Gupta’s design.

KFC Lip Balm:

Last month, KFC India stepped into the cosmetic range with flavoured lip balms. Handcrafted from natural ingredients, KFC’s Double Trouble Lip Balms will be available in a combination of two flavours – Yellow American Mustard and Red Sweet Chilli in one compact case.

The twist to these KFC flavours has been created using completely organic ingredients.

Burger King Perfume:

In 2015, Burger King launched its Flame-Grilled Whopper Fragrance in Japan. The marketing strategy was initially not appreciated by the people, but later it turned out to be quite a hit.

It had a hint of flame-broiled meat. Each purchase comes with a Whopper and costs 5,000 yen (roughly 4 USD).

Dolce & Gabbana and Pasta Packaging:

Dolce & Gabbana has signed for the new look of Di Martino pasta. A special edition celebrating the Italian excellence through the colours, symbols and monuments identifying the country.

The new packs have become real postcards from Italy, that are going to enliven and scent tables worldwide thanks to their lively Mediterranean design.

Jon & Vinny’s and Vans Collaboration:

In 2016, co-founders of Los Angeles culinary destinations, Animal, Son of a Gun and Jon & Vinny’s, Jon Shook & Vinny Dotolo took their love of footwear to new heights with a collaboration with Vans on a series of Authentic, Slip-On, Old Skool and Sk8-Hi silhouettes.

According to Vans, the kitchen-shoe line was designed to address the needs of the professional kitchen and to enable these culinary creators to put their best foot forward in their creative environment.

Mountain Dew inks with Immortals, to sponsor eSports team

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PepsiCo. North America has signed an agreement with Immortals. With this association, Mountain Dew become the group’s first-ever official beverage sponsor for the global eSports organization.

Mountain Dew and Immortals are planning a series of digital and live beginnings including original programming on Mountain Dew’s Twitch channel. Moreover, they are also seeking integration of Immortal’s players into Mountain Dew-branded eSports events including “Dew Tour” and “Mountain Dew League.”

As per a report in Global License, Mountain Dew, Immortals and Lionsgate will work together on a series of content initiatives and properties including a pilot for an unscripted eSports series inspired by Immortals and its players.

Immortals’ “Super Smash Bros.” players Dajuan “Shroomed” McDaniel and Jason “ANTi” Bates, and “Dota 2” player Yong-min “Febby” Kim will stream live on the Mountain Dew Twitch channel starting April 19.

MGA Entertainment CEO submits bid to buy ‘Toys R Us’, gets rejected

A month after ‘Toys R Us’ announced its decision to shut-down all of its stores in the US, UK and Canada to pay off its debts, Isaac Larian, chief executive officer, MGA Entertainment, has submitted a formal bid to buy the retailer in both US and Canada.

According to a report in the License Global, Larian has made a USD 675 million offer for the US arm of the company, whereas, has offered USD 215 million for the retailer’s Canadian counterpart.

According to MGA Entertainment, the funds would come from a combination of Larian’s own assets, other investors and bank debt. Larian has set up a GoFundMe for individuals to assist in his bid, with a goal of USD 1Billion by Memorial Day.

“The time is now. Every day that goes by, the value of Toys ‘R’ Us declines and more people lose their jobs. I did my part and now it’s up to the other side to accept this offer. If they do, the real work will begin. We will make Toys ‘R’ Us an experience in and of itself; a fun and engaging place where families can spend an entire day. Imagine a mini-Disneyland in each neighborhood. The liquidation of Toys ‘R’ Us is going to have a long-term effect on the toy business. The industry will truly suffer. The prospect of bringing the Toys ‘R’ Us experience to a new generation, my new grandson’s generation, is enough to motivate me to save Toys ‘R’ Us,” Larian was quoted as saying from the License Global.

Meanwhile, several media reports suggest bankrupt retailer Toys “R” Us has rejected an $890 million (622.5 million pounds) bid for some of its US stores and locations in Canada from the CEO of the MGA Entertainment.

“I haven’t yet been notified of the bid rejection but if this is true, it is very disappointing,” Larian said in a statement.

Once the largest US toy retailer, Toys “R” Us abandoned a plan to emerge from bankruptcy last month and said it would try to maintain more profitable locations in Europe and Asia as an on-going business while liquidating its US and UK operations.

Earlier, the joint administrators of Toys R Us have announced that the final 75 stores in the UK will close by April 24, affecting more than 2,000 jobs. The 2,054 employees have been told and will be paid up to and including their last day of work.

The global brand went into trouble after the US business filed for bankruptcy last year and subsequently shut 180 stores. The UK branch went into administration in February, putting 3,000 jobs at risk, with “an orderly wind-down” getting underway after the failure to find a buyer.

Sony enters into kids merchandise space, ropes in BWO to roll-out products

Sony Pictures Networks India (SPN) has decided to enter in to the consumer products and merchandising business.

If a report in the Economic Times is to be believed, SPN has inked a multi-year licensing deal with Mumbai-based brand licensing company Black White Orange Brands (BWO) to explore the portfolio of its kids’ channel: Sony YAY.

The move has been taken to add a new revenue stream to its television broadcasting business and strengthen connection with the young audience.

“Broadcasting is our core business, but we want to create a 360-degree ecosystem which includes consumer products and games as well to connect with our consumers,” Sony YAY’s business head, Leena Lele Dutta, told ET.

As per the partnership, SPN and BWO will roll-out toys and merchandises based on Sony YAY characters such as ‘Guru-Bhole’ and ‘Hunny Bunny’, all of which, are expected to hit the markets in October. Moreover, back-to-school range are slated to release in January next year.

Sony YAY has just completed one year of run with a handful of local properties such as ‘Guru Aur Bhole’ and ‘Sab Jholmaal Hai’. The channel was launched on April 18, 2017 replacing Animax.

When asked about the partnership with BWO, Leena said that Sony YAY is just one-year old and the merchandise business is new for them.

“While we have received great response from the kids and their parents, merchandise is a new business. So, rather than launching a separate division in-house we felt that a robust partner like BWO can help us in rolling out faster,” Leena further added.

With the merchandising growing each-and-every day, experts estimated the official kids’ merchandise space in India at Rs 2,200-2,500 crore and increasing.

Bhavik Vora, founder of BWO Brands, foresees huge potential for SPN’s kids’ merchandise. “We have been in discussion with the Sony team and together we have zeroed in on some great concepts. We will launch with the novelty toys and gifts options, and later get into back to school, apparels and other categories. We can also leverage SPN’s network strength for marketing and promotions, which will make the products a success,” Vora was quoted as saying from ET.

Earlier, rival companies such as Walt Disney (Hungama, Disney Channel, Disney Jr), Turner International (Cartoon Network and Pogo) and Viacom18 (Nick, Nick Junior and Sonic) have already established their niche in the consumer products business.

BWO has exclusive licensing agreements of HBO’s Game of Thrones and Universal Pictures’ properties such Minions, Jurassic World and Jaws; DreamWorks’ Shrek, Kung Fu Panda; Rajamouli’s Baahubali; and Royal Challengers Bangalore cricket team.