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Graphic India, Sharechat join hands to release ‘18 days: The Mahabharata’ comic series

Graphic India announced the release of ‘18 Days: The Mahabharata’ on Sharechat’s mobile platform, according to a report in the License India.

Graphic India is the creator of original superheroes, whereas, ShareChat is India’s fastest growing vernacular social network platform.

The series will reinvent the epic Mahabharata myth in a visually new and powerful way never before seen on mobile devices. The 18 Days’ graphic novels were created by legendary comic book writer Grant Morrison, and featuring art was done by Graphic India’s EVP Creative, and Jeevan J Kang.

The short-form motion comic series has already seen explosive consumption by Sharechat’s, Hindi and regional language mobile users.

Moreover, Graphic is also planning additional regional languages for the 18 Days digital series as well as a number of new motion comic totles which, all of which, are slated to be released on Sharechat soon

“Digital video content for mobile continues to be one of the fastest growing segments in entertainment across India today. We are thrilled to bring our groundbreaking ‘18 Days’ motion comic series to Sharechat and their vast regional language audience,” commented, Sharad Devarajan, Co-Founder and CEO of Graphic India.

ShareChat was launched on April 2, and since then, the comics have received over 10 million impressions and have been shared 15,000 times.

“We would like to congratulate Graphic India for crossing the 10 million video views milestone on ShareChat. The success of 18-Days validates ShareChat Talkies as a platform that allows digital studios creating content for Indian regional languages, in reaching out to a massive audience who prefer using the internet in their mother tongue. The demand for vernacular Indian content is ever increasing and we are glad that ShareChat is becoming the go to platform for content discovery among the internet users of Bharat,” Said Sunil Kamath, CBO, ShareChat.

18 Days tells the story of three generations of super-warriors, meeting for the final battle of their age, a climactic war that ends their age and begins the current age of man.

Licensing Expo 2018 solidified as the premier event for sports licensing

Licensing Expo, the world’s largest and most influential brand licensing industry event, announced that it will feature the world’s leading professional sports associations and sports-focused licensing agencies at Licensing Expo 2018.

As licensed sports properties continue to experience year-on-year growth, Licensing Expo is providing athletes with opportunities to generate revenue using their likeness for products and services solidifying their personal brand outside of their respective field of play.

Licensing Expo will take place May 22–24, 2018 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

Sports licensing has been on the rise in recent years and in 2016, retail sales of licensed sports properties grew to USD 25.3B, a two percent increase year over year.

Licensing provides athletes the opportunity to extend their careers and increase their income by capitalizing on their contribution to their chosen sport.

Key players associations exhibiting at Licensing Expo 2018 include the Major League Baseball Players Association (MLBPA), the National Football League Players Association (NFLPA), the U.S. Women’s National Team Players Association, and the Women’s National Basketball Player Association.

Rounding out the sports category are industry leading licensors and licensing agents including Brandgenuity, Dorna Sports, EDGE Americas Sports, IMG Licensing, Learfield Licensing Partners, One Entertainment and REP Worldwide, among others. These leading licensing agents represent a variety of sports properties and brands including:

  • 24h Le Mans
  • C. Milan
  • Club Deportivo Guadalajara
  • Club América
  • Cruz Azul Fútbol Club, A.C.
  • DFB
  • FC Bayern Munich
  • Fútbol Club Barcelona
  • Inter Milan
  • Juventus Football Club
  • KNVB
  • Lucha Libre Racing
  • MotoGP
  • Paris Saint-Germain Football Club
  • Real Madrid Club de Fútbol
  • Rugby World Cup
  • S. Roma
  • The Open
  • Tough Mudder
  • UFC
  • Wimbledon
  • World Boxing Council
  • World Poker Tour
  • World’s Strongest Man

“The NFLPA is proud to once again exhibit at Licensing Expo, which has proven to be one of the best annual opportunities to build new extensions for the NFL player group licensing program,” said Steve Scebelo, NFLPA president, licensing & business development.

“We are thrilled to be representing players from the US Women’s National Team and Women’s National Basketball Association, as partners in REP Worldwide, a new licensing representation business launched late last year,” Steve further added.

Launched in 1980, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,000 retailers, licensees, manufacturers, distributors and licensing agents attend the expo from more than 67 countries.

‘Little Singham’ to roar from April 21, aims to become India’s favourite character

Reliance Animation (a Reliance Entertainment company), Discovery Kids and Rohit Shetty Picturez have join hands to launch a new animation series — ‘Little Singham’.

The new kids’ show on the block is based on the brand value created by Singham franchise, starring Ajay Devgan.

Inspired by ‘Singham’, Little Singham, aims to become India’s favorite animation character, targeting children in the age-group of 5-11 years. Dabur Red Paste has come onboard as the title sponsor of the show. The digital rights of the show have been sold to Netflix.

Director, producer and mentor of Little Singham, Rohit Shetty said, “Little Singham was conceptualized based on an insight that every child wants to be a super hero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his home town Mirchi Nagar against all evil in this out and out entertaining animation series.”

The new animation series will be launched with 156 episodes and five tele features and will be aired in 3 languages – Hindi, Tamil and Telugu.

Meanwhile, to inspire young children, Discovery India has partnered with Indian Council for Child Welfare National Bravery Awards to run a special Little Singham episode based on the real-life stories of ICCW National Bravery Award (ICCW NBA) winners.

Commenting about Little Singham, Uttam Pal Singh- Head of Discovery Kids said, “The kid’s genre in India has been largely devoid of ground-up Super Heroes. Little Singham is a very bold and at scale attempt to fill this gap. We have worked with a world class animation partner Reliance Animation to produce this masala faceted series rooted in action, adventure & comedy to attract attention of kids across the country.”

With the launch of Little Singham, Discovery Kids is expecting to further project its ratings, that have already soared by almost 200 per cent growth since February 2018, post the launch of a new animation series ‘Bandbudh aur Budbak’.

Shibasish Sarkar, COO, Reliance Entertainment, was quoted as saying, “We are delighted that the Singham franchise is extending itself to kid’s genre in India. We are confident that kids across the country will love this new entertaining series. We have engaged as many 250 animation artists on this project who have been working for than 6 months to get ready for this mega launch.”

Singham was a 2011 Indian action film directed by Rohit Shetty, starring Ajay Devgan in the title role alongside Kajal Aggarwal and Prakash Raj as the antagonist. Director Rohit Shetty came up with another sequel – Singham Returns in 2014, where actor Ajay Devgan reprises his role from the previous film, as well as co-producing the project, while Kareena Kapoor plays the female lead thus replacing Kajal Aggarwal.

Little Singham will premiere on Discovery Kids channel starting April 21, 2018. It will air everyday at 1.30 and 5.30 PM respectively.

RCB, Nazara Games launch second mobile game – RCB Epic Cricket

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Nazara Technologies Limited (Nazara) and Royal Challengers Bangalore have come together to launch their second mobile cricket game — RCB Epic Cricket.

RCB Epic Cricket is a 3D realistic and simulative game featuring multiplayer mode that allows users to play versus other players across India. In this game, play as Virat Kohli, AB de Villiers along with team sensation Safaraz Khan and rule the pitch.

Nazara has exclusive mobile gaming rights for a multiyear partnership with Royal Challengers Bangalore to license the intellectual property for curation of freemium games. HP (Hewlett-Packard) has come on board as the title sponsor for the official game, RCB Epic Cricket.

It has been integrated in the game in the form of jersey branding, billboards, real estate branding, user interface branding and much more. HP is one of the key sponsor brands for RCB for the 11th edition of T20 Season.

Last year, the RCB Star Cricket game rose quickly through the charts and had even reached the No.1 top free games spot on Google Play within few days of its launch. While the peak engagement was during T20, more than 54% of the engagement happened post the T20 season during the rest of the year.

Amrit Thomas, Chairman of Royal Challengers Bangalore, said “Over years, RCB has become more a lifestyle brand than just a cricket team. RCB has immensely transcended the experience of fan engagement. Fans connect with the team across multiple touch points on digital platforms. We strive to give them a seamless and more personalized experience for the love and support they have shown for the team.”

Over the last three financial years, Nazara has invested in mobile gaming companies within the sports genre such as Mastermind Sports Limited, Moonglabs Technologies Private Limited and HalaPlay Technologies Private Limited. Nazara offerings in cricket mobile gaming have also been augmented through acquisition of Next Wave Multimedia, which has developed mobile cricket games such as World Cricket Championship 1, World Cricket Championship 2, Beach Cricket and Bat Attack Cricket.

Manish Agarwal, CEO, Nazara Games, said, “We are thrilled to announce the launch of our new muliti- player game RCB Epic Cricket with Royal Challengers Bangalore. It feels great to work with a team which is always eager to push new boundaries whether it is “play along “aspect within the stadium or hall of fame on social media.”

RCB Epic Cricket is currently designed to be played in three modes – Multiplayer Mode, Live Events and Career Mode. The unique part about the game is its multiplayer system which enables the player to create your own RCB Dream Team and play against an opposing team (RCB Dream Team) in a turn based multiplayer match along with elements of strategy.

In addition, the player can compete on– Daily, Weekly and Monthly Leaderboards to win plenty of original RCB merchandize.

The live events enable the player to play real time matches of RCB during the T20 Season. This mode gives the players a chance to help RCB defeat their rival teams. The players can compete in these Live events to win existing RCB merchandises.

The Career mode, on the other hand, will enable the player to play as their favourite RCB stars. To begin with you can step into the shoes of ace cricketer and RCB Captain, Virat Kohli. This mode offers the cricket fans to face 7 bold Teams on-field that have been simulated from T20. This mode also has other cricketing heavyweights such as Yuzvendra Singh Chahal and AB de Villiers.

The game is available for download on Google Play Store for android devices and is expected to be available for iOS by mid-April 2018.

Nazara is one of the leading mobile games companies headquartered in Mumbai, India and has operations in 61 countries across emerging markets, as on September 30, 2017.

Hobbs launches apparel collection with Historic Royal Palaces

Hobbs has launched its tenth collection in association with Historic Royal Palace.

The spring/summer 2018 collection will bear the traditional patterns of birds, foliage, plants, and flowers such as the chrysanthemum, which originated from Asia.

The Palace Collection takes inspiration from the Great Pagoda in Kew Gardens and decorative blue and white Chinese porcelain collected by Queen Mary II and Queen Anne.

In true Hobbs signature style, the line is beautifully tailored and glorious in print – the ideal collection to integrate into your new season wardrobe.

The designs are inspired by treasures in the Royal Ceremonial Dress Collection, as well as architectural elements found in the palaces’ grand interiors and gardens.

According to a report in the Global License, Queen Mary II and her sister, the future Queen Anne, were enthusiastic collectors of Chinese porcelain, gathering an array of blue and white porcelain vases, bowls and ornaments. The collection was displayed in the State Apartments at Hampton Court Palace from the mid-17 Century.

The Great Pagoda re-opens to the public in summer this year.

Jenny Smyth, licensing manager, Historic Royal Palaces, said, “Hobbs continues to produce beautiful designs inspired by the palaces, this collection has tapped into a key upcoming event, the re-opening of The Great Pagoda and some of the beautiful chinaware displayed across our magnificent palace rooms.”

Besides selected Hobbs flagship stores in the UK, the royal collection will also launch in the US in Bloomingdale’s stores and its online shop as well as in Hobbs own stand-alone store in Greenwich, Connecticut.

Flipkart, Asus announce strategic partnership for India

Flipkart has signed a Memorandum of Understanding for an exclusive partnership with Taiwanese smartphone maker ASUS.

Flipkart CEO Kalyan and ASUS CEO Jerry Shen announced long-term strategic partnership to launch Indian consumer-oriented products.

Under the partnership, the first smartphone that will be launched is ZenFone Max Pro with Snapdragon 636 on April 23, 2018.

The purpose of this partnership includes:

  • Flipkart will be the primary sales channel for ASUS ZenFones
  • The MOU will further provide customers with the opportunity to enjoy exclusive access to ASUS ZenFones on the e-commerce platform
  • Both the companies will collaborate in the co-creation of new products for the Indian market based on consumer insights
  • Both the companies will extensively support each other in the planning and execution of marketing activities for ASUS ZenFones.

ASUS India took to the Twitter and wrote, “Towards incredible! Our partnership with @Flipkart aims to make the best-in-class technology available to all.”

Commenting on the partnership, ASUS CEO Jerry Shen said, “As a core pillar of our consumer centric strategy in India, we see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market.”

Commenting on the announcement, Flipkart CEO Kalyan Krishnamurthy said, “Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want. With this partnership with Asus, we’re multiplying those efforts by collaborating to leverage our individual strengths — data-driven research & insights, and technological prowess to build smartphones truly customized for India.”

ASUS also announced support for digitising India and helping the digital education of the needy in Indian society through its CSR initiatives.

At the event, ASUS also displayed a complete lineup of new innovations since 2014 including smartphones, motherboards, gaming PC, high-end routers and even the first smart home robot Zenbo to demonstrate ASUS technology and innovation capabilities.

The excellence of craftsmanship: Kyoto artistry meets BVLGARI design

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Bvlgari Japan Ltd hosted a special encounter between BVLGARI, the magnificent and contemporary Roman High Jeweler, and the excellence of Kyoto craftsmanship.

The Kyoto State Guest House is located in Kyoto, a traditional and culturally rich city of Japan. The facility was built in 2005 for the purpose of welcoming guests from abroad, for helping them understand Japan and for deepening their friendship with the country.

In order to harmonize the historical sites with the natural environment of the area, this house was created in a sophisticated traditional Japanese style, with a hip-and-gable roof which is called Irimoya.

Also included is the free architectural design based on the decorative alcove, which is called Sukiya. Another special feature is the formal style fence called Tsuijibei, which is made by pounding a mixture of mud and clay and placing it between wooden frames.

To build this house, many artisans, including Sukiya style carpenters, plasterers, special gardeners and metal foil cutters collaborated on special techniques which are recognized as traditional accomplishments in Kyoto. Interior design features include Nishijin fabric picture fittings called Makie, which are sprinkled with flecks of gold, silver or beautiful paint. Moreover, carefully selected lacquerware that exemplifies tradition and excellent craftsmanship augments the graceful interior decor.

The Kyoto State Guest House offers a sense of hospitality based on original Japanese culture which makes it unique compared to the Western style of the State Guest House, Akasaka Palace, Tokyo.

This is the first time in the 13 years since its establishment that a luxury brand has hosted a special event here to celebrate the incredible level of artistry embraced by the location and all of the city of Kyoto.

On the day of the event, Bvlgari Japan invited 30 students to a special talk session featuring the Kyoto-style Makie craftsman and poet Yutaro Shimode, as well as Jewelry Creative Director Lucia Silvestri and High Jewelry Senior Director Giampaolo Della Croce from Bvlgari’s Rome headquarters. During the session, speakers talked about special crafting techniques, traditional motifs, creative inspirations, different materials and how they are treated, and the techniques and inventive approaches used during actual production processes, as well as touching on the characteristics and commonalities between their individual crafts. The discussion served to heighten the students’ interest in craftsmanship that strives to embody the beauty of Kyoto and Italy respectively.

Meanwhile, a breathtaking exhibit showcasing Bvlgari’s new high jewelry collection “Festa” spanning over 200 pieces, in addition to luxury watches, was on display in Kyoto.

Giorgio Starace, Italian Ambassador to Japan, gave the following congratulatory message for this special event.

“The Eternal City of Rome, where BVLGARI was founded, and Kyoto, a place that has captivated people for thousands of years, both harbor long histories and deep-rooted craftsmanship. I had always secretly hoped that we could one day showcase the greatest high jewelry from Italy in the exceptional city of Kyoto,” Walter Bolognino, President of Bvlgari Japan.

Bando Tamasaburo, one of Kabuki’s most celebrated actors and National Living Treasure, performed a special dance ahead of the celebratory VIP dinner and gave the following comment.

The dinner was prepared by Luca Fantin, the Michelin-starred Executive Chef of BVLGARI Il Ristorante Luca Fantin.

Fantin’s motto is to offer an amazing sensory experience to guests by presenting dishes in a way that simulates their gustatory, visual, and olfactory senses, and he successfully demonstrated his exquisite presentation skills at the Kyoto State Guest House that evening, satiating the hearts and souls of those who enjoyed his meal.

To celebrate this cultural exchange between Kyoto and Italy, Oscar Winner pianist-composer Nicola Piovani delighted guests with his timeless and elegant compositions, which reflects the joy of living of Italy and BVLGARI alike.

Originating in Rome BVLGARI was founded as jewelry shop in 1884 by Greek silversmith Sotirio Bulgari. Kyoto and BVLGARI both represent passion, respect, admiration and inspiration coming from the highest level of historical craftsmanship.

New Era launches exclusive Virat Kohli signature headwear collection

New Era, the International sports and lifestyle brand has announced its licensing deal with Brand Virat Kohli by launching an exclusive Kohli Signature Headgear.

The exclusive collection, designed and conceptualized by Virat Kohli, will be manufactured, marketed and distributed globally by New Era. The price ranges between Rs 1200- 2500.

The brand was launched at a gala event in Mumbai on Monday in presence of West Indies and Chennai Super Kings all-rounder Dwayne Bravo. The headwear, branded with the One8 and V logos across the 9FIFTY, 39THIRTY and trucker silhouettes, has gone on sale exclusively via Jabong in India and neweracap.eu in Europe from April 16, 2018.

Sharing a video, the Indian cricket captain wrote, “Hey guys, excited to announce that I’ve signed with @NewEraIndia1920 to launch my own headwear line!”


Harbhajan Singh, too, shared a photo, sporting the ‘V’ logo headgear.


Speaking at the launch, Kohli said, “I have tried to keep things pretty simple because that fits with my style. Inspired by what signifies me, this collection is for more than just my fans – it’s for anyone who is passionate about what they do, who lives a boundless life and loves headwear.”

The lifestyle-led headwear line embodies Kohli’s personal aesthetic with the use of understated colours.

“Virat is one of the world’s finest athletes who inspire millions of fans worldwide. He joins us at a very exciting time for the brand as we continue to build our presence in India,” said EMEA, New Era, vice president Paul Gils.

Jabong will be the exclusive partner for the Virat Kohli caps’ online sales.

“The headgear category is associated with a young and urban audience in the context of sports and popular culture which is the perfect fit for our brand,” said Kalyan Kumar, Chief Merchandising Officer, Jabong.”

Crafted in 1920, New Era has is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe and also the largest headwear licensing company in the world.

Also, India’s leading brand and fitness ambassador, Virat Kohli in association with the German athletic and casual footwear, accessories and apparel brand PUMA on March 30 this year had launched the #1MILLIONPUSHUPS initiative. The initiative had already been an instant hit with the millions of Virat Kohli fans and fitness freaks

Currently, Virat Kohli was seen as the Captain of the Royal Bangalore Challengers (RCB) in the Indian Premier League (IPL) 2018.

Michael Rosen to deliver opening keynote at ‘The Children’s Media Conference 2018’

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Acclaimed children’s novelist, poet, broadcaster, columnist and former Children’s Laureate Michael Rosen will deliver the opening keynote at this year’s Children’s Media Conference (CMC), which will take place from July 3-5 on Sheffield.

After decades working in the world of public service broadcasting, children’s theatre and educational publishing, Rosen has now become a YouTube phenomenon, with over 220,000 subscribers and 40 million-plus views of his content.

As someone who interacts with children on a regular basis, Rosen will open the conference on Tuesday July 3rd championing creativity and imagination in the face of what he calls “data-driven education”. But he’s no digital Luddite.

Enthusiastically embracing the liberation of YouTube over ten years ago, his channel has given him access to his audience in ways he could never have imagined as a young BBC trainee working on ‘Play School’ in the 1970s.

Outlining his focus for the address, Michael Rosen said, “I’m riding the crest of the digital wave, I thought.  Only to discover that what I was riding was a tiger: a tiger with an insatiable appetite and an audience only too eager to be eaten.  We want tigers to roam free.  Of course, we do.  But that doesn’t mean we’d give our children to one.  So, what do we do?”

Greg Childs, Editorial Director at CMC said, “Michael epitomizes the ethos of the CMC. Not only is he dedicated to creativity for, and by, children, he both embraces and challenges the new digital era which encapsulates, envelops and forms young people. At CMC, we’ll be asking ‘What’s Next?’ for Michael Rosen. We can be sure of an entertaining and thought-provoking reply.”

Michael Rosen is one of Britain’s best-loved writers and performance poets for children and adults.  His first degree was from Wadham College, Oxford and he went on to study for an MA and a PhD.  He is currently Professor of Children’s Literature at Goldsmiths, University of London where he co-devised and teaches an MA in Children’s Literature.

He is also a regular broadcaster – in particular on BBC Radio 4 where he has presented the acclaimed programme about language, “Word of Mouth” since 1998. His weekly ‘letter to the Secretary of State for Education’ in the Guardian critiques government education policy from the point of view of a parent.

Michael’s YouTube channel – “Kids’ Poems and Stories with Michael Rosen” has been viewed over 45 million times around the world.

Michael has received several honorary awards, including degrees from the Open University, the University of Exeter, the University of London Institute of Education and the University of East London/Tavistock and Portman NHS Trust.

Now in its 15th year, The Children’s Media Conference (CMC) is the premier conference in the UK dedicated to supporting children’s media.

Magnum partners with Pooja Dhingra, creates delectable pieces based on India’s fashion icons

Could you ever imagine a dress in an ice cream form? We can’t, but Pooja Dhingra surely can!

The founder of the Le 15 Patisserie chains in Mumbai invented a new way to showcase her culinary skills. She collaborated with Magnum to design five unique creations and managed to juxtapose sartorial elements with artistic culinary details to make these delicious treats.

The premium ice cream brand has partnered with the patisserie queen, Pooja Dhingra, to craft Limited Edition Magnum pieces that draw inspiration from India’s leading fashion icons. This collaboration is based on sophisticated craftsmanship and guilt free indulgence.

All these delectable was inspired from the ensembles of Sonam Kapoor, Lisa Haydon, Neha Dhupia and even Masaba Gupta’s design.

Check out the deliciously designed ice-creams here:

Sonam’s Cannes Cascade Magnum:

A Ralph and Russo creation that the fashionista wore with absolute élan at the Cannes Film Fest, inspired Pooja to create this limited-edition Magnum ice cream aptly named ‘Cannes Cascade’.

A wholesome dip in white fondant with delicately crafted edible flowers showered with some sparkle dust and gold pearls, this exquisite creation is what stylish, edible dreams are made of!

Lisa’s Starry Galaxy Magnum:

Inspired by Monisha Jaising’s gold-speckled showstopper of a gown sported by Lisa on the fashion week runway, this creation is the definition of craftsmanship meeting decadence!

Pooja Dhingra & Magnum have concocted this one of a kind Magnum dessert that’s gold-dusted to perfection with cocoa nibs and intricately cut out glimmering stars.

Neha’s Floral Favourite Magnum:

Neha Dhupia’s gorgeous gown by Falguni and Shane Peacock got a delicious makeover with Neha’s Floral Favourite Magnum.

‘Floral Favourite’ is a stylish masterpiece that exudes Neha Dhupia’s bold fashion style. Inspired by Neha’s stunning red-carpet look, Pooja has crafted this limited-edition Magnum that encapsulates its glamorous finesse. This edible piece of art features floral fondant and fairy-like sparkles that come together to create sheer, indulgent perfection.

Masaba’s Pink Paradise Magnum:

Keeping even the sartorial details like the pleats in mind, Pooja made sure Masaba’s Pink Paradise Magnum made a statement too. The vibrant pink hue aced the essence of Masaba‘s colour play and the gold foil print only amped up that vibe. It’s about time haute couture meets haute cuisine.

Pooja’s Signature Magnum:

The Patisserie queen is known for their lip-smacking macaroons. So, for Pooja’s Signature Magnum, Macaroon plus Magnum = Rab Ne Bana Di Jodi.

With all these lip-smacking flavours, this summer, the heat won’t be the only thing that would scorch India.