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Nitro Circus in association with Bell launches new helmet line

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Nitro Circus in association with Bell launches new helmet line

Action Sports brand Nitro Circus has teamed up with Bell Helmets for a range of youth bike helmets, according to a report in Global License.

The exclusive-edition helmet collection features two youth multi-sport helmets, two full-face youth bike helmets and a full-face children’s helmet. The helmets are available in a range of designs, including stars and camouflage, and prominently feature the Nitro Circus insignia.

Here’s the list:

Nitro Circus Exodus Helmet

Nitro Circus Exodus full-face helmet that is available in a youth age 8-14 blue/red version and a youth age 8-14 black/camouflage version. The Exodus hosts full-face protection for off-road riding, features a neck roll for padding and protection, and has removable cheek pads to make for easy washing.

Nitro Circus Ollie Helmet

Nitro Circus Ollie multisport helmet is good for skateboarding, BMX, and scootering. The Ollie helmet is available in a child age 5-8 red/blue version and a youth age 8-14 black/red model. An adjustable chin strap with side squeeze buckle secures the helmet in place.

Nitro Circus Shield Helmet

The Shield helmet solely dedicated to kids age 5-8 years old. This hard-shell helmet is built for comfort and superior protection. It features built-in cheek pads for a secure fit and a vented EVA-lined chin bar for additional coverage. The bike helmet is outfitted with vents to stay cool and an adjustable chin strap with side-squeeze buckle for a secure fit.

Commenting on the launch, Travis Pastrana said, “Money shouldn’t dictate whether or not your head is protected. We want kids that are fans of action sports to be able to go out, have fun, and hone their skills, but to be safe while doing so. It was important to us to create helmets that are safe yet affordable for everyone”.

Bell Helmet’s Nitro Circus helmet collection is now available at select retailers including Walmart and Target.

FREAKY FRIDAY: Top 5 ‘Marvel Avengers’ merchandises that you shouldn’t miss!

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FREAKY FRIDAY: Top 5 ‘Marvel Avengers’ merchandises that you shouldn’t miss!

Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers themed merchandises ahead of the film’s release.

From notebooks to mobile covers, the companies are entering into various partnerships to provide fans and followers with a memorable experience.

Here’s our top five picks:

Acer’s Avengers: Infinity War special-edition notebooks

Ahead of the film’s release, Acer is launching special-edition devices. The company has tied up with Marvel to launch special Avengers branded notebooks that promise to kit you out for the coming battle.

The newest Acer notebooks include the Aspire 6 – Marvel Studios’ “Avengers: Infinity War” Captain America Edition, Nitro 5 – Marvel Studios’ “Avengers: Infinity War” Thanos Edition, and the Swift 3 – Marvel Studios’ “Avengers: Infinity War” Iron Man Edition.

The prices will be:

  • The Aspire 6 Captain America Edition will be available at Rs 63,999.
  • The Nitro 5 Thanos Edition will be available in April at Rs 80,999.
  • The Swift 3 Iron Man Edition will be available in April at Rs 79,999.

The company aims to engage fans of the Avengers and the Marvel Cinematic Universe; as well as users who are looking for a versatile notebook for work, for entertainment, and for exceptional gaming experience.

The Avengers: Infinity Wars limited-edition notebooks will be available online on Amazon India from April 23. Also, users can buy these notebooks from Croma, Reliance Digital and Acer exclusive stores starting April 20.

Marvel Avengers themed OnePlus 6 smartphone:

To celebrate its 10th anniversary, OnePlus announced a partnership with Marvel Studios with the film “Avengers: Infinity War” on Thursday.

The collaboration marks a step towards strengthening the brand’s association with Disney India. The company also confirmed that there will be an Avengers: Infinity War themed OnePlus 6 model.

The limited-edition phone’s design was inspired by planet “Crait” from the movie.

OnePlus 6 will feature an iPhone X-like notch display design, powered by Qualcomm’s Snapdragon 845 processor with storage options up to 256GB. OnePlus 6 teasers also hint on new gestures for the alert slider and water resistance on the smartphone.

However, no official picture has been released yet.

Special capsule Marvel Avengers collection by ONLY:

Ahead of the release of the much-awaited Avengers: Infinity War movie, women’s fashion brand ONLY partnered with Marvel for a special-edition capsule collection.

The price ranges between Rs 999 to Rs 3,299, and is available for sale across all ONLY stores in India.

The edition has a laid-back, athleisure undertone and a geek chic vibe that effortlessly spells style, comfort and ease. In addition, the capsule has an edgy twist to the conventional superhero merchandise, that will allow the ladies to flaunt their style.

KKR and Marvel Avengers special-edition merchandise:

The Marvel’s Avengers and Kolkata Knight Riders (KKR) teamed-up for a special edition merchandise collection.

The range includes designs inspired by Marvel’s popular Avengers franchise that have been seamlessly blended with the elements, themes and colours of the IPL team.

The collection will span an extensive assortment of merchandise including t-shirts, a back to school range, mugs, board games, card games, mobile covers, power-banks among others.

This co-branded merchandise will be available on KKR’s own platform and also across retail and e-tail outlets mid-April onwards.

Coca-Cola’s new zero-calorie drink ties up with Avengers:

Coca-Cola India has launched a new variant called ‘Thums Up Charged No Sugar’ in the country. The beverage manufacture company also entered into a brand association tie-up with the Hollywood movie ‘Avengers: Infinity War’ for the new low-calorie beverage in India.

The company will leverage the brand tie-up to launch Thums Up Charged No Sugar cans with innovative packaging featuring the characters

Avengers: Infinity War is slated to hit the theatres on April 27.

Disney executive Ynon Kreiz named CEO of Mattel

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Disney executive Ynon Kreiz named CEO of Mattel

Mattel’s board of directors has appointed Ynon Kreiz as the chief executive officer, effective April 26. Ynon had served as one of the company’s directors since June 2017.

Kreiz succeeds Margo Georgiadis, who became Mattel’s CEO in February 2017. Georgiadis will stay on in an advisory role at Mattel through May 10, and is stepping down to pursue a new opportunity in the technology sector. Kreiz will also become Chairman of the Board following an election scheduled for May 17.

Kreiz aims to build on the company’s “existing strategy” and continue to “aggressively implement a transformation plan” with a goal to “restore Mattel to a high-performing toy company, the company said in an official statement.

Prior to joining Mattel, Kreiz served as the chairman and chief executive officer of Maker Studios, a global digital and content network company and division of The Walt Disney Company, as well as the chairman and chief executive officer of Endemol Group. Before that, he was serving as the general partner at Balderton Capital.

Prior, during the early time of his career, he co-founded and served as the chairman and chief executive officer of Fox Kids Europe.

“Ynon has tremendous expertise across areas critical to our strategy, including digital, media and entertainment, and we have already benefited from that experience and his compelling vision for the company since he became a director,” Christopher Sinclair, executive chairman and former chief executive officer, Mattel was quoted as saying from Global License.

Kreiz, 53, also serves on the board of Warner Music Group and is a member of the advisory board of UCLA’s Anderson Graduate School of Management. He holds a bachelor’s degree in economics and management from Tel Aviv University and an MBA from the Anderson Graduate School of Management.

Mattel’s well-known brands include Barbie, American Girl, Fisher-Price, and Hot Wheels. The El Segundo, Calif.-based company has suffered financial declines over the last several years. As of December 31, 2017, Mattel had a total of 28,000 employees down 12.5% from 32,000 a year earlier.

Gossip meets Fashion: ZOOM announces partnership with Myntra

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Gossip meets Fashion: ZOOM announces partnership with Myntra

Zoom, part of the Times Television Network announced collaboration with the country’s leading online portal Myntra.

This partnership is considered as one of the biggest-ever brand associations in the television history in India.

Zoom unveiled its new avatar ‘Zoom Styled by Myntra’, making a transition from being just a TV channel to a platform agnostic entertainment destination on April 19 at 9 PM. The event was attended by Bollywood actors and actresses such as Huma Qureshi, Pulkit Sharma, Nusrat Bharucha, and Adah Sharma among others.

The channel’s revamped content bucket includes The Reunion… Jab They Met Again, E-Town News, Labelled, flagship property Planet Bollywood, Golden Suitcase, Zoom Glammies.

Elaborating on the development, Mr. M.K. Anand, Managing Director and CEO, Times Network, shares, “With an objective to beat viewer fatigue, we are innovating with content and triggering new conversations to find relevance with the changing consuming pattern of the youth. All this will be in addition to what Indian audiences expect of Zoom – a channel that offers the very best of Bollywood and Bollywood music. The refreshed brand identity will bring a wow factor with a promise to always engage with viewers, across screens making it platform agnostic.”

The new logo and packaging reflects style, vibrancy, happiness that is symbolic of the channel’s target audience.

Offering entertainment for more than a decade now, Zoom aims to reset the dial with re-energized content across all platforms and take the viewer experience to greater heights. Myntra has always been a game changer and stretched its boundaries on innovation and value creation for its consumers. Together, Zoom and Myntra will create a new chapter in the fashion space in India.

Ananth Narayanan, CEO-Myntra & Jabong, said, “As the nation’s leading destination for fashion, Myntra is constantly looking to innovate and make fashion more accessible to consumers in India. There are a few fundamental beliefs that make the Zoom partnership very exciting. One, our research shows that by 2020, 75% of the content consumed will be video content and Made for India original content will grow substantially. Secondly, fashion as a category, lends itself well to the video format, much more than any other category. With the Zoom TV association, our aim is not only to make fashion more accessible, but to make “buy it as you see it” a reality. Each show will be styled by Myntra and you can easily get similar looks on Myntra. This is a unique collaboration and we are very excited.”

Through this unique partnership, Myntra aims to make #seeittobuyit a reality, where what the consumer sees on screen can be easily accessed on Myntra.

With ‘Zoom styled by Myntra’, viewers will see fresh new faces, stylized looks and latest trends from Myntra, rising stars, the best of Bollywood and popular music.

80th Birthday: Beano Studios secures raft of new licensing deals

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80th Birthday: Beano Studios secures raft of new licensing deals

To celebrate 80th birthday, Beano Studios has secured a number of new licensing deals.

According to a report in the Global License, the deals will solidify the brand’s influence on popular culture and its growing presence in the art and fashion markets.

Here’s the list:

The Westminster Mint is producing a range of collectible Ingots and medals, featuring the character artwork from Beano annual covers, which is slated to be available for purchase from July 2018 onwards.

Truffle Shuffle will produce two limited edition t-shirts, using original illustrations designed by Beano artist David Sutherland in 1970. Customers can buy the limited-edition products on the company’s official website.

Art and Hue has developed limited edition pop-art style Beano and Banana man ranges of unframed art prints.

Koch Media has developed seasonal boxed gifting sets for the brand. The gift-sets consist of consisting of mugs, tankards and golf gift sets.

Commenting on the raft of products, Ian Downes, founder of Start Licensing said, “These new deals are great partnerships and will help celebrate the 80 Anniversary in Beano style.”

China Licensing 2018 Awards returns for second consecutive year

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China Licensing 2018 Awards returns for second consecutive year

Licensing Expo China, sponsored by Licensing Industry Merchandisers association (LIMA), announced that the China Licensing Awards is returning for the second year in a row.

These awards recognize the licensing industry’s renowned experts, industry leaders and media for their innovation and creativity.

Winners of the awards will be honored at the China Licensing Awards Ceremony on July 25, 2018, during Licensing Expo China.

Returning to Shanghai, Licensing Expo China will feature brands in Animation, Film/TV/Broadcast, Entertainment, Sports, Games, Museum/Culture/Art, Corporate Brands, and Character. Additionally, for the second consecutive year, the world’s largest children’s tradeshow, Children Baby Maternity Expo (CBME), will be co-located with Licensing Expo China.

The China Licensing Award nominations will be submitted through an online ballot and assessed by a panel of licensing industry experts from all over the world. The nominations are evaluated on originality, creativity and excellence of China’s licensors, licensees and retailors that are facilitating the communication and development of China’s licensing industry. This year, four new award categories will be introduced to specifically recognize emerging licensing marketing trends in China.

China Licensing Awards 2018 categories include:

  • China Property of the Year
  • Licensed Promotion of the Year
  • Corporate Brand/Fashion/Lifestyle Program of the Year
  • Location-Based or Experiential Initiative of the Year
  • Best Licensee of the Year
  • Film/Television/Media Program of the Year
  • Best Retailer of the Year
  • Gaming Property of the Year
  • Museum/Gallery/Art Property of the Year (NEW)
  • Licensed Product of the Year – Softlines (NEW)
  • Licensed Product of the Year – Hardlines (NEW)
  • Young Property of the Year (NEW)

The 2017 China Licensing Awards winners included Super Wings, Angry Birds, Paul Frank, Barbie, Peppa Pig, SpongeBob, PAW Patrol, Doraemon and Thomas and Friends.

This year the fair will cater to three trending licensing categories by offering specialized zones on the show floor including:

  • The Film, Television and Entertainment Zone
  • The Museum, Culture and Art Zone
  • The Gaming Zone

In addition to the new zones on the show floor, Licensing Expo China will also debut Matchmaking Service, which will help connect licensees and licensors at the event. Other additions include the China Licensing Conference, which is a program of licensing seminars that will discuss industry trends, and provide insights on how to grow a licensing business throughout the three day show.

Licensing Expo China 2018 will take place July 25-27, 2018 at the National Exhibition and Convention Center in Shanghai.

ONLY launches Marvel Avengers special-edition capsule collection

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ONLY launches Marvel Avengers special-edition capsule collection

Ahead of the release of the much-awaited Avengers: Infinity War movie, women’s fashion brand ONLY partnered with Marvel for a special-edition capsule collection.

The price ranges between Rs 999 to Rs 3,299, and is available for sale across all ONLY stores in India.

The edition has a laid-back, athleisure undertone and a geek chic vibe that effortlessly spells style, comfort and ease. In addition, the capsule has an edgy twist to the conventional superhero merchandise, that will allow the ladies to flaunt their style.

ONLY has aesthetically blended movie graphics with some cool and fun elements. Inspired by comic strips and conversational prints, the Marvel Special Edition comprises of striking twin sets and a range of tailored unexpected pairings.

Yesterday, to celebrate its 10th anniversary, OnePlus announced a partnership with Marvel Studios with the film “Avengers: Infinity War” on Thursday.

The collaboration marks a step towards strengthening the brand’s association with Disney India. The company also confirmed that there will be an Avengers: Infinity War themed OnePlus 6 model.

With this association, ONLY makes yet another take on the male centric IPs. prior to this, ONLY has launched a capsule collection for Popeye – the sailor for females.

Avengers: Infinity War is slated to hit the theatres on April 27.

Tennis Star Sania Mirza to endorse Centuary Mattresses

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Tennis Star Sania Mirza to endorse Centuary Mattresses

Centuary Mattresses, one of India’s leading mattress brand, has announced the appointment of tennis player Sania Mirza as its brand ambassador.

The brand will launch a nation-wide campaign with the Tennis star which will be rolled-out across various media. Sania Mirza will be seen in all the marketing campaigns of the brand; emphasizing on the ‘Power of Better Sleep’.

Announcing Mirza’s appointment, Uttam Malani, Executive Director, Centuary Mattresses, said, “Sania Mirza, who is a firm believer in the importance of sleep in her own success story, was found to be an ideal personality to come on board as Centuary Mattresses’ brand ambassador. The brand intends to leverage Sania’s popularity as a multi-faceted youth icon and a top women athlete to connect with hardworking and aspirational youth of India who needs the power of better sleep to chase their dreams.”

With the collaboration, the company is planning to rapidly expand its presence across India by adding to its 200-odd exclusive brand outlets and 3,000 plus multi-brand dealers.

Commenting on the partnership, Mirza said, “I always endorse the brands that I believe in and brands I associate myself on a personal level as well. I am proud to be associated with Centuary Mattresses as we both share the same vision of dreaming big to achieve greater successes and the power of better sleep to chase those dreams. India Ka sleep specialist is now my sleep specialist too.”

Part of Shree Malani Group, Centuary Fibre Plates Pvt Ltd is one of the leading mattress companies in India.

Mondo TV, Discovery bring ‘Robot Trains’ to Middle East

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Mondo TV, Discovery bring ‘Robot Trains’ to Middle East

Mondo TV, one of the largest European producers and distributors of animated content, has announced a three-year deal that will bring the first two series of the new children’s 3D CGI animated action-adventure show Robot Trains to the Middle East.

Season one will show daily from May in Arabic on DKids, a pay TV channel owned by Discovery, which broadcasts across the region. Season two, which is already in production, is due to appear in February 2019.

This exciting animated series for children aged between four and seven years is set in Train World, where all the citizens are trains. However, among the residents there are special trains that can transform into robots.

Hyunil Park, CJ E&M VP, said, “I am delighted at the speed with which Robot Trains has built a presence in so many markets. Mondo TV has certainly proved itself a valuable distribution partner and I am sure Robot Trains will be a major hit in the Middle East.”

The show, produced by one of South Korea’s largest content and marketing companies, CJ E&M, is already a big hit in Korea where it has enjoyed licensing success in toys, publishing, kitchenware, food, back to school, stationery and more.

Robot Trains is distributed and licensed by Mondo TV in a number of territories across Europe, including Italy, Spain and Portugal, the Middle East and the Pacific region. Mondo will not only distribute and license the second season of Robot Trains in all these territories but will also be partnering with CJ E&M to co-produce the new series.

Matteo Corradi, Mondo TV CEO, said: “This is an important deal for Robot Trains, bringing it to millions of kids in the Middle East. With a cast of delightful characters, exciting storylines and amazing animation, we think this will be a big favourite with DKids viewers.”

CJ E&M is Asia’s leading content and media company, headquartered in Seoul, Korea. It has five main business units – broadcast, film (CJ Entertainment), music, live entertainment and animation.

Its confirmed! Avengers-themed OnePlus 6 to release in India

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Its confirmed! Avengers-themed OnePlus 6 to release in India

To celebrate its 10th anniversary, OnePlus announced a partnership with Marvel Studios with the film “Avengers: Infinity War” on Thursday.

The collaboration marks a step towards strengthening the brand’s association with Disney India. The company also confirmed that there will be an Avengers: Infinity War themed OnePlus 6 model.

“OnePlus’ association with Marvel Studios is to go beyond the ordinary and achieve groundbreaking innovations in mobile technology to create the best user experiences,” the company said in an official statement.

Media reports suggest the news about the partnership first emerged through a video teaser that showed OnePlus and Avengers logos and featured an Avengers: Infinity War poster for a brief 10 seconds. It was posted on OnePlus India’s Facebook page for a short while before being deleted.

However, OnePlus hasn’t revealed any formal details about the Avengers-themed OnePlus 6.

Celebrating its third anniversary in India, OnePlus in December 2017 introduced OnePlus 5T Star Wars special edition smartphone in collaboration with science-fiction film “Star Wars: The Last Jedi” for Rs 38,999.

The limited-edition phone’s design was inspired by planet “Crait” from the movie.

OnePlus 6 will feature an iPhone X-like notch display design, powered by Qualcomm’s Snapdragon 845 processor with storage options up to 256GB. OnePlus 6 teasers also hint on new gestures for the alert slider and water resistance on the smartphone.

With an enormous library of more than 8,000 characters including some of the most iconic super heroes in the world such as Iron Man, Captain America, Thor, The Incredible Hulk and more, Marvel has amassed fans across boundaries and age-groups.

Avengers: Infinity War is slated to hit the theatres on April 27.

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