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Fossil Group teams up with Puma, sprints into watches

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Fossil Group teams up with Puma, sprints into watches

Fossil Group and Puma SE have entered into a partnership and signed a global license agreement for the design, development and distribution of Puma watches and smartwatches through 2028.

“Puma is one of the world’s leading sports brands. We are excited to partner with them and bring our world class design and distribution capabilities to the watch collection,” said Kosta Kartsotis, chief executive officer, Fossil Group.

As per the agreement, Puma and Fossil Group will collaborate on the design and manufacturing of the branded watches and smartwatches.

The new products will be available through select department stores, specialty retailers and e-commerce channels in Fossil Group’s extensive global network.

Bjorn Gulden, CEO of Puma said, “Time makes or breaks athletes, which is why the right partner for watches and wearables is particularly critical to our brand. We are pleased to team up with Fossil Group, whose strong focus on innovation will help us make products that fit the needs of our consumers and the world’s fastest athletes.”

Since 1997, when Fossil Group involved in its first licensing partner, the company has expanded its portfolio of brands to more than 17, now including PUMA.

Currently, the portfolio includes wearables for 14 brands in more than 300 styles, distributed in 50 countries and in 21 languages.

Fossil Group is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories for over 65 years.

The new products are scheduled to hit the market in 2019.

Its official! OnePlus 6 Marvel Avengers-themed smartphone to launch on May 17

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Its official! OnePlus 6 Marvel Avengers-themed smartphone to launch on May 17

Its confirmed! OnePlus 6 Marvel Avengers-themed limited-edition smartphone will launch on May 17.

In a new Avengers: Infinity War teaser video, the company announced the official date of launch in India.

The phone maker took to the Twitter and wrote, “In collaboration with one of the biggest film franchises in the universe and a favorite of our community, we present to you the OnePlus 6 x Marvel Avengers Limited Edition!”

OnePlus will be holding an event at the Dome (NSCI) in Mumbai at 3 pm IST on May 17 where the OnePlus 6 will finally be unveiled in India.

“We promised big things, and here it is. We’re bringing you up to speed with the most awaited piece of news. #OnePlus6 launches on the 17th of May, 3:00 PM IST at the Dome (NSCI) in Mumbai,” read the tweet.

The move has been taken in the wake of the company’s 10th Anniversary Celebration.

OnePlus 6 Avengers Edition, much like the regular variant, will be an Amazon exclusive in the country.

Interestingly, if you are a fan, you can attend the event too! OnePlus will start selling the entry vouchers publicly for the OnePlus 6 India launch event from 10am on May 8. Tickets to the event are priced Rs. 999 each. Those who buy the tickets will get OnePlus voucher worth Rs. 999, a cash cannon, and company-branded tote bag, cap, t-shirt, and notebook.

“Over the past four years, OnePlus has been built and shaped around its community. To celebrate the announcement of OnePlus 6 in India, the company will host the biggest ever community event in its history,” OnePlus wrote in an official statement.

The limited-edition smartphone will sport a 19:9 display and a unique textured back. Similar to the OnePlus 5T Star Wars Edition, the Avengers limited edition features design elements inspired from the movie.

Several media reports suggest OnePlus 6 will feature an iPhone X-like notch display design, powered by Qualcomm’s Snapdragon 845 processor with storage options up to 256GB. OnePlus 6 teasers also hint on new gestures for the alert slider and water resistance on the smartphone.

The collaboration marks a step towards strengthening the brand’s association with Disney India.

The phone maker will launch its next flagship on May 16 in London and May 17 in India and China.

6000 tickets for the Avengers: Infinity War are up for grabs to all OnePlus smartphone users. Too woo customers, in partnership with Paytm, the chine phone maker had announced that it will be giving away complimentary tickets for the much-awaited Avengers movie.

OnePlus in December 2017 had introduced OnePlus 5T Star Wars special edition smartphone in collaboration with science-fiction film “Star Wars: The Last Jedi” for Rs 38,999.

With an enormous library of more than 8,000 characters including some of the most iconic super heroes in the world such as Iron Man, Captain America, Thor, The Incredible Hulk and more, Marvel has amassed fans across boundaries and age-groups.

Avengers: Infinity War is slated to hit the theatres on April 27.

Rainbow announces line-up to be showcased at Licensing Expo 2018

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Rainbow announces line-up to be showcased at Licensing Expo 2018

Rainbow has announced its range of licenses the firm will be showcasing at the Licensing Expo 2018, Las Vegas, scheduled to take place from May 22-24. The licensees include 44 Cats, Winx Club, Regal Academy and Maggie & Bianca.

44 Cats is a Rainbow production in collaboration with Antoniano Bologna that follows the daily adventures of Lampo, Milady, Pilou, and Polpetta. All these cats are a part of a music band named ‘The Buffycats’. The four kittens are homeless and get shelter in a garage, transforming it in a ‘Clubhouse’.

Evergreen franchise Winx Club is currently in its 8th season. The series has grown in viewers since its launch in 2004 and now boasts a strong licensing portfolio targeting the tween audience.

Regal Academy is the hilarious, fresh and funny show that takes the familiar world of fairy tales and turns it on its head through the adventures of Rose Cinderella, a normal girl who suddenly finds herself in the world of Fairy Tales.

Maggie & Bianca brings a live-action property to the portfolio, promising new merchandise reveals at the show.

For more than 35 years, Licensing Expo has connected the world’s most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.

Cartoon Network invites Asia to get animated. Details inside

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Cartoon Network invites Asia to get animated. Details inside

Turner’s Cartoon Network, together with some heavyweight partners in Singapore, will be hosting its biggest ever branded event in Southeast Asia.

Attracting industry talent from around the world, the two-week ‘Cartoon Network Animate Your Life’ will take place from May 26 until June 10 and will share with 80,000 participants the mechanics and the creativity behind some of the most iconic kids shows.

Hosting workshops and leading interactive activities will be animation talent from around the world.

John Fang, Executive Producer of legendary toon, Ben 10, will join from Cartoon Network Studios in Burbank, California. Vaibhav Kumaresh, creator of award-winning Lamput, will be flying in from his studio in Mumbai. They will be joined by Cartoon Network Asia’s executive creative director, Glenn Bartlett.

Vishal Dembla, General Manager of Turner in Southeast Asia, said: “Together with our partners and some truly world-class talent, we’re designing an event for families that will connect, entertain and enrich. We know that Singaporean kids love Cartoon Network’s shows and games on their screens. This event will show them exactly how all that animation awesomeness comes together to fuel their own creativity.”

The event is co-presented by Cartoon Network Wave, the soon-to-launch, fully-branded cruise liner. The event is also supported by Singapore Tourism Board’s Leisure Events Fund, Prudential Singapore, Official Radio Partner CLASS 95 and Supporting Radio Partner 987, and Official Multimedia Partner Singtel.

“With its compelling branding and rich edutainment content, Cartoon Network Animate Your Life holds strong appeal for Singaporeans and visitors with young children. An event featuring such recognizable and well-loved cartoon characters will also further cement Singapore’s standing as a global family-friendly destination,” added Ms Carrie Kwik, Executive Director of Arts, Entertainment and Tourism Concept Development, Singapore Tourism Board.

‘Cartoon Network Animate Your Life’ will be held at Gardens by the Bay’s Bayfront Plaza with characters from The Powerpuff Girls, We Bare Bears, Adventure Time and Ben 10. The festival will offer a fairground of fun inflatable obstacle courses, carnival games and creative workshops. It covers 6,000 square meters and more than 80,000 visitors are expected during the 16-day event.

Subscriber competitions hosted by Turner’s distribution partners are also running across Asia Pacific from nearby Malaysia, and as far away as Australia and the Philippines. Campaigns will also run across Cartoon Network’s multiple on-air, online and social platforms.

Singapore’s art scene will also be represented through a first-time partnership with local group – Band of Doodlers, and a locally-created only experience – Animate Yourself, which gives fans the chance to recreate their likeness as their favourite Cartoon Network character.

Singapore has been hosting several Cartoon Network initiatives recently. Cartoon Network Wave announced that it will make its maiden voyage from Singapore, while Sentosa FunFest hosted a We Bare Bears inflatable attraction in March.

Perry Ellis teams up with Kennek for Gotcha in North Africa

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Perry Ellis teams up with Kennek for Gotcha in North Africa

Perry Ellis International has entered into a licensing agreement with Kennek.

The main objective of the partnership is to source and distribute a range of products under the Gotcha label in North Africa.

As per the agreement, Kennek will develop a range of products ranging from surf boards and wet-suits to casual wear and footwear in territories across the region.

For brand expansion, Kennek also plans to open eight Gotcha stores in Morocco, Tunisia and Algeria.

The Gotcha products are slated to be unveiled in November.

Kwan Entertainment partners Ravi Krishnan to launch ‘Kwanabler’

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Kwan Entertainment partners Ravi Krishnan to launch ‘Kwanabler’

Kwan Entertainment and Marketing Solutions partnered with Ravi Krishnan, co-founder of wellness company Stepathlon Lifestyle and launched a sports, media and consumer subsidiary ‘Kwanabler’.

The move is aimed at conceiving, creating, and commercializing the significant opportunities available to global sports, media and entertainment businesses within the Indian ecosystem.

The company will help these arenas to enter India by helping them to identify, own, and monetize assets and business opportunities.

The firm is also an investor or stakeholder in media units such as Saavn, Deepika Padukone’s All About You, and Gigstart.

Commenting on the partnership, Krishnan said, “Global investors are now looking at India through a different lens due to its rapid global emergence and the need to look beyond China. Overseas entities need a partner to help navigate the Indian business landscape to reduce risk and maximize return. They need a partner on the ground who has local expertise, the right access, as well as a global perspective.”

According to Krishnan, Kwanabler is uniquely placed to capitalize on this opportunity with both foreign and local investors and shareholders.

Anirban Das Blah, Founder at KWAN Entertainment, said, “Despite growing at an exponential pace, the full potential of the Indian market is nowhere close to being realized. Unlocking that value needs the involvement of international players who can bring in investments and global business experience. But for that, they need local business partners in India who can actually help them realize the hidden value through a co-created ecosystem.”

The vision of the company is to combine the respective experience, networks and resources to create a scalable, value-focused partner in the areas of Sports, Media and Entertainment.

The company seeks to be a dominant force in India with global reach, and impact.

Established in 2009, Kwan Entertainment has business undertakings across cinema (Bollywood and regional), music, sports, fashion, and lifestyle. Kwan has a joint venture called Mojostar with brand licensing and marketing firm Dream Theatre which creates new brands in the fashion, personal care and fitness segments in partnership with celebrities.

Pepsi expands ‘Love It. Live It. Football’ campaign, launches new fashion line

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Pepsi expands ‘Love It. Live It. Football’ campaign, launches new fashion line

Pepsi is expanding its “Love It. Live It. Football” campaign with a new capsule collection supported by fashion partners from around the globe, as per a Global License Report.

The “Art of Football” collection features styles from labels including UK’s Boohoo and Umbro; Australia’s Le Specs, The; US’s New Era and Russia’s Anteater.

“Pop culture acumen–from sport and music to art and culture is embedded in our Pepsi brand identity. Football is the world’s game–and that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories,” said Natalia Filippociants, senior marketing director, global Pepsi trademark, global beverage group, PepsiCo.

The streetwear-inspired range also features apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases from Anteater; hoodies, tracksuits, t-shirts and cropped jackets from Boohoo; soccer t-shirts, shorts and balls from Umbro; sunglasses from Le Specs; and fashion headwear and t-shirts from New Era.

The collection will be available on each partners’ e-commerce site as well as at department stores, fashion retailers from May 21 onwards. You can also get the collection online at BooHooman.com/Pepsi.

Britney Spears partners with Epic Rights for new line of branded merchandise

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Britney Spears partners with Epic Rights for new line of branded merchandise

Grammy Award-winning pop icon has teamed up with global brand management and licensing company Epic Rights to develop and launch a line of high quality fashion and lifestyle branded products that reflect her personal sense of style, lifestyle, artistry, and creativity.

The move was generated by the momentum of Britney Spears’ award-winning and record-breaking Las Vegas residency, “Britney: Piece of Me,” and in anticipation of her upcoming tour, the multi-platinum.

Commenting on the partnership, Britney said, “I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection.”

Epic Rights will also manage Spears’ e-commerce initiatives including Amazon.

“We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe,” said Larry Rudolph, who manages Britney Spears.

“Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible,” Larry added further.

With one of the bestselling fragrance lines of all time, with Elizabeth Arden, available in over 85 countries and her recent campaign starring as the face of Kenzo, Spears and Epic Rights together, will continue to expand her brand presence in the marketplace globally.

Spears’ personal involvement in all aspects of the collection will ensure authenticity across a number of targeted categories including fashion apparel, hair care, accessories, exercise and electronics.

“Britney continues to be one of the biggest pop stars in the world with numerous multi-platinum records and awards over the past 20 years. As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled,” added Dell Furano, CEO of Epic Rights.

Spears recently announced her tour across the U.S. and Europe, following her record-breaking, four-year headlining residency, “Britney: Piece of Me.”

Britney Spears is one of the most successful and celebrated entertainers in pop history with nearly 150 million records worldwide.

Born in Mississippi and raised in Louisiana, Spears became a household name as a teenager when she released her first single “Baby One More Time.”

Headquartered in Los Angeles, Epic Rights is a leading music industry retail branding, merchandising and concert artist services company representing many top artists.

The anticipated retail launch for the Britney Spears Lifestyle program is scheduled for Spring 2019.

Sesame Street is expanding its fashion portfolio in Asia. Here’s how

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Sesame Street is expanding its fashion portfolio in Asia. Here’s how

Sesame Street is expanding its fashion and lifestyle offerings with new apparel and accessory collections for Asia.

The rest of the Sesame Street gang have been creatively interpreted by some of the region’s most dynamic fashion labels, connecting the iconic Sesame brand with an exciting line of products from new partners.

Sesame Street fans will see new collections from:

Lalabobo: Premium casual-wear brand Lalabobo introduced a Sesame Street capsule collection in their 200-plus stores in China earlier this year. This collaboration features pieces for women and children, including sweatshirts, sweaters, bomber jackets, jeans, down garments, and dresses.

Duck: Hong Kong-based retailer will launch a Sesame Street collection for adults and children this month. The retailer recently shared a sneak peek at the line which includes graphic T-shirts, sweatshirts, and pants at a fashion show on the historic Shanghai Bund. The collection is also featured in B. Duck’s latest catalogue.

TYAKASHA: This month, Shanghai-based fashion label will introduce a new collection of Sesame Street apparel and accessories such as lunch boxes, umbrellas, and mobile phone cases via its online shop.

CHOCOOLATE:  In May 2018, Hong Kong-based company will debut a line of Sesame Street T-shirts, hoodies, and tote bags for tweens, teens, and adults. The collection will be available in Hong Kong, Macau, Taiwan, China, Singapore, and Canada.

Commenting on the association, Ed Wells, Senior Vice President and Head of International Media and Education, Sesame Workshop said, “We’re able to reach our fans in ever-expanding ways with exciting new Sesame Street content and products fueled by the power of partnerships. Collaborating with these top fashion labels allows our brand to continue expanding and growing as we approach our landmark 50th anniversary.”

Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969.

Designer Farah Khan partners with Magnum, unveils exquisite collection

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Designer Farah Khan partners with Magnum, unveils exquisite collection

Jewellery designer Farah Khan has collaborated with ice-cream brand Magnum and launched an exclusive jewellery and delectable pieces line ‘MagnumXFarahKhan Collection’.

The designer finally unveiled the exquisite collection at Four Seasons Hotel, Mumbai along with Bollywood actress Kalki Koechlin on April 24, 2018.

The collection is inspired by the brand philosophy of taking pleasure seriously and will go online via the designer’s website and will hit stores from today itself (April 24).

The new collection is a glamorous confluence of chocolate, diamond and pure pleasure!

Commenting on the association with the ‘Girl in Yellow Boots’ actress, Farah said, “Kalki is like a black chocolate. She is warm and real, and someone who is beautiful from inside-out. Kalki inspired I would like to thank Magnum for introducing me to Kalki in real life for this beautiful collection. Her journey in the movies inspired me. The real Kalki fits the tagline ‘TakePleasureSeriously’ because she is doing what she seriously loves, and so is Magnum and I”

The ‘MagnumXFarahKhan’ Collection promotional campaigns features Bollywood actress Kalki Koechlin.

When asked Pleasure Seriously or Secret Sins, Kalki commented, “I don’t why people associated pleasure with sins. I believe pleasure should be taken seriously and celebrated.”

Check out this video by Magnum India, where Farah Ali Khan and Kalki,  the leading ladies of the MagnumXFarahKhan collection to get ready to TakePleasureSeriously!


“For us Magnum is beyond ice-cream, it’s more like a philosophy. And that’s why we said, Magnum is not made but crafted with the best ingredients. We collaborate with the same people who believe in the same philosophy, and why we associated with Farah. She takes her art with the same kind of seriousness, that we take,” said Himanshu Kanwar, Head – Magnum Ice Cream, India, Hindustan Unilever Limited about the association.

Even, Manasi Scott enthralled audience with her special composition that was exclusively crafted for the collection. Here’s the video:

The new jewellery collection were showcased on the official Farah Khan website. The price starts from Rs 4,400 and went up to Rs 1,49, 300.

Check out the collection here:

(Image Courtesy: Farah Khan Official Website)

Unleashing the collection, the official Facebook page of the designer shared a video and wrote, “It’s finally here! I present to you my most passionate project till date, crafted with care & pleasure – The #MagnumxFarahKhan Collection. An eclectic mix of Magnum’s delicious layers and my signature design aesthetic, this collection is for the sweet & playful side of you.”

Earlier, giving an insight of the venue, the Magnum India took to the Twitter and wrote, “It’s time to #TakePleasureSeriously! #MagnumXFarahKhan.”


A few star-studded delectable were kept on display before the launch.

Ahead of the launch, the designer took to the Twitter and wrote, “We are all set to lift the curtain on the stunningly elegant #MagnumXFarahKhan collaboration. 1 day to go! #TakePleasureSeriously @FarahKhanAli @kalkikanmani.”

Earlier, Farah Khan in a statement said, “My creations align with the brand’s philosophy of craftsmanship and indulgence, inspiring every woman to experience bejeweled pleasure and unravel their playful side.”

Actress Kalki Koechlin said, “It inspires a notion of pleasure. Set on rose gold with quirky chocolate diamonds, the collection brings out the sweet, naughty and playful side of me.”

Himanshu feel the pieces in the MagnumXFarahKhan Collection are truly a work of art.

Farah Khan is India’s renowned jewellery designer and retails across the country and has clients across the globe. The label is looking to expand its presence in the international markets and currently in talks with various international chains to set up exclusive stores in prominent fashion capitals.

Earlier, the premium ice cream brand, which is known for giving artistic retreats, had partnered with the patisserie queen, Pooja Dhingra, to craft limited-edition Magnum pieces that draw inspiration from India’s leading fashion icons. This collaboration is based on sophisticated craftsmanship and guilt free indulgence. All these delectable was inspired from the ensembles of Sonam Kapoor, Lisa Haydon, Neha Dhupia and even Masaba Gupta’s design.

Surely! It’s gonna be the Collaboration of the year!

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