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Say hello to Bewakoof’s official ‘Garfield and Sinchan’ collection

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Say hello to Bewakoof’s official ‘Garfield and Sinchan’ collection

Bewakoof.com – a one-stop solution for official merchandises have some latest additions to its kitty. Now get your hands on this fun and absolutely entertaining characters, loved by kids and adults like – Sinchan and Garfield.

The ‘Sinchan’ Collection:

Bewakoof.com introduced the fun, carefree and a little notorious kid – the Sinchan merchandise.

From quirky one liners like – “What Diet?” to sassy sayings like “Whassup Baby?”, this collection has it all!

All these designs are available in topwear categories for both men and women. From vests, full-sleeves t-shirts and classic tees, to sweatshirts and boyfriend tees. These designs are available in a selection of colours which include pristine whites, subtle greys, dazzling yellow and suave millennial pink.

Most interestingly, these designs are all available in a wide range of sizes from S to XXXL, because fun and fashion go way beyond the bonds of scales and measures.

The products are made from 100% cotton, in the single jersey fabric, which is airy, and perspire friendly.

The ‘Garfield’ Collection:

Don’t you feel an instant connection to anyone who hates Mondays as much as you? Loves pizza as much as you? Yes, you guessed it right, it is no one other than the big lazy fat orange cat – Garfield! He is witty, and sarcastic and just like you when you get cranky without caffeine in the morning. Bewakoof.com introduced the new and funky ‘Garfield Collection’.

The wide range of designs include the classic, “I Hate Mondays”, the foodie favourite “Donut Garfield” among others.

The designs are available in all topwear categories from classic tees and full-sleeves in men, and 3/4th sleeves, boyfriend tees, and t-shirt dress in women. They are also available in a range of colours, from pristine whites, dazzling yellow, subtle blue and the ever classy black, all you’ve got to do is pick your favourite from this laidback and lazy feline’s collection!

The prints are made from skin-friendly chemicals and are tested for being fade free.

What else do they offer:

  • Marvel’s Superhero diaries such as Ironman, Hulk, Spiderman, Captain America and Black Panther
  • Bollywood bites such as Golmaal Again, Fukrey etc
  • Entire Disney Collection such as Mickey Mouse, Donald Duck etc
  • SpongeBob
  • Archie

Bewakoof.com is an online e-commerce site that gives curated fashion accessories and apparels for men, women and kids.

Viacom18 Consumer Products launches exciting back-to-school range

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Viacom18 Consumer Products launches exciting back-to-school range

Nickelodeon is all set to drive away the back-to-school blues this Summer! Viacom 18 Consumer Products returns with their new range of exciting kids’ products.

The range of products for school-going kids includes famous Nicktoons:

  • Dora the Explorer
  • Motu Patlu
  • Superkid Shiva
  • Peppa Pig

For those with a passion for sports can also opt to choose from an exciting new range of back-to-school products from FC Barcelona.

Kids can eagerly look forward to a new term at school and to make this fun, Viacom18 Consumer Products is all set to kick start its new campaign #SchoolKiMasti under the brand Nickelodeon.

The brand is geared up to take interactivity and engagement with their audience to a whole new level with their latest back-to-school product range. As a part of this campaign, Nickelodeon is all set to make school time “masti time” by bringing their favorite Nicktoons straight out of the television and Voot Kids app, making them a part of their daily lives by becoming their best friend and companion on multiple occasions.

The campaign is about how school is the reason behind this ‘masti’ season for kids all over the nation.

The entertaining duo Motu Patlu and Dora the Explorer will be seen on school bags, pencil boxes, lunch boxes and water bottles.

The campaign showcases the variation of the new range of back-to-school products and at the same time represents multiple styles for kids according to their preferences. The new collection includes fresh designs that reflect the passion and love for Nicktoons among children. From the colorful and vibrant Motu Patlu bags to impressive lunch boxes & water bottles by Dora to fun and stylish merchandise from FC Barcelona for pre-teens there is something for everyone.

The products will be available at kids’ favourite stores:

  • Hamleys
  • Toys R Us
  • Big Bazaar
  • Tupperware
  • Amazon

Speaking about the launch for the upcoming season, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions said, “It’s our constant endeavour at Viacom18 Consumer Products to understand the pulse of our young audiences. Given that the Nicktoons are extremely popular amongst children, our Back to School range helps in bringing alive the world of their favourite TV characters. Apart from our flagship brand: Dora the Explorer, Peppa Pig and FCB we have experienced remarkable success with huge offtakes of our back to school range and toys range”.

With a focus of making going to school even more fun, the Viacom18 Consumer Products back-to-school range of products are now available for consumers across key retail stores and e-commerce websites.

So, what are you waiting for, get shopping for the new school year now with Viacom18 consumer products, back-to-school range!

Kalyan Jewellers ropes in Katrina Kaif as its global brand ambassador

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Kalyan Jewellers ropes in Katrina Kaif as its global brand ambassador

Kalyan Jewellers has announced the appointment of Bollywood actress Katrina Kaif as its global brand ambassador. Katrina will be the face of Kalyan’s existing and soon to launch product portfolios.

With this association, Katrina joins an eclectic group of brand ambassadors including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.

Commenting on the collaboration, Ramesh Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers said, “Katrina personifies brand Kalyan’s attributes of style and elegance. She epitomizes the quintessential woman of today –confident, progressive and with the courage of her conviction. Katrina has set her own path with sheer hard work, akin to Kalyan’s own growth trajectory. She has built a significant fan base not only in India but globally. This new association will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.”

Katrina will endorse Kalyan’s jewellery collections and will also be part of the brand’s customer engagement programmes across its showrooms in India and West Asia. In India, she will predominantly feature in the company’s communication campaigns, especially in the Northern and Western markets.

“We would like to sincerely thank Sonam Kapoor for augmenting the product propositions of brand Kalyan over the past two years and helping strengthening its status as one of India’s most trusted jewellery brand,” Kalyanaraman added further.

Titan to adapt ‘The Beatles and Yellow Submarine’ into graphic novel

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Titan to adapt ‘The Beatles and Yellow Submarine’ into graphic novel

Caroline Mickler Ltd, has announced that comics publisher Titan will be adapting the classic film ‘The Beatles Yellow Submarine’ into a graphic novel.

Mickler manages the UK licensing programme for both ‘The Beatles’ and ‘Yellow Submarine’ (together with Apple Corps)

The global deal was brokered by Bravado International in the US. The new book will hit the store shelves in August 2018.

“The global launch of the first-ever Yellow Submarine graphic novel is a major cause for celebration in its own right, but, thanks to the stunning artwork and brilliant storytelling of Bill Morrison, this stands out even in the graphic novel market – a market known for high-quality output,” commented Caroline Mickler.

The cult-classic film is celebrating its 50th anniversary this year and will be returning to theatres across the UK on July 8. The 120-page publication will launch in hardback format.

The Beatles: Yellow Submarine official graphic novel adaptation is written and illustrated by Bill Morrison.

Besides, a huge range of licensed merchandise already exists for Yellow Submarine. Games, toys, footwear, art prints and homewares are all available with designs inspired by the film’s rich and colourful imagery.

eOne partners iQiyi to bring ‘Ben & Holly’ to China

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eOne partners iQiyi to bring ‘Ben & Holly’ to China

Entertainment One (eOne) has teamed up with iQiyi to bring its preschool property “Ben & Holly’s Little Kingdom” to China.

As per the agreement, the season one of “Ben & Holly’s Little Kingdom” will become available across iQiyi’s streaming platform, beginning early next month. Moreover, iQiyi will also manage the licensing rights for the property in the region, with a publishing launch set for this summer/fall followed by a larger merchandise rollout later in the year.

Commenting on the association, Claire Ellis, vice president, licensing – Asia, family brands, eOne said, “The growing expansion of ‘Peppa Pig’ in China is testament to the huge potential this territory represents and we look forward to harnessing the local expertise of the team at iQiyi to make this property a success throughout the region.”

Earlier, eOne unveiled that Alpha Group is on board as master toy partner for its hit global preschool property, Peppa Pig, in China and will introduce an extensive new toy line in 2018 that will continue to fuel the brand’s accelerating growth in the market.

As part of their strategy, Alpha plans to offer multiple price points across the range to give consumers more choice and value for money.

Moreover, eOne had named Alpha Group as the master toy partner for PJ Masks in China. The move has been taken to expand the pre-school property’s footprint across Asia for a wider audience reach.

9 Story Distribution licenses ‘Luo Bao Bei’ to Channel 5’s Milkshake!

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9 Story Distribution licenses ‘Luo Bao Bei’ to Channel 5’s Milkshake!

9 Story Distribution International announced that it has licensed the new animated children’s series ‘Luo Bao Bei’ to Channel 5’s Milkshake! in the UK. The show will launch on the popular pre-school television block on May 7, 2018.

In the UK Luo Bao Bei’s father will be voiced by British national treasure Gok Wan, the fashion expert, award-winning TV presenter and author. The show is penned by acclaimed British writer Dave Ingham (Shaun the Sheep, Octonauts).

Produced by Magic Mall Entertainment, ‘Luo Bao Bei’ was created by Magic Mall’s Grace Tian with Cloth Cat Animation commissioned for the animation.

9 Story Distribution International holds global distribution and merchandising rights, excluding China. The programme was also recently acquired by ABC Australia and E Junior (UAE).

“As a brand leader for outstanding pre-school content in the UK, Milkshake! is the perfect home for this charming show. We can’t wait for kids in the UK to get to know our very special protagonist, Luo Bao Bei,” said Alix Wiseman, Vice President, Business Development and Acquisitions for 9 Story.

The show follows Luo Bao Bei, a bright and spirited 7-year-old girl with a vivid imagination, on a quest to understand the world around her. With her friends, family, and some endearing animal companions by her side, she navigates the excitement of childhood with enthusiasm and curiosity, finding adventures along the way. Children everywhere will relate to Luo Bao Bei’s journey to learn life lessons, one story at a time

“Milkshake! viewers will be mesmerized by Luo Bao Bei’s visual style and Dave Ingham’s marvelous writing and Milkshake! is delighted to be adding the series to its unrivalled schedule,” said Alison Bakunowich, SVP and General Manager for Milkshake! and Nickelodeon NEE.

9 Story Distribution International is the international distribution arm of 9 Story Media Group, a leading content creator, producer and distributor of kids & family focused intellectual property. Recognized around the world for best-in-class brands such as Daniel Tiger’s Neighbourhood, Wild Kratts, Barney and Garfield and Friends.

Channel 5’s Milkshake! is home to some of the world’s favourite pre-school characters. Channel 5 launched as Britain’s fifth public service channel in March 1997 and has been owned by Viacom International Media Networks since September 2014.

After ONLY, Jack & Jones launches Marvel Avengers-themed apparel collection

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After ONLY, Jack & Jones launches Marvel Avengers-themed apparel collection

Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers themed merchandises.

Ahead of the release of the much-awaited Avengers: Infinity War, JACK & JONES India too join the Avengers bandwagon.

The jeans brand has teamed up with Marvel to launch a limited-edition collection.

JACK & JONES also took to the Twitter and wrote, “Gentlemen! You’re up. @Avengers Assemble! The Infinity War collection is out now”

The collection offers a wide range of apparels including graphic T-shirts that subtly highlight design and storytelling elements, whilst remaining heavy on the details.

The price in this limited-edition collection ranges starts from Rs 1,299.

The range takes inspiration from the Marvel Universe while giving your wardrobe a geeky and cool vibe. Be it a comic-inspired print lining, camo prints with badge detailing, two-toned designs or stripes, each piece is just as functional as it is fashionable.

The collection is available across JACK & JONES stores in India and also at the online store — www.jackjones.in

JACK & JONES India currently has 67 stores and 329 shop-in-shops spread across the country. Collection available online at www.jackjones.in.

Not only this, ONLY too had partnered with Marvel for a special-edition capsule collection. The price ranges between Rs 999 to Rs 3,299, and is available for sale across all ONLY stores in India.

The edition has a laid-back, athleisure undertone and a geek chic vibe that effortlessly spells style, comfort and ease. In addition, the capsule has an edgy twist to the conventional superhero merchandise, that will allow the ladies to flaunt their style. To know the whole merchandise list of Marvel Avengers, CLICK HERE

Avengers: Infinity War is slated to hit the theatres on April 27.

Smyths Toys to take over ‘Toys R Us’ in Germany, Austria and Switzerland

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Smyths Toys to take over ‘Toys R Us’ in Germany, Austria and Switzerland

The Irish toy retailer Smyths Toys Superstores has signed a deal to take over ‘Toys R Us’ in Germany, Austria and Switzerland, according to a report in Global License.

The transaction was revealed by the German arm of the insolvent retailer on Saturday. No financial details were disclosed yet.

However, no official confirmation has come from both the parties. The deal is subject to the approval of the US court and relevant authorities.

As per the deal, Smyths will acquire 93 shops and four online stores.

The Irish company, Smyths, which runs 110 stores plus websites in Britain and Ireland, plans to take on all the Toys R Us units, staff and management in Germany, Austria and Switzerland.

“We are convinced that multi-channel toy retailing will develop positively and that we can successfully introduce and expand our brand in Europe,” co-founder Tony Smyth was quoted as saying.

Once the largest US toy retailer, Toys “R” Us abandoned a plan to emerge from bankruptcy and said it would try to maintain more profitable locations in Europe and Asia as an on-going business while liquidating its US and UK operations.

Earlier, the joint administrators of Toys R Us have announced that the final 75 stores in the UK will close by April 24, affecting more than 2,000 jobs. The 2,054 employees have been told and will be paid up to and including their last day of work.

The global brand went into trouble after the US business filed for bankruptcy last year and subsequently shut 180 stores. The UK branch went into administration in February, putting 3,000 jobs at risk, with “an orderly wind-down” getting underway after the failure to find a buyer.

Meet the new Bollywood face of Bata India – Kriti Sanon

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Meet the new Bollywood face of Bata India – Kriti Sanon

Bollywood actress Kriti Sanon has been announced as the brand ambassador of Bata India. Post its association with Rani Mukerji, the footwear brand has finalized a Bollywood face almost after 21 years.

Commenting on the association, Kriti said, “Bata is an iconic brand, and I have been a big fan of Bata shoes since early childhood. So, I was delighted when Bata approached me to be the face of their brand. And the delight turned into surprise when I saw the stylish and fashionable collection that they have introduced for the women of today.”

“It’s amazing to see the new fashion-forward avatar of Bata and I am excited about creating something special together. At heart, I am a Bata girl, who subscribes to the brand motto Me & Comfortable with it,” Kriti said in a statement.

As per the new collaboration, Kriti will be seen promoting the brand’s newly launched Bata Red Label fashion collection along with their other ranges.

“Kriti’s creative talent, drive and her fresh approach to style are the perfect match for Bata. We are very excited to have Kriti as the face of brand Bata in India. Kriti is the perfect choice as she reflects Bata’s personality of being vibrant and authentic. She is easy-going with a high style quotient, a quality which we greatly value at Bata. Something that makes her the perfect role model for young Indians,” said Thomas Archer Bata, Chief Marketing Officer, Bata Shoe Organisation.

Prestige ropes in Vidya Balan as the new brand ambassador

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Prestige ropes in Vidya Balan as the new brand ambassador

Kitchen appliances company TTK Prestige has announced Bollywood actress Vidya Balan as brand ambassador for its flagship brand Prestige.

“Prestige’s core philosophy of innovation and leadership resonates with Vidya Balan, who is a thought leader and ground-breaker in her field,” the company said in a statement.

According to the new partnership, the actor will commence with a campaign that will run at the end of April in all media platforms including TV, news print and digital platform.

Commenting on the partnership, Chandru Karlo, Managing Director, TTK Prestige, said, “We are proud to associate with Vidya. A s a brand, ‘Prestige’ is proudly Indian and Vidya is the true embodiment of the brand’s core values. With our recent foray extending beyond the kitchen and into the rest of the home with Prestige Clean Home, this partnership will help us to find additional ways to meaningfully connect with the modern Indian home-maker, who is our core audience.”

According to the statement, Balan represents the new progressive voice of today’s modern Indian woman.

“It is a matter of great pride for me to be the brand ambassador for ‘Prestige’, a brand that I have grown up with. In fact, Prestige is one of the few brands that is a part of our collective conscious due to its rich legacy and the infinite amount of trust that the company has built with generations of consumers,” said Vidya Balan.

On the professional front, Vidya was last seen in Tumhari Sulu, and won several accolades for her performance. Vidya has committed to produce and star in a biopic of Indira Gandhi, based on Sagarika Ghose’s biography Indira – India’s Most Powerful Prime Minister in 2018.

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