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Enjoy new semester the Cartoon Network way! Back-to-School collection launched in India

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Enjoy new semester the Cartoon Network way! Back-to-School collection launched in India

Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Turner India, launched a brand-new Back-to-School collection at offline and online retail stores across India.

Featuring popular Cartoon Network toon sensations Ben 10 and the Powerpuff Girls, the collection includes sippers, lunch boxes and bag packs.

Starting new school semester, kids can now flaunt and stock up the coolest and cutest school essentials!

“The new range, featuring cool designs, extends the world of Ben 10 and The Powerpuff Girls from the TV screen to everyday life. Our little fans get a chance to carry their own cartoon-verse with them every day, coming a step closer to their favourite characters”, said Anand Singh, Sr. Director – Cartoon Network Enterprises (CNE), South Asia, Turner India.

Cartoon Network Enterprises has also introduced a vibrant range of apparel and quirky tee-shirts in association with Easybuy, that features the ever-popular Ben 10 and Powerpuff Girls.

Easy on the pockets, these affordable products start from Rs 229. The collection launch is also supported by on-air promotions on Cartoon Network channel with exciting offers.

Kids can also take home a free school bag worth Rs 499 on shopping of Rs 1999 at Easybuy stores.

Little fans will also get an opportunity to ‘Meet & Greet’ Ben 10 at selected Easybuy stores across Andhra Pradesh, Telangana, Tamil Nadu, Kerala and Karnataka all through the month of May.

These Back to School collection is available at Hamley’s, Starmark, Landmark Stores, and online on FirstCry, Hopscotch, Amazon India, Flipkart, and Paytm.

YRF signs two-film distribution deal with Green Gold Animation

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YRF signs two-film distribution deal with Green Gold Animation

Yash Raj Films (YRF) has entered into an agreement with Green Gold Animation. As per the pact, YRF will distribute two animated movies produced by Green Gold — Hanuman vs. Mahiravana and Chhota Bheem: Kung Fu Dhamaka across India.

Both the locally animated films will be released nationwide in Hindi and Tamil, in both stereoscopic 3D and standard versions.

Hanuman vs. Mahiravana will hit the silver screens on June 22, while Chhota Bheem: Kung Fu Dhamaka will release later this year.

According to the trailer, Hanuman vs. Mahiravana is the story of Lord Hanuman and his attempts to free Ram and Lakshman from the clutches of Mahiravana, the ruler of the underworld. The trailer promises an animated adventure with plenty of action and of course, everyone’s favourite characters from Ramayana. Whereas, Chhota Bheem: Kung Fu Dhamaka traces the encounter between Bheem and his nemesis in China.

“Chhota Bheem and Hanuman are iconic animation characters among Indian kids today,” said Rohan Malhotra, VP – Distribution, YRF.

According to Rohan, Hanuman from mythology and Chhota Bheem as a fictional character deserve a strong release.

Commenting on the distribution deal with YRF, Rajiv Chilaka, CEO, Green Gold Animation said, “YRF is a big and strong partner for us and we have worked together in the past and we are happy that this partnership will bring two amazing stereoscopic 3D animated movies for Indian audiences.”

Also, Licensing Corner announced that Rajiv Chilaka, CEO, Green Gold Animation, will lead the opening keynote at The India Brand Licensing Summit 2018.

The event is conceptualized by Licensing Corner & executed by Rooh entertainment, CEO Editor–in-chief, Rutika Malaviya, also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India.

This twin-film deal is to increase the consumption of home-grown entertainment.

Earlier, YRF had handled the successful Indian release of Green Gold’s 2013 film Chhota Bheem and the Throne of Bali.

Green Gold presently has presence in 2D animation, 3D animation, move distribution, merchandising and others. The popularity of the characters created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player.

Femina x KOOVS with Elli Avram: Check out the vibrant hue collection

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Femina x KOOVS with Elli Avram: Check out the vibrant hue collection

Bollywood actress Elli Avram partnered with KOOVS in association with Femina for summer staples.

Dominated by vibrant hues, the collection ‘Femina x KOOVS with Elli Avram’ comprises of dresses, active wear among others.

Check out the collection here:

Sharing a video, Femina took to the Twitter and wrote, “Eli Avram has her summer style down pat. Shop now for all her looks.”


Earlier, KOOVS shared a video with the caption – “Get your summer fix, from lunches to your next vacay refresh your wardrobe with our Summer Staples just like Elli AvrRam.”


On the professional front, Elli Avram was last seen in ‘Naam Shabana’ alongside Tapsee Pannu.

Established in 2012 and headquartered in Gurugram, KOOVS is an online fashion portal, inspired by international runways, celebrity looks and on-trend street style.

Forever 21 launches exclusive Coca-Cola capsule collection

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Forever 21 launches exclusive Coca-Cola capsule collection

The Coca-Cola Company partnered with fashion retailer Forever 21 for an exclusive apparel collection.

The F21xCoke collection is comprised of nostalgic ‘Coca-Cola’ iconography and includes an array of men’s and women’s apparel. Featuring classic red and white Coca-Cola colors, the collection boasts the perfect ‘throwback’ pieces to kick off the Summer season.

The women’s collection offers a collection of pieces from t-shirts, crop-tops, and beach ready bikini tops and bottoms. The men’s collection comprises of international Coca-Cola logo T-shirts and checkered logo shorts and jackets.

The collection also contains socks, fanny packs and six-panel baseball caps. The products from the collection range in price from $12.90 – $42.90.


“Coca-Cola is such a loved brand that represents great taste and authenticity,” said Linda Chang, vice president, merchandising, Forever 21. “We are very excited to bring our customers a unique and fresh way to celebrate Coca-Cola this summer.”

The Coca-Cola collection is available now at stores across North America and on the official online store from May 18 onwards.

“We are thrilled to partner with Forever 21 to bring this collection to life,” said Becky Anderson, Senior Licensing Manager, North America. “The designs capture the optimism and sheer joy that surround summer, so this is the perfect match for Coca-Cola.”

Forever 21, one of the most recognized and largest independent fashion retailers in the world, launches their exclusive collection with Coca-Cola.

US-based Harley-Davidson associates with G-III to design, sell apparel in Asia

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US-based Harley-Davidson associates with G-III to design, sell apparel in Asia

Harley-Davidson is all set to spread its wings in India. According to a report in the Business Line, luxury motorcycle maker has inked an agreement with G-III Apparel Group to design and distribute its lifestyle apparel throughout Asia.

The company is looking to add 8-12 stores this year in western and northern parts of the country. Currently, it has four stores across East and North-East India. Apart from Kolkata, the company has one store each in Siliguri in West Bengal, Dimapur in Nagaland and Imphal (Manipur).

To expand its wings, the company is all set to add two more apparel stores in Varanasi and Goa.

Under the pact, G-III will develop a network of Harley-Davidson apparel stores in the Asia-Pacific region.

“We will gradually be growing our network of stores in India. It is still in the planning stage. Anybody who comes to Harley comes through our merchandise. It is our way to get to the dreamers,” Karen Davidson, Creative Director was quoted as saying from the Business Line.

Besides, Harley-Davidson also opened an exclusive merchandise store, in a bid to push the iconic brand in India through lifestyle apparel.

Riding a 2018 Fat Bob Harley Davidson bike, the store was inaugurated by Karen Davidson. She expressed hope that rising fuel prices in India will not be a deterrent for Harley bike sales.

The merchandise unit is aimed at youngsters aged between 18 and 35 years.

Karen Davidson is the great-grand daughter of William A Davidson, co-Founder of Harley-Davidson.

The clothing collection symbolizes Harley-Davidson’s history and American motorcycle culture, featuring unique details, stylish silhouettes and high-quality fabrics.

The US-based bike maker has sold more than 20,000 motorcycles since the commencement of its retail operations in India in 2010.

Currently, the company has a 50 per cent share of the cruiser motorbike segment in India, whereas, women bikers accounts for a nascent share in India.

Davidson said while women bikers in the US are in double digits, the number is very small in India, but expected the community ‘Ladies of Harley’ would play an important role in promoting women riders

The association with G-III is in sync with the company’s long-term strategy to build next generation of riders through lifestyle apparel.

Dreamline collaborates with designer Krsnaa Mehta for new collection

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Dreamline collaborates with designer Krsnaa Mehta for new collection

Dreamline has launched an exclusive collection in collaboration with the eminent designer brand – India Circus by Krsnaa Mehta.

The ‘India Circus’ collection from Dreamline features a wide range of home furnishing products designed by the renowned designer Krsnaa Mehta, which takes inspiration from the rich Indian heritage and is a celebration of vibrant culture.

Dominated by pink, the collection used motifs from glorious Mughal royalty, traditional floral as well as animal patterns, the famous road side cutting chai and many more.

The new collection will cater with a range of linen bed sheets, bed runners, cushion covers, chic dohars, and towels among others.

The prices of the products range between Rs. 499 to Rs. 2999. Customers can buy their favourite products from Big Bazaar and Big Bazaar GEN NXT across the country.

Speaking on the association with India Circus, Hiru Thakurdas, Head – Home Fashion, Future Group said, “Today’s consumers are evolved and like experimenting with different décor looks. Dreamline offers a variety of trendy furnishing products for new age homes. By associating with Krsnaa Mehta, Dreamline will enhance its range by offering special designer collection. The new assortment is extremely chic, sophisticated and made with great taste.”

Commenting about the collection, Dreamline Krsnaa Mehta, Founder & Design Director, India Circus said, “Working with Dreamline has been a seamless and enriching journey. As a designer, it’s a feeling of great pride to see my designs reach each and every home through Big Bazaar. The range is vivacious, appealing and refreshing which gives consumers many options to design their homes with a different touch”.

Dreamline, Future Group’s home fashion brand has been popular across Indian homes since 2007.

Alessi partners with Beanstalk for European expansion

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Alessi partners with Beanstalk for European expansion

Leading global brand extension agency, Beanstalk, has signed the world-renowned Italian design company Alessi for representation.

Building on the unique position as one of the leading “factories of Italian design”, Beanstalk will seek new opportunities for Alessi in a range of categories.

Alberto Alessi, President of Alessi S.p.A. said, “We are thrilled to partner with Beanstalk to extend the Alessi brand in new categories in Europe. We believe there are significant opportunities to leverage the distinctive design essence of Alessi into additional areas in and outside the home, allowing both existing and new consumers to experience Alessi in new ways.”

Founded in 1921, Alessi was a pioneer in design-led, quality home products, created exclusively in collaboration with world famous designer and architects.

“With Beanstalk’s long history in developing award-winning brand extension programmes, the agency is perfectly positioned to assist us in this exciting new stage of development for the Alessi brand,” Alberto further stated.

Alessi continues to be synonymous with handcrafted objects that consistently surprise and delight consumers with its unique take on everyday objects.

Lisa Reiner, Managing Director of Beanstalk for Europe and Asia Pacific, said, “We are honoured to have been selected to assist Alessi in developing a licensing programme in Europe. As a brand that epitomizes Italian design, Alessi offers exciting opportunities for additional brand extensions, bringing the brand into new areas of the consumer’s life. We look forward to working with Alessi to build on its illustrious history of unique, inspiring designs.”

Founded by Giovanni Alessi in 1921 at Omegna, Alessi is one of the most prominent and internationally renowned Italian Design Factories.

Headquartered in New York, Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.

Trump earned income of royalty from realty ventures in India in 2016: Report

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Trump earned income of royalty from realty ventures in India in 2016: Report

US President Donald Trump received some income in the form of royalty from his realty ventures in India, according to his latest annual financial disclosure form for the year 2016.

Trump has listed assets of at least USD 1.4 billion and income of more than USD 452 million, according to the form.

A copy of which was released by the US Office of Government Ethics in the previous week. Trump submitted his disclosure on Tuesday (May 15).

As per the financial discloser form, Trump had two incomes from his India real estate ventures. Both the income has been put in category of royalties.

Trump had an income in the range of USD 1 million – USD 5 million from DT Marks Worli LLC under a license deal with Jawala Real Estate Private Ltd and Lodha Developers Private Ltd. Particularly the location of the deal has been mentioned as New York.

Similarly, Trump had an income in a range of USD 100,000 – USD 1 million from the DT Tower Kolkata LLC under a license deal with Concast Infrastructure Pvt Ltd, Tribeca Creators LLC, Regent Hirise.

Private Limited, Raj Construction Projects Private Limited, and Rob Realty and Infrastructure Limited. According to the financial closure, the location of this deal has been mentioned as Kolkata.

Trump, however, had small (less than USD 201) from DT Tower Gurgaon LLC venture.

As per the closure, his other ventures in India include DT India Venture Managing Member Corp, DT India Venture LLC, Trump Marks Mumbai LLC, Trump Marks Mumbai Member Corp, DT Marks Pune

However, the financial discloser form does not reveal any income from these ventures.

India is Trump Organization’s biggest international market, with residential projects in four cities — Mumbai, Pune, Gurugram and Kolkata, and one commercial, estimated USD 1.5 billion.

Interestingly, Donald Trump Jr. had made at least ten trips to India over the past decade, calling the country “the biggest push for our organization.”

(With inputs from PTI)

Also Read: Trump Organisation and realty deals: An unfinished story in India

Artist Steve Kaufman brings pop art into children’s merchandise

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Artist Steve Kaufman brings pop art into children’s merchandise

Steve Kaufman Art Licensing has partnered with American Pop Art with Becker Associates to license Kaufman’s work for children’s toys and other consumer goods.

The collaboration presents an opportunity for children to discover the fun and creative essence of Kaufman’s artwork.

Becker Associates will have access to Kaufman’s entire portfolio and will work with a variety of partners to create customized, child-friendly merchandises so kids can connect with some of their favorite characters.

Also known as SAK, Kaufman was a pop artist who pioneered the Neo-Pop art movement and worked as Andy Warhol’s assistant. His work features bright colors, well-known characters and pop-culture references.

The vivid colors, well-known characters and iconic pop culture objects, such as Coke bottles and Marvel characters, offer very exciting possibilities for licensing and merchandising in many kid’s categories

“As an American Pop Artist, Steve was a believer in working with and helping youth that needed a hand. It’s only fitting that Becker Associates, a leader in the toy world, bring on an artist that believed in being a strong leader and a charitable person for the young. I look forward to seeing many great things happen,” said Dana Blum, Director of Sales and Marketing, American Pop Art and Steve Kaufman Art Licensing LLC.

Becker Associates is an award-winning global management agency that offers popular brands, patented products, and proprietary concepts for global licensing and distribution.

“Patti runs what is probably the best toy license management company in the United States,” Lutz Müller, President, Klosters Trading Corporation.

Steve Kaufman was a charismatic pop artist, humanitarian, and pioneer of Neo Pop Art. He painted icons and trends that stirred the American spirit. Kaufman started his career as an assistant to Andy Warhol, where he learned the art of silk screening.

Rihanna expands Beach Please summer beauty collection

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Rihanna expands Beach Please summer beauty collection

Following the April launch of glitter-drenched body shimmers, Rihanna has announced an expansion to the brand’s summer 2018 “Beach Please” makeup collection.

Fenty Beauty reveals that the singer is expanding her “Beach, Please” summer beauty collection on May 21 with an array of new additions.

These will include three “Killawatt Foils” duo color compacts, six limited-edition “Lip Luminizers” and two dual-ended “Eye Shimmers” in vivid colors ranging from sunset orange to lavender blue. The new products will join the existing cosmetics in the “Beach, Please” line; namely, a “Fairy Bomb” beauty puff and two “Body Lava” body luminizers.

Here’s a glimpse:

(Image Courtesy: Rihanna’s Official Twitter Account)

Designed with a sleek, metallic shimmer on one side and a shimmering glitter topcoat on the other, one can layer together to create a brand new shade.

Available in two different shades: Summer Fling – a deep metallic bronze – and Reignbow – an iridescent gold. Referred to as “wearable special effects”, the glosses offer a bright shot of color.

The Barbadian singer took to Twitter and wrote, “Issa #BEACHPLEASE party!

#KILLAWATTFOILS, #SUMMERDAZE, and #SUMMERNIGHTS are available NOW at @fentybeauty, @sephora, @harveynichols, and #SephoraInJCP! ???? http://ri-hanna.io/fentybeauty”.


The news comes days after Rihanna, unveiled her debut “Savage X Fenty” lingerie collection to the world. The 90-piece collection of intimates, underwear, and accessories is the latest fashion endeavor for the Barbadian star. Rihanna also holds the position of Creative Director at Puma and has a longstanding collaborative sock line for Stance.

The Fenty Beauty Beach Please collection will be sold at FentyBeauty.com, Sephora, and Harvey Nichols.

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