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Soon, Japan’s apparel retailer Uniqlo to launch in India

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Soon, Japan’s apparel retailer Uniqlo to launch in India

Japan’s apparel retailer Uniqlo will launch in India, according to a report in the Economic Times. The Japanese retailer will open first store in Delhi during fall 2019, marking the brand’s entry into the South Asia region.

Following the establishment of a wholly-owned subsidiary in Delhi, UNIQLO will soon begin recruiting local talent as it prepares to open its store in the world’s fastest-growing major economy, the company said in an official press statement.

“Our entry in India represents a significant step in our company’s global strategy, and we are very pleased and excited to be part of the country’s growing retail market,” said Tadashi Yanai, Chairman, President, and CEO of Fast Retailing Co, the operator of the UNIQLO brand.

Fast Retailing, the Tokyo-listed USD 17 billion parent company, had last year filed for the single brand licence of UNIQLO with the Department of Industrial Policy and Promotion.

“We look forward to introducing UNIQLO and our high quality, affordable LifeWear apparel in India, while at the same time contributing to the expansion of the Indian economy,” Yanai stated further.

The first store will be located in Delhi, and the company will focus on expanding its presence in the capital region before considering other areas.

As a part of its preparations to enter the market, Uniqlo will introduce its Uniqlo Manager Candidate program in India soon.

The retailer will lao launch stores in Sweden and the Netherlands in Fall 2018.

Licensing Expo 2018 kickstarts in Las Vegas, showcases more than 5,000 brands

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Licensing Expo 2018 kickstarts in Las Vegas, showcases more than 5,000 brands

The Las Vegas Licensing Expo 2018 kickstarts at the Mandalay Bay Convention Center from May 21.

Sponsored by the International Licensing Industry Merchandisers’ Association, the annual trade show will take place May 22-24. The event will showcase more than 5,000 brands that reflect the latest developments in consumer trends.

The industry’s definitive event will see more than 16,000 attendees, licensees, retailers, manufacturers, distributors, brand owners, licensing agents and IP holders, representing more than 65 countries, enjoy a wide selection of networking, educational and business-building opportunities.

New exhibitors for Licensing Expo include Country Music Association, Flying Colors Apparel, Gearbox, Members Only, Penguin Random House, Pocket.watch, Swiss brand World, Tetris, TOHO, Tokidoki, U.S. Marine Corps Trademark Licensing, Van Gogh Museum and Warner Music Group, among others.

“Licensing Week was born out of a desire to give our attendees a well-rounded, 360-degree experience at Licensing Expo, and this year’s lineup certainly reflects this mission,” said Jessica Blue, senior vice president, global licensing group, UBM.

These new exhibitors join an overabundance of returning exhibitors including 4K Media, Aardman Animations, Activision, American Greetings Entertainment, Atlantyca Entertainment, BBC Worldwide, Bravado International Group, BuzzFeed, CAA-GBG Global Brand Management Group, Cartoon Network Enterprises, Discovery Consumer Products, Genius Brands International, Grumpy Cat, ITV Studios Global Entertainment and more.

Nicholas Denissen, vice president, Amazon, will deliver the opening keynote address at Licensing Expo. Denissen will speak to how brands can grow their business online and what Amazon is doing to enable them.

Additionally, Licensing Week will provide supplementary tools for non-American and new industry players.

Meanwhile, InventHelp will introduce its Virtual Invention Browsing Experience (VIBE), which will connect enterprising brand owners and manufacturers directly with forward-thinking inventors looking to bring the newest products to market.

Licensing Expo will offer its Matchmaking Service to registered attendees. The Matchmaking Service allows users to seek out meetings and opportunities that suit their needs.

LIMA will also announce the winners of its annual International Licensing Excellence Awards, which showcase the industry’s best in creativity and performance across all major sectors of licensing, on May 22.

During the ceremony, LIMA will also recognize this year’s Hall of Fame inductees–Elias Fasja-Cohen, chief executive officer and founder, Tycoon Enterprises, and Brian Goldner, chairman and chief executive officer, Hasbro.

Invicta unveils Star Wars designer watches

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Invicta unveils Star Wars designer watches

Invicta and Sideshow Collectibles have partnered to produce a line of watches that re-imagine characters from the sci-fi franchise “Star Wars”.

Boba Fett, C-3PO, R2-D2, Darth Vader, and a stormtrooper are all available as stainless-steel wrist watches. Inspired by the sci-fi characters, each product borrows design elements from its namesake characters. The back of each watch is branded with the character’s name, face, and the Star Wars logo.

Check out the pictures here:

According to media reports, these silicone bands watches are priced for $299 a piece or spring for the full steel band for $379.

The fans are excited about the release of the upcoming Solo: A Star Wars Story. The movie will trace the journey of Han Solo and will be set in the era before the events of Star Wars: A New Hope. Solo is being directed by  Ron Howard and is produced by Lucasfilm. The film will release on May 25, 2018.

Geronimo Stilton forays in India with Bioworld apparel licensing deal

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Geronimo Stilton forays in India with Bioworld apparel licensing deal

Atlantyca Entertainment has inked a licensing agreement with Bioworld Merchandising for apparel collection in India.

The line will be based on the classic and new ‘Geronimo Stilton’ brands. India Brand Monk Licensing, brokered the transaction.

According to the partnership, Bioworld will be working on a collection for boys and girls between the ages of 4 and 12 including T-shirts, tank tops, polos, sweatshirts, jackets, shorts, jumpers, pajamas, dresses, skirts and pants.

“Bioworld is a best-in-class company and one of the most respected in our industry,” said Marco Piccinini, Atlantyca’s licensing manager. “They specialize in creating sensational, eye-catching, top-notch designs especially geared to appeal to young adults. Our many young Geronimo Stilton fans in India are certain to be as excited about the apparel as we are.”

Rohit Sobti of India’s Brand Monk Licensing, said, “Geronimo Stilton’s engagement and connection with fans is very strong in India, especially between the ages of 6 and 12 for boys and girls. We are very excited to kick off the apparel with Bioworld, which has robust offline/online distribution and understands the character licensing space.”

Mahesh Chaudhary, country head of Bioworld Merchandising India, said, “We are pleased to partner with the Geronimo brand through Brand Monk in India. The collection is colorful, creative and fun; it is made for Geronimo’s intellectual readers in India. We are sure kids will love the range as much as they love the books.”

The products will rolled-out online as well as at department stores, speciality, mid-tier and mass retail outlets in September 2018.

Here’s how Hot Wheels celebrates its 50th Anniversary

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Here’s how Hot Wheels celebrates its 50th Anniversary

Hot Wheels, from the house of Mattel, celebrates its 50th anniversary on Friday.

Mattel has taken five of the originals and has reproduced them. The General Manager and Senior Vice President of Hot Wheels Chris Down called them as “fan favorites” They include the ’67 Camaro, Custom ’67 Mustang, ’68 Cougar, ’67 Hemi Barracuda, and Volkswagen Beetle. Each car is die-cast metal with the signature “Spectraflame” candy metallic paint, redline tires, and packaging like the originals.

Check it out here:

The cars go on sale from May 18 onwards and the price is $5.49 for each car. As an extra bonus, one of these reproduction cars will have a code to win one of the aforementioned 50th anniversary edition Hot Wheels Camaros.

Upcoming Live Experiences:

  • The “Hot Wheels Legend Tour”– During this traveling car show, Hot Wheels will search for a custom car worthy of being turned into a Hot Wheels toy. The tour kicked off in April and is currently visiting 14 Walmart locations across the United States.
  • Hot Wheels Challengers – A multi-year marketing program that includes a series of competitions for kids.
  • “Hot Wheels: Race to Win” – An exhibit at The Children’s Museum of Indianapolis.

Partnerships:

  • General Motors for a Hot Wheels 50th anniversary edition Camaro.
  • Race Service for The Evolution of a Diecast video.
  • Volcom for an exclusive line of boys clothing.
  • Illest for exclusive merchandise, which was sold at the “Legends Tour Hot Wheels HQkick-offff event in April in El Segundo, Calif.
  • The company has also unveiled commemorative merchandise including The Hot Wheels Book by Assouline and a 50th anniversary commemorative coin.

“For 50 years Hot Wheels’ intuitive vehicle play-pattern has contributed to its success as the No. 1 selling toy in the world,” said Chris Down, Senior Vice President and Global Brand GM at Hot Wheels. “Since its introduction in 1968, the brand has evolved from a simple toy into a true lifestyle brand that champions the challenger spirit through gaming, digital content, partnerships and live experiences spanning multiple generations and ages. This has allowed the brand to remain relevant to kids and adults and see record growth over the past three years.”

The die-cast Hot Wheels were conceived in 1968 by an innovator, a rocket scientist and a car designer, Mattel said. Five decades later, the brand has evolved from a simple toy car with orange track system into a franchise that offers fans of all ages multi-channel play experiences, according to a statement from Mattel.

After apparel, YouTuber LaurDIY forays into home décor collection

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After apparel, YouTuber LaurDIY forays into home décor collection

YouTuber LaurDIY has teamed up with Jay Franco & Sons to launch LaurDécor. The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the transaction.

The new brand is a combination of new bedding and home goods collection inspired by the influencer’s designs.

“Lauren brings her fans such joy and happiness,” says Elisha Gordon, vice president, licensing, Jay Franco. “We will design home collections that share her vibrancy and creativity, offering a direct connection between her space and theirs.”

The new home décor collection will include signature bedding, bath, beach and home storage products aimed at high school and college girls.

The line was inspired by the star’s popular back-to-campus videos, which rank among her longest and most viewed videos of the year.

However, this is not her first collaboration. Also known as Lauren Riihimaki, the YouTuber had earlier partnered up with Mad Engine to launch a new collection of branded apparel and accessory products. The apparel collection will comprise of loungewear, leggings, joggers, t-shirts, hoodies and other clothing and accessory items that reflect the comfy, cozy lifestyle that YouTuber is known for.

FREAKY FRIDAY: Here’s how these two Indian brands gave socks a makeover

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FREAKY FRIDAY: Here’s how these two Indian brands gave socks a makeover

Think of socks as a fashion category in the Indian space, and there exist only a couple of brands in organized space.

Since childhood, socks have been an essential part of our wardrobes. Be it shiny whites school socks to the designer ones for office, socks are still a fashion rage now.

Two of the premium sock brands — Balenzia and Mustang adapt licensing in its business model to avoid the mess.

Mustang Socks:

Headquartered in Mumbai, Naazneen Katrak founded Mustang Socks in 1987. She saw that India did not have reasonably priced good quality socks and wanted to be the one to offer them.

Lubeina Shahpurwala joined Mustang and initially helped Naazneen with the business. Three years later, in 2004, she took up the mantle of co-founder with a vision to make it a premium global apparel brand.

Mustang is one of the biggest manufacturers of socks in India and holds a market share of about 50% in the organized sector.

Mustang Socks, as a brand, symbolizes a trendy lifestyle, making socks a necessary fashion accessory for every occasion, across age groups.

The company produces over a million pair of socks every month, and has 40 distributors across India. It has tie-ups with large brands, retailers and e-tailors including those such as FirstCry and Hopscotch.

They also have the official licensee’s for:

  • Motu Patlu
  • Ninja Hatori
  • Peanuts
  • Minions Despicable Me 3
  • Paw Patrol
  • Pegga Pig
  • Winx
  • Jungle Book
  • Purple Turtle
  • Colour Fairies
  • Garfield

Mustang follows a hybrid model where it ensures it allows customers to reach out to it directly through its web presence.

Over the years, the company have increased their product portfolio from socks and also include tights, leggings, headbands, wristbands, children’s briefs, children’s vests, camisoles, baby handkerchiefs and wipes.

Balenzia:

Balenzia is a leading brand of premium socks. The collection for 2016-2017 brings to India the latest designs, styles and colors, the expressive and uncommonly cool range helps gentlemen stand-out of the crowd.

The leading brand of had joined hands with Turner International owned Cartoon Network to introduce the Justice League collection to serve the increasing demand from superhero enthusiasts for branded merchandise.

Balenzia has also acquire the Justice League franchise in India.

The choice of colorful variants for men, women and kids are inspired by the Justice League graphic novel bandwagon Superman, Wonder Woman, Batman, Green Lantern & flash. This exciting collection would definitely make gentlemen stand-out in the crowd.

In an interview to Licence India, Rahul Gupta, Director, Balenzia said that socks as a category is very nascent in India and disc-organized at the same time with just a handful of major players.

Rahul believes that brand licensing helped the companies to break through the clutter in a difficult scenario.

The products are available at a price starting Rs. 109 – 599 across all leading retail stores and online stores like Amazon, Flipkart, Snapdeal, Jabong and Balenzia website.

Reliance Jio announces partnership with Screenz for Indian market

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Reliance Jio announces partnership with Screenz for Indian market

Reliance Jio has announced an exclusive partnership for the Indian market with Screenz, the platform for “entertainment-based interactivity”.

The platform has been used by some of the world’s top broadcasters and format owners. The association will empower broadcasters and publishers to create engaging content with robust scalability.

The partnership will add to Jio’s existing platform for gamification. During the on-going Jio Cricket Play Along, it has enrolled over 65 million unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in the common man’s reach.

The features on this platform are adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers.

Jio Screenz Platform allows a real time two-way conversation between broadcasters and viewers in form of quizzes, polls and votes during a TV show

It will also support various social networks namely Google, Facebook, Twitter etc.

After JioInteract, this is the second brand-engagement platform launched by Jio in the last few days.

AriZona Iced Tea forays into apparel, merchandise licensing

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AriZona Iced Tea forays into apparel, merchandise licensing

AriZona Iced Tea, 1990s beverage brand, has forayed into the apparel and merchandise sector.

To celebrate AriZona Iced Tea’s 25th anniversary, a pop-up shop playfully titled GB99 (Great Buy 99) will open in New York City.

Check out the collection here:

From skateboards to hoodies to slip-on shoes and even a limited-edition pair of Nike sneakers, AriZona burst onto the market with a full line-up to cover all the fashion basics.

AriZona also offers an abstract take on their traditional ’90s color scheme and structure.

The items are available in limited numbers at the pop-up store.

Sushant Singh Rajput starts entrepreneurial journey with Innsaei

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Sushant Singh Rajput starts entrepreneurial journey with Innsaei

An actor by heart, an engineer by mind – well! the latest news about the Bollywood heartthrob Sushant Singh Rajput indicates the same.

Sushant in partnership with serial entrepreneur Varun Mathur, made his entrepreneurial debut with the launch of Innsaei Ventures. The new venture aims to bring significant socio-economic and developmental transformations through creation and massification of intellectual property powered by emerging technologies.

In a series of tweets, the actor took to the Twitter and wrote the company’s mantra “Epistemology, Exponential and Emergence.”


Innsaei will operate on four diversified verticals that include Content and Communication, Health and Holistic Wellness, Education and Learning, and Business Incubation pushed by emerging technologies from the realms of Augmented and Virtual Reality, 3D Printing, Artificial Intelligence, Machine Learning etc.

Speaking on the launch, Sushant Singh Rajput, Actor & Co-Founder of Innsaei, said, “We are extremely thrilled and excited to announce the launch of Innsaei, a unique business venture that aims to promote socio-economic development through the convergence of Intellectual property and emerging technologies.”

Sushant feels emerging technologies are disrupting socio-cultural and economic structures at an exponential pace and will impact key areas such as education, employment, entertainment and health.

“This is the right time to collaborate and to create innovative solutions, that will allow at a large scale, for people to be better prepared for these disruptions and to maximise the positive potential of opportunities enabled by emergent technologies. We felt the immediate and important need to create a collaborative structure that would address this and Innsaei is a manifestation of that dream,” Sushant further stated.

Innsaei’s endeavour is to maximise the potential of technological innovations and distribute its benefits to a wider set of audience.

“It is rare to have a movie star with this kind of depth of knowledge across such a diverse set of areas. Innsaei is the embodiment of Sushant’s thought leadership. It is a unique combination of strong intellectual property and emerging technologies that will allow us to maximise the potential of technological innovation,” said Varun Mathur, Co-Founder of Innsaei Ventures.

On the professional sector, Sushant will be seen in “Kedarnath”, “Chanda Mama Door Ke” among others.

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