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Here’s how Sony YAY!’s ‘Guru Aur Bhole’ celebrate World Music Day

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Here’s how Sony YAY!’s ‘Guru Aur Bhole’ celebrate World Music Day

As the celebration for World Music Day starts, Kids channel Sony YAY! offers kids an opportunity to explore music and celebrate its magic.

According to a report in the Exchange4Media, Sony YAY!’s characters Guru and Bhole associate with renowned musicians such as Shaan, Kailash Kher, Shruti Pathak and Palak Muchhal for the event.

Each of the four maestros endorses a musical instrument (djembe, guitar, a ukulele and bongo drums). The main objective is to transform young aspirational souls into inspired musicians.

All the musical instruments were autographed respectively by these artists. These instruments will then be donated to NGOs whose aim is to create musical experiences for vulnerable children, to share knowledge and understanding of music.

Singer Shaan feels the initiative is about giving equal opportunity to kids who enjoy music and to encourage them.

“I’ve always believed that music is not only a hobby or a career choice, it’s much more than that. It can actually save a life, that’s what I’ve witnessed in my life. It can bring a smile on faces and that’s what Sony YAY! is doing this World Music Day and I’m really happy and privileged to be part of this initiative,” Palak Muchhal was quoted as saying.

According to Kailash Kher, music is something that balances life, supports life in a true sense.

“It’s such a fun and lovely initiative by Sony YAY! I totally had a gala time with Guru and Bhole and I’d like to wish everyone a very Happy World Music Day!” Shruti Pathak was quoted as saying.

Sony YAY! aims to help children across societies explore music in its truest form and thus helping them reach their full potential through music through this initiative.

Sony YAY has just completed one year of run with a handful of local properties such as ‘Guru Aur Bhole’ and ‘Sab Jholmaal Hai’. The channel was launched on April 18, 2017, replacing Animax.

World Music Day was celebrated worldwide on June 21.

FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

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FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing.

Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and quickly.

Check this video to understand the importance of brand licensing:

Brand licensing is the leasing of a brand name to a company other than the owner of that particular brand.  A licensing agreement allows a company (a licensee) which markets a product or service to rent a brand from a brand owner (a licensor).

Sony Music Italy to bring ‘Heidi Bienvenida’ on TV, film and CD!

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Sony Music Italy to bring ‘Heidi Bienvenida’ on TV, film and CD!

Mondo TV Iberoamerica, part of the Italian group Mondo TV, one of the largest European producers and distributors of animated content, has announced a major new agreement with Sony Music Entertainment Italy that will see music from the hit live-action comedy-drama for teens, Heidi Bienvenida, appear on CD in Italy for the first time.

Fans can expect to see the release of a Heidi Bienvenida CD during the back-to-school period in Q3 2018.

Sony Music Entertainment Italy will have an exclusive license for recordings from the first Heidi Bienvenida television series with a second season option.

The rights cover Italy, San Marino, Vatican City and Italian Switzerland. Sony also has first negotiation rights for live events. A collaboration with Deborah Lurato, one of Italy’s most successful pop singers and a very popular star among teens, is also part of the agreement.

Combining the popular success of Heidi Bienvenida with the strength of the Sony name will underpin a number of jointly managed marketing initiatives, including of course CD launch and promotion events. Sony will also be managing the official Vevo video channel for Heidi Bienvenida.

Stefano Patara, VP, General Manager Strategic and Catalogue at Sony Music Entertainment said, “We are therefore working with Mondo TV on a lot of activities aimed at spreading the series’ musical content to various media and audiences, including trade, streaming platforms, regional events, promotions, live shows and much more.”

It has been a busy twelve months for Heidi Bienvenida – both the television series and the brand.  As well as growth in Latin America, sales to Russia and Israel and a number of regional and global licensing deals, the second series of Heidi Bienvenida is on the way and a Heidi Bienvenida film, the first feature film in the history of Mondo TV.

The company has planned more engagements including a growing number of promotional, marketing and merchandising activities that Mondo TV is developing with partners already on board for the project.

Valentina La Macchia, Licensing Director of Mondo TV Iberoamerica, said, “Music is an enormously important component of Heidi Bienvenida and a major contributor to its popularity.”

Penguin Random House Grupo Editorial is to produce books for the Latin American market, while in Italy the publishing category has been assigned to Mondadori, which will release its first two Heidi Bienvenida titles on June 26.

Panini has signed a worldwide deal to produce a wide range of Heidi-inspired products for newsstands and kiosks; the back to school period will see the release of the first Panini sticker album in conjunction with a Heidi Bienvenida magazine.

Also targeting newsstands, but with a different emphasis, Edizioni Playpress is planning a number of original publications for Italy.

Walcor, a leader in the food and confectionery sector, has received a license to create and market a range of confectionery for Christmas and Easter, while entertainment agency Echo srl is to produce Heidi Bienvenida-themed events for shopping centres.

Instagram launches IGTV for long videos: All you need to know

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Instagram launches IGTV for long videos: All you need to know

To compete head-on with YouTube, Facebook-owned social network Instagram launched a mobile app today dedicated to user-generated videos up to an hour long, intensifying the competition for consumers’ time among ad-supported streaming services.

Called IGTV, the new video feature will allow users to play long videos in vertical format inside the existing Instagram as well as in the standalone app. The app is expected to roll-out both in iOS and Android in the next few weeks.

The service plans to feature videos from rising internet celebrities, artists, and pets, some of whom have tens of millions of social media followers.

Here’s all you need to know about the new feature:

  • Videos published via IGTV can be up to 60 minutes long compared to the current 60 seconds limit.
  • Videos up to 10 minutes long can be uploaded from the mobile app
  • Videos of longer duration will have to be uploaded from a computer.
  • Videos must be in MP4 file format.
  • Videos should be vertical and not landscape with a minimum aspect ratio of 4:5 and maximum of 9:16.
  • The 10 minutes videos should not be more than 650MB
  • The maximum file size for videos up to 60 minutes is 5.4GB.
  • Like other content on Instagram, IGTV supports likes, comments and video sharing via Direct messages.

IGTV will be available as part of Instagram’s app and as a separate app. Most interestingly, the service does not have advertising at launch.

Check out the demo here, as shared by Instagram:

From our CEO @kevin: “Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (@laurdiy) posting her newest project or King Bach (@kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. IGTV will be rolling out globally over the next few weeks on iOS and Android.

A post shared by Instagram (@instagram) on


How IGTV works:

  • IGTV will let anyone be a creator. People will be able to upload vertical videos through Instagram’s app or the web.
  • When a user follows a creator on Instagram, their IGTV channel will show up in the news feed.
  • Everyone except smaller and new accounts will be able to upload hour-long videos immediately, with that option expanding to everyone eventually.
  • The new option will be available in the form of a ‘TV’ shaped icon.

“Teens are now watching 40 percent less TV than they did five years ago. It’s time for the video to move forward and evolve,” Instagram chief executive Kevin Systrom said at the flashy launch event in San Francisco.

How to create your channel on IGTV:

  • Open the IGTV app and go to your profile.
  • Tap on IGTV and select ‘Create Channel’.
  • In addition, you can create a channel from Instagram app also.
  • For private accounts, only approved followers will be able to see the videos
  • However, anyone can see the videos for public accounts
  • IGTV can be shared on Facebook also

Instagram, which Facebook bought in 2012 for USD 1 billion, has grown by adding features such as messaging and short videos. In 2016, it added the ability to post slideshows that disappear in 24 hours, something like Snapchat’s popular “stories” feature.

Instagram, which was founded in 2010 as a photo-sharing app, has surpassed 1 billion users currently.

NBA, New Era launched new headgear collection: Check it out here

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NBA, New Era launched new headgear collection: Check it out here

The National Basketball Association and New Era have released the latest edition of ‘New Era NBA Authentics: Draft Series’ collection.

The deal is a part of a multi-year collaboration that names New Era the NBA’s official headwear partner.

To celebrate both the hat line and the 2018 NBA Draft, the two companies have released a short-form documentary starring NBA player D’Angelo Russell.

Check out the collection here:

Each cap in the collection includes original design elements such as custom patches and pins that pay tribute to the local cities that host the NBA’s 30 teams.

Recently, New Era had announced its licensing deal with Brand Virat Kohli by launching an exclusive Kohli Signature Headgear.

The exclusive collection, designed and conceptualized by Virat Kohli, will be manufactured, marketed and distributed globally by New Era. The price ranges from Rs 1200- 2500.

The official online NBA stores are now available in Australia, Cambodia, Japan, Laos, Malaysia, Mongolia, New Zealand, Singapore, Thailand, and Vietnam.

Crafted in 1920, New Era has is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe and also the largest headwear licensing company in the world.

Lacoste to celebrate Olympic heritage with new apparel collection

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Lacoste to celebrate Olympic heritage with new apparel collection

The International Olympic Committee partnered with Lacoste for a long-term licensing deal.

As per the collaboration, the pair will launch the first exclusive Olympic Heritage lifestyle apparel collection. The exclusive line will be developed by Lacoste and in line with the IOC global licensing strategy.

The new men’s clothing and accessories collection will feature limited-edition pieces reflecting the graphic legacy of Olympic Games.

Timo Lumme, managing director of IOC Television and marketing services, said, “We are delighted to announce the launch of this new collection, which marks the beginning of an exciting licensing agreement with Lacoste to further connect people with Olympic history and legacy.”

Check out the collection here:

For the first edition, Lacoste has chosen to celebrate the 50 anniversaries of the Olympic Winter Games Grenoble 1968 and the Olympic Games Mexico City 1968.

The IOC and Lacoste partnership will continue until 2020, with a collection developed each season.

“The collection celebrates the iconic designs of Olympic Games Grenoble 1968 and Mexico City 1968 on their 50 anniversary. These games not only represented a turning point for the art and design of the Olympic Games, they also left a strong sporting and cultural heritage that is still acknowledged today,” Timo Lumme stated further.

The collection will initially be sold, starting this summer, in ten countries — Canada, China, France, Germany, Italy, Japan, Mexico, South Korea, Spain and the UK.

Commenting on the association, Lacoste CEO, Thierry Guibert, added: “We are happy to start this licensing agreement with the International Olympic Committee. Founded by tennis player and entrepreneur, René Lacoste, Olympic medalist in 1924, the Lacoste brand carries the values of fair play, elegance and tenacity that are dear to the Olympic Movement.”

Building on Olympic Agenda 2020 and launched in 2014, the IOC global licensing strategy aims to create a tangible connection to the Olympic Games and Olympism through merchandising programmes that are aligned with the Olympic image and enhance brand value and goodwill.

To outflank Comcast’s offer, Disney increases its Fox bid to $71.3 billion

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To outflank Comcast’s offer, Disney increases its Fox bid to $71.3 billion

The Walt Disney Company has officially increased its offer for the purchase of 21st Century Fox, upping its offer to USD 71.3 billion in stock and cash. The new bidding is a drastic increase from the company’s original USD 52.4 billion deal that valued Fox at USD 28 per share.

The offer comes days after Comcast submitted a USD 65 billion all-cash rival bid for Fox’s film and television arm.

Disney has also moved from its original tactic of an all-stock deal for Fox, owner of assets including X-Men film studio 20th Century Fox, and a 39% stake in Sky, to a 50/50 mix of cash and shares.

“We are extremely proud of the businesses we have built at 21st Century Fox, and firmly believe that this combination with Disney will unlock even more value for shareholders as the new Disney continues to set the pace at a dynamic time for our industry,” said Rupert Murdoch, executive chairman, 21st Century Fox.

“We remain convinced that the combination of 21CF‘s iconic assets, brands, and franchises with Disney‘s will create one of the greatest, most innovative companies in the world,” Rupert further added.

Disney said it expects to pay a total of about $35.7bn in cash and issue 343m new shares to Fox shareholders, representing about a 19% stake in Disney.

The new proposal would see Disney pay $38 per share for Fox, up $10 from its initial bid at $28 per share and more than Comcast’s bid for $35 per share.

The winning party would absorb the FX cable networks, 20th Century Fox, select regional sports networks and at 39 percent stake in British broadcaster Sky.

Fox is in the midst of a multi-year process to acquire the portion of Sky that it does not own. The Walt Disney Company had recently offered to buy Sky News on April 3. However, the offer is meant to help Rupert Murdoch’s 21st Century Fox buy full control of Sky News’s parent company, the broadcaster Sky, and not because the British news channel is core to Disney’s business.

Rupert Murdoch’s Fox has said it would sell off Sky News to Disney or ring-fence it to try to allay regulatory concerns over its proposed acquisition of Sky.

Hrithik Roshan’s HRX to launch offline stores this year

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Hrithik Roshan’s HRX to launch offline stores this year

Bollywood actor Hrithik Roshan’s fashion and lifestyle brand HRX is all set to launch its offline store this year, according to an Indian Retailer report.

The fitness brand will initially set up five stores, starting from Bengaluru followed by Pune, Delhi and Mumbai. For setting up the physical stores, HRX is targeting malls to set up the stores.

Besides, HRX is also planning to roll-out several new product categories soon.

“The HRX fashion and accessories partnership is exclusive with Myntra in the e-commerce space and will continue the same way. However, the next foray would be offline stores this year,” HRX’s co-founder and MD of Exceed Entertainment, Afsar Zaidi was quoted as saying.

Zaidi stated that these stores will be exclusive brand outlets.

Besides clothing, HRX also has a signature workout called the HRX Workout and a meal plan called HRX Athlete Meal pack sold under the Cure.Fit umbrella.

Recently, Hrithik invests Rs 6 crore in Cure.Fit.

In August 2017, the startup had signed on Hrithik Roshan as its brand ambassador valued at Rs 100 crore, which is touted as one of the largest endorsement deal signed by an Indian startup.

The five-year association includes the actor’s equity stake in the company in lieu of cash investment, promotions and royalty from his personal brand HRX’s specialized workout plan.

Recently, Cure.Fit acquired Fitness First in India. Fitness First India is one of the country’s leading premium fitness chains with 10 fitness centres in the NCR and Mumbai. Cure.Fit now has a presence in Bengaluru, NCR, and Mumbai, and has over 40,000 members.

“This business is currently aggressively expanding and we will soon see these two services available at all big cities in India,” Zaidi added.

HRX also offers a fitness tracker called the Mi Band HRX Edition, which is available on the Mi online and offline stores and all major e-commerce portals in India. Xiaomi is a pure play licensing arrangement in lieu of royalty payout to the brand.

HRX being a license brand, it licenses out various product categories and verticals to partners who are capable of managing the product and distribution.

“Each partnership is structurally different from the other and the financial models are created with mutual agreement,” Zaidi added further.

Fashion, fitness, and technology are the main pillars of HRX. It has licensed out categories to business partners including Myntra for fashion and accessories, Curefit for fitness content and clean eating and Xiaomi for tech wearables.

Kellogg’s can let you have breakfast with Blue. Here’s how

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Kellogg’s can let you have breakfast with Blue. Here’s how

Universal has partnered with Kellogg’s for limited-edition Kellogg’s Frosted Flakes and Keebler Fudge Stripes with exclusive packaging and content from Jurassic World: Fallen Kingdom.

The limited-edition boxes feature audio and visual elements, including more than five minutes of behind-the-scenes footage from Jurassic World: Fallen Kingdom.

Other select Kellogg’s and Keebler packages at retailers in the U.S. will feature a unique Shazam code that will unlock various interactive games and content for those who cannot get their hands on the limited-edition boxes.

Kellogg has produced only 200 boxes, and they include a 7-inch digital screen with 1024-by-600 resolution.

Other initiatives include limited-edition “prehistoric” promotion packaging across a line of products with prizes including free movies tickets and Jurassic-themed popsicle molds.

The boxes are available now exclusively on Amazon.com

Jurassic World: Fallen Kingdom will release across the U.S on June 22, and in India on June 7.

Genius Brands International announces season 2 of preschool series ‘Llama Llama’

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Genius Brands International announces season 2 of preschool series ‘Llama Llama’

Genius Brands International, announced that Netflix, the world’s leading internet entertainment service, has greenlit the production of season two of animated preschool series Llama Llama, with Jennifer Garner returning in the lead role as Mama Llama.

Jennifer Garner said, “I love Anna Dewdney’s award-winning joyful Llama Llama books and am proud to voice Mama Llama on this very special series for Netflix. And now—great news! —Mama Llama and Llama Llama will be back for a second season!  Thank you, Netflix—I can’t wait to get to work!”

Season one of Llama Llama, also starring Jennifer Garner, debuted worldwide in 20 different languages on Netflix in January 2018.  Currently, in production on season two, Genius Brands and Netflix also announce the development of two new, 30-minute Llama Llama specials, including one for Mother’s Day.

Season two also features an all-star team of award-winning producers, including Jane Startz (Ella Enchanted, Tuck Everlasting, The Indian In The Cupboard, The Magic School Bus series), Andy Heyward (Inspector Gadget, The Real Ghostbusters, Strawberry Shortcake, Madeline, Carmen Sandiego) and Reed Duncan. Emmy Award-winning writer Joe Purdy serves (Arthur, Hey Arnold!) serves as the head writer and legendary Disney alum Ruben Aquino (Frozen, The Lion King, Aladdin, Mulan) as art director for the series.

“With the greenlight from Netflix and the commitment from Jennifer Garner to star again, we have taken the next step in creating an evergreen global franchise for Llama Llama, and 2018 will no doubt be a banner year for the brand with a second season in the works and a worldwide retail program set to launch,” said Andy Heyward, Chairman & CEO, Genius Brands. “Everyone involved in the development and production of season one of Llama Llama—from our cream of the crop production team to the passion that Jennifer brought to the project–went over and beyond to create a truly enchanting series that has resulted in a social media firestorm of support; resonated with parents and children all over the world; and the production of a second season.”

Based on the award-winning and bestselling book series by celebrated author and illustrator Anna Dewdney, the preschool series is about first childhood experiences and adventures, as well as the special connections between the lead character, Llama, his Mama and his grandparents. Llama Llama tells heart-warming tales of life in a safe, friendly town seen through the eyes of Llama as he interacts with the amazing world around him.

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