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Big Bazaar adds to FIFA fever, launches India’s first augmented reality camera game

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Big Bazaar adds to FIFA fever, launches India’s first augmented reality camera game

A big shoutout to all the football fans! To add more madness in the ongoing FIFA fever, Big Bazaar, one of the leading hypermarket chains from Future Group launches India’s first Augmented Reality camera game.

The new game has been launched amidst the ongoing frenzy of the FIFA World Cup 2018.

The ‘Big Bazaar AR Camera’ game is available on the Big Bazaar page on Facebook. This new game has no clicks, swipes or scrolls. It can be played by just bouncing the soccer ball on your head!

This is how it can be played:

The game has been built by Bangalore-based digital and creative tech agency alivenow, the Big Bazaar AR Camera game is consumed in the Facebook Camera on the Facebook mobile app.

The unique digital activation has also been integrated with gratification in the form of coupons.

With smartphone processors getting more powerful to handle AR experiences and Facebook opening the AR platform, Big Bazaar has identified this opportunity to create the perfect engagement with its consumers during the Football World Cup.

Commenting on this innovation, Pawan Sarda, Group Head – Digital, Future Group India said, “After cricket, India has a large number of football fans. Keeping in the FIFA fever, with Big Bazaar AR Camera, all football fans can experience the game through augmented reality.”

“The way Facebook has expanded its AR platform over the last 6 months is amazing! With the ability to track facial gestures, hand movements, and interact with 3D objects, it’s opened up many possibilities and we are really excited about building innovative AR experiences for brands,” said Adhvith Dhuddu, CEO of alivenow.

The 2018 World Cup, being hosted in Russia, will see 32 countries vying for the crown.

The World Cup in Russia promises to be one of the biggest tournaments in the world, which starts from June 14 until July 15. This will be the first World Cup held in Europe since the 2006 tournament in Germany and the first ever to be held in Eastern Europe.

Media I.M.’s ‘Sunny Bunnies’ to premiere in Canada, to launch merchandise

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Media I.M.’s ‘Sunny Bunnies’ to premiere in Canada, to launch merchandise

Media I.M. Incorporated, the London-based content distribution company that specializes in premium animation and family entertainment has broken a new territory for its hit Belarus pre-school animation ‘Sunny Bunnies’ which is now on air in more than 160 other territories.

Canadian Kids giant DHX Television has picked up the first two seasons of the show, which is set to launch this July on it’s French and English-language preschool networks, Family Jr. and Télémagino.

The deal supports the launch of Sunny Bunnies toys in Canada in Fall 2018. The products have been developed by Funrise Toys, Media IM’s master toys partner for North America, Australia, and New Zealand, with toy launch supported by major retailers in the territories.

In South America, both the first and second seasons of the show, are headed to Brazil through an exclusive Pay TV deal with GloboSat’s kid’s channel Gloobinho.

Sunny Bunnies is currently available in Brazil via its YouTube channel and on the PlayKids SVOD app both of which are performing well. This led to further licensing news with a new exclusive representation deal with Vertical Licensing in Brazil. Under the deal, Vertical, which counts Playstation, Garfield and The Smurfs amongst its brands will represent Sunny Bunnies across all key L&M product categories, aiming to launch toys, book and other products throughout 2019.

Alexandre Volpi, CEO of Vertical Licensing said, “With Sunny Bunnie’s comprehensive presence across TV and digital platforms, we’re already at a great advantage. The content is amazing and I am sure the characters will be loved by Brazilian children.”

Media I.M. co-founder Irina Nazarenko said, “In the two years since its launch, Sunny Bunnies now has a global reach of over 160 territories with licensing deals in the US, Europe, and Latin America with the rollout of the first ever merchandise in late 2018.”

The Sunny Bunnies are five beaming balls that can appear anywhere there is a source of light, from sunshine to moonlight. In each episode, the cheeky creatures bring their fun and games to a different location — a circus, a sports stadium, a park, embarking on mischievous adventures and spreading laughter and happiness.

Media I.M. is active in pre-sales and identifying co-production and product licensing partners for its animation brands, which include Sunny Bunnies, Robodz, The Bubbles, Rosa and Dara and Their Great Adventures and Flying Animals.

Nevision to adapt MG Leonard’s ‘Beetle’ trilogy for television

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Nevision to adapt MG Leonard’s ‘Beetle’ trilogy for television

London-based independent producer Nevision has optioned a trilogy of children’s books penned by award-winning author M.G. Leonard for Beetle Boy, Beetle Queen and the recently released Battle of the Beetles. The deal was negotiated with Kirsty McLachlan of DGA.

Published by Chicken House in the UK and Scholastic in the US, Canada, and Australia, as well as more than thirty other territories including France, Germany, Italy, China and Russia, the books have become best-sellers globally and have won a raft of coveted accolades on both sides of the Atlantic.

Commenting on the deal, Nigel Pickard, former Director of Programmes at ITV and Controller of Children’s at the BBC and board member at Nevision said, “The Beetle trilogy is one of the most compelling and brilliant children’s book series currently on the market. Maya’s writing is fast-paced and filled to the brim with villains, heroes and adventures. It will make an epic on-screen experience which will appeal to both young viewers and their families.”

Nevision is developing a live-action adaptation of the trilogy for television with M.G. Leonard as the screenplay writer, Nigel Pickard as Executive Producer along with Ceri Barnes as Development Executive.

M.G. Leonard said, “Ever since I was little I’ve been frightened by Creepy Crawlies. Then I found out that beetles can be pretty, brightly coloured- even gold. Others are as strong as the Incredible Hulk. Some shoot acid out of their butts, and all beetles have wings! My fear had stopped me from seeing how fantastic beetles were, and so I decided to write an adventure with beetles as the good guys. I am thrilled to be now taking this to the next level, writing scripts that bring my characters to life for the small screen.”

Beetle Boy was published in Spring 2016, followed by Beetle Queen in 2017 and Battle of the Beetles in 2018. The trilogy begins with thirteen-year-old Darkus Cuttle’s search for his kidnapped father, leading him to discover a mountain of extraordinary beetles and pitting him against the mad-scientist of the fashion world Lucretia Cutter, an haute-couture villainess with an alarming interest in insects. These three critically acclaimed, darkly hilarious adventures are full of exotic beetles, daring schemes and true friendship.

Nevision is a creative hub, rooted in the production and financing of quality television and theatrical content for the global market.

Sanrio launches new ‘Hello Kitty Café’ in Northern California

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Sanrio launches new ‘Hello Kitty Café’ in Northern California

Sanrio has launched a new Hello Kitty Café in Northern California.

Located at Sana Row in San Jose, the pink-dominated ‘Hello Kitty’ Mini Café offers pies, tarts, cookies, pastries and cakes, hot and cold beverages.

Besides eatables and desserts, the café also offers collectible Hello Kitty Café merchandise including t-shirts and mugs.

“We have seen great success and high demand from fans of all ages enjoying the Hello Kitty Café Truck, Pop-Up Container, and Mini Cafe concepts,” David Marchi, vice president of brand management and marketing, Sanrio was quoted as saying from the License Global.

Check out the pictures here:

“We are expanding the Cafe concept further with additional locations and formats to bring the experience to our Bay Area fans. Santana Row is the perfect location to debut our newest Cafe extension to offer super cute and delicious treats to Northern California,” David further added.

During the grand opening, the café gives giveaways, complimentary beverages, and small gifts with purchase for the first 50 customers.

The Hello Kitty Mini Café in San Jose is the latest food effort from Sanrio who launched the Hello Kitty Café Truck in 2014; the Hello Kitty Café Pop-Up Container at the Fashion Valley Shopping Center in San Diego, as well as a second food truck last year.

Hello Kitty, one of the most successful character-based properties in history was created by Sanrio in 1974.

She is a perpetual 3rd-grade student who lives outside London. Though she appears to be anthropomorphic, according to her creators she is not a cat: she is simply a cartoon character with a red bow and, notably, no mouth.

Licensing for interior designers in future: Pratap Jadhav at IIID Showcase Insider 2018

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Licensing for interior designers in future: Pratap Jadhav at IIID Showcase Insider 2018

Interior design professional body – Institute of Indian Interior Designers (IIID) hinted at restricting practice to well qualified and well-deserving by bringing in licensing into the profession.

“It may take a decade or more to. Become law and come into force. We want the government to introduce licensing system as we professionals deal with spaces which have health and safety issues,” said Pratap Jadhav, National President of IIID at the inaugural speech of the event.

IIID Showcase Insider 2018, the three-day interior design event for professionals at Hitex ended on June 24. The show had 110 exhibitors showcasing 500 plus products in 30 and above categories and across over 7,200 sq meters area.

The body is also planning to come out with a Charter to improve the quality of interior design education in India.

“We would like to focus on serious education of the interior designing in India,” Jadhav said on the sidelines of the event.

Jadhav said a charter defining quality interior design education will be announced at a summit scheduled in September 2018 in Jaipur.

“Hyderabad based designer Yashwanth Ramanamurthy already prepared a draft charter. After the summit, we will reveal details of the chapter which will be submitted to the competent government authorities,” Jadhav further added.

He mentioned that to improve quality of education, the IIID will collaborate with 35 colleges and 12 universities, across India, including Jawaharlal Nehru Architecture and Fine Arts University, Hyderabad.

The country has 3 lakh Interior Designers with 10,000 students entering the profession every year, Jadhav added.

Organized by The Hyderabad Regional Chapter (HRC), the apex body for the interior professionals in the field of interior design in India, the event showcased all verticals of the building industry.

The event was also attended by students of various interior designing and architecture colleges and prominent figures from the industry such as Sanjay Mohe.

#ComeOutandPlay, urges Virat Kohli to young Indians to promote brand

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#ComeOutandPlay, urges Virat Kohli to young Indians to promote brand

Indian cricket team captain and fitness enthusiast Virat Kohli features in a new digital campaign by DDB Mudra Group to promote his own Puma clothing line. Besides, the main agenda through the commercial is to encourage people to put their mobile phones down and incorporate sport into their daily lives for a better future.

Kohli and Puma launched the ‘One8’ apparel range back in November 2017.  The DDB Mudra claimed to be launching the campaign in response to a pan-India research study on physical activity and sports adoption in the country.

#ComeOutandPlay has been crafted on the basis of insights derived from a study by Kantar IMRB, commissioned by Virat Kohli and Puma India, on physical activity and sports adoption in India. According to the research, 57% of respondents haven’t played any sport even once in the last one year with 58% of these respondents attributing this to a lack of time. However, the same set of people spent close to 4-5 hours on social media, televisions and mobile phones on an average working day.

In a Twitter video, Kohli wrote, “PLAY DAY is here! ???? It’s time for you to go out and #One8 because I’m sending you my Play Wagons! Spot the wagon and play any sport today. Make sure you share your photos or videos with the wagon or just playing with your friends and family using #ComeOutAndPlay.”


Based on the findings of the study, seven hard-hitting, 15-second videos have been crafted with Kohli urging the viewers to adopt an active lifestyle.

Commenting on the campaign, Debosmita Majumder, Head of Marketing, Puma India was quoted as saying, “PUMA and Virat have come together to encourage people to play sport, not only to stay fit or to pursue it professionally but just for the love of it. Through this campaign, we are looking at bringing back the joy of playing sport and making India a more active nation.”

In the short films, Kohli can be seen urging people to ‘come out and play’. The work will run on social media channels and over-the-top video platforms such as InMobi, Hotstar, Voot and Sony Liv.

SHARP TV ropes in cricketer Rohit Sharma as brand ambassador

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SHARP TV ropes in cricketer Rohit Sharma as brand ambassador

SHARP TV, which is gearing up for its grand launch in India, has roped in cricketer Rohit Sharma as its brand ambassador.

“We are really excited to have Rohit on board. His technical expertise at the game, consistency, and elegance, both on and off the field, resonates with our brand that stands for innovations in LED Technology through years of Japanese research and development. His presence will surely help us launch this brand in a country where he has such a huge fan following,” said SHARP TV India, Sales Director, James Yang.

SHARP is gearing up to become India’s leading player in the TV segment with its range of Aquos LED TVs.

Commenting on the association, Arjuna Award winner Rohit Sharma said, “I’m delighted to be associated with a brand like SHARP. As an avid tech enthusiast, I love the brand, and any content that I watch be it sports or movies, I know it’s always ‘Best Seen on Sharp”.

The brand intends to leverage the love for the sport through a campaign with the cricketer, where it will state that anything that you watch is always “Best Seen on Sharp”.

Furthermore, the campaign will showcase a seamless integration of country’s immense love for Cricket and brand Sharp.

Typo partners with Disney for ‘Snow White’ merchandise collection

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Typo partners with Disney for ‘Snow White’ merchandise collection

Typo has partnered with Disney for a new Snow White and the Seven Dwarfs collection to create stationary, clothing and more.

The merchandises will be launched to celebrate the Snow White and the Seven Dwarfs 80th Anniversary.  The Typo design team have created a collection designed to speak to your inner Nap Queen, with its cozy sleep capsule featuring bathrobes, sleep tees, socks, and slippers.

Besides, the collection also includes stationery, drinkware, tech and travel accessories.

“The design of this collection combines original art to capture the nostalgia associated with the movie, with bold typography and new fabrications to appeal to a new audience as well,” said Typo’s Trend and Innovation manager, Katie Fanshawe.

The new collection will be available at typo.com and in-stores.

Pepperfry to expand house brands portfolio, eyes to double offline studios by March 2019

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Pepperfry to expand house brands portfolio, eyes to double offline studios by March 2019

Home and furniture products marketplace Pepperfry is expanding its house brands portfolio and retail network, according to a report in the Hindu Business Line

The company is seeking to double the offline studio base from 32 now to over 70 by March 2019.

This is part of the company’s goal of breaking even by 2020 when it hopes to be a Rs 6,500 crore company with 50 percent of this business to be generated with its house brands. The company hopes to break even within the next 12-18 months.

The company had closed FY 2017 with a turnover of about Rs 1,000 crore.

“The company has grown rapidly over the past six-and-a-half years and has meticulously built a catalogue of over 1.2 lakh plus products to have a differentiated product portfolio for any online and offline furniture,” Hussaine Kesury, Chief Category Officer, Pepperfry was quoted as saying.

Over the years, the company had launched a number of house brands, such as Woodsworth, Mintwud, Casacraft.

Recently, Pepperfry had raised Rs 250 crore from State Street Global Advisors to help fund its offline expansion, invest in AR/VR technology and get prepared to launch its IPO.

On specialized offerings under Mintwud, Kesury stated out an offer to furnish a single BHK apartment for about Rs 50,000, which would work out to about Rs 2,500 per month if paid over two years.

The country’s furniture market is estimated to be about Rs 1,50,000 crore and of this barely 10 percent is in the organized segment.

According to Kesury, the offline expansion would establish Pepperfry’s name in the Indian furniture market that is worth Rs 1.5 lakh crore, of which the overall online market makes up barely 2 percent.

The company has built a chain of 32 studios and is planning to up the numbers to 70 by March 2019.

Toonz Retail to sell Green Gold’s exclusive ‘Chhota Bheem’ merchandise

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Toonz Retail to sell Green Gold’s exclusive ‘Chhota Bheem’ merchandise

Toonz Retail has collaborated with Green Gold Animation to stock and sell exclusive Chhota Bheem merchandise across their retail chain, according to an India Retailing report.

Till now, Green Gold, which started producing their own collection of Chhota Bheem merchandising and apparel, were selling the products through only their own select stores.

With this collaboration, more kids would be able to buy their favourite merchandises, as the reach would be maximum.

Toonz, being one of the most preferred destinations for parents and kids, has entered into a strategic tie-up with Green Gold to sell exclusive Chhota Bheem merchandise.

Commenting on the association, Sharad Venkta, MD & CEO, Toonz Retail said, “We are very selective when it comes to character Merchandising, Chhota Bheem by far has been the most favorite Indian character amongst Kids and has consistent presence and buzz.”

Recently, Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore.

Chhota Bheem is an Indian animated comedy adventure television series created by Rajiv Chilaka. Premiered in 2008 on Pogo TV, it focuses on adventures of a boy named Bheem and his friends in the fictional kingdom of Dholakpur.

Toonz Retail has its presence in more than 100 outlets across 62 cities and has a strong attendance in Tier II and III cities.

Toonz Retail is the only offline organized retail store where Chhota Bheem exclusive apparels will be available, other than Green Gold own stores. In Phase I, the products will be made available across cities such as Delhi, Bangalore, Kanpur, Jaipur, Jabalpur, Allahabad, Rohtak among others. After the successful execution of the first phase and based on the feedback received, the products will be distributed across all 100+ Toonz retail stores across India.

Speaking about the collaboration with Toonz Retail, Samir Jain, COO and Executive Director Green Gold said, “This association heralds the beginning of a delightful relationship to together strengthen our market presence. We look forward to bringing the best of merchandise, which will ensure that Chhota Bheem reaches far and wide into the potential markets.”

Besides, the Green Gold spring summer 18′ kids’ apparel collection brings in swag and comfort range of Chhota Bheem, Super Bheem, and Mighty Raju brands together in fresh and colorful summer prints.

Green Gold Pictures is well known for their original Indian animated content and it is also the only Indian company to diversify itself into L&M, digital media, theatrical movie production, branded stores among others. Green Gold Animation was established in 2001. Green Gold set up its Licensing and Merchandising division in 2008.

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