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Rizzle Announces Music Partnership with Aatma Music

Rutika Malaviya
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Rizzle Announces Music Partnership with Aatma Music

#BlockNaKariye has garnered tremendous response on the Rizzle app, becoming a favorite among users and creators.

Rizzle Announces Music Partnership with Aatma Music

Rizzle stands tall and prides itself on being India’s most innovative short videos app. To continue its streak of introducing its users to incredible music, Rizzle has entered into an exciting partnership with Aatma Music. Rizzle users will have access to all of Aatma Music’s upcoming songs and their entire music catalog.

Aatma Music, a subsidiary of Qureshi Productions Pvt Ltd Mumbai, is one of the fastest-growing music labels that provides a platform for budding talents like singers, music composers, and songwriters.

Aatma recently announced their new groovy song, “Block Na Kariya Kar,” featuring star cast Bhavin Bhanushali and Sameeksha Sud. The song was written, sung, and composed by Bhanu Pandit and Anita Bhatt. Creators can now participate in the contest #blocknakariyakar, exclusively on Rizzle, and create their own Filmis and Rimix videos to this head-bobbing number. The hashtag has received an extremely positive response and garnered a ton of attention from the creators and users of the application.

Ayyub Qureshi, Director of Aatma Music, commented on the collaboration, “We at Aatma are thrilled to enter into this collaboration with Rizzle. Rizzle is the right platform for us to reach out to new talents across the globe and feature our music. Being all about music, we appreciate the effort Rizzle takes to incorporate music into its application in new and innovative ways. We are looking forward to seeing how users creatively integrate our exhaustive catalog of songs into their short videos.”

Tabbasum Qureshi, Director, Aatma Music, states, “The partnership between Rizzle and Aatma is one based on the mutual goal of developing creative talent. Rizzle is the leading short videos application with an eye for innovation. Similarly, at Aatma Music, our focus is to churn out fresh tunes and entertain our audiences. Both Rizzle and Aatma Music are committed to nurturing the next generation of artists.”

Sana Afreen, CCO & Staff Program Manager at Rizzle, mentions, “We are pleased to partner with Aatma Music. At Rizzle, we aim to provide a platform for any budding creator and propel them into stardom. And Aatma Music also shares a commitment to promoting fresh talent. We are excited to have their entire music catalog available on Rizzle for creators to create Titans, Filmis, Rimix, and creative videos.”

Sridevi Gottipati, Principal Program Manager at Rizzle, mentions, “Rizzle started with the vision of building a world-class short video platform that is interactive, positive, and creator-first. Being creator-first, we provide our users with differentiated features to shoot their shot at stardom. Music being imperative in the short video space, we welcome Aatma Music into our ever-growing family and look forward to creating magic together.”

Being the go-to platform for content creators all over the country, Rizzle is democratizing content creation and making it a one-stop shop for aspiring creators, musicians, and budding talents. Download the Rizzle app and get started on your creative journey!

 

 

 

Viacom18 Consumer Products launches exclusive range of Garfield merchandise

Rutika Malaviya
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0
Viacom18 Consumer Products launches exclusive range of Garfield merchandise

Viacom18 Consumer Products launches exclusive range of Garfield merchandise

The lasagne-lover orange cat is back! With global awareness of 92 percent and licensed across 111 countries, Garfield has been the most syndicated comic strip in the world. Regarded as one of the most-watched kids’ shows with over 18 million social followers, the character has captivated young fans as well as adults. Further, in an endeavour to bolster Garfield’s fandom beyond television screens, Viacom18 Consumer Products is all set to introduce an exclusive range of Garfield merchandise to bring young fans and their families closer to their favourite character.

Keeping up in its attempt to engage young Indian viewers beyond the screen, Viacom18 Consumer Products and Nickelodeon now introduce an exclusive and refreshing range of the iconic and endearing cat – Garfield – merchandise in India., Over the last year, Viacom18 Consumer Products successfully managed to appoint 10 new licensee brands across 10+ categories for apparel, accessories, eyewear, furnishing, and more for both adults and kids. As a part of the collaboration, officially licensed Garfield merchandise will be available at a starting price of Rs. 499 across leading online and offline retail outlets. The launch of the exclusive merchandise is an attempt to expand Garfield’s universe and re-establish its fandom in India as the funny, mischievous, and unapologetically cool cat.

Commenting on the launch of an exclusive range of Garfield merchandise across categories, Mahesh Shetty, Head-Network Sales, Viacom18, said, “At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India. Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults. The character’s quirky and honest appeal is unlike any other. Starting from a comic strip, Garfield has grown to become a globally sensational character. With the addition of Garfield to our products portfolio, we aim to get one step closer in our endeavour to provide our viewers with an opportunity to connect with their most-loved characters beyond screens.”

Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products, said, “At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic. As families are adjusting to the new normal, our team has been at the forefront to translate ‘content watched to products purchased’. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate.”

Garfield’s range of exclusive merchandise is a strong proposition to attract Indians across age segments, thanks to its global popularity, aspirational attitude, snarky and relevant humour, dual-gender appeal, and relatability.

ViacomCBS Enters Strategic NFT Partnership with RECUR

Rutika Malaviya
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0
ViacomCBS Enters Strategic NFT Partnership with RECUR

Multi-year pact will offer innovative digital collectables across the ViacomCBS portfolio

ViacomCBS Enters Strategic NFT Partnership with RECUR

  • RECUR will create a fan-focused platform that will bring ViacomCBS’s iconic IP and cherished franchises to the NFT space.
  • Through this agreement, ViacomCBS and RECUR will create a unified environment where fans can buy, collect and trade NFTs as digital products and collectables across ViacomCBS’ leading portfolio of consumer brands, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®.
  • Launching in the spring of 2022 and rooted in community building, this space will encourage peer-to-peer engagement and facilitate innovative ways for users to unlock new experiences.

ViacomCBS Inc. announced a strategic partnership with leading non-fungible token (NFT) company RECUR to create a fan-focused platform that will bring the company’s iconic IP and cherished franchises that transcend generations to the space. Through this agreement, ViacomCBS and RECUR will create a unified environment where fans can buy, collect and trade NFTs as digital products and collectables across ViacomCBS’ leading portfolio of consumer brands, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime Networks Inc.

Launching in the spring of 2022 and rooted in community building, this space will encourage peer-to-peer engagement and facilitate innovative ways for users to unlock new experiences.

“Fueled by beloved characters and iconic properties with multi-generational appeal, we are thrilled to accelerate our consumer products presence even further into the growing metaverse,” said Pam Kaufman, President, ViacomCBS Consumer Products. “In teaming up with RECUR to create an NFT platform dedicated to ViacomCBS IP, voracious collectors and first-time NFT buyers alike will find unique opportunities to own a piece of their favorite franchises.”

RECUR designs and develops on-chain experiences that allow individuals to buy, collect and resell NFTs as digital products and collectables. In an approach to reimagine theNFT market, RECUR has created a seamless process for brands to reach the widest-possible range of distribution.

“ViacomCBS is one of the first major media and entertainment companies to enter the metaverse in a significant way. We are so excited to welcome them into the ecosystem with this partnership. Our chain agnostic approach will provide fans the widest range of utility as well as unprecedented access to their favorite shows and franchises,” said Co-CEOs of RECUR, Trevor George and Zach Bruch.

Utilizing a chain-agnostic approach, all purchases on the forthcoming platform will accept most U.S. digital payments via credit card and debit card.

Disney India announces an exciting slate for 2021-2022

Rutika Malaviya
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0
Disney India announces an exciting slate for 2021-2022

Disney India announces an exciting slate for 2021-2022

Kickstarting with Big Ticket Diwali Entertainer, Marvel Studios’ ‘Eternals’!

Tentpole titles include Eternals, Doctor Strange: Multiverse Of Madness, Thor: Love and Thunder, Black Panther: Wakanda Forever, sequel to Avatar, and many more.

Disney India today announced an exciting line-up of theatrical titles, beginning with the SuperHero spectacle Eternals, releasing this Diwali in 6 languages – English, Hindi, Tamil, Telugu, Kannada and Malayalam.

The slate will bring in high-octane action adventures which will take the audience on a journey to the 4th phase of Marvel Cinematic Universe, starting with Eternals, Doctor Strange: Multiverse Of Madness, Thor: Love and Thunder, Black Panther: Wakanda Forever, Blade, The Marvels. The line-up also includes the much awaited sequel to Avatar, and wholesome animation movies including Encanto, Lightyear, and Turning Red for the entire family.

“Disney has always been at the forefront of innovative and immersive storytelling and we continue to stay committed to bringing unique stories that will entertain audiences across the country. In the coming months we will have an exciting slate that includes many Super Hero spectacles ushering in the new phase of the Marvel Cinematic Universe starting with the release of Eternals this Diwali. Cinema has always been a key medium that brings people together for memorable experiences, and we are looking forward to creating magic on the big screen once again with our diverse and exciting content,” said Bikram Duggal, Vice President and Head of Studios, Star & Disney India.

The studio has already garnered much success at the box office along with audience appreciation in 2021 so far with the recent release of Marvel Studios’ Shang-Chi and the Legend of the Ten Rings, 20th Century Studios Free Guy and Disney’s Jungle Cruise which brought cinema goers back to the theatres across the country.

Disney India’s forthcoming line-up includes:

2021

  • 20th Century Studios’ The Last Duel – 22nd October
  • 20th Century Studios’ Ron’s Gone Wrong – 29th October
  • Marvel Studios’ Eternals – 5th November
  • Walt Disney Animation Studios’ Encanto – 26th November
  • 20th Century Studios’ West Side Story – 10th December
  • 20th Century Studios’ The King’s Man – 24th December

The Official Humans of Bombay Merch is now available on Souled Store

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The Official Humans of Bombay Merch is now available on Souled Store

The Official Humans of Bombay Merch is now available on Souled Store 

After building a community of over 2.29 million people, Humans of Bombay have finally launched their new collection #ImKindDontMind in partnership with Humans of Bombay. 

What started as the team of storytellers is now a full-fledged company on a mission to accept and celebrate diversity. 

The #ImKindDontMind collection is an ode to the power people hold to inspire each other positively by (quite literally) wearing their heart on their sleeves and becoming a constant reminder to those around them to be a better version of themselves. 

Humans of Bombay has broken the glass ceiling a while ago and has provided a window to individuals to put out their stories. The forte of their social media channels is that they have been able to give a chance to people who come from all walks of life.  

In the last five years, Karishma Mehta the founder of HOB, and her team have managed to present hundreds of stories ranging covering everything under the sun. Some stories would talk about how the interracial couple next door got married others would leave you in awe of people who started their business amidst the pandemic.

The collection would evoke a sense of empathy, love, and care amidst strangers. Talking about the collaboration representatives of the Souled Store said, “We aimed to provide comfort with this collection. Hence, tying up with Humans of Bombay came naturally, and we couldn’t have thought of anybody more fitting and true to convey the message.”

The collection has a range of pretty graphic T-shirts, with thoughtful messages such as “A garden of different flowers still a garden” and “We are all the same.” The unisex t-shirts start from 599 Rs. 

The collection aims to act as a ball of sunshine for anybody who chooses to adorn it. Shop the collection – https://bit.ly/TSSXHOB

Baby Shark merchandise will now be available in India

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Baby Shark merchandise will now be available in India

Baby Shark merchandise will now be available in India

A good day for Baby Shark fans as the most iconic earworm will now be up for sale for young Indians. Viacom 18 has signed an exclusive deal with Pinkfong to leverage the young audience. They have now launched an extensive range of Baby Shark merchandise to bring the characters to life.

The price range is kept in a way that it would fit the budget of every Indian household. With 7+ licensees appointed across 10+ categories and 250+ leading retail partners, the merchandise is a steal. The entire range starts from only rs 199 onwards.

Baby shark has been in the news since the beginning of 2016. The short-form videos and their captivating sing-along theatricals were well received by the young audience.

Viacom 18 Consumer Products and Pinkflong have joined hands to attract users between the age group of 0-5 years. The partners are all set to bring out an exclusive products range, to re-establish themselves as a global franchise. As a part of the association, the exclusive Baby Shark merchandise will include an array of products ranging from home linens, stationery, toys, apparel, games, fashion accessories, electronic items, etc. through licensed partners and leading retailers across India like Hamleys, Amazon, Landmark, Toys R Us, and many more.

Commenting on the launch of the exclusive Baby Shark merchandise, Mahesh Shetty, Head-Network Sales, Viacom18, said, “At Viacom18 Consumer Products, we have been expanding our reach to build a relationship with consumers across multiple touch-points and act as a catalyst to create fandom for iconic characters. Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids’ category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens.”

Going forward an animated series on Baby Shark is also set to launch on NickelodeonBaby Shark fans are in for a treat as the most loveable earworm along with family will soon be available in a new avatar for its young fans in India. In an endeavor to leverage the kids’ cluster beyond television, Viacom18 Consumer Products in an exclusive deal with Pinkfong have come together to introduce a magnificent range of Baby Shark merchandise in India, bringing its fans one step closer to the character.

ONE ANIMATION BOLSTERS DIGITAL TEAM WITH NEW HIRES FROM HASBRO AND AMAZON

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ONE ANIMATION BOLSTERS DIGITAL TEAM WITH NEW HIRES FROM HASBRO AND AMAZON

ONE ANIMATION BOLSTERS DIGITAL TEAM WITH NEW HIRES FROM HASBRO AND AMAZON

Kelly Joeman joins Entertainment One/Hasbro as Senior Manager of Audience Development. Former Amazon executive Tuan Nguyen appointed as E-Commerce Manager

Award-winning content creation, distribution and licensing studio One Animation is expanding its digital team with the appointment of two new executives to newly created roles. Kelly Joeman will join as Senior Manager, Audience Development and Tuan Nguyen has been tapped as E-Commerce Manager both based in One Animation’s Singapore office. Joeman will be supported by Glen Chittur, Manager, Audience Development, who brings audience development experience from HooplaKidz MCN, BBTV Professional Services, YoBoHo and BabyFirst TV Network.

Commencing her role on 1st September, Joeman joins One Animation from eOne/Hasbro where she held the position of Channel Manager and contributed to the success of brands including Peppa Pig, PJ Masks, Transformers, and Play-Doh. As Senior Manager, Audience Development she will be responsible for amplifying One Animation’s digital presence, as well as driving the success of the company’s YouTube network of 20 kids targeted channels across its key brands, such as Oddbods, Antiks, Insectibles and Rob the Robot. In her former role, Joeman generated 15 billion total views and 40 million subscribers across the channels she managed. Joeman joined eOne/Hasbro from the YouTube agency Diagonal View where she built channels for clients across USA, France and Singapore, including One Animation’s Oddbods channel. Joeman will report into Michele Schofield, SVP, Content Distribution.

Nguyen is responsible for leading One Animation’s direct-to-consumer e-commerce business. He reports into One Animation’s VP of Digital and e-Commerce, Amir Biran. Nguyen brings almost a decade of experience working in the online sphere and a specialism in e-commerce, having most recently served Manager and EU Expansion Project Management at Amazon. Prior to Amazon, Nguyen was the Merchandising Manager at Lotte e-commerce

Sashim Parmanand, CEO at One Animation, said “We’re committed to putting our fans at the centre of everything we do and an integral part is ensuring we’re delivering a robust digital presence, across both merchandise and content. We know that Tuan will play a pivotal role as we drive forward our e-commerce and omni-channel retail solutions, while Kelly’s expertise will be key as we build and capitalise on the success of Oddbods’ vast digital presence and our wider YouTube network. These new hires really add significant firepower to our digital team and we’re looking forward to working closely with Tuan and Kelly as we take our online offering to the next level.”

 

Brand Licensing Europe and Licensing International launch Licensing U

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Brand Licensing Europe and Licensing International launch Licensing U

Brand Licensing Europe and Licensing International launch Licensing U 

Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe: a one-stop-shop education program about the $292bn licensing industry for newcomers and experienced professionals.
Licensing U will take on a fully virtual format with the content being available to view on demand for three months from 22 November 2021 allowing delegates to engage with and return to the content at a time that best suits them. Early bird discounts are available from now until 8 October.
The content, which has proved to be a popular staple of Licensing Expo’s programme over the past few years, will bring the same three tracks to its UK debut in November, offering insight into the topics and trends impacting the brand licensing universe. Topics range from the ‘Basics of international licensing’ and ‘What you need to know about royalty rates’, to ‘Working with agents and consultants’.
The three content tracks are:
1. Basics of Licensing: Designed for licensing newcomers and those interested in learning more about the industry, Licensing U’s ‘Basics’ track offers an introduction to how the licensing business works, contracts and other legal basics, royalty rates, style guides, retail development and more.
2. Spotlights: Licensing professionals are invited to take a deeper dive into key industry segments with Licensing U’s ‘Spotlights’. The sessions will focus on specific areas such as art and design, corporate brands, celebrities and influencers, sports, entertainment, collaborations, and location-based entertainment.
3. Tactics and Strategies: Aimed at the more seasoned licensing professionals, Licensing U’s ‘Tactics and Strategies’ track features more advanced sessions and will tackle some of the latest topics and trends impacting today’s licensing industry, including eSports, NFTs and more.
Anna Knight, VP of Licensing, Informa Markets, added, “It is always a pleasure to partner with Licensing International and we are thrilled to bring Licensing U to European delegates this November. It is such a distinctive time for our industry when continued education is paramount, providing much-needed refresher courses for practiced professionals and serving as a gateway into the exciting world of licensing for those starting their journey.”
Maura Regan, President, Licensing International, said, “Licensing U has been the content cornerstone of Licensing Expo and we are excited to bring this programming to BLE. Relevant, timely information sessions combined with recognised industry leaders offer resources to help licensing professionals at all levels of their careers. Licensing U is a trusted resource designed to serve the licensing industry.”
Attendees can take advantage of the early bird discount by booking before 8 October. Licensing International members benefit from an additional 10% discount.

Discovery’s new apparel range is now live on Myntra

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Discovery’s new apparel range is now live on Myntra

Discovery’s new apparel range is now live on Myntra

Discovery Communications India unveiled a clothing line – Discovery Adventures X Roadster Life Co., in partnership with its licensing agent Black White Orange.

The range is tailored for the Indian market and is ready to shop on Myntra. The apparels in the capsule carry forward the spirit of discovery and exploration with long-standing outdoor values in mind, whilst reflecting the core DNA of the brand Roadster Life Co.  

After a thorough understanding of the needs of modern men and women, the range aspires to provide comfortable and functional products, which would motivate people to step outside and take part in activities that make their lives more meaningful.

Discovery’s product line includes over 100+ unique style items ranging from jackets, knitwear, sweatshirts, t-shirts, long sleeve shirts, and trousers in a variety of bold and seasonal colors. The products combine innovative technology with design excellence, creating a perfect balance between aesthetic and performance. All products capture versatile performance features like being hyper stretch, water-resistant, easily packable, and convertible, along with key design style elements, including the Discovery Logo and collaboration labels.  

Ian Woods, SVP International Licensing, Discovery, Inc. said, “The launch of Discovery Adventures X Roadster Life Co. represents a milestone for us in the Indian market, with branded apparel now available for the first time. At the core of Discovery’s DNA is the spirit of adventure, exploration and innovation, and we are proud to partner with Myntra, one of India’s leading fashion and lifestyle destinations, to bring this brand ethos to life in a range of quality products that are relevant and on-trend for consumers.” 

Manohar Kamath, CXO and Chief, Myntra Fashion Brands, Myntra said, “It’s a proud moment for Myntra to kick off this association with Discovery for one of the leading Jeanswear Brands in the Country Roadster Life Co. The brand ethos of Roadster Life Co. revolves around building great experiences, memories and stories that resonate with younger consumers and thus has become a favourite across India. Passion for outdoors is clearly a common thread across the brand DNA for both Roadster Life co. and Discovery Adventures, making it a great opportunity to leverage synergies and offer a compelling lifestyle range to customers who share the same passion for outdoors and adventure.” 

Added Mitali Desai, Co-Founder & COO, Black White Orange Brands Pvt. Ltd, “Adventure-wear has been a major white space category for us, and we’re extremely excited to partner with Myntra, to launch the stylish yet comfortable Discovery Adventures X Roadster Life Co. range. Discovery is known for its minimalistic yet classy artwork and we’re sure that the adventure enthusiasts will enjoy browsing through and shopping for this stunning collection” 

Reebok launches the second edition of the Cardi B capsule

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Reebok launches the second edition of the Cardi B capsule

Reebok launches the second edition of the Cardi B capsule 

After the humungous success of the first Reebok X Cardi B collection, the two have decided to join hands again. This time for the launch of the new “Let me Be.. In My World” capsule collection. The collection would feature new Cardi B Leather sneakers, which are inspired by her hometown, New York City, and promises to take forward her legacy through innovative designs. 

Each piece in the capsule draws inspiration from Cardi’s style and incorporates cues from her past, places where she grew up and hustled her way through. The collection is nuanced and has elements of her personality that give the pieces a personal touch. 

Available in bold colors, the iconic Classic Leather shoe is built in a way that one could carry them around day and night. 

The capsule is a result of the collaborative efforts of Reebok and Cardi and her team. Reebok designers were involved throughout, from the ideation to the creation of the sneakers finally coming to life. Cardi gave the designers their due credit and appreciated their efforts. She commended the designers for bringing alive a design to life from the sample form. 

Cardi said, “I was so happy to see the love for my first Reebok apparel collection so I’m really excited to introduce this one. This NYC-inspired collection features some of my favorite pieces to wear, from corsets to tracksuits to fly kicks, all inspired by my time and love of New York.”

The all-new Cardi B Classic Leather shoes in the ‘Let Me Be…In My World’ capsule collection will be available in inclusive colors and sizes starting at Rs 8,999 on Reebok’s website, select retailers, VegNonVeg and Superkicks. The collection will also be available on Myntra soon.

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