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Disha Patani becomes new face of ethnic-wear brand ‘Aurelia’

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Disha Patani becomes new face of ethnic-wear brand ‘Aurelia’

Women apparel firm TCNS Clothing roped in Bollywood actress Disha Patani as the brand ambassador for its ethnic-wear brand ‘Aurelia’. She will be associated with the brand for next one year, the company said in a statement.

Commenting on her association, Patani said, “I am proud to be associated with Aurelia, a brand that is an icon for the modern Indian woman. It connects with me even more as the brand gives a contemporary taste to traditional Indian-wear and adds a chic vibe to ethnic looks.”

As of March 31, 2018, Aurelia had 183 exclusive brand outlets and 752 large format store outlets located across 184 cities in India and one outlet outside India.

“Associating with Disha Patani, who is a youth icon is a strategic decision to showcase the best attributes of the brand. With that thought, we have on-boarded Disha Patani as our face to strengthen the brand ethos,” said Anant Daga, Managing Director of TCNS.

On the professional front, Disha Patani was last seen in Baaghi 2 alongside her rumored beau Tiger Shroff. She will be next seen in Bharat alongside Salman Khan and Katrina Kaif.

HuLa Infotainment Studios inks co-production deal for ‘Tamas and Rajas’ with Brazil

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HuLa Infotainment Studios inks co-production deal for ‘Tamas and Rajas’ with Brazil

Animation Series Tamas and Rajas expands partnership and prepares to win the world! The first Brazilian co-production agreement on animation content with HuLa Studio’s, True Motion opens the gates between Brazil and India in an agreement signed on August-end for the production of new episodes of the series “Tamas and Rajas”.

Tamas and Rajas also have distribution agreements in Canada, the United States, United Kingdom, France, Spain, and Portugal.

“For True Motion, the deal is a bit of the essence of how the animation market works. We are adding, uniting and expanding, strategically to promote the growth of our Intellectual Property. For a strong brand develops day after day to meet market expectations, catch the public and achieve a quality standard for manufacturers of licensed products,” said Ricardo Romin, Executive Producer of the Tamas and Rajas Series and Director of New Business on True Motion Entertainment.

According to Ricardo, a strong brand should continue to grow all the time, with new designs, new products, and new positioning. “With HuLa, the gain in quality will be imminent, with the work of a super-qualified team, which brings new breath to Tamas and Rajas,” he further stated.

Since October 2017, Tamas and Rajas have been shown throughout Latin America by Broadcast Partner Nick Jr & Nickelodeon (USA), becoming the channel’s third most-watched program.

HuLa Infotainment Studios, which produces and distributes entertainment content worldwide. The 3D CGI animation studio, located in Bangalore, acquired the property through a co-production deal, also distribution rights in the African Continent and the Middle East along with India.

“We are thrilled to be working with our global partners to bring this new feel & breathe to Tamas and Rajas, further connecting these two countries through a popular show. The show is an exciting story that will not only capture the hearts and minds of audiences but will also have a mass worldwide appeal as a classic adventure,” said Bhanu Prakash, CEO and Creative Director of HuLa Infotainment Studios.

Tamas and Rajas is a series that carries lightness and provides conflict resolution through humor, promoting values such as friendship and ethics. Produced in 3D CGI animation, its target audience covers children between 3 and 9 years old, however, it is meant to please the whole family.

Headquartered in São Paulo, True Motion Studios has been active in the production of films and animations for 18 years to create, produce and market its own content and intellectual property. Since then, it invests in assorted projects, especially in the development of animation series and IP management.

‘Find me in Paris’ announces slew of key licensing deals

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‘Find me in Paris’ announces slew of key licensing deals

Cottonwood Media and leading French brand management agency France TV Distribution announced a remarkable list of licensees for premium tween drama ‘Find Me in Paris’ in key categories across publishing, stationery, homewares, apparel, toys, and footwear.

Making an impressive mark in the publishing and paper goods category, France TV distribution have signed three separate deals for — a stand-alone tri-monthly magazine with Milan, part of the Bayard Publishing Group; Comic Books with Soleil, an imprint of Groupe Delcourt; novels and albums with leading publisher Nathan.

“Thanks to the main theme of music, dance, drama, and fashion Find me in Paris offers many different opportunities to connect with its tween audience,” said Aude De La Villarmois, Director of Licensing at France TV distribution.

In apparel and footwear, Sahinler has come on board for a 2019 Autumn-Winter collection of daywear, nightwear, lingerie, and swimwear, while Royer will roll-out slippers, socks, shoes, and boots.

In toys, industry leader Ravensburger has snapped up puzzles and CTI has kicked off a homewares with a line of bed linen, blankets, cushions, and bathroom accessories.

France TV distribution is in final negotiation with top licensees across all categories including back to school, fashion bags, food and beverages among others.

 In addition to France 4, the series has been widely sold to top broadcasters worldwide such as Hulu (the USA, the SVOD platform’s first-ever original live-action tween show), NBC Universal (USA), Disney (France and Italy), ABC (Australia), and VRT (Belgium).

‘Find Me in Paris’ follows the story of Lena Grisky, a young dancer and student at the prestigious school at the Paris Opera. But Lena has a secret: accidentally hurled into 2018 by her fiancé Henri, she is actually a Russian dancer poised to become the next young star of the ballet world, in 1905.

Seventh Street ropes in Rajkumar Rao as brand ambassador for India

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Seventh Street ropes in Rajkumar Rao as brand ambassador for India

Seventh Street, the renowned eyewear brand announced the leading Bollywood star, Rajkumar Rao as the brand ambassador for India.

Personality, style and comfort with a tinge of fun are the features that stand out in all the eyewear collections of Seventh Street. Beautifully crafted and perfectly balanced between fit and style, the optical frames are designed to make you stand out from the crowd.

After the announcement, Kyriakos Kofinas, Managing Director IMEA and APAC said, “We are delighted to have Rajkumar Rao as the face of Seventh Street. His charming personality and effortless style are the perfect qualities that embody the brand’s value as well.”

The actor also took to the Twitter and announced the announcement.


The actor will be seen sporting the latest collection of the brand in a new campaign.

On his association with Seventh Street, Raj Kumar Rao said, ” I feel that the brand is all about well-balanced style and comfort which is also an expression of my personal style. I look forward to a great year of partnership with the brand and to introduce the brand’s latest 2018 collection of its optical frames in the upcoming campaign.”

The campaign will debut in India starting September 2018 and simultaneously, the new Seventh Street optical eyewear collection will hit the stores.

In the latest Fall/Winter campaign, Rajkumar Rao will be seen sporting the stylish yet comfortable optical frames – 7A 030.

Sony announces acquisition of media rights for Euro 2020, UEFA Nations League

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Sony announces acquisition of media rights for Euro 2020, UEFA Nations League

Sony Pictures Networks India (SPN) announced the acquisition of exclusive television and digital rights for UEFA Euro 2020 and inaugural UEFA Nations League football tournaments.

The UEFA Nations League has been created for the 55-member nations of UEFA, the European governing body of football. This will largely replace international friendlies in Europe. The inaugural edition of the UEFA Nations League is set to kick off this week.

With the acquisition, SPN has become the official broadcaster of eight premier international football properties in the Indian subcontinent including UEFA Champions League, UEFA Europa League, LaLiga, Serie A, UEFA Super Cup, and the FA Cup.

Rajesh Kaul, Chief Revenue Officer Distribution and Head of Sports, Sony Pictures Networks India, said, “Our objective is to bring the best footballing action from around the world making the sports channels of SPN the premier destination for all sports fans. We are delighted to acquire the rights for the UEFA Nations League and UEFA EURO 2020.”

All the action will also be available for exclusive live-streaming on SPN’s OTT platform SonyLIV.

While the World Cup and the EURO championship will take place in every alternate even-year, the UEFA Nations League will take place every odd-year.

The 16th edition of UEFA EURO 2020 is not going to be hosted by one country but rather spread out across the whole continent. To commemorate the 60th anniversary of the tournament, a total of 12 cities in 12 different countries will host matches. The Euro 2020 will run from June 12 to July 12 in 2020 and will feature 24 teams.

Bollywood actress Kriti Kharbanda to endorse P C Chandra Jewellers

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Bollywood actress Kriti Kharbanda to endorse P C Chandra Jewellers

PC Chandra Jeweller has announced Bollywood actress Kriti Kharbanda as its new brand ambassador to promote the popular jewellery brand pan India.

The 29-year-old said in a statement, ” I feel really honoured and happy to be part of the P C Chandra team. It’s my first jewellery endorsement and because I have also studied jewellery design, it’s something very close to my heart and I feel very happy being associated with the brand.”

Kriti appeals to the masses and her brand presence resonates with the luxurious style of PC Jewellers as a brand. Since her movie ‘Shaadi Mein Zaroor Aana’ alongside Rajkumar Rao had a wedding as its backdrop, it helped the makers of the brand to sign her, targeting the right consumers and the potential market.

On the professional front, Kriti was last seen in the recently released film “Yamla Pagla Deewana Phir Se” alongside the Deols and will next be seen in the fourth installment of the comedy franchise “Housefull”. The romantic comedy also stars Akshay Kumar, Riteish Deshmukh, Bobby Deol, Kriti Sanon, Pooja Hegde, and others.

Japan’s Monchhichi announces new licensees, promotional partners

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Japan’s Monchhichi announces new licensees, promotional partners

Japan’s Sekiguchi and Technicolor Animation Productions (TAP) have appointed several top-tier regional licensing agents for Monchhichi.

The new CGI animated series have been co-produced by TAP and TF1 in collaboration with Sekiguchi, and have signed a roster of new licensing and promotional partnerships in France, Italy, and Russia.

The new agents include Alicom (Nordic region), Ypsilion Licensing (Spain), and Monco Creation Limited (China/HKG/Taiwan), who join Maurizio Distefano Advisors (Italy), Plus License (Russia, CIS, and CEE) who were also recently appointed.

In France, TF1 Licenses has signed several new licensing partners that include Buffalo Grill, the leading casual dining chain in the country with over 350 restaurants, who will launch a month-long Monchhichi promotion in fall 2018

Ravensburger will create a range of games and puzzles and M.L.P has been appointed for a children’s apparel line. In Italy, Maurizio Distefano Advisors brokered a deal with Gedis for food and in Russia, Plus License brokered a license agreement with Dali (eggs + premium).

Additionally, PGS Entertainment, the exclusive distributor for Monchhichi outside of France has signed new deals for Monchhichi with Canal Panda in Spain, Frisbee in Italy, Karusel in Russia, and Spacetoon in the Middle East, who will commence broadcast in fall 2018 and early 2019.

Silverlit, the global master toy partner for the new series, will be rolling out toys including figurines, playsets and a car in time for holiday 2018 across EMEA in Italy, Spain, Portugal, Finland, Norway, and Russia. The new toy line had its world debut in France, Benelux, and Switzerland in Spring 2018.

“In addition to the iconic doll, Sekiguchi is very happy to be able to bring a new and large range of products to fans through our partners to serve a new generation who will be able to enjoy Monchhichi as much as their parents did in the 80’s,” said Christophe Millet, EMEA Sales and Marketing Manager, Sekiguchi.

The CGI series Monchhichi is based on the iconic lovable plush that first debuted in 1974 from Japan’s Sekiguchi.  Over 100 million dolls plus accessories have been sold in over 40 countries to date.

Monchhichi is co-produced by Technicolor Animation Productions (the production arm of Technicolor’s Animation and Games), and France’s TF1 in collaboration with Sekiguchi.

BSNL ropes in Indian boxer MC Mary Kom as its brand ambassador

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BSNL ropes in Indian boxer MC Mary Kom as its brand ambassador

State-run telecom firm Bharat Sanchar Nigam Limited (BSNL) roped in Indian boxer MC Mary Kom as its brand ambassador. As per the association, Mary Kom will be promoting the brand for two years.

“One thing I always say is never give up, always fight and win. BSNL is also full of energy and together we will be a champion,” Kom said on the association.

The telecom company will run television commercials, print advertisements and tariff plan endorsement with Kom.

“I am sure with her presence on our side. her agreeing to be BSNL brand ambassador, is going to send a huge message to competitors also. BSNL has already shown in such intense competition, how well can BSNL do,” telecom secretary Aruna Sundararajan was quoted as saying.

The brand will be spending Rs 30 lakh during the period on brand promotion.

“There is a lot of similarity between the strength of BSNL and Mary Kom. We are delighted to have associated BSNL with her for a period of next two years,” BSNL chairman and managing Director Anupam Shrivastava said on the collaboration.

The five-time world boxing champion said that she is gearing up for world championship which will be hosted by India this year in November.

(With inputs from PTI)

Netflix hires Disney Executive Christie Fleischer as Global Head of Consumer Products

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Netflix hires Disney Executive Christie Fleischer as Global Head of Consumer Products

Netflix has hired Disney veteran Christie Fleischer as its global head of consumer products to oversee retail and licensee partnerships, publishing, interactive games, merchandising and experiential events.

In her current role, Fleischer will lead a team focusing on developing the consumer products portfolio across all categories for Netflix original series and films. She joins the Los Angeles based team on September 4.

Commenting on the new role, Fleischer said, “I’m excited to begin this next chapter with Netflix. With the amazing series and films being developed on a global scale, we have the opportunity to truly revolutionize the way people engage with the characters and shows they love.”

“With the creative freedom offered here and the global audience, there’s a huge opportunity to deliver a best-in-class experience for people wherever they are,” Fleischer added further.

Fleischer joins Netflix from the Walt Disney Company, where she was most recently the head of merchandise for parks, experiences and consumer products. In her role, she leads a global business focused on product strategy, product development, creative, sourcing, supply chain, and logistics across Parks and Resorts, Disney Stores, and licensing.

“Christie brings a wealth of experience and creativity from the consumer products world. She has helped to build some of the world’s most beloved brands and we’re thrilled that she will join us to give our fans more opportunities to interact with Netflix in new and exciting ways,” said Kelly Bennett, Chief Marketing Officer.

Prior to her head of merchandise role, she was the Senior Vice President of retail and merchandise for Parks and Resorts where she oversaw merchandise product strategy, product development, planning, visual merchandising, store design, supply chain, and logistics. With a deep knowledge of the retail space, Fleischer’s experience also includes merchandise management for Warnaco Inc, American Pacific Enterprises, and The Disney Store.

Fleischer holds an M.B.A. from the Marshall School of Business at USC and a B.S. from West Chester University.

In August 2017, the company hired WWE’s former licensing Vice-President for North America, Jess Richardson, as its director of global licensing, merchandising and promotions to help ramp up its licensing efforts. Richardson will now report to Fleischer.

Archie Comics appoints Merchantwise for licensing in NZ, Australia

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Archie Comics appoints Merchantwise for licensing in NZ, Australia

Archie Comics has signed Merchantwise to serve as its licensing and merchandise representative in Australia and New Zealand.

Archie Comics was first published in 1942, and has expanded into TV shows, movies and more since its creation, including the current TV series “Riverdale.”

“It’s exciting to see timeless favorites reinvented for modern audiences. In its almost 80-year history, Archie Comics has sold billions of comics and branded merchandise. Now, with the success of ‘Riverdale’ and the new ‘Sabrina’ TV series on Netflix, Archie Comics characters are set to be more popular than ever,” said Alan Schauder, managing director, Merchantwise.

The third season of Riverdale is slated to hit in October this year, while Netflix is readying to air ‘The Chilling Adventures of Sabrina’ this October.

Jon Goldwater, Archie Comics CEO and Riverdale executive producer, said, “Archie Comics continues to expand, grow and evolve – almost 80 years in. As the company grows, so do our partnerships – and this pairing with Merchantwise will help expand the Archie brand during this exciting and important time.”

Archie Comics is the leading mass market comic book publisher in the world and the home to a wide array of the most popular humor, action-adventure and superhero characters in entertainment, including Archie, Jughead, Betty, Veronica, Reggie, Kevin Keller, Josie and the Pussycats, Sabrina the Teenage Witch, and many more.

Archie Comics have sold billions of comics worldwide and are published around the world in a number of languages. In addition to comics, Archie characters have been featured prominently in animation, television, film, and music.

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