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F1 extends agreement w/ The Memento Group rights to sell F1 race, show cars

Rutika Malaviya
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F1 extends agreement w/ The Memento Group rights to sell F1 race, show cars

Formula 1 has extended its licensing agreement with The Memento Group (TMG), the UK-based sports licensing, retail and memorabilia business, until the end of the 2025 season. The extension sees TMG retain its licence to sell authentic, certified, and licensed Formula 1 memorabilia from current F1 teams, and now includes the rights to sell ex-F1 race cars and show cars on its website – www.f1authentics.com.

F1 extends agreement w/ The Memento Group rights to sell F1 race, show cars

A special auction is currently underway on F1 Authentics (until 5 July 2022) which features, for the first time, a fully operational and ready-to-race Formula 1 car – the 1990 Leyton House CG901. The car competed in the 1990 FIA Formula One World Championship™, securing a 2nd place in the French Grand Prix, and is expected to fetch in excess of £795,000. For a full listing, visit: https://auction.f1authentics.com.

In addition to the 1990 Leyton House CG901, the auction will host a diverse collection including: 

1992 Nigel Mansell Williams FW14 Official Show Car: Built in-house by Williams F1 with numerous original race parts, this is one of the finest examples on the market. Supplied with original paperwork from the Williams F1 Team, this stunning show car represents Nigel Mansell’s solitary F1 World Championship and was Adrian Newey’s first World Championship winning car.  Expected bid price: in excess of £300,000.

Official Williams 1995 FW17 Show Car with Damon Hill Race Suit: This 1995 Williams FW17 Official Show Car is accompanied by a 1994 Damon Hill race-used suit and a 1995 Damon Hill Official signed promotional helmet. The Williams FW17 was designed by Adrian Newey and was driven by Hill during his third year with the team, and David Coulthard, who was in his first full season. Expected bid price: in excess of £140,000. 

Official 1997 McLaren MP4-12 Show Car with MP4-13 Livery” This exceptional F1 show car features a McLaren MP4-12 chassis from the 1997 FIA Formula One World Championship™. Featuring the 1998 MP4-13 livery, as seen on Mika Häkkinen’s race car from his first Formula One Championship Winning season. Expected bid price: in excess of £140,000.

Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

Rutika Malaviya
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Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

~Coffee lovers rejoice! Chandigarh’s Sector 35 gets its Roadies-inspired experience~

Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

Inspired by the pop-culture phenomenon that is Roadies, Leapster Restaurants Pvt. Ltd. – licensee of Viacom 18 has created a unique offering ‘Roadies Koffeehouz,’ located in Chandigarh’s Sector 35. Serving specialty coffee and gourmet chef-made comfort food, Roadies Koffeehouz will bring the adventure and spirit of Roadies, to its fans in an unforgettable show-inspired food, beverage, and ambience experience.

This new launch in Chandigarh marks an extension of the franchise’s footprint, close on the heels of the successful launch of the Roadies Koffehouz in Mohali earlier this year which continues to receive tremendous love from consumers. Serving a speciality coffee blend, exclusively roasted for Roadies fans, the cafe features premium arabica, and naturally processed robusta, each of which are roasted to perfection. All-day mouth- watering and appetizing dining includes a variety of eggs and breakfast, freshly made pancakes, hand-stretched quick-fired pizzas, house made burgers and indulgent desserts. Keeping in mind even the health-conscious fans of Roadies, the menu features plant protein options along with a Fit Rider menu.Not just this, Roadies inspired art pieces, memorabilia and merchandise will play décor to the café. The café provides a variety of seating options from bean bags to worktables and comfort couches for its diners spread across 1400-2000 sq.ft. of area. Building on the Roadies Spirit, Roadies Koffeehouz has also partnered with multiple communities including biker groups, off roaders, rappers, and entrepreneurs to promote local artists, entrepreneurs, and recognising those who have dared to make an impact.

Commenting on the launch, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “I am delighted to extend the Roadies universe even further with the launch of Roadies Koffeehouz, with our licensee and esteemed partner Leapster Restaurants Pvt. Ltd. This is yet another exciting opportunity for fans of the genre defining show to get the Roadies experience forward through quality coffee, food and community connect.”

Sahil Baweja, Director Roadies Koffeehouz/ Leapster Restaurants added, “This is yet another milestone for us. Our goal has been to capture the phenomenon that is Roadies and create a coffee and food offering that is unparalleled in its ambition for quality and taste just like the brand. From our chefs to our servers, each team member has imbibed the spirit of Roadies, ensuring the flavours represent adventure and thrill and the in-store experience is as entertaining, memorable, and comforting. Our coffee program is led by top coffee roasters and the food is made with bespoke ovens and grills ensuring no compromises on quality, speed, and experience. We launched the first 24/7 outlet in Mohali, Punjab and received immense love and appreciation.”

Ankit Gupta, Director Roadies Koffeehouz/ Leapster Restaurants shared his excitement, “With a strong focus on specialty coffee and fresh chef made gourmet comfort food- we aim to build our own category, offering all day dining, coffee and the
fun, engagement, and entertainment of Roadies. With a robust nationwide supply chain, in-house tech and media teams, we optimise our capex per store and ensure strong EBITDA from the first month.”

Shree Krishan, Territory Partner for Punjab said, “We are extremely excited for our rapid expansion starting with the launch of our full format coffeeship and diner at sector 35, Chandigarh , followed by Sector 22 Aroma Eatery Chandigarh, Sector 7 Chandigarh, Malhar Road Ludhiana, and Patiala.”

Moose Jattana, contestant on MTV Roadies Journey in South Africa, who graced the occasion shares, “I am really excited about the Roadies Koffeehouz launch. As a new contestant on the show, I’m just beginning to understand how massive the Roadies fanbase is. I’m from Chandigarh myself and it’s just amazing to see how the adventure lends itself to the ambience and offerings here. I would love all my lovely people from Chandigarh to experience this Koffeehouz as a place where they get to enjoy, express and truly be themselves, quite like the spirit of being a Roadie.”

Gourmands Sahil Baweja and Ankit Gupta of Leapster Restaurants Pvt Ltd plan to open 50+ outlets across India in 3 years.

BUDWEISER GOES NUTS WITH HUMDINGER

Rutika Malaviya
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BUDWEISER GOES NUTS WITH HUMDINGER

Humdinger, the multi-category healthy snack company, has partnered with the King of Beers Budweiser, to launch three brand-new flavours of peanuts, in a deal brokered by IMG.

BUDWEISER GOES NUTS WITH HUMDINGER

Available in all-American flavours including Smokey Texan BBQ, Buffalo Chicken Wings and Flame Grilled Ribs, the crispy coated peanuts have been crafted to pair with the smooth, crisp taste of Budweiser. Set to launch from 26 June at select UK supermarkets, prices will range from £1 for a 60g bag to £1.75 for a 150g bag.

Emma Perrett, Marketing Controller at Humdinger, Zertus, commented: “We are delighted to join forces with the Budweiser team to bring these products to market. This category has enjoyed strong sales in recent years and the increase in social gatherings and events like the FIFA World Cup coming up, this will no doubt continue. We are hoping to introduce new shoppers to nuts with this iconic brand and these exciting, bold flavours that are the perfect snack to enjoy with an ice-cold Bud.”

Georgia Doe, Senior Brand Manager at Budweiser, stated: “We are thrilled to be working with Humdinger to launch our very own crispy coated flavoured nuts. Expanding into more occasions is hugely important for the brand and these nuts were developed to pair perfectly with the smooth, crisp taste of Budweiser”

Natalie Horne, Associate Vice President of Licensing at IMG, said: “We are excited about this new collaboration between the famous Budweiser beer and Humdinger. Combining one of the world’s favourite premium beers with the quality, integrity and sustainability values of Humdinger, we believe shoppers will love this new snack and we are looking forward to its launch next month.”

Budweiser is the official sponsor of the 2022 FIFA World Cup and of the England Football team and the official beer partner of the Premier League.

Founded in 2001, Humdinger began when a group of ambitious people decided to create their own natural snack company and bought a factory in Hull. Today, they employ more than 200 people in the UK across three sites in the East of England. Now operating as part of Zertus, a German food company, Humdinger is a key part of a family of businesses committed to developing high quality food within growing market niches.

boAt And DC Comics Collaborate to Launch New Audiowear Designs

Rutika Malaviya
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boAt And DC Comics Collaborate to Launch New Audiowear Designs

boAt collaborates with DC Comics to release a variety of unique products designed specially for DC Fans.

When two powerhouse brands collaborate, the result is sure to be magnificent. This is what happened when India’s leading earwear brand, boAt, and Warner Bros Consumer Products & DC came together to create superhero theme audio wear designs products under boAt | DC.

boAt And DC Comics Collaborate to Launch New Audiowear Designs

The iconic characters of Batman, Superman & Wonder Woman are selected for th
is one of a kind campaign. boAt’s top-performing audio wears, including Airdopes 131, Rockerz 450 & Stone 190, are freshly dipped in the new DC skins of the Trinity.

From raging red like Wonder Woman to the dark aesthetic of Batman, these products have been painted with the coolest designs for you to don. One of the best kept secrets of this collaboration is Airdopes 441 Pro which comes in a special Batman edition.

 

 

 

Both Mr. Aman Gupta, the co-founder & CMO of boAt and Mr. Vikram Sharma the Head of Consumers Advertising and Partnerships, Warner Bros. have expressed how ecstatic they are with this new alliance.

Aman Gupta,Co-founder, and CMO of boAt mentioned “I feel extremely excited to announce our partnership with Warner Bros. Consumer Products and reveal our DC-themedboAt audio wear. DC Super Heroes are some of the most loved and watched characters across several age groups. We feel our boAthead community would really appreciate this truly unique collection.”

Sharing his thoughts on the partnership, Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery India, Southeast Asia & Korea, said, “We always endeavor to bring our iconic characters to fans through fun and engaging collaborations and we knowthe association with boAt willgive DC fans in Indiaan opportunity to bring the imagination of the DC Multiverse into their lives. We are sure they will enjoy this exclusive range.”

This new collection combines the epic characters Batman, Superman, and Wonder Woman with boAt’s superior technology. The new collaboration will give the Indian market a way to be closer to the massive DC Multiverse for the first time. The collection and its offerings have been carefully curated and thoughtfully designed to synergize with all the characters and their unique attributes. The iconic association is an outcome of extremely similar audiences of DC and boAt, who are on the lookout for powerful and inspiring consumer durables; the ones who adorn an individual style and seek perfection in every move they make.

 

The DC themed collection will be available on boat-lifestyle.com starting 18th June, 12pm.

 

Brand Licensing Europe visitor reg opens w/ first class exhibitors confirmed

Rutika Malaviya
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Brand Licensing Europe visitor reg opens w/ first class exhibitors confirmed

Europe’s event for licensing and brand extension returns this September

  • 22nd BLE takes place 20-22 September at ExCeL London
  • 2022 theme is fashion
  • Over 120 companies confirmed to exhibit three months out

    Brand Licensing Europe visitor reg opens w/ first class exhibitors confirmed

Hot on the heels of a triumphant in-person return for Licensing Expo in Las Vegas, Brand Licensing Europe (BLE) opens online visitor registration today. The event brings together thousands of leading retailers and manufacturers to discover the widest range of brands from Europe available for license for three days of deal-making, networking and trend spotting and returns to ExCeL London from 20-22 September.

Over 120 companies from all over the world – with strong representation from France, Germany, Italy, Spain, Portugal, Denmark, Lithuania, Finland, Netherlands, Norway, Slovenia, Sweden, Switzerland and the UK – are already confirmed to exhibit. They include some of the world’s leading brand owners including Paramount, Warner Bros, Hasbro, NBCUniversal, Mattel, Aardman Animations, AC Milan, Acamar Films, Banijay Brands, Asmodee, Asterix, BANDAI NAMCO, Beanstalk, Brandgenuity, Bulldog Licensing, Caroline Mickler, Crunchyroll, Cyber Group Studios, Difuzed, FC Barcelona, Gallimard Jeunesse, IMG Licensing, LMI, Magic Light Pictures, Natural History Museum, Penguin Ventures, Perfetti Van Melle, Royal Museums Greenwich, Sanrio, SEGA, Sony Interactive Entertainment Europe, The National Gallery, The Pokémon
Company, The Smurfs, V&A, Yale University and many more. Latest names confirmed include Euro Lizenzen, MGA Entertainment, Formula E, Ubisoft, UEFA Club Competitions, Van Gogh Museums, Creative Licensing Corp, KOCCA and more.

Thousands of brands are represented on the show floor from animation to sports, heritage, arts, gaming and more, offering attendees the opportunity to secure the rights to leading brands including My Little Pony, MTV, Top Gun, Chupa Chups, Asterix & Obelix, Paw Patrol, the Victoria & Albert Museum, The Batman, Hello Kitty, Assassin’s Creed, Peter Rabbit, Barbie, Masha & the Bear, the Van Gogh Museum, Formula E, le Petit Prince, Kellogg’s, Sonic the Hedgehog, Sophie la Girafe, Far Cry, and many more.

“It was essential to bring BLE back as an in-person event last year – this industry is highly creative and collaborative and relies on face-to-face networking as well as the ability to experience brands first-hand so we can’t wait to return even stronger this September,” said Informa Markets SVP of Licensing Anna Knight.

“We saw some great quality attendees there – and at Licensing Expo last month – including H&M, Pull & Bear, Primark, Asda, and so many more, which shows the strength and growing appetite for brand collaborations and licensing. For 2022, we can’t wait to bring the industry back together again and help to drive the conversations that lead to the creation of innovative new products that consumers love. This year’s fashion theme aims to showcase collaborations first-hand and will let retailers and licensees experience brands and products in a more meaningful, engaging way.”

This year’s BLE theme is fashion, which will be woven throughout the show’s content and spotlight the incredible creativity happening in this sector and its impact on the licensing industry as a whole, from brand collaborations to innovations in the metaverse, retail experiences and sustainability with the continued partnership with Products of Change, will include daily fashion shows on the central catwalk, inspirational product showcases, a high-profile keynote and complementary conference sessions.

Kirsty Schaper, Senior Brand Licensing Manager, Royal Museums Greenwich: “We are absolutely delighted to be returning to BLE in 2022 to exhibit our unparalleled collections in astronomy, art and British and maritime history and technology. Visit our stand to discover opportunities and inspiration for working with our exceptional, world-class collections to create unique products in association with our prestigious heritage brand.”

‘Together at last’: Jack Daniels & Coca-Cola mix it up with canned cocktail

Rutika Malaviya
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‘Together at last’: Jack Daniels & Coca-Cola mix it up with canned cocktail

Jack Daniel’s and Coca-Cola announced Monday they plan to start selling a ready-to-drink Jack and Coke canned cocktail.

The classic bar cocktail, a combo of Jack Daniel’s whiskey and Coke, is slated to roll out in premixed cans in late 2022 and will first be offered in Mexico.followed by being sold globally later this year. A zero-sugar version will also be available.

‘Together at last’: Jack Daniels & Coca-Cola mix it up with canned cocktail

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” Lawson Whiting, CEO and President of Brown-Forman Corporation, an American-owned spirit and wine company, announced in a statement.

The soda giant and Brown-Forman said the drink will contain 5% alcohol.

“We keep consumers at the center of everything we do in expanding our portfolio,”  Coca-Cola Chairman and CEO James Quincey said. “We are consumer-focused and offering more choices, including in rapidly expanding flavored alcohol beverages.”

The move comes amid strong global sales of of ready-to-drink alcoholic blends, including hard seltzers like White Claw. Global consumption of ready-to-drink beverages jumped 26% in 2020 and 14% last year, according to IWSR Drinks Market Analysis, an alcohol market research firm. For comparison, global consumption of all alcohols was up 3%. Ready-to-drink products are expected to make up 8% of the broader alcohol market by 2025, up from 4% in 2020, research from industry tracker IWSR estimates, with the ready-to-drink category expected to grow about 15% a year until 2025.

Coca-Cola already has a tie-up up with Corona beer brewer Constellation Brands Inc to sell Fresca-branded ready-to-drink cocktails.

The companies join a portfolio of flavored alcohol beverages that uses company brands, including Lemon-Dou, now available in Japan, China, and the Philippines; Topo Chico Hard Seltzer, available in more than 20 markets; Schweppes Pre-Mixed Cocktails,  available in Brazil; and the new Simply Spiked Lemonade and Fresca Mixed in the United States.

“We are strategically experimenting and learning in alcohol,” said Coca-Cola spokesperson Khalil Younes, who is responsible for leading flavored alcohol beverages. “We are excited about the opportunities, but we also know it will require effort and patience.”

Meanwhile, PepsiCo Inc started selling alcoholic versions of Mountain Dew earlier this year, while energy drinks maker Monster Beverage Corp announced a deal to buy hard seltzer producer CANarchy Craft Brewery Collective in January.

The STAR WARS REBELS Season2 Helmet Accessory, NOW available for pre-order

Rutika Malaviya
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The STAR WARS REBELS Season2 Helmet Accessory, NOW available for pre-order

Denuo Novo is proud to offer the STAR WARS REBELS™ Sabine Wren™ Season 2 Helmet Accessory! (Pre-Order)

The STAR WARS REBELS Season2 Helmet Accessory, NOW available for pre-order

Sabine Wren was a Mandalorian™ warrior, explosives expert, and graffiti artist – qualities that came in handy as one of the first rebels against the Empire. Part of the Ghost crew, Sabine used her gift for bomb-making to great effect against the Empire, and would often mark her work with spray-paint tags. Her classic Mandalorian armor was notable for incorporating her own custom stylings, reflecting her creative-meets-rebellious spirit.

 

  • Helmet is made of fiberglass and painted to look like Sabine Wren’s helmet from Season 2 of STAR WARS REBELS.
  • Original digital assets were referenced in the creation of this product.
  • Modeled using digital assets and slightly altered to fit a human head.
  • Features a ViewFinder with 90 degrees of movement.
  • Helmet interior is fully lined for a finished appearance.
  • Helmet size adjustment system ensures a comfortable and secure fit.
  • Please note that most DENUO NOVO helmets fit up to a size 8 US hat size.
This is not a toy. Not suitable for children. Does not offer protection.
This helmet accessory is expected to deliver to customers in Q3 (July-September) 2022.
Pre-order the new STAR WARS REBELS™ Sabine Wren™ Season 2 Helmet Accessory!

Denuo Novo announces the STAR WARS(tm) 501st Trooper Helmet Accessory!

Rutika Malaviya
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Denuo Novo announces the STAR WARS(tm) 501st Trooper Helmet Accessory!
Denuo Novo is proud to announce at Star Wars Celebration in Anaheim the 501st Trooper Helmet Accessory, now available for pre-order. This helmet is also on display during Star Wars Celebration at Booth #2347.

Denuo Novo announces the STAR WARS(tm) 501st Trooper Helmet Accessory!

Led by Captain Rex, the 501st Legion is a tight-knit squadron of clone troopers known for strength of character and unwavering loyalty.
After multiple engineering iterations and field testing, this helmet has been optimized as a one piece construction that will meet both demanding expectations of costuming and long-term durability.
This one-piece helmet is assembled and ready to wear. It shares the same mold and structure as the Denuo Novo STAR WARS Clone Trooper Phase II helmet accessory.
  • Outer shell is made of fiberglass.
  • Painted to replicate the look of the 501st Troopers.
  • Original digital assets were referenced in the creation of this product.
  • Modeled using digital assets and slightly altered to fit a human head.
  • Helmet interior is fully lined for a finished appearance.
  • Helmet size adjustment system ensures a comfortable and secure fit. Please note that most DENUO NOVO helmets fit up to a size 8 US hat size.
This is not a toy. Not suitable for children. Does not offer protection.
This helmet accessory is expected to be in stock in Q3 (July-September) 2022.
The new STAR WARS(tm) 501st Trooper Helmet Accessory is now available for pre-order!

ITV STUDIOS LOVE ISLAND & REVOLUTION BEAUTY LAUNCH GLOBAL COSMETICS COLLECTION

Rutika Malaviya
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ITV STUDIOS LOVE ISLAND & REVOLUTION BEAUTY LAUNCH GLOBAL COSMETICS COLLECTION

Fans all over the world can recreate the look of the Islanders with the Limited Edition Makeup Collection

ITV Studios’ Smash Hit Dating Format Love Island and Revolution Beauty, a British-based cosmetics and skincare brand, have launched an exclusive makeup collection. This collection will be sold as of May 27th 2022 globally at RevolutionBeauty.com, and will also be available at retailers, with an exclusive deal at Walgreens stores in the USA and Boots in the UK.

ITV STUDIOS LOVE ISLAND & REVOLUTION BEAUTY LAUNCH GLOBAL COSMETICS COLLECTION

The Makeup Revolution x Love Island collection consists of a range of makeup products, all inspired by the various summers of love in the Love Island Villa, which will enable Love Island fans all over the world to recreate the looks of the Islanders.

Adam Minto, CEO and Founder of Revolution Beauty states: “With Love Island quickly becoming a global sensation, we are thrilled to bring summers in the Villa to life through the limited-edition makeup collection.”

Lucie Stoffers, Head of Brand Licensing ITV Studios, Global Entertainment: “We are super excited to partner up with Revolution Beauty and are thrilled that Love Island fans all over the world will be able to recreate the looks of the Islanders. Revolution Beauty and Love Island are both beloved brands that fit perfectly together!”

Love Island has become a reality television phenomenon with the show dominating social media and drawing in audiences from across the globe as it’s already in 21 territories. The highly anticipated show makes audiences around the globe watch their favourite islanders’ love lives unfold.

ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM

Rutika Malaviya
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ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM

Unilever Australia’s brand extension agency, Asembl has lined up the first ever licensed brand extension partnership for much-loved Weis brand – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods.

ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM

Weis’ exciting and delicious partnership with one of Australia’s leading healthy snacking brands, Bounce Foods,  rings in a new approach to snacking with four fruit and cream flavour-filled tasty nut butter balls launching from today in Woolworths stores across Australia.

With flavours including Mango Cream, Raspberry Coconut Cream, Fruito Cream and Passionfruit Cream, this first time partnership between the two brands is sure to be the taste on everyone’s lips all year long.

Filled with the iconic Weis fruit and cream combination Australians love, the innovative and smooth Bounce snacking balls are Australian made from 100% natural ingredients, real fruit, and nut butters.   Each ball contains 10g or less natural sugar (from real fruit), zero refined sugar, are gluten free and contain 123 calories or less.

“This is a momentous day for the Weis brand, getting out of the aisle for the first time with no better match than Bounce.  This is an exciting opportunity for both brands to extend the iconic Weis flavours outside of the freezer and into the exciting muesli bar aisle with four fruity and very tasty snacking balls.  Both brands are synonymous with flavourful healthy snacking, so we are certain both Weis and Bounce fans are going to love this innovative and unique snack offering,” said Unilever Australia Marketing Manager, Annie Lucchitti.

Stephen Hamilton, Bounce Australia’s CEO says, “Unique to the category, and first to market, our collaboration with Weis merges two category champion brands into a new product for the Woolworths muesli bar category and the impulse food category.  At Bounce, we are always pushing the boundaries when it comes to healthy snacking offering our consumers a fresh and modern approach to ‘better for you’ nutritional snacking.”

Lisa Sharp, Bounce Australia’s Brand and Marketing Director says, “We blended the best of both brands into a dynamic, fresh and visually appealing packaging design.  This design approach will bring a burst of life into the muesli bar category, and we thank Woolworths and other launch partners for their innovative thinking and desire to give customers best in class products.”

“We are thrilled to have made this partnership happen on behalf of Weis.  It is the first time Weis has been outside of the freezer and what better place for these iconic flavours to land than in the muesli bar aisle as part of a partnership with Bounce – they will definitely be the taste on everyone’s lips,” said Asembl Managing Director, Justin Watson.

The new Bounce x Weis range is now available in the muesli bar aisle at Woolworths for $6 for a 4-pack, or in bulk at bouncefoods.com.au

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