Tuesday, February 24, 2026
spot_img
Home Blog Page 47

Dolly Parton signs licensing deal with IMG

Rutika Malaviya
-
0
Dolly Parton signs licensing deal with IMG

Dolly Parton, the most honored female country musician of all time, from America has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018.

The multi-year partnership will see IMG work with Dolly to create a lifestyle brand that will provide engaging new touchpoints for the eight-time Grammy Award winner’s fans around the world. A diverse range of licensed consumer product initiatives will be explored, including everything from fashion and jewelry to homeware and accessories.

Dolly Parton said: “”I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come. You might even see my mug on a mug!”

“I’m so excited for Dolly to partner with IMG globally. Dolly’s brand is already proven and we are excited to take it to the next level,” said Dolly’s Manager, Danny Nozell, CEO of CTK Management.

Gary Krakower, Vice President of Licensing, IMG, said: “Dolly Parton is an international icon and we are thrilled to be working with her. Together, we look forward to building cohesive lifestyle brand products that will celebrate Dolly and bring her iconic style and personality to her millions of fans worldwide in engaging new ways.”

Achieving 25 RIAA certified Gold, Platinum and multi-Platinum awards, Dolly Parton has had 26 songs reach No. 1 on the Billboard country charts, a record for a female artist. In addition to the Grammy’s, she has had 10 Country Music Association Awards, five Academy of Country Music Awards, four People’s Choice Awards, and three American Music Awards, and has sold over 100 million albums worldwide.

In fall 2019, Netflix will release an eight-part anthology film series called Heartstrings through Dolly’s Sandollar Productions in association with Sam Haskell’s Magnolia Hill Productions. Each film in the series will center on one of her masterful songs. This year also marks the 33rd anniversary season of Dollywood, Dolly’s theme park in Pigeon Forge, Tenn., which has hosted more than two million visitors annually since its opening in 1986.

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries.

Mattel to create interactive family entertainment centers

Rutika Malaviya
-
0
Mattel to create interactive family entertainment centers

Mattel, Inc announced plans to create the first multi-branded family entertainment centers featuring Barbie and Hot Wheels, with a global roll-out beginning in 2020. The centers, featuring immersive, hands-on play and entertainment experiences, will bring Mattel’s iconic brands to life by combining physical and digital play. Experiences, including content and attractions, will be geared toward families with children ages four to ten.

The first of these Mattel-branded family entertainment centers is a 25,000-square foot space set to open in Spring 2020 in Toronto. The centers, to be created in partnership with iP2Entertainment, a leading provider of out-of-home experiential entertainment destinations, will feature distinctly themed areas for Barbie, Hot Wheels and Mega Construx. Each themed area will offer a range of unique and creative play possibilities for kids and families that will:

Reaffirm that girls can be anything they want as they explore a magical Barbie mini-world filled with near limitless possibilities. This experience draws on the brand’s mission to support 21st century learning skills through play – specifically creativity, communication and collaboration

Ignite kids’ challenger spirit by putting them in the driver’s seat for experiential activities –including customizing their own Hot Wheels car, designing their race track and creating custom rides they can experience on a massive racing simulator

Challenge kids and families to design, build and test their construction skills in the ultimate Mega Construx building scenarios

In addition to these brand-themed areas, the centers will offer events such as family game night, experiential retail and high-quality food and beverage options.

“The family entertainment centers will extend the emotional connection of our brands with kids and allow Mattel to continue to bring wonder and imagination to families,” said Janet Hsu, Chief Franchise Management Officer, Mattel.

“The family entertainment centers offer a powerful combination of physical and digital play that give kids the chance to interact with Barbie, Hot Wheels and Mega Construx through live events and experiences, gaming and content.”
Roger Houben, CEO, iP2Entertainment, said: “Our partnership with Mattel reimagines the indoor entertainment center experience, which, until now, has seen limited innovation for nearly four decades. Together, we’ll create brand new physical and digital play-based experiences for kids that will get them moving and engaged in ways that no small screen device could.”

Sony Entertainment lures Indian fans through #BookMySpidey contest

Rutika Malaviya
-
0
Sony Entertainment lures Indian fans through #BookMySpidey contest

After the mammoth hysteria of Avengers: Endgame, here is every fan’s question – what happens next? Well, the game hasn’t ended yet. Get ready to meet your friendly neighborhood hero, aka Spidey!!. Sony Pictures Entertainment India in collaboration with India’s leading ticket booking platforms is giving the fans in India the ultimate chance to attend the premiere of Spider-man: Far from Home.

To offer Marvel fans the best experience around the final Marvel movie of this year, Sony Pictures Entertainment India has specially curated the contest called #BookMySpidey around the film, and which is available on their website www.sonypicturesindia.com. The contest offers an all expenses paid trip to the United States to attend the premiere of Spider-Man: Far from Home and a chance to meet their favorite spidey Tom Holland. The contest is live already.

All participants will be rewarded with an assured Rs 100 off on tickets which can be used at the release of the film.

“Spider-Man has always been the most loved super-hero in India. And we wanted to give this unique opportunity to all Marvel fans here. Fans just have to log on to www.sonypicturesindia.com to get a chance to attend the international premiere,” said Shony Panjikaran, Head – Marketing, Sony Pictures Entertainment India.

SPE India’s unique marketing approach will give the Marvel fans a goldenchance to come closer to the popular webbed hero!

‘Spider-Man: Far from home’ releases in cinemas ‪on 5th July, 2019 in English, Hindi, Tamil and Telugu.

Altair Eyewear and Authentic Brands Group sign global eyewear licensing agreement for Spyder

Rutika Malaviya
-
0
Altair Eyewear and Authentic Brands Group sign global eyewear licensing agreement for Spyder

Altair Eyewear, Inc., a leading manufacturer and distributor of quality eyewear and a division of Marchon Eyewear, Inc., with Authentic Brands Group (ABG), owner of a global portfolio of lifestyle and entertainment brands, announced an exclusive eyewear licensing agreement for Spyder, one of the world’s most recognizable active lifestyle brands.

Spyder is a highly sought-after brand on and off the mountain. This is the first performance lifestyle brand within Altair Eyewear’s growing portfolio and the agreement is for the exclusive design, development, production and distribution of ophthalmic eyewear, sunglasses and ski goggles marketed and sold under the Spyder brand name.

“Spyder is a dynamic addition to our Altair Eyewear brand portfolio, combining the right mix of sport and performance to appeal to an active-minded consumer,” said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. “We were strategically seeking a performance lifestyle brand of this caliber for Altair to give us opportunities for sun and optical eyewear as well as ski goggles, and we are thrilled to be extending our partnership with ABG and their exceptional roster of brands.”

“As we continue to expand on Spyder’s lifestyle offering, we are excited to partner with Altair on the launch of Spyder into the eyewear category,” said Jarrod Weber, Group President of Lifestyle at ABG. “Altair is a leader in the eyewear space offering the highest quality of product and we look forward to the launch early next year.”

Spyder offers technical ski, fitness, and lifestyle apparel and accessories for men, women, and children, with superior design and engineering expertise, and innovative materials including GORE-TEX® and Avra™. The new eyewear collection will be designed in sync with Spyder brand’s aesthetic and reputation for high-performance details using state of the art materials and advanced technology.

The new Spyder eyewear collection will be available beginning Spring 2020 and will debut in March 2020 at Vision Expo East in New York City.

Indo International Premier Kabaddi League ropes in BookMyShow as ticketing partner

Rutika Malaviya
-
0
Indo International Premier Kabaddi League ropes in BookMyShow as ticketing partner

Indo International Premier Kabaddi League (IPKL), a brand new kabaddi league promoted by New Kabaddi Federation (NKF) and with DSport – A Discovery Communications channel as host Broadcaster has brought on board BookMyShow, India’s leading entertainment destination as its official ticketing partners for the inaugural season. The Indo International Premier Kabaddi League in its first edition will see eight teams vie for the top honors from 13th May – 4th June 2019 across three locations viz; Pune, Mysore and Bengaluru.

Tickets for the first season of IPKL will be available on the BookMyShow app and website. Users can also book their tickets offline from the BookMyShow Box Office, set up at various local centers within the host cities. With this, fans across the board can experience the thrill of a live game with the new revolution in Kabaddi.

Speaking about the partnership, R.C Venkateish, CEO Lex Sportel Vision Pvt Ltd India said “We are happy to have BookMyShow on board as IPKL’s official ticketing partner and this is indeed a great step towards making the IPKL more accessible. Through its vast experience, BookMyShow along with selling tickets online will also set up various kiosks at local centers to ensure easy availability of tickets for the inaugural edition. Keeping in mind the growing popularity of the sport and the way it cuts across all social strata we have ensured that the IPKL tickets are priced reasonably enough to allow everyone to come and enjoy the evening along with friends and family.”

The winning team of IPKL season 1 will walk away with a winner’s cheque of Rs 1.25 CR while the runners up would go back with a hefty sum of Rs 75 Lakhs. The third placed team would earn a total of Rs 50 Lakhs while the fourth placed would get a sum of Rs 25 Lakhs. What sets apart the Indo International Premier League is its remuneration strategy where apart from the salaries and prize money, 20% of the revenue from the league would be equally distributed amongst all the players. This marks an important development in India’s sporting league history, as NKF becomes the only federation to take this step after BCCI.

“Kabaddi in India has established itself as a truly popular sport today, giving consumers a great gladiatorial experience. At BookMyShow we have been fortunate to see how the consumer has responded to the sport and evolved over the years. Using these nuanced insights and our extensive experience in driving value for sporting properties via ticketing, we are glad to join hands with IPKL as their official ticketing partners. The sports landscape in India is undergoing a transformation and IPKL’s entry is a welcome addition to that. We are certain, that while fans turn out to attend the matches in huge numbers to enjoy this live entertainment experience, their attendance and consequent revenues from ticket sales will augur well for the economies of the sport. We look forward to a long, strategic and fruitful association with IPKL,” said Mr. Albert Almeida, COO – Live Entertainment, BookMyShow.

Ravi Kiran, Director, IPKL said, “BookMyShow is a renowned and trusted name in entertainment landscape and we are glad to have the best on board with us. Ticketing is a prime resource for the revenues and given the sports popularity I am sure we are going to see packed stadium for each of the three legs of IPKL in its inaugural season.”

The IPKL in its inaugural season will see a total of 44 matches being played between eight franchisees viz; Bangalore Rhinos, Chennai Challengers, Diler Delhi, Telugu Bulls, Pune Pride, Haryana Heroes, Mumbai CheRaje and Pondicherry Predators.

The first season will see these eight franchisees fight it out for the top honours across Pune (May 13-21) at the Balewadi Stadium; Mysore (May 24-29) at the ChamundiVihar Stadium and Bengaluru for the Finalleg (1-4 June) at the famous Kanteerava Stadium.

The inaugural season will see a total of 160 players including 16 foreigners make their way to the eight teams with heavy emphasis on showcasing local talent for each franchisee. All the Indian players were selected post rigorous selection trials conducted across the country over a period of four months. Each team will comprise of marquee players and will include five raiders, seven defenders and three all-rounders besides two foreign signings. One coach and physio will also be assigned to the teams.

The first edition of the Indo International Premier Kabaddi League will be broadcast LIVE on DSPORT (English), MTV & MTV HD+ (Hindi) as well as several other regional networks.

Mattel expands global licensing agreement with disney for Pixar Animation Studios

Rutika Malaviya
-
0
Mattel expands global licensing agreement with disney for Pixar Animation Studios

Mattel announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are upcoming 2020 movie releases, including “Onward,” as well as beloved titles, many of which are Academy Award® winners or nominees, “Coco,” “Finding Nemo,” “Monsters, Inc.,” and “The Incredibles,” among others. Mattel’s licensing rights in North America, Europe, Latin America, Australia, and New Zealand include a wide variety of products, such as action figures, miniature and novelty figures, plush and playsets available beginning in May 2020.

This agreement builds on Mattel’s strong relationship with Disney and Pixar, which includes the success of “Toy Story 3” and the “Cars” franchise, ahead of the highly-anticipated “Toy Story 4,” opening June 21, 2019.

“Pixar is a legendary animation studio renowned for creating some of the most iconic and diverse sets of characters,” said Janet Hsu, Chief Franchise Management Officer of Mattel. “We look forward to bringing these characters to children of all ages so they can create their own adventures and stories through play. This relationship is the latest example of Mattel’s commitment to collaborate with globally-recognized franchises as part of our transformation into an IP-driven, high-performing toy company.”

“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” said Josh Silverman, EVP Global Product Commercialization, Disney Parks, Experiences and Products. “These new lines of toys and products will celebrate Mattel’s commitment to imagination and extend Pixar’s iconic characters and stories in unique ways.”

PVH Corp enters into licensing agreement with NIKE

Rutika Malaviya
-
0
PVH Corp enters into licensing agreement with NIKE

PVH Corp , one of the world’s largest apparel companies and owner of iconic brands, including CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, Speedo, Warner’s and IZOD, announced it has entered into a licensing agreement with NIKE Inc. for the design, sourcing, marketing and worldwide distribution of NIKE-branded men’s underwear.

This partnership using PVH’s innovative underwear platform will deliver exciting NIKE men’s underwear products, supported by complementary commitments to quality standards and corporate responsibility.

“We are incredibly proud to be working with NIKE, as this is an opportunity for two great companies to build on each other’s strengths, making it a win-win for everyone, especially consumers,” said PVH’s Cheryl Abel-Hodges, President of Calvin Klein North America and The Underwear Group.

With the addition of NIKE men’s underwear, The Underwear Group will expand its strong portfolio which includes CALVIN KLEIN,TOMMY HILFIGER, Olga, Warner’s and True & Co.

Walmart to now sell Nickelodeon slime ice cream

Rutika Malaviya
-
0
Walmart to now sell Nickelodeon slime ice cream

Supermarket chain Walmart will now be selling Nickelodeon slime ice cream. One can purchase 12 cups of ice cream that consist of green frosting swirls and vanilla ice cream to bring back your nostalgic memories for $4.97. The frozen treat is also available as orange and lemon-lime flavored bars packaged by the dozen for $2.97. Both products available will be in Walmart freezers nationwide.

Nickelodeon’s iconic green slime made its debut on You Can’t Do That On Television back in 1979. Contestants on the show would be ‘slimed’ if they said the words ‘I don’t know’. It has since gone on to be used in various shows on the network, and also at the Kids’ Choice Awards throughout the years.

 

KOOVS collaborates with Student of the Year 2

Rutika Malaviya
-
0
KOOVS collaborates with Student of the Year 2

Koovs has announced its collaboration with Student Of The Year 2, launching fresh faces Ananya Panday and Tara Sutaria and youth icon Tiger Shroff.

This summer will be a fashion game changer with the ‘SOTY2 X KOOVS’ collection.

The characters in the movie have been styled keeping international fashion trends. Tiger Shroff is seen setting trends both on and off the field; while Ananya Panday personifies the confident college girl seen in showstopper styles and Tara Sutaria essays the role of a fashionista aspiring to be an ace dancer.

Koovs has come up with an exclusive range, as online fashion partner for the film, of selected women’s and men’s fashion styles from the movie.

The collaboration will include a co-branded multi-media campaign featuring Tiger Shroff, Ananya Panday and Tara Sutaria.

Green Gold partners with Sony Music to release Chhota Bheem – Kung Fu Dhamaka

Rutika Malaviya
-
0
Green Gold partners with Sony Music to release Chhota Bheem – Kung Fu Dhamaka

Green Gold Animation has partnered with Sony Music,  to release the music of the iconic film franchise, Chhota Bheem – Kung Fu Dhamaka.

Chhota Bheem is an Indian animated comedy adventure television series created by Rajiv Chilaka. Premiered in 2008 on Pogo TV, it focuses on adventures of a boy named Bheem and his friends in the fictional kingdom of Dholakpur.

Chhota Bheem Kung Fu Dhamaka is a family entertainer animation digital 3D movie.

Directed by Rajiv Chilaka, produced by Green Gold Animation, Chhota Bheem – Kung Fu Dhamaka releases in theaters on the 10th of May.

Hamleys India has also unveiled new editions Chhota Bheem‘s Action Plush and Kung Fu Bheem on 26th April.

 

 

1...464748...297Page 47 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved