Monday, February 23, 2026
spot_img
Home Blog Page 32

Cosmos-Maya secures deal for bollywood blockbuster DABANGG

Next from Cosmos-Maya is an animated series inspired by Chulbul Pandey; the iconic cop immortalized by Salman Khan in the massively popular Dabangg

Leading India and Singapore-based animation studio Cosmos-Maya has signed a deal with Arbaaz Khan Productions to adapt its Bollywood blockbuster Dabangg franchise into an animated series. Cosmos-Maya is producing two seasons of 52 half hours.

In a first of its kind animation adaptation of a Bollywood franchise, the lead actor will play his adult character rather than being turned into a child avatar.

Targeted at a kids and family audience, season one will be produced this year with season two in production in 2021.

The three films in the Dabangg franchise have grossed more than INR 7 Billion worldwide making it one the most successful Bollywood franchises of all times. The films have also rated well on TV and Digital platforms. Dabangg garnered an astounding TRP of 9.2 when it was premiered on TV. Salman Khan is one of the most loved celebrities in the world and children are one of the most significant contributors (directly and as influencers) to his box office and TV numbers. The series promises audiences all-out entertainment, and with action-comedy sequences, larger than life characters, and with gadgets straight out of a Bond movie, there is something for everyone.

The series chronicles the day to day life of Police Officer Chulbul Pandey (played by Salman Khan in the films). Backed at each step by his entourage, he stands in the face of evil to keep the city safe. Fighting evil is a tough job but whatever the situation may be, Chulbul always has the time to lighten up the mood with his jokes, limericks, and one-liners. Chulbul is joined by his endearing younger brother Makkhi (played by Arbaaz Khan in the films), who is new in the police force and who keeps trying to emulate him.

The show will feature the animated avatars of all iconic characters of the franchise including the three antagonists Chhedi Singh, Bachcha Bhaiya and Baali, Rajjo (played by Sonakshi Sinha in the films), Prajapati Ji (played by the late Vinod Khanna in the films) and the ‘BhaiyaJi Ismile’ guy.

Speaking on the development, Arbaaz Khan said: “Dabangg’s biggest USP is that it is complete family entertainment and so the next logical step to further grow the franchise was to enter the animation space. The medium offers unparalleled creative freedom with storytelling, and we can focus on shorter standalone stories in lieu of longer, linear narratives. Chulbul’s persona is larger than life and in animation his adventures will be showcased as never seen before. We are very happy to be working with Cosmos-Maya on this glorious franchise which has won the heart of millions. The union has been organic in the sense that the franchise and the studio have both captured the pulse of the Indian masses with entertaining grassroots level storytelling and relatable narratives. Exciting times lie ahead.”

Anish Mehta, CEO Cosmos-Maya added: “We are delighted to be partnering with Arbaaz Khan Productions in this historic merger of Bollywood and Animation. As a trendsetter in the industry, Cosmos-Maya is, for the first time ever, bringing a major Bollywood franchise to animation with the adult protagonist being portrayed as an adult. With more and more content viewing platforms shifting their onus to animation, a medium which can adapt itself beautifully to all narrative formats, people of all ages are becoming more accepting of the medium which has traditionally been associated with kids’ viewing. With never seen before animation quality and responsible, Bollywood inspired storytelling, it will be our endeavor to further extend the reach of this iconic brand so that more kids, teenagers and families are engaged and entertained.”

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide

Anastasia Radzinskaya, the six-year old YouTube sensation who vlogs under the name Like Nastya, has partnered with IMG to develop a line of licensed consumer products for her global fanbase. Ranked third on Forbes’ list of the highest grossing YouTube channels with more than 3.3 billion monthly views and almost $20 million in annual advertising revenue, the internet star is managed by Eyal Baumel from Yoola, and represented by WME, part of the Endeavor network alongside IMG.

Born in Russia in 2014, Anastasia was diagnosed with cerebral palsy. In 2016, her parents started sharing YouTube posts of her engaging in regular activities to show loved ones the progress she was making. With several videos going viral and her condition improving significantly, she now vlogs with her Dad and has 120 million subscribers across several YouTube channels: Like Nastya, Like Nastya Show, Like Nastya Vlog, and Like Nastya PRT.

As her first exclusive global licensing representative, IMG will work with Anastasia and her family to explore licensed product opportunities including toys, apparel, accessories, homeware, food and beverage and more.

Eyal Baumel, CEO at Yoola commented: “We are pleased to be working with IMG to develop products that will provide new ways for Anastasia’s millions of viewers around the world to engage with her vibrant personality, stories and content. IMG has an established reputation for its best-in-class work with many of the world’s most-recognized brands and personalities, and we see this partnership as an integral step in taking ‘Like Nastya’ to the next level.”

Gary Krakower, Vice President of Licensing, IMG, added: “‘Like Nastya’ has become a worldwide phenomenon with fan bases in the US, Germany, Brazil, Russia and India, just to name a few. Our focus will be on products that highlight and embody the spirit of her educational, playful and colourful YouTube content, which we hope will inspire children to embrace their curiosity and explore the world around them. We can’t wait to bring the ‘Like Nastya’ brand to her millions of fans in engaging new ways.”

Anastasia speaks four languages (Russian, English, Spanish and Mandarin) and produces local language content across all her channels.

IMG Appointed as AB INBEV’S Exclusive Licensing Representative

IMG Will Look to Grow Budweiser, Stella Artois, Beck’s and Leffe Brands in Europe and the Middle East Through Cross-Category Product Extensions

IMG Appointed as AB INBEV’S Exclusive Licensing Representative in Key Territories

IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer’s world-renowned brands, including Budweiser, Stella Artois, Beck’s, Leffe and more.

The multi-year partnership will see IMG develop licensed products that reflect the distinct character of each individual brand: Budweiser for an extra-ordinary lifestyle; Stella Artois’ mantra of savouring life together; Beck’s’ spirit of freedom and progressive thinking; and Leffe’s deep roots and community spirit.

“AB InBev is the world’s largest brewer and their portfolio of beer brands are known and loved around the world,” said Natalie Horne, Senior Licensing Director, IMG. “Each brand has its own rich heritage, inspiring story and creative identity giving us terrific scope for brand extension through licensed consumer products. We are proud to be working with AB InBev to help bring each of their unique brands to life via new consumer touchpoints.”

Categories being explored include fashion, food, home and garden.

CHUPA CHUPS BRINGS THE SWEETEST COLLECTION EVER AT SMYK

Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.

 

Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe, with the Chupa Chups logo and its popular pop vibe.

“Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club. It was a big pleasure working together with Perfetti Van Melle and WildBrain CPLG on this capsule. This unique collection is in line with worldwide fashion trends and perfectly meets demands of SMYK’S eldest group of clients says Małgorzata Kubacka, Licensing Manager at Smyk.”

The prelaunch will go live online on Smyk.com this May and later on, at the reopening, in the more than 200 brick and mortar shops in Poland.

Covid19 Impact: Licensing Corner, spoke exclusively with Flowhaven

COVID-19 has asked people to stay at home, and many businesses have stopped operating entirely. Many companies now need to make quick changes and new strategies to meet customers where they are. The event has posed a risk to many industries. However, it has also created new opportunities in some other industries.

People have become more aware of digital channels that help them socialize, work, shop, etc. They have increasingly noticed the value of technology for efficiency, and as a result, sought out innovative solutions like Flowhaven. 

Licensing Corner, spoke exclusively with Flowhaven & here’s what got to say!

How is Flowhaven coping up with the lockdown?

A global company, Flowhaven employees, are located around the world in cities including London, Los Angeles, and Helsinki, and are used to working remotely. The lockdown has not affected our operations. Flowhaven has held more internal social events online such as online lunches, Easter planting competitions, etc. and made sure to enhance the Flowhaven spirit, providing customers the best-in-class tools and customer service, no matter where they are. 


From a customer perspective?

Flowhaven extends our support during this time. We actively keep in touch with our customers and ensure that we respond quickly according to their needs. We do regular meet-ups online and find new ways to leverage the tools’ full capabilities to help customers succeed. 

Our mission is to provide brand licensing professionals with the tools they need to control and steer their operations at any time and in any place. Now, more than ever, we remain committed to providing a comprehensive, easy-to-access solution that benefits all members of the licensing community.

We understand this situation is a hard time for some companies in the licensing industries. We are happy to provide a 30-day free trial, free software environment set up after purchase, and onboarding for our new customers so they can enjoy working remotely with a licensing tool that gives full visibility and excellent accessibility to their licensing operations. We make sure they enjoy the value and efficiency before taking the tool in use.


Impact on Licensing deals, Merchandise Sales Numbers & Revenues?

We are rapidly expanding into Asia, where companies are excited about the role technology can play in making their licensing operation more efficient. We have seen an increase in inquiries about our product suite, specifically the features that can increase productivity and revenue. We believe sales are growing steadily because customers recognize the value as soon as they start using the tool. We feel confident that the steps we have taken to nurture our customers and expand into new markets will see our sales will rise much faster when the economic situation recovers.

 

What does the future look like?

We were licensors, agents, and licensees in our past lives and wanted to see a change in way licensing is done. We will continue to empower brands to delight their fans by providing teams best-in-class tools and customer service.

We have a true passion for the industry and will keep on developing the most user-centric platform we can, where customers can create and nurture successful licensing programs. 

 

Online Registration Opens for Licensing Week Virtual!

Execs spanning Activision Blizzard, NFLPA, Sesame Workshop and more will speak at the Global Licensing Group and Licensing International’s inaugural digital event 

Registration opens today for Licensing Week Virtual, a five-day online event taking place June 15-19 organized by the Global Licensing Group and industry trade association Licensing International, the week’s official sponsor.

Packed full of content from all corners of the industry, including a virtual expo floor and educational offerings, Licensing Week Virtual is free to attend and delegates can tune in to presentations live or stream them on demand for a further seven days.

Going live in just over four weeks’ time, senior execs from Activision Blizzard, NFLPA and Sesame Workshop are among those confirmed to speak on the program, which will feature fireside chats, panels, webinars and live keynotes.

With more than 30 sponsors** on board, the global licensing industry has been quick to show its support for Licensing Week Virtual, the first in a series of digital events being curated by the Global Licensing Group and Licensing International in 2020.

“Given the time we have had to create and curate, we couldn’t be happier with the quality of the content or the support we have received so far from brands, licensees, retailers and creatives,” said Anna Knight, Vice President, Global Licensing Group, Informa Markets. “The work that Sesame Workshop is doing to support families through the pandemic is exemplary and I can’t wait to hear Scott Chambers tell us more about it. While traditional sports may be taking time out, the branding power of athletes has never been stronger and Esports is surpassing all growth expectations thanks to rocketing numbers of spectators watching from home. Sessions from Activision Blizzard’s Daniel Siegel and the NFL Players Association’s Steve Scebelo will provide us with fascinating insight into both of these growing markets.”

The educational conference portion will coincide with an online virtual exhibit floor. Similar to the experience of Licensing Expo, attendees will be able to leverage the matchmaking service, ensuring that connections are made and business is done during this productive week.

“We are really excited to be involved with Licensing Virtual Week, where we’ll be hosting our Licensing University on Thursday 18 June, with a menu of at least seven seminars and presentations that will help attendees sharpen their professional skills and gain insights about licensing and marketing trends from a broad array of executives and analysts,” said Maura Regan, President, Licensing International.


Below is a snapshot of the speakers and session topics confirmed to-date. More information and the complete schedule will be available shortly.

Doing Well by Doing Good
Speaker: Scott Chambers, Senior Vice President and General Manager, Educational Media and Licensing, North America, Sesame Workshop

Overview: As the global health crisis unfolds, Sesame Workshop is supporting children and families on all fronts as they adjust to their “for now normal.” Join Scott Chambers as he discusses how the nonprofit is addressing families’ most urgent needs with free resources, building smart partnerships, and keeping the iconic “Sesame Street” accessible to all.

 

Fueling Esports Fandom through Groundbreaking Partnerships
Speaker: Daniel Siegel, Vice President, Licensing, Activision Blizzard Esports and Activision Publishing

Overview: Amidst a global transition to digital-first activations and events, Activision Blizzard remains ahead of the curve. Fueled by successful league teams, some of the world’s biggest game franchises, and a robust global fan base, Activision Blizzard Esports forges ahead with livestreamed matches and continues to innovate in the merchandising space with world-class licensees and collaborations. Join Daniel Siegel, Vice President of Licensing for Activision Blizzard Esports and Activision Publishing, as he discusses how the company is delivering authentic programs that rival the traditional and are fueling esports’ mainstream appeal.

Strength in Numbers: Maximize Your Next Licensing Initiative with Group Player Rights
Speaker: Steve Scebelo, Vice President, Licensing and Business Development, NFLPA

Overview: The collective branding power of professional athletes has reached new heights in the 21st century, influencing pop culture and transforming influencer marketing. While one athlete can make a difference, the collective group can empower your brand to create new products, reach an engaged audience, and revolutionize your licensing business.

 

Those interested in taking part in Licensing Week are encouraged to contact Anna Knight at anna.knight@informa.com or Maura Regan at mregan@licensing.org.

MasterChef: Dream Plate Mobile Game Launches

MasterChef: Dream Plate Mobile Game Launches
New App Game Allows Players To Step Into Famed MasterChef
Kitchen And Participate In Show’s Signature Challenges

Animoca Brands and Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF, announced today that MasterChef: Dream Plate, a new mobile game based on the highly popular MasterChef franchise, has launched on the Apple App Store and Google Play with approximately 500,000 pre-orders and pre-registrations.

Originally created by Franc Roddam, MASTERCHEF is the most successful cookery television format in the world, adapted locally in 60+ countries and watched globally by over 250 million viewers in more than 200 countries. The MASTERCHEF brand extends into a huge range of successful commercial activities across multiple platforms including extensive publishing, consumer products, experiential and live events, travel, digital and B2B activities.

MasterChef: Dream Plate allows players to play as a MasterChef TV show contestant who cooks and presents MASTERCHEF-worthy dishes in competition with other contestants, using challenging ingredients and recipes. The dishes are judged by fellow players in real-time, in a one-of-its-kind interactive gaming experience that is new to the franchise.

The game also features two signature show challenges: Mystery Box and Pressure Test. In the Mystery Box challenge, players will plate a secret ingredient, which is revealed only after entering the challenge. In the dreaded Pressure Test challenge, players must finish plating their masterpieces while racing against the clock.

MasterChef: Dream Plate was developed by Animoca Brands in partnership with Endemol Shine North America. The game has been pre-ordered and pre-registered approximately 500,000 times on the App Store and Google Play.

 

MasterChef: Dream Plate links

Download on the App Store:

https://apps.apple.com/app/masterchef-dream-plate/id1416874533

 

Download on Google Play:

https://play.google.com/store/apps/details?id=com.animocabrands.google.masterchefplanner

 

Game screenshots:

https://www.animocabrands.com/masterchefdreamplate-launches

Joe Rogan signs exclusive licensing deal with Spotify

Joe Rogan has just changed the world of podcasting.

Joe Rogan signs exclusive licensing deal with Spotify worth $100 Million

In a major announcement on Tuesday, The Joe Rogan Experience podcast host revealed that he had signed an exclusive licensing deal with Spotify. This means that by the end of the year, Rogan will be pulling his podcast library off of all other platforms – including YouTube and iTunes.

Before episode #1476 – which featured a chat with comedian Patton Oswalt – Rogan told his audience that he had signed the deal with Spotify and then gave a few details about how things were going to change.

“Hello everybody, I have an announcement. The podcast is moving to Spotify. I signed a multi-year licensing agreement with Spotify that will start on September 1st,” said Rogan. “Starting on September 1st, the entire JRE library will be available on Spotify as well as all the other platforms. Then, somewhere around the end of the year, it will become exclusive to Spotify, including the video version of the podcast.”

Rogan added that the show will not change and he will not be an employee of Spotify. He explained they will continue to do the exact same show with the same crew, and the only difference will be that the podcast will only be available on the largest audio platform in the world.

Rogan’s YouTube channel will remain live, but it will no longer feature full episodes. Fans will not have to pay for the podcast, but they will have to become Spotify users to watch and/or listen. The company will be selling ads against Rogan’s content, which he said last year gets more than 190 million downloads each month.

The former Newsradio star hosts the number one podcast in the world, which he began more than a decade ago. Up until now, The Joe Rogan Experience has not been available on Spotify.

This new deal will be a huge hit for YouTube, as Rogan’s channel that features full podcast episodes is one of the most-viewed channels on the platform. Each of his videos gets millions of views, but all of that will be leaving for Spotify’s new video podcasting feature. There is a possibility, though, that they will continue to post clips from the podcast on YouTube in an effort to drive viewers to Spotify.

Forbes magazine named Joe Rogan the highest-paid podcaster of 2019. Between his ad revenue, YouTube broadcasts, and live shows, the comedian earned $30 million last year. According to the Wall Street Journal, Rogan’s new deal with Spotify is worth $100 million.

Tokidoki enters India with Ananya Pandey x Tokidoki x ONLY Collection!

The uber-chic limited edition collection – Ananya Pandey x Tokidoki x ONLY

Tokidoki, the global pop-culture brand famous for its larger-than-life characters enters India. While maintaining it’s roots of fashion & lifestyle global collaborations, such as Karl Lagerfeld, LeSportsac, Onitsuka Tiger.. and many more. The Brand is setting some serious style inspiration In its first collaboration deal with ONLY.

The collection offers a wide range of skeletons knitwears, T-shirt dresses & cropped top with pop culture anime & Hoodie!
Inspired by the dualism of things: childish and mature, funny and serious, exaggerated and minimal, provocative and pure, good and bad- the styles reflect Italian design with a Japanese soul.

With this Direct-To-Retail program, Tokidoki focuses on launching new product categories for women specifically aged 16-25yrs. Though the collection partnership is hit by the global pandemic & is currently unable to ship the products. Both the partners involved remain positive that by working together, we shall soon see an end to the pandemic.

We certainly loved the collection, Do let us know how you liked it!

The collection is now available on the only website & is up for sale!

Go on, make it your own with ONLY x Tokidoki!

Only

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

COVID 19 IMPACT:

Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce!

Key Takeaways:

1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown

2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’

3. Building Trust in consumers

4. Communication Challenge and why Brands should be careful in these times

5. Licensor-Licensee Partnership

6. All about Revenues, Royalties, and Layoffs!

7. Stay Home, Stay Safe