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Walt Disney moves to buy out Disneyland Paris Resort

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Walt Disney moves to buy out Disneyland Paris Resort

The Walt Disney Company has purchased more than 97 per cent of the shares of Euro Disney SCA, the holding company that officially owns the Disneyland Paris Resort.

Disney required 95 per cent ownership in order to remove the stock from trading and to implement a mandatory buy-out of the remaining shares in the company.

Yesterday, it exceeded that target and announced that it will complete that mandatory buy-out at the same €2 a share price, by June 19th.

The park has failed to impress stockholders with decreased profits due in part to increased fear of terrorism following the various attacks in the capital including the Bataclan shooting in 2015.

Areas of the park were recently refreshed for its 25th anniversary celebrations. More recently improvements such as the updated Star Tours ride have been introduced.

Disney is now free to put more money into expansions and developments of the park in an attempt to bring profits in line with the other parks.

 

Genius Brands ropes in key licensees for its new series Rainbow Rangers

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Genius Brands ropes in key licensees for its new series Rainbow Rangers

With the appointment of a trio of top-tier licensees namely The Bentex Group (apparel), Jay Franco (bedding and home décor) and H.E.R. Accessories (accessories), to create new branded products, Genius Brands continues to rope in key partners for its upcoming animated pre-school series Rainbow Rangers.

The Brand is a leading media company that creates, produces and licenses children’s multimedia entertainment content and products for global broadcast, digital and retail distribution.

The announcement of the new licensing partners follows recent news that Nickelodeon’s Nick Jr.  has licensed exclusive U.S. and Caribbean Basin broadcast rights for season one of Rainbow Rangers which will premiere next year. And also the appointment of Mattel Inc.’s Fisher-Price Toys as Global Master Toy Partner for the brand. Both announcements have spurred strong market expectations for the brand.

Created as the first mission-based action adventure series targeting pre-school girls, Rainbow Rangers is an empowering, exciting, behind-the-curtain peek at the lives of Earth’s First Responders whose mission is to help protect the earth’s environment and its animal inhabitants.

The series seamlessly blends fantasy and action-adventure with relatable, accessible stories about friendship and saving the environment. The Rainbow Rangers–seven girls, each a different color of the rainbow with her own wildly unique personality and special power–band together to save the day whenever there’s trouble for the animals or natural wonders of Earth. Every storyline is designed to show young viewers the importance of working together and that actions both big and small can make the world a better place.

“The marketplace shares our excitement about Rainbow Rangers, especially with the early endorsements of broadcast partner Nickelodeon and our master toy licensee Mattel’s Fisher-Price Toys,” said Stone Newman, Genius Brands President of Global Consumer Products, Worldwide Content Sales & Marketing.

“This bright and colorful series, developed by the best in the business, will delight preschoolers and empower little girls the world over, which is why our licensing program for the brand continues to attract partners like The Bentex Group, H.E.R. Accessories and Jay Franco.  We’ve made our list of preferred licensees and will actively pursue agreements, developing a robust global merchandising, licensing and retail program encompassing all key categories to coincide with the series launch,” he added.

As Master Apparel partner, The Bentex Group will develop an extensive contemporary, fashion forward range of collections in all size rangers that capture the color, essence and spirit of this brand.

Jewellery and accessories will play an integral part of the series, as they do in the lives of girls with H.E.R. Accessories creating high quality, cutting-edge and on trend merchandise, including watches, jewelry, hair accessories and other age-appropriate fashion accessories.

Finally, Jay Franco will allow every little girl to turn her room and bathroom into her own Kaliedoscopia (home of the Rainbow Rangers) with a complete offering of bedding, room décor and bath textiles and accessories.

Boasting of a unique and highly-accomplished team of creators from the animated motion picture world, Rainbow Rangers’ creative development and production team includes Rob Minkoff (Disney’s The Lion King director), Shane Morris (Disney’s Frozen co-writer), Tim Mansfield and New York Times Bestselling author and Emmy-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials) who is serving as head writer and co-creator. Genius Brands’ Chairman and CEO and multiple Emmy Award-winning producer of more than 5,000 episodes of children’s programming, Andy Heyward, serves as executive producer and Shelly Hirsch as Co-Executive Producer. Legendary Disney Alum Ruben Aquino created key designs.

Aquino has been responsible for the design and animation of many of Disney’s most iconic characters from award-winning films, including The Lion King, Beauty and the Beast, The Little Mermaid, Mulan and Frozen.

 

 

 

SpiceJet sets up own portal and also joins forces with Amazon

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SpiceJet sets up own portal and also joins forces with Amazon

In a strategic move, SpiceJet has ventured into the retail segment setting up an e-commerce portal called SpiceStyle. It is expected to rake in additional revenues worth Rs 150 crore in the very first year.

The retail venture would help the airline in driving up its ancillary revenues in the midst of intense competition in the fast-growing domestic aviation sector.

“The new venture will further boost SpiceJet’s ancillary revenue income which has grown from 6 per cent to around 17 per cent in the last two years,” SpiceJet said in a release.

According to an official of the airline, the venture is expected to generate an additional revenue of Rs 150 crore in the first year and increase the overall ancillary revenue to 19 per cent from the present level of 17 per cent. As much as Rs 15 crore has been invested for setting up the venture.

SpiceStyle, initially conceived as an in-flight service is a wholly-owned subsidiary of SpiceJet and an
e-commerce portal ‘www.spicestyle.com’ has been set up in this regard.

Besides, the airline has tied up with Amazon.in to launch an all new brand store.

The alliance would offer SpiceStyle’s entire portfolio of brands on the shopping portal at the prices offering 25 per cent discount that was during its launch.

SpiceStyle offers products across 17 different categories including a signature Rohit Bal, noted fashion designer, series on Amazon.

“In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights as well as on SpiceStyle.comm,” SpiceJet CMD Ajay Singh is reported to have said.

The airline operates 364 average daily flights to 46 destinations including 7 international ones.

 

Tommy Hilfiger names The Chainsmokers as brand

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Tommy Hilfiger names The Chainsmokers as brand

Tommy Hilfiger has named pop stars Alex Pall and Andrew Taggart as the global brand ambassadors for Tommy Hilfiger menswear. Both of them are known as The Chainsmokers globally. Tommy Hilfiger is owned by PVH Corp.

Beginning this fall, the pop music duo will become global spokespersons for Tommy Hilfiger as well as Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear.

They will appear as the stars of the brand’s upcoming multimedia campaigns across print, online and out-of-home media placements.

The campaign will also be supported by consumer activations and experiential events as well as exclusive video teasers that will be set to a custom-mixed music track by the duo.

Formed in 2012, The Chainsmokers have sold more than 10 million singles and are currently the third most streamed artist in the world.

 

DHX Brands, CPLG team up with Bobby Abley for a 20th anniversary of Teletubbies collection

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DHX Brands, CPLG team up with Bobby Abley for a 20th anniversary of Teletubbies collection

DHX Brands and CPLG have teamed up with UK’s menswear designer Bobby Abley for a 20th anniversary of Teletubbies collection.

John Taylor, commercial director, CPLG UK, averred, “We are delighted to have teamed up with such a high calibre designer on a fantastic collection to celebrate the Teletubbies 20th Anniversary.

“Bobby Abley is known for his unique charm, wit and humour, blending nostalgic and playful imagery with contemporary menswear, making him the perfect designer to appeal to older fans of the original Teletubbies series.

“We are very confident that fashion fans worldwide will be equally enthusiastic when the collection launches at retail,” he added.

Featuring day-wear and lounge-wear with a few womenswear additions, the inventive designs are inspired by the 90s nostalgia associated with the original Teletubbies series.

As part of the partnership, Bobby Abley has created a Teletubbies themed capsule range as part of his spring/summer collection.The range was launched just this week during his catwalk show at London Fashion Week Men’s.

The collection launch that was supported by Bobby Abley’s social media follows a wave of PR for the brand in its anniversary year.

Pokémon Company teams up with Japanese escape room

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The Pokémon Company has teamed up with a Japanese escape room company to launch an exclusive Pokémon escape room across Japan.

As part of an ongoing promotion for Pokémon the Movie: I Choose You, the initiative will move around eight cities across Japan.

The escape room platform will feature the trial of Ho-Oh and has been designed to test knowledge of the fans of the Pokémon universe in order to escape.

Escape Room challenges have been picking up steam over recent years, having first found notoriety among gaming fans via digital platforms. The movement has since filtered its way into board gaming, with numerous titles having hit the market in the last year.

The initiatives promotional material features Ash, Professor Oak, Ho-Oh, Pikachu as well as Bulbasaur, Charmander and Squirtle.

The official website also suggests that nearby stores will be transformed into Professor Oak’s lab to give players the chance to pick their first Pokémon.

Though the launch date of the Pokémon escape room initiative is yet to be revealed, it is likely to coincide with the launch of the new movie in July next year.

Pokémon is the latest video game franchise to get on board with the current trend for video game property themed escape room, joining the recently detailed Zelda campaign heading to London this summer and the Resident Evil experiential initiative.

ICEE celebrating 50 years partnership with Coca Cola

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ICEE celebrating 50 years partnership with Coca Cola

US drinks company ICEE is celebrating its 50 year-partnership with Coca-Cola with a series of POS displays for retailers to have and enjoy.


Despite ICEE launching more than 150 flavours, Coca-Cola has proven to be the most popular with fans and has remained to be a top flavour for five decades.
“It’s an exciting year for ICEE as we celebrate 50 years as America’s favourite frozen beverage and we’re thrilled to have had Coca-Cola by our side for all this time,” said Dan Fachner, president of The ICEE Company.
“There are not many days that go by where we don’t hear someone say their favourite ICEE flavour is Coca-Cola and we suspect it will remain one of our top sellers for years to come,” he added.
Dan Manning, region vice president at Coca Cola observed, “Congratulations to The ICEE Company on this important milestone. We are incredibly excited to build on our long-term partnership to inspire and refresh ICEE customers through unique, value-added programs.”
To commemorate the partnership, ICEE is launching new flavours that includes Fanta Sour Grape. Additionally, consumers can also enjoy the limited-edition packaging and golden spoonstraws.

Wow Unlimited to acquire specialty channel from Bell Media

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Wow Unlimited to acquire specialty channel from Bell Media

Canada’s Wow Unlimited Media has entered into a new partnership with Bell Media that will see the kids animation company acquire a specialty channel from the Canadian media conglomerate.

As part of the deal, Wow will also provide children’s programming for Bell Media’s CraveTV and newly launched mobile app SnackableTV.

The two Canadian companies will also partner to develop and produce kids content across all platforms, though no further details were revealed.

While Michael Hirsh, chairman and CEO of Wow did not reveal which specialty channel Wow will acquire from Bell, he said that the new Wow-branded, ad-supported channel will focus on kids and youth content.

The channel’s initial programming will be aimed at kids between zero to 12 years old, while the later part of the programming will be geared towards a young millennial audience.

Wow is currently putting together its CRTC application to transfer ownership of the Category B specialty channel.

If approved, Bell will be issued more than 3.4 million common voting shares in Wow, for an acquisition price of more than CDN$5.03 million (US$3.73 million).

Wow Unlimited comprises of Vancouver-based Rainmaker and Mainframe Studios as well as New York-based Frederator Networks.

Frederator is currently making Costume Quest for Amazon Studios and Castelvania for Netflix, while Mainframe is working on Spy Kids: Mission Critical for Netflix and ReBoot: The Guardian Code for Corus among other projects.

BMPL ties up with BRAT Films to extend its merchandising business

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BMPL ties up with BRAT Films to extend its merchandising business

Balaji Motion Pictures Limited (BMPL), known to have produced a number of good film, has tied up with BRAT Films to extend its merchandising business. The film company has been founded by director Anurag Singh and producer Pawan Gill.

The collaboration comes with effect to Punjabi cinema’s first ever super hero film Super Singh that is releasing on 16 June worldwide.The filmstars Diljit Dosanjh and Sonam Bajwa among others.

Anurag has been instrumental in taking Punjabi cinema to newer heights and along with Dosanjh, the two have set new benchmarks in Punjabi films in every film of theirs. Now with the association with Balaji, the formidable combination hopes to touch even greater peaks not just in the film space but also in the merchandising and branding space.

Said Pawan Gill, producer of the film, “We are excited that the first ever Punjabi superhero film is also the first ever Punjabi film to have a full merchandise range launch before the release of the film and that the audience that has been showing so much love for our film’s pre-release gets to take a part of their beloved super hero Super Singh home with them!”

The collaborators have appointed Brand Monk Licensing LLP (BML) as the exclusive licensing agency to create and market the merchandise of Super Singh.

BML is a 360 Licensing company focused on entertainment and corporate brands for brand extension, licensing, distribution and merchandise.

The Licensing company has used international best practices to create the licensing programme with creation of complete style guide and processes.

On its part, BML has appointed WOWHeads, Gingercrush.com, Utpatang.com, Bollywoo.ooo, 1469 workshop and Bewakoof.com as licensees that will   produce an impressive range of licensed products in various product categories such as Bobble Head, Bust, apparel, tee-shirts for men women and kids, accessories, mobile covers, stationery, stickers, novelty, Super Singh – super hero  costumes  and other gifting products.

Already there are more than 100 product SKUS and with the hugely anticipated June release of Super Singh, many more exciting products will be introduced into the market later this month.

This is for the first time that a film inspired wearable fashion range is being launched in India. As many as four fashion designers have made the fashion line which would include jackets, dresses, shirts, skirts and more. The range will be available on Bollywoo.ooo on the day of the film’s release.

The licensed products will be available online at leading marketplaces, partners websites  and select Key retail,   With the Licensees getting benefit of the promotion done by the star cast, the orders are already flowing in from UK, US , Canada, Australia and other international markets.

Smiley, Palladium team up with The Isle of Wight Festival

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Smiley, Palladium team up with The Isle of Wight Festival

Smiley along with Palladium has teamed up with one of the world’s most iconic music festivals ‘The Isle of Wight Festival’ to celebrate the launch of its new collaboration.

“This is a really exciting product launch for us and a fitting stage for it,” commented company marketing director Matt Winton.

“We are extremely proud of the Palladium co-creation and the fact that we have managed to tie this up with another stellar music partner in the Isle of Wight Festival and their amazing 2017 artists,” he added.

The Isle of Wight Festival, with a heritage of 50 years of rock and roll is currently hosting a special backstage activation to present their partnership at this year’s event that started from 8June to conclude on the 11th instant.

This includes an exclusive artist gifting suite backstage, where some of the world’s leading music talent including Arcade Fire, Bastille, David Guetta, Example, Rod Stewart and Run DMC will be the first to get their hands on a pair of these limited edition of Smiley branded Pampa boots that is to launch at retail in the coming weeks.

The key product in the collaboration is the best selling style Pampa, a sneaker inspired high top boot is emblazoned with the world famous Smiley icon in trademark yellow and black.

The shoe also features a host of exciting surprise hidden secret extra features to enhance the festivalgoers experience and add a Smile to those who buy them.

 

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