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Jakks Pacific in a multi-year licensing agreement with baby brand Chico

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Jakks Pacific in a multi-year licensing agreement with baby brand Chico

Jakks Pacific has signed an exclusive, multi-year licensing agreement with European baby brand Chicco.

The deal, that came into effect on July 1, will see the US toymaker exclusively manufacture, market and distribute early-childhood dolls, doll carriers, doll outfits and doll accessories in the US and Canada. The toy line will be inspired by Chicco’s specialized products for infants.

Chicco is the largest infant brand in Europe and part of the global Artsana Group, a holistic lifestyle company.

The Italy-based company offers a range of products for babies and toddlers that are available in more than 120 countries around the world.

In addition to products like strollers and car seats, Chicco also offers activity centers, musical toys, ride-on toys and walkers (pictured).

The agreements comes as Jakks saw its sales fall by US$1.3 million to US$94.5 million in Q1 2017 following a year shaped by new category investments.

Last year saw the launch of Studio JP, an animation initiative to produce content based on the toymaker’s proprietary IPs, as well as the launch of Jakks’ tea party-inspired Cuppatinis toy line.

 

Atomicom and publisher GamesCo bring out a survival sandbox game set on Mars

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Atomicom and publisher GamesCo bring out a survival sandbox game set on Mars

Independent studio, Atomicom and publisher GamesCo, have unveiled details of a new survival sandbox game set on Mars that will feature JCB vehicles. The game JCB Pioneer: Mars will launch on Steam Early Access this summer. It will allow players to colonise the dusty wilds of the red planet.

Taking the wheel of futuristic and ultra-rugged JCB vehicles, players must explore the alien landscape, mine precious materials, construct large-scale buildings and research new technologies to ensure humanity’s future lies beyond planet Earth.

“We are hugely excited to partner with Atomicom and GamesCo on JCB Pioneer: Mars,” says Michael Plummer, Worldwide Marketing Director, JCB. “It’s been a wonderful experience to see our visionary design and engineering team craft vehicles for future space colonization. We are delighted that this will bring JCB to the attention of a future generation of potential customers, enabling them to use machinery on Mars before using them on earth,” he adds.

 

London Live to launch new children’s programming strand

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London Live to launch new children’s programming strand

London Live, a Freeview TV channel based in the UK’s capital, is launching a new children’s programming strand named Bounce.

A produce of content distributors Saban Brands and Studio 100, the new strand will feature a host of popular children’s programming including Heidi, Digimon and three seasons from the 24 year series library of Saban’s Power Rangers franchise.

Each of Mighty Morphin Power Rangers, Power Rangers Lightspeed Rescue and Power Rangers S.P.D. will feature in the strand.

Bounce will broadcast from Mondays through Saturdays delivering content for children aged between four to 15 in and around the capital.

Lucy Myers, London Live’s programming director said, “With over three years audience growth under our belt successfully delivering a multi-genre channel across news., entertainment, factual and film content, the summer school holidays are perfect timing to launch our children’s programming strand, Bounce.

“A dynamic, fun and energetic strand for boys and girls, the combination of exclusive content including UK premiere series Glitter Force and Heidi, alongside well-loved titles such as Power Rangers and Digimon, perfectly complements our continuing programme strategy of curating the best quality content for London audiences. We are confident Bounce will delight children and parents alike,” he added.

Martin Krieger, head of global distribution at Studio 100 Media commented, “We are very enthusiastic that our series Heidi, Tashi and K3 Animation are part of the launch programme of Bounce. It is great to join forces with a new partner that puts that much effort into this new programming strand. We are convinced it will win over kids and families watching London Live.”

Plans are already underway to launch a Bounce app in early 2018 that will be supported by features that will give parents control of their kids’ viewing.

Bounce will launch with a consumer activation at Alexandra Palace’s Summer Festival on July 22nd.

 

With many licensees in tow, Toca Boca creates first-ever line of consumer products

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With many licensees in tow, Toca Boca creates first-ever line of consumer products

Digital app and toy company Toca Boca has created its first-ever line of consumer products in association with a number of leading licensees.

Toca Boca Announces Its First-Ever Collection of Consumer Products Available Exclusively at Target

“The cult following our digital toys have amassed among kids around the world is awe-inspiring,” says Caroline Ingeborn, COO, Toca Boca. “Toca Boca’s vision is to be a category-independent brand and the move into physical products marks a major milestone toward that goal.”

The duel-gender range that includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books, will be available exclusively at Target in the U.S. starting July 17.

“Everything we make at Toca Boca is designed for all kids. It’s our mission to make sure no kid ever feels excluded by Toca Boca,” said Mathilda Engman, head of consumer products, Toca Boca. “True to those values, the collection was designed with inclusivity in mind, and we are so excited to see it will be merchandised together as a collection sitting between the boys’ and girls’ aisle of many Target stores.”

Licensees who helped bring the digital brand to life as far as products are concerned include FabNY, The Foundery, Franco Manufacturing and Random House Children’s Books.

 

 

Hearst Magazines ties up with Franchise India Holdings to launch Esquire-branded whisky lounges across India

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Hearst Magazines ties up with Franchise India Holdings to launch Esquire-branded whisky lounges across India

Hearst Magazines has tied up with Franchise India Holdings to launch Esquire-branded whisky lounges across India.

The Esquire lounges will provide an immersive brand experience inspired by the long-running men’s magazine.

“The Esquire brand has global recognition, epitomizing cool confidence, wit and style; the lounges will reflect that, offering guests a truly unique experience,” says Steve Ross, VP, global chief licensing director, Hearst Magazines. “This partnership is an excellent opportunity to create a new business with a best-in-class operator and bring the spirit of our brand to a new audience,” he added.

The first Esquire lounge is scheduled to open in central Delhi in early 2018 to be followed by 14 additional lounges in major cities across India.

“Modern Delhites are looking for stylish venues to meet friends and colleagues,” observed Gaurav Marya, chairman, Franchise India Holdings. “The Esquire lounges will embody the brand’s character making them a perfect fit for India’s urbane, culturally savvy community.”

 

After a new deal, Masha and the Bear continues to ride its popularity wave

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After a new deal, Masha and the Bear continues to ride its popularity wave

After a new deal with Impronta Designers, Masha and the Bear continues to ride its popularity wave that will bring the animated series to children’s rides at amusement parks, family hotels and shopping malls across Italy.

The rides, which include an interchangeable base will feature images of Masha and her ursine best friend. (Impronta Designers specializes in a number of children’s rides, including floor slides, tube rides, free falls and aquapark inflatables.)

Maurizio Distefano Licensing (MD Licensing), which licenses the property in Italy on behalf of Ink Global for Animaccord, broke the news of the agreement.

Ink handles the brand’s worldwide licensing programme with Simba Dickie Group serving as the property’s master toy licensee in Europe while  Canada’s Spin Master serves as North American master toy licensee.

The series has been created by Oleg Kuzovkov and produced by Moscow-based Animaccord Animation Studio. It airs in more than 100 countries and is also available through on-demand streaming on YouTube and Infinity.

Rai YoYo, a national specialty channel owned by Italian public broadcasting group RAI, is now broadcasting 26 x five-minute episodes of the new series Masha Tales in addition to Masha and the Bear.

Animaccord has started production on Masha‘s third season with new episodes expected to come in September.

 

 

Lovehoney teams up with Comedy Central

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Lovehoney teams up with Comedy Central

Lovehoney has made public its latest collaboration with TV channel Comedy Central, to develop a range of adult pleasure toys inspired by the US comedy series Broad City that is shown on the channel.

Broad City is an odd couple comedy about two best friends navigating their 20s in New York City. The show is noted for its frank and funny portrayal of sex and has featured many sex toys.

With this new range, it is the first time that Lovehoney has partnered with a TV show having seen success with Motorhead, Tokidoki and Fifty Shades of Grey lines in the past.

According to Lovehoney, its range of irreverent, colourful items will appeal to Broad City’s extensive fan base as well as first time users.

Lovehoney co-founder Neal Slateford said, “For us working with a show of Broad City’s calibre was a no-brainer and we’re delighted to be working with Comedy Central.

“The range perfectly encapsulates what the show is all about: fun and energy. We are delighted with how the products represent Abi and Llana’s humour, with each item harking back to hilarious episodes in the girls’ lives.”

Steve Raizes, SVP consumer products for Viacom’s Global Entertainment group, added, “Comedy Central is thrilled to team up with Lovehoney on this collection. We are excited to bring these innovative and high quality products to fans of the show.”

 

Sanrio teams up with Chupa Chups for a limited edition clothing collection

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Sanrio teams up with Chupa Chups for a limited edition clothing collection

Sanrio has teamed up with Chupa Chups, the world famous lollipop brand for a limited edition clothing collection that was launched last week in Shimamura stores across Japan.

The collection involves a range of five t-shirts for young women, each featuring one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups brand in soft summer hues.

Said Christine Cool, area Licensing manager of Perfetti van Melle, the confectionary giant behind the Chupa Chups brand, “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups.”

Spiderman attracts more than 60 brands as merchandising partners

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Spiderman attracts more than 60 brands as merchandising partners

Ever since it came on the big screen in 2002, Spiderman has been growing its clout as a darling of the masses both in comic books and in movies too.

As Marvel’s flagship character and company mascot, Spiderman has appeared in countless forms of media including several animated and live action television series, syndicated newspaper comic strips,

The latest edition of the Spiderman film franchise, Spider-Man: Homecoming, released in around 1,400 screens across the country last Friday.

Besides being a roaring cinematic and commercial success from the marketing and branding point of view, the well anticipated film attracted up to 60 brands as merchandise partners along with seven media partners. The film has among the highest brand associations for a Hollywood film in India.

All rights of the Marvel made movie are shared by Sony Pictures and Disney. Hence, the marketing and distribution deals have been looked after by Sony Pictures Entertainment India. On the other hand, the merchandise deals have been dealt by the consumer products division of Disney India.

Among the other brands that the film has roped in are Oppo, Titan, Max, Lifestyle, Crocs and HDFC among others.

Sanjeet Mehta, Executive Director and Head, Consumer Products, Disney India, observed that the brand believes that choosing the right partner is an important aspect in character licensing.

“Marvel’s Spider-Man enjoys 90% awareness in the Indian market and there is high demand for products inspired by the superhero across ages. We are happy to have 60 brands on board. Each of our licensees helps us to offer a piece of the Spider-Man universe that fans can take home,” he added.

Among other brands that collaborated with the movie, Dell India also teamed up in a global integrated campaign with Sony Pictures.

Team IIFA announces launch of merchandise for the event

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Team IIFA announces launch of merchandise for the event

Team IIFA that is readying to hold the next International Indian Film Academy (IIFA) celebrations in New York has announced that that they will launch official merchandise for the event in the last part of this month.

For this, the organisers have tied up with New York-based Easy Partners, a boutique licensing and merchandising company.

The aim is to “grow the IIFA brand by introducing a merchandise selection for devoted and enthusiastic fans to enjoy”, Cathy Cleghorn, Founder of Easy Partners, observed in a statement.

The merchandise will include T-Shirts, caps, key rings, hooded sweatshirts, tote bags and magnet and ticket holders that will be embedded with the IIFA logo. These will  either be available online or at the MetLife Stadium, New York on July 14 and 15 during the gala.

“With the launch of the IIFA merchandise, our ardent fans can connect and get the complete list of the IIFA festival,” Andre Timmins, Director-Wizcraft International, the producers and creator of the IIFA added,

 

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