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Universal Brand Development taps shoe brand AKid

 

Inspired by the return of the Minions in  Illumination’s Despicable Me 3, Universal Brand Development has tapped children’s shoe brand AKid for a new footwear rangeThe collection was unfolded at a star-studded launch party in Los Angeles last week.

“As the mom of two young children, I know first-hand the impact the Despicable Me films have on children and adults alike,” said Ashleigh Dempster, co-founder, AKid. “It’s one of our favorite family movies, so I jumped at the opportunity to create something in collaboration with Illumination’s Despicable Me 3. The entire collection subtly plays off elements of the movie, while staying true to the AKid aesthetic for which we’ve become known,” he added.streaming The Mummy 2017 film

The capsule features seven styles inspired by the Minions and other themes from the film that released in theatres on June 30 and has already roped in $461 million at the global box office.

The line is now available on Akid.com website and is being featured in Goop’s pop-up market in the Hamptons.

 

KFC’s fried-chicken themed merchandise selling like hot cakes

A day after KFC opened its online shop that was offering fried-chicken themed apparel, accessories and other limited-edition items, a third of the products were sold out.

Much like Starbuck’s vastly successful unicorn frappuccino, “www.kfclimited.com”seems to have been designed with the Instagram-obsessed generation in mind.

Customers can order Colonel Sanders shirts, jewellery, pocket squares, lapel pins even a KFC pillow. Among the eclectic mix of merchandise is even a $20,000, 400-year-old meteorite in the shape of a Zinger sandwich.

“KFC and Colonel Sanders have been American pop-culture icons for more than 70 years,” Steve Kelly, KFC U.S. director of media and digital said. “Our fans were craving to embrace the fried chicken lifestyle, and KFC Ltd. gives them the opportunity to let their colonel flag fly,” he added.

The brand simultaneously announcedthat it had brought in a new KFC-branded mobile phone for the Chinese market in collaboration with Huawei.

The Louisville, Ky.-headquartered company has a penchant for creative brand extensions. In 2015, KFC recruited London men’s wear designer Katie Eary to create a collection for the fast-food brand in an hour.

KFC also disclosed that it intends to collaborate with other notable apparel and lifestyle brands to create one-of-a-kind products in the future.However, it remains to be seen whether these items will prove to be more than marketing stunts.

For instance, last year it created huge social buzz over its chicken-flavored nail polish. Although the company said the two nail polish shades would go up for public sale, it was only handed out to a number of bloggers and influencers and never was mass produced for the market.

 

Universal taps Black White Orange Brands as licensing and merchandising licensee in India

Encouraged by the success of its franchises like Fast & Furious, Despicable Me, and Minions at the box office in India, Universal studio is now wanting to increase its revenue share in the licensed merchandising market, a category led by rival Walt Disney.


The named studio has consolidated the licensing and merchandising rights of DreamWorks Animation which it acquired last year with Mumbai-based brand licensing startup Black White Orange Brands.

Universal had initially entered the Indian market last year when it signed Black White Orange as its licensing partner for India and South Asia.

Then, the deal included major franchises such as Illumination Entertainment and Universal Pictures’ Despicable Me, Universal and Amblin Entertainment’s Jurassic World and Universal’s Fast & Furious along with The Secret Life of Pets and classic films from the studio’s library, Back to the Future and Jaws.

“DreamWorks Animation is a very big addition to our portfolio,” averred BhavikVora, founder and CEO of Black White Orange Brands. He said his company is targeting Rs 40 crore in retail sales in India in the next one year from DreamWorks Animation’s merchandise, across various categories.

“We have already seen retail sales of Rs 120 crore in six months from Minions and Fast and Furious franchises’ products. Together with Universal and DreamWorks, we will now have a big range of products and will have more leverage in the market. Our aim is to launch many properties together and get significant shelf space in the retail stores,” Vora added.

The deal will allow the company to manage licensing and merchandising for DreamWorks’ portfolio, including global hit properties like Trolls, The Boss Baby, KungFu Panda, Madagascar, Shrek, How to Train Your Dragon, and DreamWorks Animation Television’s, Voltron Legendary Defender.

Incidentally, Universal has been working with Black White Orange since early 2016.

 

Freaky Friday: 7 companies that control almost every single beauty product

Whenever, we go into a shop to buy a certain brand of a beauty product, never do we give a thought as to how many companies sell such branded products.

And after due research, we could find out that 182 beauty companies fall under the massive umbrellas of seven huge manufacturers of beauty products.

These seven mega-companies are Estée Lauder Companies, L’Oréal, Unilever, Procter and Gamble, Shiseido, Johnson and Johnson and Coty.

Taken together they employ thousands of people around the world and make billions of dollars in revenue every year. They are also responsible for controlling advertising and the way we all think about beauty every day.

Each of these seven companies are responsible for skin care (for both the body and face), hair care, perfume, and makeup.

Not included brands are those that only made products such as deodorant, toothpaste, suntan lotion or baby lotion

What remains is a compelling look at who controls the beauty products we’re buyingand what are the companies like.

 

A look-around

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Estée Lauder Companies

Estée Lauder Companies was responsible for 24 of the beauty brands on this list. Some of their holdings include the makeup and fragrances by fashion brands such as Donna Karan, Michael Kors, Tom Ford, Tommy Hilfiger, and Tory Burch each of which have their own cosmetics and/or toiletries lines.

They also have quite a few well-known beauty brands such as Aveda, Bobbi Brown, Clinique, La Mer, and MAC Cosmetics.

It is said that Estée Lauder as a whole made an estimated $11.3 billion in beauty sales in 2016.

L’Oréal

L’Oréal had the most brands on this list with a total of 39 beauty brands including major staples like Lancôme, Maybelline, Urban Decay, Garnier, Essie, and The Body Shop.

They also have very expensive skincare and haircare brands, including Pureology, La Roche-Posay, and SkinCeuticals.

In 2016, it was estimated that the company made $27.6 billion in beauty annual sales.

Unilever

Unilever has 38 total beauty sub-brands, and many of those are staples in drugstores in the US including Nexxus, Ponds, TIGI, Dove, Vaseline and Lever 2000.

Unilever also has quite a few brands popular outside the US, including Fair & Lovely, a “fairness cream” that’s marketed in India as a skin-lightening lotion for women. It’s worth noting that it has received backlash for promoting one shade of skin as better than another.

Unilever made an estimated $58.2 billion in corporate sales in the year 2016.

Procter & Gamble

Proctor & Gamble has 9 total beauty brands like Head & Shoulders, Herbal Essences, Olay and Gillette.Thecompany made an estimated $76 billion from corporate sales in 2016.

 Coty

Speaking of Coty, it has come out as a new leader in the beauty industry with 33 total brands. After acquiring many brands from Procter & Gamble, Coty now owns numerous big name products including OPI, Rimmel, Covergirl, and is behind celebrity toiletries like Katy Perry, David Beckham, and Beyoncé, among others.

In 2016, Coty made an estimated $4.3 billion in beauty sales.

Shiseido

Shiseido itself a well-known skincare brand that has about 30 other beauty brands underneath it. Some of those are also makeup brands including bare Minerals, Nars and Laura Mercier.

The vast majority are brands that might not be recognized in the US, including Japanese brands such as Majolica Majorca, Ettusais, Maquillage, and Aqua Label, which also claims to whiten skin.

The Japanese corporation made an estimated $6.3 billion in beauty sales in 2016.

 Johnson and Johnson

And lastly, the last major brand we have included on this list is on the smaller side with nine beauty brands but one thing is there to ponder that what it lacks in quantity it makes up for in name recognition.

Johnson and Johnson is a bigger umbrella company that includes nine beauty brands, including Aveeno, Neutrogena, Clean and Clear, and RoC, in addition to a few others.

The company made around $7.1 billion in 2016 to be exact.

 

Sutikki taps another group of licensing partners for Moon and Me

Sutikki, the kids and family division of Bento Box Entertainment, has signed another group of new U.K.-focused licensing partners for Moon and Me, the upcoming pre-school series from Andrew Davenport, known for series like Teletubbies, In the Night Garden.

The new additions join Sutikki’s first wave of U.K. partners as well as Hasbro and Scholastic  that are already on board as global partners for the brand.

The new U.K. licensees include Cube for mobile games and apps, Spearmark for lunchware, drinkware and tableware, Dreamtex for linens and home products including duvet covers, pillow cases, curtains, cushions, blankets, towels, bean bags, rugs, wallpaper and borders, Kinnerton for seasonal and year-round confectionary products and Kokomo for health, beauty and bespoke dental lines.

“We continue to partner with best-in-class licensees as we prepare for a thoughtful launch of ‘Moon and Me’ consumer products in the U.K. in 2018,” says Stephen Gould, Territory Head, U.K. and EMEA, Sutikki. “Excitement about this brand only continues to further build and grow amongst the licensing trade,” she adds.

 

J!nx on way to launch its own apparel

Gaming apparel licensee J!nx is on its way to launch its own eponymous range of lifestyle apparel. This will be exclusively available at Hot Topic.

After serving as a licensee for the top brands in video games for over two decades, the new line marks the launch of the J!nx brand as a standalone fashion label.

“I’m a lifelong gamer, both a player and a hobbyist game developer. Growing up, I never felt a connection to any existing brands, nothing spoke to me. J!nx was born in that void,” said Sean Gailey, co-founder and CEO, J!nx.Transformers: The Last Knight 2017 live streaming movie

“To me, J!nx represents the deep passion of the culture and community that I’m proud to be a part of. We chose Hot Topic because they’ve been the first to believe in that community and have been a longtime partner with our licensed products,” he added.

J!nx will preview its range during Comic-Con that goes on July 20 to 23 at the Horton Plaza Hot Topic store in San Diego, before releasing it on August 17.

 

Zinkia Entertainment ties up with Aquí Media

Aiming to increase its growth in the Japanese market, Zinkia Entertainment, the Spanish producer of Pocoyo has tied up with Aqui Media, a Japanese Media & Marketing company founded by the Spaniard media executive, Jesús Perezagua.

The deal is part of Zinkia’s wider strategic plan with the objective of achieving a global repositioning of the Pocoyo brand internationally. The strategy includes activity in 12 key territories, including Japan, as it is one of the most important territories in the Entertainment Industry.

As of July 3rd, Japanese audiences can enjoy the first 3 seasons of Pocoyo (156 X 7) via platforms managed by Aqui Media. These include TV exposure and streaming via an SVoD app available for both smartphones and tablets.

The alliance includes the commercialisation of Pocoyo audio visual content via TV and VOD platforms in addition to the exclusive management of L&M rights across a wide variety of categories such as toys, publishing and apparel.

Aqui Media will also be responsible for carrying out local promotions, advertising and the production of meet and greet and live show events.

Alberto Delgado, CEO of Zinkia stated, “It is an important strategic move for the company. We are happy to work with Aqui Media team in this new stage of Pocoyo in Japan. Aqui Media have made important inroads into the local animation industry and has the knowledge of Japanese culture POCOYO needs”.

Aqui Media’s founder and Ceo Jesus Perezagua, said, “the collaboration with Zinkia to introduce and develop POCOYO as a brand in the Japanese market is one of Aqui Media’s primary objectives. Pocoyo’s high production values added to its educational and entertaining profile fits perfectly with Aqui Media’s media proposal, as it does with our company mission to offer the Japanese pre-school audience the best selection of international content available.

It is our aim to provide our public with activities that will enable them to discover and enjoy music, dance and arts, allowing them to thrive as global individuals and to grow up in an environment of tolerance,” he added.

 

DHX Brand extends master toy license of Teletubbies to Character Options

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Following its current toys’ retail success, DHX Brands, the dedicated brand management and consumer products arm of DHX Media has extended master toy license of Teletubbies for a further three years to Character Options.

The deal, which will run until 2020, is for worldwide manufacturing rights with U.K. distribution and will see Character Options adding further plush and plastic toys to the range.

New lines will be inspired by exciting new elements from season two which launched earlier in 2017 such as the Tubby Car.

Additionally, Tiddlytubbies toys are being developed following their initial launch this month.download full movie Despicable Me 3

The Teletubbies product range first launched in January 2016 and was the number one best-selling new toy property in the UK that year (NPD).

Its UK success continued into 2017 with results showing impressive growth across all categories, with overall sales up 36 per cent in value and 23 per cent in units from the same period in 2016.

The success of the plush lines continued to drive this growth, featuring as four of the top-five selling lines across the toy range.

Retail distribution and support for the range has been very strong across all key accounts, grocers, high street and specialist retailers, leading the way for the wider licensing programme.

DHX Brands and licensing agent CPLG are now finalising their own brand marketing plans to support across multiple categories with key grocery and specialist retailers for Autumn/Winter 2017.

Already this year, Character Options has introduced Teletubbies Weebles to their product offering with further launches planned for the second half of the year including the adorable 20th anniversary Party Plush characters and Tiddlytubbies toys.

Sequential Brands Group, Inc. and Staples announce expansion of Martha Stewart line of office products

Sequential Brands Group, Inc. and Staples have announced the expansion of the Martha Stewart line of office products available exclusively at Staples.

The collection includes a new line of organizing products and accessories such as Discbound™ notebooks, message boards, folders, and Stack + Fit® storage solutions.

Sequential Brands Group, Inc. owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active and fashion categories.

It seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.

On the other hand, Staples makes it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it’s in-store, online, on mobile devices, or through the company’s innovative buy online, pick-up in store option.

The company offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, and Print and Marketing Services.

The new product that has been available since June, features beautiful new patterns, gold-finished hardware and two new colors, persimmon and gray. The line also features a customizable Wall Manager System.

“When we design, our goal is to identify innovative organizing ideas and transform them in to stylish, high-quality products that consumers love and trust. It’s important that people have the ability to stay organized whether the space they’re working with is a roomy office, a small desk, a closet or just a tote bag. We design products which make those spaces as functional as possible. Consumers really appreciate our attention to detail and use this line for its quality, style and value,” said Martha Stewart.All Eyez on Me 2017 film

Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author and a trusted lifestyle expert and teacher.

The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

The office storage system offers basket weave bins with raised lids that make stacking and storing easy in even the smallest spaces; bins come in 6 sizes, most of which can hold letter-size paper and standard folders.

The travel line is designed to help travellers stay organised and ease the travel experience; products include a brand-new Martha Stewart backpack that features a rear pocket that unzips to slip over a rolling luggage handle a tote bag and assorted zipper pouches, perfect for accessories such as toiletries, makeup, and more.

 

Genius Brands Intl. signs broadcast agreement with Nat Geo Kids

In a deal with Nat Geo Kids that will see its animated series Secret Lab telecast all across Latin America, Genius Brands International has signed a broadcast agreement with the former.

The animated serial which follows a young prodigy and her science club had its premiere on Nat Geo Kids in all Spanish-speaking markets on July 1. Further to it, the serial will show in all Portuguese-speaking markets on September 1.

Additionally, Genius Brands has appointed Tycoon Enterprises as its pan-Latin American licensing agent for the brand with a retail programme set to bow in 2018.

On its part, Tycoon will work to develop and execute a comprehensive L&M programme based on the brand’s multimedia, cross-platform identity.

Categories will include toys, apparel, accessories, school supplies, electronics, collectibles, novelty and publishing.

The agreements are being signed as Genius Brands continues to expand the property’s global reach.

Here, it is important to note that Singapore’s Mediacorp television network, Hong Kong’s TVB and Indonesia’s Spacetoon have all acquired broadcasting rights of Thomas Edison’s Secret Lab after the show made its bow on 160 US public TV stations and on the Kid Genius on-demand channel.

Spiral International, a subsidiary of the Ecetera Group, is Genius Brands’ exclusive content distribution agent in Latin America, and Wicked Cool Toys serves as global master toy licensee.