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Orka in a licensing deal with Purple Turtle

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Orka in a licensing deal with Purple Turtle

Orka, world’s largest bean bags selling brand has signed a licensing deal with Purple Turtle, India’s popular animated character with a global appeal to launch an exciting range of designer bean bags, ottomans, wall decal and much more for kids.

 

With this, young Ones in India and Middle East can now enjoy and experience their favourite characters- Purple Turtle and Colour fairies with Orka’s specially designed Bean Bags & Ottomans.

Talking about the deal, Manish Rajoria, Director, Aadarsh Pvt Ltd. said “Orka Brand, through its parent company SETNER is a leader in providing high quality Bean Bags & Ottomans. We are confident that our partnership with Orka will allow us to further expand the growing popularity of Purple Turtle with this new product lineage. Kids will have more fun with these amazing bean bags and will be able to able to enjoy many of Purple Turtle adventures and pageant of colours that exist in all parts of the world with our lovely colour fairies.”

Commenting on the partnership, Chandan Kumar, Founder, Orka said “ORKA, the brand was incepted with just one vision – A Bean Bag in Every House. We are proud to leverage the Brand Equity of Purple Turtle to tap into coveted Pre-school Kids Category. The growing popularity of Purple Turtle and colour fairies across the globe will help us in positioning our products in this category. We are confident that kids will love our uniquely designed Bean Bags and Ottomans which will take them to the wonder world of their favourite animated characters.”

Orka is a premium brand dealing in value based home decor and furniture products catering to over 50,000 unique customers every month.Guardians of the Galaxy Vol. 2 movie

The company is one of the largest brand of Bean Bags, Micro bead Cushions, Ottomans and a host of other products that are sold through Modern Retail, E Commerce, COCO Stores and Brick & Mortar Stores.

 

Bulldog Licensing appointed licensing agent of Nurture Rights’ The World of Dinosaur Roar!

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Bulldog Licensing appointed licensing agent of Nurture Rights’ The World of Dinosaur Roar!

In a deal, Bulldog Licensing has been appointed licensing agent of Nurture Rights’ The World of Dinosaur Roar! pre-school brand in the UK and Ireland.

The deal will also see Bulldog manage licensing activities for Nurture’s classic Dinosaur Roar! brand.

Bulldog’s initial category focus will be on apparel, accessories, stationery and gifts with the first few items expected to hit retail in spring 2018.

The World of Dinosaur Roar!’s licensing program kicked off last June with a 26-part collectible series of books from master publishing partner Macmillan’s Children’s Books.

Last month, British toy company Golden Bear was appointed master toy licensee for the property, with plush and plastic toys, puzzles, games and bath accessories expected to hit retailers in spring/summer 2018.

Additional products including a collectible figure range would be rolled out in late 2018 and early 2019.

The classic Dinosaur Roar! property, which London-based Nurture acquired from Ragged Bears in 2013, already has licensing agreements in place with partners like Paul Lamond Games, Carousel Calendars, Fashion UK and VMC.

Recently, Bulldog was named UK licensing agent for the upcoming revamped version of Channel 4′s popular 1990s game show The Crystal Maze. 

 

Netflix acquires publishing house Millarworld

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Netflix acquires publishing house Millarworld

 

In its want for more superhero content, Netflix has purchased Millarworld, the publishing outfit founded by comic book legend Mark Millar.

The acquisition follows Netflix’s partnership with Disney-owned Marvel that has delivered a number of popular superhero-based shows including Jessica Jones, Daredevil, Luke Cage and Iron Fist.

Known as a modern-day Stan Lee, Millar is the creative force behind a number of iconic Millarworld brands including Kick-Ass, Kingsman and Old Man Logan.

Millar also spent eight years at Marvel, where he developed a range of comic books and story arcs that inspired the first Avengers movie, Captain America: Civil War and Logan.

Though terms of the acquisition haven’t been disclosed, Netflix has announced it will create yet-to-be-announced original films, series and kids shows based on Millarworld’s existing fan-favourite franchises.

Under the Netflix label, Millarworld will also continue to create new properties spanning the superhero, anti-hero, fantasy, sci-fi and horror genres.

Millar founded his comics publishing house in 2003 and currently operates the company with his wife, Lucy. Since its launch, the company and its co-creators have produced 18 published character worlds, of which three, Wanted, Kick-Ass and Kingsman, were adapted into movies that have a combined global box office gross of nearly US$1

Blackberry set to return to India

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Blackberry set to return to India

Once the favourite handset of corporate bigwigs and enterprise customers, Canadian mobile company Blackberry is all set to make a comeback in India.

The company, which has seen its fortunes slide across the world after the onslaught from Android-powered smartphones and iPhones from Apple, is now banking on the appeal from locally-built handsets, a first for the well-known firm.

The company -known for its QWERTY keyboards – launched the KEYone device in India priced at Rs 39,990. This is being manufactured at the Noida factory of Optiemus Infracom that also makes devices for a host of other handset makers.

Hardip Singh, director at Optiemus, informed that the company had in February this year had signed a brand licensing agreement with Blackberry for the design, manufacture, marketing, and service of its devices in India, Nepal, Sri Lanka and Bangladesh.

“This is the first device being manufactured locally and we intend to launch more devices across various price points,” Singh went on to inform.

Analysts say that the going for Blackberry , that now runs on Android operating system may not be easy as the Indian handset market is dominated by the large number of Chinese vendors apart from Korean electronics giant Samsung.

But with its weak appeal and a limited brand recall value, Blackberry may not be able to make a strong dent especially in view of the large marketing and sales spends undertaken by the Chinese makers.

Singh, however, said that the company is confident of its outing this time around as local manufacturing gives it the flexibility to price the products competitively while packing them with rich features.

 

Emami on a roll to acquire smaller companies

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In its zest to grow its healthcare and personal care products, FMCG major Emami is eager to acquire more and more smaller companies.

“We are open to acquiring both small-sized as well as big companies provided the brand value and the business model is good. We can acquire companies which has a Rs 50 crore to Rs 500 crore turnover,” Emami director Harsh V Agarwal has been quoted to have said at the company annual general meeting.

“This year, our core focus will be on the healthcare and personal care products. There will be brand extensions as well as new launches,” he added.

Goods and Services Tax (GST) has opened up more possibilities for Emami to acquire smaller companies. As GST calls for tighter compliance norms, several small companies in the consumer goods space will be up for grabs, it is presumed.

In June 2015, Emami Ltd had acquired Kesh King for Rs 1,651 crore which was one of its largest deals in the FMCG space. The company also acquired the Zandu brand in the past which opened up the balms portfolio for the company.

Agarwal also informed that Emami was also aiming to increase its presence in Bangladesh by widening the product portfolio as it expects that country’s growth to be considerably higher than other foreign countries it operates in.

Bangladesh accounts for 30 per cent of Emami Ltd’s consolidated international sales.

Gaming to be a major theme at this year’s BLE

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Gaming will be a major theme at this year’s Brand Licensing Europe (BLE) that will take place from October 10 to 12 at London’s Olympia exhibition hall.

The annual European trade show will, for the first time, have a dedicated Gaming Activation Area that will serve as both a showcase and demonstration area as well as provide visitors a chance to gain insight into some of the ways popular gaming IP can be taken from the screen to the store. It will also include a mock retail environment, which will feature a range of IPs.

Sony Interactive Entertainment Europe has signed on to serve as the theme’s headline partner and will be on-site to explain how gaming can help reach a broader audience with examples from PlayStation 4’s back catalogue.

In addition, Mark Howsen, commercial development director of Sony Interactive Entertainment Europe will be the first keynote participant in the event’s seminar series.

“Games have such a broad fan base today,” exclaimed Howsen. “Of course, there are those who have been playing for years and grew up with certain characters who provide an opportunity to brand holders, but there are also newcomers to the field attracted by technological advancements such as smart phones and AR. Playing games is accessible to all, and we’ve discovered there are lots of different ways to appeal to players of all styles and walks of life. We are looking forward to discussing the opportunities our industry offers,” he added.

Other video gaming companies that will be exhibiting at the BLE include SEGA, Capcom, Ubisoft, King, Activision Blizzard and Rovio.

Organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association, BLE is the largest licensing event in Europe that attracts more than 7,500 visitors and 280 exhibitors.

 

Harlem Globetrotters signs on a raft of licensing partners

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Harlem Globetrotters signs on a raft of licensing partners

 

The Harlem Globetrotters has signed a number of licensing partners to launch a range of new merchandise in anticipation of their upcoming 2018 World Tour.

The sports entertainment brand has added The Dunk Collection and Suited Brands besides continuing its license agreement with Simon & Schuster.

The Dunk Collection, creators of the original over-the-door basketball hoop laundry hamper, has entered into a two-year deal to make a variety of products including a Harlem Globetrotters Dirty Dunk laundry hamper.

Meanwhile, London-based Suited Brands will release a line of branded athleisure apparel in the U.K.download Pilgrimage movie now

Simon & Schuster, which teamed up with the The Harlem Globetrotters in 2016 for a multi-year, multi-book series for children as part of its Ready to Read collection will release the first book in the series later this month. The second book is expected to hit the retail market in December.

“This is tremendous news for our fans worldwide as well as the Harlem Globetrotters,” says Monica Neal, executive vice president, brand marketing and partnerships, Harlem Globetrotters. “These new deals reflect the growing popularity of our brand on a global scale. It will also bring the Globetrotters to life in ways that we never thought possible,” she added.

The Harlem Globetrotters’ 2018 World Tour will tip off on Dec. 26 and will play in more than 250 North American markets as well as 30 countries worldwide.

Canadian shoe company Aldo acquires footwear business of Camuto Group

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Canadian shoe company Aldo acquires footwear business of Camuto Group

After a deal, Canadian shoe company Aldo has acquired the footwear and accessories business of The Camuto Group, it is understood.

The deal follows on the heels of several other major mergers in the fashion space including Michael Kors’ recent acquisition of Jimmy Choo and Coach’s purchase of Kate Spade in May.

The Camuto Group was founded by the late Vince Camuto who also founded Nine West.

He also has a vast licensing business that also encompasses brands such as Jessica Simpson, Tory Burch and Lucky Brand.

 

Smiley in a new collaboration with leisure brand Sweet pants

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Smiley in a new collaboration with leisure brand Sweet pants

Smiley has entered in a new collaboration with leisure brand Sweet pants for a range of athleisure apparel that includes joggers, caps and shorts.

The capsule collection will consist of imagery of the Smiley branding that would include relaxed joggers that feature Smiley’s eyes and mouth detailing and signature trucker caps in an array of modern all overs and bold icon prints and bright colour pops.

“Sweet pants is currently the most interesting brand for developing leisure products and in particular jogging bottoms in Europe and is being bought by a very cool crowd,” said Smiley CEO, Nicolas Loufrani.

“We are very happy to bring our Original Smiley logo onto their products. This is part of our strategy to develop the distribution of our products in boutiques which is where we reach the young people who make the trends and expand our athleisure offering,” he added.

Sweetpants have numerous boutique stores across France and feature in all major department stores.

The collection is online sale now via the Sweetpants website and retail stores.

 

Hectic full-scale licensing and merchandising programming before Justice League hits the screen

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Hectic full-scale licensing and merchandising programming before Justice League hits the screen

Though the release of Justice League is four months away, the world will still be able to rely on the Justice League, thanks to a full-scale licensing and merchandising programme for the movie courtesy of DC Entertainment and Warner Bros. Consumer Products (WBCP).

WBCP has partnered with toy manufacturers like Mattel, The Lego Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour and Converse, as well as a retailer lineup that includes Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City for a rollout of Justice League merchandise and products that spans toys, collectibles, apparel, home decor and accessories.

In addition to the Ultimate Justice League Batmobile that was launched at San Diego Comic-Con last month, Mattel will release action figures of the main characters from the movie as part of its popular DC Multiverse line while Lego will release a number of construction sets allowing fans the chance to rebuild their favourite movie moments and Funko will release vinyl versions of the heroes.film Alien: Covenant

Arrangements have been so made that those who want to share their allegiance to the League on their bodies will find all manner of clothing available to help them do so, with a collection inspired by the movie available from GAP alongside athletic wear from Under Armour, Converse footwear and New Era headwear; in other verticals, Hallmark, American Greetings, Trends International and The Northwest Company are just some of the companies partnering with WBCP for JLgreetings, ornaments, home textiles, pillows, party goods and posters.

In addition to the ongoing Justice League comic book source material, WBCP has also partnered with Titan Books, Insight Editions, Centum and Panini for a range of published material, including a behind-the-scenes Making Of book tied into the movie.

WBCP’s partnerships for the movie are international, with a number of key retailers in different markets offering exclusive material. (The highlight of which may be the Bimbo Bakeries partnership in the Latin American market, for Justice League bread, pastry and confectionary.) In China, China CITIC Bank will release Justice League-themed credit cards, while Europe will see life-size sculptures of the team, courtesy of Muller and Muckle.

In a statement, WBCP president Pam Lifford said, “The most celebrated DC Super Heroes are uniting on the big screen for the first time ever in what is a truly epic entertainment experience.

We are eager to expand the fan experience by fully immersing them in all things Justice League. With a multi-faceted programme featuring the highest-quality product, WBCP is delivering fans what they want to help get in on the action as they Join the League,” he added.

Justice League opens in theaters on November  17.

 

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