Monday, June 22, 2026
spot_img
Home Blog Page 216

DHX Brands licenses Twirlywoos to Millennium Entertainment Intl.

licensing
-
0
DHX Brands licenses Twirlywoos to Millennium Entertainment Intl.

DHX Brands has licensed Twirlywoos to Millennium Entertainment International for the pre-school series first live theatrical tour.

Premiering in 2018, the tour will perform across the globe in the brand’s key markets including the UK and Eire, Spain, the Middle East and Australia.

The performances will contain fan-favourite Twirlywoos characters and will feature puppetry to create an engaging musical and interactive experience.

Danielle Tanton, live events and attractions manager, DHX Brands, said, “We are thrilled to be further growing the Twirlywoos brand through our relationship with MEI, whose deep creative expertise with live shows for children is a perfect fit for this property. We look forward to sharing a live show brimming with fun, learning and surprises for all Twirlywoos fans.”

Nick Larkin, creative producer at MEI, added, “We are very excited to have been chosen to create a live experience with the ever-curious Twirlywoos. Silly, fun and always full of surprises, Twirlywoos Live will enable us to engage with and entertain pre-schoolers. Watching little ones with so much excitement and wonder on their faces is part of the magic of working in children’s theatre, and we can’t wait to get started.”

 

Centum Books in celebration mode with terrific performance of JoJo Siwa Journal

licensing
-
0
Centum Books in celebration mode with terrific performance of JoJo Siwa Journal

Thanks to its latest title with JoJo Siwa, Centum Books is celebrating a storming performance in the UK children’s book chart. For the fourth consecutive week, the JoJo Siwa Journal has maintained a top ten position, making it the top selling licensed character book in the country.

Fiona Macmillan, managing director of Centum Books said, “We are really pleased with the launch of our official JoJo Siwa Journal which has mirrored the hype surrounding JoJo at present.

“The sales across all channels have seen amazing results with a further three re-prints already sold out. We are also extending the JoJo publishing programme with further products including a Gift Set, Sticker and Annual due to be launched very soon.”

“JoJo Siwa is set to be one of the top children’s licences in the UK this year and we have been working closely in partnership with the Nickelodeon and Viacom Consumer Products team to maximise the opportunity,” Fiona continued.

Marianne James, vice president, commercial partnerships, consumer products and experiences, Nickelodeon UK and Ireland observed, “JoJo Siwa is proving to be a superstar and we are seeing licence opportunities across all categories. Centum are one of the first of our partners to go to market with a JoJo Siwa line and we are so pleased to see just how well the range has been performing.”

The JoJo Tin of Bows and Mega Sticker Book will be launching next month, with the Annual due in November and new formats coming early next year.

JoJo will be visiting the UK later this month as she performs as part of the sold out Nickelodeon Slimefest, taking place at The Arena, Blackpool Pleasure Beach from October 21to 23.

 

Brain Power Studio sells its Witch film to Discovery Networks

licensing
-
0
Brain Power Studio sells its Witch film to Discovery Networks

 

Brain Power Studio has sold its new family adventure film A Witches’ Ball to Discovery Networks.

The 90-minute live action film that features incredible CGI special effects will premiere on Discovery Family in the US on October 14 and on Discovery Kids in Latin America on October 31.

This follows a US DVD release on 26 September at Walmart through a distribution deal secured by Brain Power Studio with Sony Pictures Home Entertainment Inc.

Every year the Witching World gathers to celebrate all the newly inducted witches into their magical world.

A Witches’ Ball follows 12-year-old Beatrix who has just passed her Witches’ exam with flying colors, earning the title of valedictorian. However, all that excitement comes to a crashing halt when an incident puts her pending status in jeopardy.

Now Beatrix and her pet rat, Muggs have to figure out how to set things right by solving three magical riddles before the big night.

This fun-filled CGI- enhanced live-action film is produced by Brain Power Studio.

Beth Stevenson, President and Founder of Brain Power Studio said, “There is an enduring need for magical family adventures and we are excited to be taking A Witches’ Ball to audiences across the US and Latin America. We are confident that the engaging storyline, incredible effects and strong female lead character will appeal to families everywhere.”

A Witches’ Ball, adapted from the book by David Steinberg, will entertain families with engaging characters and fun adventures. The stunning CGI and magical storyline will support and encourage children’s imaginations, and spark their creativity, just in time for Halloween!

Beatrix is a contemporary aspirational role-model who displays confidence and determination through creative problem-solving.  At its heart, A Witches’ Ball is about being true to yourself and accepting others for who they are.

 

World Rugby appoints IMG o manage its global licensing and merchandising rights

licensing
-
0
World Rugby appoints IMG o manage its global licensing and merchandising rights

World Rugby has appointed IMG to manage its global licensing and merchandising rights for the next two Rugby World Cups and its other tournaments.

The long-term strategic partnership would cover the Rugby World Cup 2019 and 2023 as a primary focus as well as the Women’s Rugby World Cup, World Rugby U20 Championship and the World Rugby brand.

One of the world’s largest, most recognisable and best-loved major sports events, the Rugby World Cup has consistently grown in size, coverage and scope since the inaugural event took place in 1987. It is set to break new frontiers as it makes its Asian debut in Japan in 2019.

The quadrennial international tournament has greatly raised Rugby’s profile as the sport continues to experience unprecedented growth across male, female and youth participation.

World Rugby Chief Executive Brett Gosper said,“The global licensing programme plays an important role in fan engagement, enabling fans of all ages to connect to World Rugby through our major properties. With Rugby World Cup 2019 in Japan rapidly approaching, we are delighted to be partnering with IMG to deliver an exciting and attractive range of products for fans of all ages, from official apparel and merchandise to electronic games.”

A transnational team led from IMG’s offices in London, Paris and Tokyo will develop an extensive licensing programme that captures the excitement of the tournament’s first Asian edition and supports the continued growth and promotion of the game.

Bruno Maglione, President of IMG’s licensing division, said,“We are pleased to take part in the amazing story that is the growth of this tournament and the sport of rugby in general. Audiences across more and more countries are taking note of rugby’s constant action, athleticism and competitiveness, and the Rugby World Cup is the sport’s pinnacle global tournament. Our licensing program will be anchored in both Europe and Japan and feature a great range of products for spectators and fans of all ages.”

IMG will target both core category and creative licensees to design, produce and distribute ranges of apparel, fan, lifestyle and leisure products to be sold in the host market and leading international markets. In addition to Rugby World Cup and other tournament programs, IMG will be working on the development of permanent specialty lines under the World Rugby brand, a Hall of Fame memorabilia programme and electronic and mobile games.

At this point, it is interesting to note that Rugby World Cup 2015 in England was the most watched, best-attended and digitally-consumed rugby event of all time, achieving its highest ever TV audience during the Japan v Samoa match (25.3 million viewers) in Brighton.

The tournament’s debut in Asia in 2019 will create new opportunities for the sport, opening the game up to new markets, ideas and participants in the world’s most populous region.

While the men’s game continues to flourish, women’s rugby is now one of the fastest-growing team sports on the planet with 40 per cent of the total playing population of 7.73 million currently women or girls.

Women’s Rugby World Cup 2017 in Ireland was the biggest-ever women’s fifteens rugby tournament, taking the sport to new audiences worldwide and attracting girls and boys to the sport.

 

 

Federation Kids & Family and Cottonwood Media sell Ollie & Moon to a slew of broadcasters

licensing
-
0
Federation Kids & Family and Cottonwood Media sell Ollie & Moon to a slew of broadcasters

Premium kids content distributor Federation Kids & Family and its sister production company Cottonwood Media have sold another slew of sales for their animated pre-school series The Ollie & Moon Show with YLE (Finland), Canal Panda (Spain), and TFO (Canada) joining a sensational broadcasting network in over 160 countries.

The hit pre-school show debuted in the US this March on NBC Sprout where it has racked up strong ratings and a top licensing agent, Spotlight Licensing.

Other leading broadcasters around the world include Netflix (US, Canada), France Television (France), Discovery Kids (LatAm, Middle East), TVO (Canada), VRT (Belgium), and Knowledge (Canada), among many others.

Sales were closed by Monica Levy, Senior Vice President, Co-Production and Sales, Federation Kids and Family, who later commented, “It has been a joy to see how universal the charm of Ollie & Moon is. These happy, madcap cats charm everyone, whether they are American or Canadian, French or Finnish, Latin or Middle Eastern – everyone falls for Ollie & Moon!”

The Ollie & Moon Show is an animated, upper-pre-school, television series celebrating unusual friendships, curiosity, and appreciating the differences in all of us.

The series stars two cute and kooky cats, the carefree, adventurous, and happy-go-lucky moon along with the practical, straight-laced, by-the-book Ollie who have a knack for spinning everyday preschool life into zany globetrotting adventures.

The television series is based on the best-selling Ollie & Moon books created by author and illustrator Diane Kredensor who serves as creative producer for The Ollie & Moon Show.

 

 

Rainbow to light up BLE 2017 with three global hits

licensing
-
0
Rainbow to light up BLE 2017 with three global hits

Content major Rainbow will light up BLE 2017 with three sparkling global hits namely Regal Academy, Maggie & Bianca Fashion Friends and World of Winx, an original series based on global smash-hit Winx Club.

Rainbow will also showcase its hotly anticipated new brand 44 Cats – a CGI animation series for young girls and boys that represents something genuinely unique for the pre-school market.

Regal Academy is the hilarious, fresh and totally original show that centres on Rose Cinderella, the ordinary girl who found to her amazement that her granny was actually Cinderella!

In series one, Rose found herself enrolled in the Regal Academy, the school for fairy tale characters and enjoyed a host of adventures with new friends Hawk SnowWhite, Travis Beast, Joy LeFrog, Astoria Rapunzel and LingLing Iron Fan.

Thanks to the huge global success of the first series, series two has now been unveiled with Rose returning from her summer holidays to find plenty more adventures waiting for her like a mysterious new student, a new hero teammate and the evil Snow Queen who wants to trap them all in her Snow Globes!

The new series delivers a thrilling and funny joy ride that all the millions of Regal Academy fans from over 100 countries where the series has been sold, as well as many new fans – will love!

Maggie & Bianca Fashion Friends is the sensational pre-teen live-action show that has taken the world by storm through the funny and touching adventures of young American girl Maggie and Italian ‘princess’ Bianca who meet at the Milan Fashion Academy.

The series is so popular that three series have already been made as well as two TV movies and two music CDs from Sony. Also, the band from the show will entertain crowds throughout Italy on a live tour starting on October 1st with dates in major Italian towns cities.

The show reaches millions of fans, through TV broadcast in Italy, Russia, Brazil, France, Germany, Greece, Poland and Benelux, and on Netflix worldwide.

In World of Winx, the famous fairy friends must go undercover and hide their identities to outfox a villain called the Talent Thief – a mysterious and evil criminal who is capturing gifted children! The Winx must go undercover and hide their fairy identities – often with hilarious consequences – to outfox the Talent Thief, find his secret headquarters and protect the children of Earth. The show has been available on Netflix since November 2016 on a worldwide level and draws its inspiration from Winx Club – the classic property that Rainbow continues to invigorate with sparkling new contents.

44 Cats is a sumptuous CGI pre-school animation about cats and how they see the world. The show is a great physical, character-driven comedy with strong storylines based on very powerful musical assets.

Young children, both boys and girls, can easily relate to the key themes of friendship and altruism and the magical stories that promote tolerance, diversity, and offer important life-lessons.

Splash Entertainment acquires audio-visual rights of Jing-Ju Cats

licensing
-
0
Splash Entertainment acquires audio-visual rights of Jing-Ju Cats

Splash Entertainment has acquired the audio-visual rights of the award-winning Chinese animated series Jing-Ju Cats for all regions outside of Asia and Africa.

The series is notable for being one of the first Chinese cartoons to blend the principles of kung-fu and Beijing opera.

Jing-Ju Cats consists of 80 x 13 minute episodes and first debuted in China via Toonmax before being broadcast on various channels throughout the region and breaking various ratings records in the region.

The series is currently available in both English and Mandarin and will be offered by Splash Entertainment at the MIP Junior and MIPCOM marketplaces.

“Since the debut of season one in 2016 on Toonmax, Jing-Ju Cats has literally rewritten the record books in China reaching over 18 per cent market share of the Chinese audience and accumulating over 900 million views on the mainstream platform,” said Mevelyn Noriega, president of distribution at Splash Entertainment. “We are delighted to be working with Dazzling Star on such a unique series and look forward to sharing the action-packed adventures filled with comedy, courage and friendship with kids around the world,” he added.

Rocket Licensing announces expansion plans for licensing campaign of Hotel Transylvania

licensing
-
0
Rocket Licensing announces expansion plans for licensing campaign of Hotel Transylvania

Independent licensing company Rocket Licensing that manages UK licensing for the Hotel Transylvania franchise on behalf of brand owner Sony Pictures Animation, has announced its expansion plans for the franchises’ licensing campaign as the third film is scheduled for release in Summer 2018 and the first season of Hotel Transylvania: The Series that recently released on The Disney Channel.

Sony Pictures Consumer Products recently named Jazwares as the global master toy partner for the Hotel Transylvania franchise.

For the UK territory, Rocket plans to target a number of categories in the summer-to-Christmas period during and following the film’s launch in 2018 and the continuing platform of the Disney Channel broadcast.

Apparel, dress-up, footwear, publishing and back-to-school stationery and bags are among the early target categories. Greeting cards, calendars, bedding, jewellery, accessories, gifts and confectionery are also seen as important categories especially in the run-up to Christmas 2018.

All the major characters, notably Mavis, the daughter of Dracula, will inspire product themes and imagery.

Hotel Transylvania 3 is set to continue the success of the family-friendly monster franchise that offers big laughs for all ages and that has, to date, generated over $1 billion in global box office and home entertainment sales. In the UK the story is of huge growth with Hotel Transylvania 2 taking £22 million+, a significant increase on the first film.

Hotel Transylvania 3, which releases in cinema halls in July 2018, reunites all the favorite characters including Mavis, Drac, Johnny, Dennis, the rest of Drac’s Pack and all the other inhabitants of the spooktacular hotel.

The monster family fun continues on the high seas when Mavis surprises Dracula with a family voyage on a luxury Monster Cruise Ship, the first time the characters will venture outside of the hotel.

Already a fan favourite and the all-new #1 animated series on Disney Channel in the US, the series features Mavis’ teenage years and that of her friends at Hotel Transylvania.

The series delivered a strong performance in its opening week in the US, ranking as the No. 1 TV telecast in its time period across major youth Kids 2-11, Kids 6-11 and Tweens 9-14 demographics. The series just rolled out in the UK this September.

eOne unveils new licensees and partnerships that would fuel growth of PJ Masks in the UK

licensing
-
0
eOne unveils new licensees and partnerships that would fuel growth of PJ Masks in the UK

Entertainment One (eOne) has unveiled the new licensees and promotional partnerships that will fuel growth and brand awareness for its pre-school superhero property PJ Masks in the UK.

The licensor will expand the footprint of PJ Masks in the UK when it welcomes five new partners to the UK consumer products programme taking the total number of licensees to 34.

New partners that would launch products from spring 2018 include HTI for diecast, novelty and role play toys, Kinnerton for confectionery, Greencore for celebration cakes, VMC for accessories, Walltastic for wall stickers and Kokomo will mark the brand’s entrance into health and beauty aisles with all year round and gifting ranges.

These partners will follow a number of licensees currently preparing to roll out new product ranges across the UK. Partners poised to launch at UK retail include Character Options (arts and crafts), VTech (ELA), Sambro (stationery and creative play), Blues (apparel), William Lamb (footwear) Amscan (fashion dress-up and balloons) and IG Designs to launch a sticker play range.

Alongside these product launches, eOne is gearing up for the brand’s first DVD release of Time to be a Hero on 30th October when a new and updated release of the PJ Masks: Time To Be A Hero app is also scheduled to launch.

Anchoring the rollout of multiple product launches in the UK, eOne has a fun-packed calendar of promotional consumer activity to drive fan engagement.

This autumn one of the UK’s most popular preschool dance classes, diddi dance, will be running ‘PJ Masks Super Dance Party’ classes to raise money for the brand’s charity partner, Youth Sports Trust.

From October 30th – November 5th 2017 more than 600 diddi dance classes nationwide will participate in week-long ‘PJ Masks Super Dance Party’ classes. More than 6,000 little dancers under 5 will take part and will also receive a PJ Masks fundraising activity pack.

This will follow eOne’s recent successful collaboration with Oxygen Freejumping, where special PJ Masks themed ‘Jump Adventures’ activity sessions were hosted for kids under 5 throughout summer 2017 at venues in Acton, Croydon, Leeds, Manchester, Southampton and Wigan. These proved to be extremely popular and Oxygen reported that over 18k kids attended the sessions during the summer holidays which accounted for a 38% uplift in ticket sales for the same period the previous year. Brand awareness was further boosted in the summer with a weekend of PJ Masks meet and greets at Paulton’s Park theme park in Hampshire.

eOne will continue to drive experiential activity this October half term, when they host a PJ Masks screening party in central London for some of the UK’s biggest parenting influencers. The event will generate excitement for the new consumer product ranges in the lead up to Christmas and give bloggers an exclusive sneak peak at what’s to come in series 2 of the show which hits TV screens in 2018.

Katie Rollings Head of UK Licensing at eOne Family said, “The strength of our initial retail sales has created huge enthusiasm for PJ Masks and these new partners will open additional retail channels for the brand in the UK. With strong promotional partnerships generating excitement and awareness on the ground, we look forward to taking the property to new heights in 2018.”

Since products first launched at UK retail in February 2017, the PJ Masks licensing programme has been attracting widespread critical acclaim.

The brand’s UK master toy partner Flair Just Play recently scooped the highly coveted award for Best Licensed Toys and Games at the 2017 Licensing Awards, the firm’s PJ Masks Headquarters Playset also secured a spot in both the Argos and Tesco Top 10 Toys for Christmas list. The brand’s burgeoning app portfolio is also attracting accolades. The PJ Masks: Super City Run app was awarded Silver in the Made for Mums 2017 Toy awards and PJ Masks: Moonlight Heroes gaming app has just been announced as a finalist in the prestigious 2017 TIGA games industry awards.

 

 

Lionsgate and Parques Reunidos to create Lionsgate-branded indoor entertainment center

licensing
-
0
Lionsgate and Parques Reunidos to create Lionsgate-branded indoor entertainment center

Lionsgate and Parques Reunidos have joined forces to create the first Lionsgate-branded indoor entertainment center in New York City’s Times Square.

The indoor entertainment center named Lionsgate Entertainment City will feature a variety of attractions inspired by properties like Mad Men, The Hunger Games, John Wick and more.

Highlights of the center will include a Mad Men -themed dining and lounge experience; a Hunger Games flying si

mulator attraction; the Dauntless Challenge Course that is inspired by the Divergent franchise; the John Wick: Chapter Two-themed shooting ride that will allow consumers to go head-to-head with a score of assailants; a theater that will feature a variety of 4D film and live show experiences; and VR entertainment, including a Nerve-inspired VR motorcycle thrill experience.

Lionsgate Entertainment City will also feature a host of branded retail and dining establishments including a Lionsgate Café, the Hunger Games-inspired Peeta’s Bakery and The Capitol Confectionery and the first-ever Lionsgate Studio Store.

It will also include party rooms for private events and special programming that can be customized for Lionsgate properties.

“We’re delighted to kick off our partnership with Parques Reunidos in midtown Manhattan, and we look forward to extending our alliance to other major U.S. and European cities as we continue to grow our location-based entertainment business around the world,” says Jenefer Brown, senior vice president, global lice and location-based entertainment, Lionsgate. “Lionsgate Entertainment City celebrates so many of our greatest film and television properties and provides their fans with a unique immersive experience featuring state-of-the-art technology right in the heart of the city.”

In addition, Lionsgate Entertainment City will serve as the first of several branded indoor entertainment centers that Lionsgate and Parques Reunidos are planning for U.S. and European cities.

“We are very excited to collaborate with Lionsgate in this new project, which is a big milestone for our strategy to develop Indoor Entertainment Centers in shopping malls and landmark buildings,” says Fernando Eiroa, chief executive officer, Parques Reunidos. “Lionsgate Entertainment City will be our sixth IEC, following the five we announced in 2016 which are underway in Europe. We hope that, through this strategy, we will develop 20 other centers in the coming years and we will become a worldwide leader in this form of entertainment.”

Lionsgate Entertainment City is currently scheduled to open in Times Square in 2019.

 

1...215216217...297Page 216 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved