Tuesday, June 23, 2026
spot_img
Home Blog Page 198

Argos kicks off 14-day shopping bonanza

licensing
-
0
Argos kicks off 14-day shopping bonanza

Argos has started off a 14-day shopping bonanza with discounts available across a raft of lines including big name licensed toys.

The retailer’s event that began on November 15 and will run through Black Friday that falls on November 24 will end on Cyber Monday, November 27.

While deals remain a closely guarded secret until they break, the retailer has promised ‘sizeable discounts’ on over 60,000 products across a range of toys, homewares and electricals.

Toy offers currently include up to half price on some lines.

Licensed brands with products in the ‘big toy price drop’ online at the moment include PAW Patrol, Bush Baby World, Cars 3, LEGO Star Wars, Super Wings, Transformers, Go Jetters, My Little Pony, The Avengers, Finding Dory, Yo-Kai Watch, Scooby-Doo and WWE to name a few.

Argos is expecting Black Friday to be dominated by digital platforms again this year, after its website received more than 12 million visits in less than 24 hours during 2016.

John Rogers, Argos CEO said, “Last year’s Black Friday was the biggest and most successful shopping day ever for Argos, with the first hours seeing the largest amount of online traffic in our history.

“Black Friday and Cyber Monday have definitely changed how people shop for Christmas, with many using it for the initial burst of gift buying in the festive season, whether they choose to shop in store, online, or by mobile,” he added.

 

Hasbro partners CoolGames to bring iconic board game on Facebook Messenger

licensing
-
0
Hasbro partners CoolGames to bring iconic board game on Facebook Messenger

Hasbro has partnered with CoolGames to bring the iconic board game to instant messaging platform Facebook Messenger.

Users of the service will now be able to instantly challenge their friends to games as well as random opponents from around the world with CoolGames’ matchmaking system.

“We’re excited that we could bring this iconic game, in close collaboration with Hasbro, to the largest social network in the world,” said Laurens Rutten, CEO and founder of CoolGames. “Enhanced by the many social and rich gameplay features that Facebook Instant Games offers, millions of new users can now experience Battleship on their smartphones,” he added.

Battleship for Instant Games has been developed by CoolGames’ in-house studio and is based on HTML5 technology. CoolGames was a launch-partner for Facebook Instant Games in November 2016.

Other successful titles that were released on Messenger are Arkanoid, Snake and Jewel Academy.

 

Mattel celebrated 30th anniversary of Fireman Sam

licensing
-
0
Mattel celebrated 30th anniversary of Fireman Sam

Mattel celebrated the 30th anniversary of its children’s brand ‘Fireman Sam’ yesterday with a special episode as well as a series of U.K. activations to mark the occasion.

To kick off the anniversary celebrations, Mattel and DHX, who distributes and co-produces the series, created “The Prince in Pontypandy” episode to honor the show’s heritage.

The one-off episode will feature a kind Prince who visits Pontypandy on official royal duties, but ends up having to use his helicopter rescue skills to save the day with Fireman Sam.

“The Prince in Pontypandy” is set to air in the U.K. on Cartoonito and Channel 5’s Milkshake, and will be released next year around the world as part of the series’ latest season.

Additional 30th anniversary celebrations in the U.K. for the brand include a 30 per cent off promotion on select Fireman Sam products at Toys ‘R’ Us and Smyths, an appearance from Fireman Sam himself on Channel 5’s Milkshake and a birthday party for Fireman Sam and his visitors at Mattel Play! Liverpool.

The character will also continue to be featured in branded attractions at Mattel Play! Liverpool, Mattel Play! Town Dubai and a third attraction, which is set to open in Sevenum, The Netherlands, next year. Furthermore, the live theater show “Fireman Sam Saves the Circus” will continue to tour throughout Europe until 2019.

Fireman Sam was originally created by ex-firemen Dave Gingell and Dave Jones and first hit airways on Nov. 17, 1987, when the inaugural stop-motion episode “The Kite” was broadcast in Wales. Currently, the series boasts 10 seasons, is broadcast in over 155 territories worldwide and is translated into 36 languages.

 

New Ben 10 game out on multiple platforms

licensing
-
0
New Ben 10 game out on multiple platforms

Fans of the Ben 10 franchise have a reason to rejoice. Cartoon Network and Outright Games’ brand new Ben 10 game was launched yesterday on multiple platforms.

The E-rated title is now available on the Nintendo Switch, Playstation 4, and Xbox One. There is also a PC port via Steam, though it seems like the game has been delayed on said platform (the Steam store page is live, but there’s no purchase button yet with the game only marked as Coming Soon.

The SRP for the game, which is simply titled Ben 10, is $29.99 (subject to regional pricing on platforms that have them enabled) and it’s a 2.5D brawler.

Older fans of the franchise may see similarities to Ben 10: Protector of Earth. In fact, it’s essentially Protector of Earth with an updated art style in line with the latest franchise reboot.

 

 

Licensed characters to throng Hamley shops in Christmas

licensing
-
0
Licensed characters to throng Hamley shops in Christmas

A host of licensed characters will take up at this year’s popular Hamleys Christmas Toy parade. Hamley is the oldest and largest toy shop in the world and one of the world’s best-known retailers of toys.

Taking place on November 19, the all day extravaganza that will once again take over London’s Regent Street will star a raft of film and TV characters, marching bands, festive floating blimps, street theatre, dancers and toy vehicles, accompanied with music from Magic Radio.

Last year’s hit CBeebies village will return, with characters including Mr Tumble, Go Jetters, Hey Duggee, Bing and Flop, Postman Pat, Tree Fu Tom and Captain Barnicles.

In addition, other familiar faces in the parade will include Fireman Sam, Peppa Pig, Sonic the Hedgehog, Paddington Bear, PJ Masks, Scooby-Doo, Cars 3, Transformers and LEGO Ninjago among others.

A special Cartoon Network Zone will play host to top brands such as The Powerpuff Girls, Ben 10 and Adventure Time.

 

Endemol Shine ties up with Star Editions

licensing
-
0
Endemol Shine ties up with Star Editions

Thanks to a new partnership it signed with Endemol Shine, giftware specialist Star Editions is gearing up to release Simon’s Cat and Mr Bean personalised giftware ranges in the market.

Star Editions will establish a new web shop for the Mr Bean brand that will feature a Star Editions designed range of customised giftware besides hosting a number of Mr Bean branded products. The shopping portal will be accessible via the official Mr Bean website.

The giftware specialist has also been tasked with expanding the retail output of the Simon’s Cat brand by offering their personalisation service on a curated selection of Simon’s Cat products so that fans can create unique gifts. The service is now available online.

“Simon’s Cat and Mr Bean are seeing incredible growth across multiple platforms and there is a real appetite from our global audiences to engage with these characters in new ways,” said Jane Smith, commercial brand executive, Endemol Shine Group.

“The humour and comedy intrinsic to both brands lends itself naturally to the personalisation market and we are delighted to offer our fans such an extensive, fun range with Star Editions,” she added.

Amazon Fashion joins forces with Calvin Klein

licensing
-
0
Amazon Fashion joins forces with Calvin Klein

 

Amazon Fashion has joined forces with Calvin Klein to launch a holiday retail experience complete with pop-up shops in New York City and Los Angeles as well as an online brand store.

The full Calvin Klein x Amazon Fashion experience will include exclusive styles available only to Amazon customers through the pop-ups and online brand store.

Each pop-up location will sell Calvin Klein Underwear products including men’s and women’s underwear and loungewear while the online brand store will offer an expanded selection of both Calvin Klein Underwear and Calvin Klein Jeans product.

“The holiday season is one of the most important shopping times for our customers, and we are delighted to team up with Calvin Klein to provide a fun, interactive experience that connects our customers to product in an engaging way,’ says Michelle Rothman, vice president, Amazon Fashion. “Customers will also be able to shop exclusive Calvin Klein items on Amazon.com/MyCalvins.”

In addition, both pop-up shops will also feature areas aimed to entertain customers. Highlights include a customization station, allowing shoppers to have their purchased items personalized with special embroidery; content creation spaces, encouraging shoppers to create their own unique social media clips; and lounge areas that will connect shoppers in both stores via video calling on the Amazon Echo Show.

Furthermore, visitors to the pop-up shops will be able to purchase items by scanning a bar code in the Amazon App and having their items shipped to their home, or they can purchase in-store. The fitting rooms will also contain Amazon Echo devices, allowing shoppers to ask Alexa questions about Calvin Klein products and experience, control lighting features and play music.

The shops will also host special events with notable personalists, including supermodel and entrepreneur Karlie Koss and comedian and author Lilly Singh. Both Kloss and Singh will also be featured in the online brand shop and prominently in-store throughout the duration of the experience.

“We are proud to collaborate with Amazon Fashion on this exciting retail concept,” says Cheryl Abel-Hodges, head of Calvin Klein Underwear, and president of the underwear group at PVH. “It is our goal to deliver an immersive and content-driven shopping environment to the consumer, and we are thrilled to introduce this experience to Calvin Klein and Amazon shoppers, both online and offline, just in time for the holiday season.”

The Calvin Klein x Amazon Fashion pop-up shops are now open in New York City’s SoHo neighborhood and in the city of Santa Monica in Los Angeles. The online brand shop can be found at Amazon.com/MyCalvins through Dec. 31.

 

Mattel declines Hasbro’s takeover approach

licensing
-
0
Mattel declines Hasbro’s takeover approach

Casting uncertainty over the potential combination of the world’s two largest toy companies, Mattel has declined Hasbro‘s latest takeover approach, it is understood.

Mattel has informed Hasbro its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns.

A strong ‘no’ from Mattel  indicates that Margaret Georgiadis who took over as the company’s chief executive in February, is seeking to drive a hard bargain in negotiations with Hasbro even though Mattel’s stock has significantly underperformed compared to that of Hasbro in the last year.

The terms Hasbro had proposed could not be gone through and it is not clear whether negotiations between the two companies will continue. The companies have engaged in multiple rounds of deal talks in the last two decades.

Hasbro did not immediately respond to a request for comment while Mattel declined to comment.

 

Sony Pictures Consumer Products unveils studio’s first faith-based consumer products

licensing
-
0
Sony Pictures Consumer Products unveils studio’s first faith-based consumer products

 

Sony Pictures Consumer Products has unveiled the studio’s first faith-based consumer products in support of the new animated film The Star in theatres this Friday.

Sony Pictures Animation’s The Star follows a small, but brave, donkey named Bo who yearns for a life beyond his daily grind at the village mill. One day he finds the courage to break free and finally goes on the adventure of his dreams. Along the way, he meets Ruth, a loveable sheep who has lost her flock, and Dave, a dove with lofty aspirations, as well as three wisecracking camels and several eccentric stable animals.

The new consumer products programme will be led by Dandee International which has signed on as the official supplier of the programme and includes an assortment of plush, stockings, ornaments, décor, melamine sets, figures, nativity sets, wooden blocks and slippers.

Additionally, Simon & Schuster Children’s Books and Phoenix International Publications have been brought on board to release a range of children’s books in a variety of formats. The titles will be available wherever books are sold.

“The Star presented a unique opportunity to develop an exclusive seasonal program,” said Stacey Kerr, senior vice president, global licensing, Sony Pictures Consumer Products. “This program offers both high-quality and family-friendly merchandise that celebrates the season and this film.”

The Star merchandising program is now available exclusively at Walmart and Walmart.com.

 

University of Oxford licensing programme in a three-year deal with Engino

licensing
-
0
University of Oxford licensing programme in a three-year deal with Engino

With the Oxford team securing a deal with construction kit company Engino, the University of Oxford licensing programme continues to grow.

The worldwide three-year deal will see Engino initially launch a range of STEM construction kits reviewed and approved by Oxford.

The Oxford University ranges will combine the construction expertise of Engino with Oxford’s reputation for academic excellence.

The resulting branded products will further develop the STEM series already produced by Engino and provide products with supporting educational materials within the categories of preschool STEM, science toys, robotics and bespoke educational products.

“We are confident that our partnership with Engino will generate a high quality product that matches both Oxford’s and Engino’s expectations and brand values,” commented Chris Evans, managing director of Oxford Limited. “The due diligence feedback from our Oxford review panel was really positive and we look forward to the first range launching next year.”

Costas Sisamos, the founder of Engino added, “The University of Oxford, in endorsing the Engino company and working with us to provide the best and most innovative construction system, has been a major achievement for us and is the spring board to making Engino synonymous with child learning across a broad age profile and brings to life our ethos of ‘Play to Invent.’

 

1...197198199...297Page 198 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved