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Oban Fashions Private Limited launches Fruit of the Loom innerwear & leisure wear products

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Oban Fashions Private Limited launches Fruit of the Loom innerwear & leisure wear products

Oban Fashions Private Limited, a wholly-owned subsidiary of Rupa & Company Limited, has launched Fruit of the Loom innerwear & leisure wear products for men and women in India.

Rupa is today the unquestioned No.1 knitwear brand in India, covering the entire range of knitted garments from innerwear to casual wear.

More than 87 styles across the men’s & women’s range will be available in over 2,500 points of sale in the first phase by end of December 2017. The products will be available on e-commerce websites from the first week of January 2018.

For the first time ever, Fruit of the Loom will showcase a special Intellifresh day-long freshness feature extensively in all products in India through an exclusive unique tie-up with Dow Chemicals.

Earlier this year, Oban Fashions Private Limited had entered into a License Agreement with Fruit of the Loom, INC., whereby Rupa & Company’s subsidiary had acquired the exclusive license from Fruit of the Loom, INC., to manufacture, distribute, advertise and sell innerwear and outerwear products for men, boys, women, girls and toddler in India, under their brand names and marks.

Siddhant Agarwal, Vice President – Project & Acquisition, Rupa & Company Limited, said, “We are proud to present Fruit of the Loom, one of the world’s most recognised clothing brands – a brand people all over the world know, love and trust. We are positioning Fruit of the Loom as a premium brand that delivers authentic quality, value and style while combining comfort, performance and fun every day. According to Technopak, the premium segment of the innerwear market has a very high premiumization (price point – Rs. 500+) and in 2016, this share represents Rs. 9,500 crore of annual sales growing at 18% p.a.”

In India, the products are being manufactured in Tirupur, Indore, Daman and Chennai. The price range of Fruit of the Loom starts from Rs. 150 to Rs. 400 MRP.

 

Twin-Star International makes three appointments

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Twin-Star International makes three appointments

Twin-Star International has added James Junker, vp/product management, Lisa Cody, vp/marketing, and Todd Outten, vp/sales to its executive team.

“These three executives bring knowledge and experience in understanding consumer insight, product design and innovation, and marketing and sales,” said Lori Gonzalez, Twin-Star CEO. “I believe these additions to our executive leadership team strongly position Twin-Star for continued success. I’m confident that we will enhance consumers’ lives through beautiful, thoughtful furniture designs, and drive growth for our retail partners and industry.”

Junker brings in 20 years of experience in product management, brand development and marketing strategy to his role. He will lead initiatives related to new product innovation and portfolio, focusing primarily on merchandise discovery, innovation, planning and introduction. Junker will also oversee the trade marketing and industrial design functions.

Cody brings more than two decades of marketing leadership experience primarily in the consumer products and retail space. Cody will supervise e-commerce merchandising, consumer and retail engagement, digital marketing, and creative services.

Outten has 25 years of sales leadership experience at Fortune 500 and other organizations, with management capabilities in joint business planning and e-commerce, club, mass and home center channels. He will oversee sales activities across all channels.

Nintendo and Kellogg’s jointly launch Super Mario Cereal

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Nintendo and Kellogg’s jointly launch Super Mario Cereal

In an attempt to make breakfast a more playful experience, Nintendo and Kellogg’s have joined forces to launch Super Mario Cereal.

The limited edition cereal will include power-up marshmallows as well as collectible Super Mario Odyssey box art.

But that’s not all. The Super Mario Cereal box also functions as an amiibo accessory allowing users to directly receive goods such as gold coins, hearts and other power-ups into their consoles by tapping the cereal box on the Nintendo Switch system.

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, senior vice president, strategic initiatives, Nintendo of America. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The Super Mario Cereal will hit store shelves across the U.S. on Dec. 11.

 

Shoppers Stop transfers entire shareholding to Future Retail Ltd.

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Shoppers Stop transfers entire shareholding to Future Retail Ltd.

Shoppers Stop has transferred its entire shareholding in subsidiary Hypercity to the Kishore Biyani-led Future Retail Ltd.

As per the deal, the promoters of Hypercity viz.Shoppers Stop, RC Raheja and his family, CL Raheja and family, Jyoti C Raheja along with Chandru L Raheja and NC Raheja and family and B S Nagesh and family will exit the company.

On November 14, the shareholders of K Raheja Corp Group firm Shoppers Stop had approved the sale of Hypercity to Future Retail.

“…The company along with other sellers have transferred their entire equity shareholding held in Hypercity to Purchaser (Future Retail) on November 30, received part of cash consideration and share consideration consisting of over 47.56 lakh equity shares of Rs 2 each of Future Retail will be received, once the same is allocated by the purchaser,” Shoppers Stop said in a BSE filing.

Shopper Stop owns 51.09 per cent stake in Hypercity Retail India Ltd (HRIL) while the rest is owned by the promoter group and others.

The loss-making Hypercity had a turnover of Rs 1,191 crore in 2016-17.

On October 5, the board of both the companies decided on the transaction and according to the term sheet, Future Retail Ltd (FRL) will allow 93.1 lakh shares with a face value of Rs 2 each to Hypercity promoters, aggregating to Rs 500 crore, on a preferential basis.

On completion of the transaction, Hypercity will become a wholly-owned subsidiary of Future Retail.

Spin Master acquires Perplexus for $9 million

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Spin Master acquires Perplexus for $9 million

In its effort to further bolster its games offering, Spin Master has acquired the innovative toy company Perplexus for $9 million.

Under the terms of the agreement, Spin Master will own the global rights to the Perplexus brand that it has distributed since 2013. The agreement also includes annual performance-based payouts over the next five years.

Founded in 2001, Perplexus is known for its sculptural designs and appeal across various age groups.

“We continue to see growth within our Games and Puzzles business segment, and this strategic acquisition further emphasizes our position as a leader,” says Ben Gadbois, global president and CEO, Spin Master. “Perplexus is already inherently innovative, and it will further benefit from our world-class team of experts as we continue to emphasize disruptive ways to enhance our games portfolio,” he added.

The purchase of Perplexus marks Spin Master’s eighth acquisition since its Initial Public offering in July 2015. Its recent acquisitions include Cardinal Games, EG-Games, Marbles, Aerobie and Swimway among others.

Jam City bringing back Dr. Seuss’s the Grinch to mobile gaming

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Jam City bringing back Dr. Seuss’s the Grinch to mobile gaming

Leading mobile game maker Jam City is bringing one of the world’s most popular characters, Dr. Seuss’s the Grinch, to mobile gaming for the first time ever this holiday season in collaboration with Dr. Seuss Enterprises and White Space Entertainment.

Panda Pop, the world’s most popular bubble shooter game with over 100 million downloads, is featuring a complete “Grinchmas” holiday takeover from now to January.

The title, in which players pop bubbles to save baby pandas is getting Who-ified game artwork and levels, major Grinch in-game events with prizes, Grinch Gifts, a brand new Grinch costume for Mama Panda, a Grinch starter pack for all new players, and, last but not least, a Grinch Global Save the Babies event where players will team up to save 600 million panda babies and win prizes.

“It is a unique honor to be working with such a wonderfully nostalgic and iconic brand. When you combine the massive worldwide appeal of Dr. Seuss’s Grinch with one of the most delightful, creative puzzle games in the world, you have a recipe for holiday gaming magic,” said Josh Yguado, co-founder, president and COO of Jam City. “Our entire Panda Pop team’s hearts have grown three sizes at the chance to make this a special holiday season for our millions of players.”

Jam City and Panda Pop were at the top of our list when looking for a strong gaming partner to bring the Grinch to mobile platforms for the first time,” said Stephanie Sperber CEO of White Space.

 

One Animation names Kids Station Toys as master toy partner for Oddbods

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One Animation names Kids Station Toys as master toy partner for Oddbods

 

 

One Animation has named Kids Station Toys as its master toy partner for its hit animated series Oddbods across the US.

As per the new deal, the toy company will create a range of engaging interactive electronic toys including small collectables, blind bags, play sets and plush accessories.

The toy maker joins Bentex Group in the latest slate of licensee signings that now joins as the property’s master apparel partner.

“We are thrilled to have Kids Station and Bentex as our first partners for our programme, with deals brokered by Brand genuity,” observed Will Ochoa, international licensing director of One Animation.

“Both partners have a proven track record of developing fun and innovative products which will bring the crazy world of ODdbods to life. We now have the foundations in place to satisfy the rapidly growing popularity of Oddbods in the US and provide fans with the products they desire,” he added.

“This synergy has provided the perfect partnership for us to work together to create some truly exciting and outstanding products.”

Bentex Group will develop a line of kids’ apparel to include t-0shirts, fashion tops and more. Oddbods licensed products will begin launching in Autumn next year.

 

as its master toy partner for its hit animated series Oddbods across the US.

As per the new deal, the toy company will create a range of engaging interactive electronic toys including small collectables, blind bags, play sets and plush accessories.

The master toy partner is joins Bentex Group in the latest slate of licensee signings that now joins as the property’s master apparel partner.

“We are thrilled to have Kids Station and Bentex as our first partners for our programme, with deals brokered by Brand genuity,” observed Will Ochoa, international licensing director of One Animation.

“Both partners have a proven track record of developing fun and innovative products which will bring the crazy world of ODdbods to life. We now have the foundations in place to satisfy the rapidly growing popularity of Oddbods in the US and provide fans with the products they desire,” he added.

“This synergy has provided the perfect partnership for us to work together to create some truly exciting and outstanding products.”

Bentex Group will develop a line of kids’ apparel to include t-0shirts, fashion tops and more. Oddbods licensed products will begin launching in Autumn next year.

 

 

Guru Studio makes two crucial appointments

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Guru Studio makes two crucial appointments

Effecting expansion of its senior leadership team, Children’s entertainment specialist Guru Studio has made two key appointments.

Guru Studio is a Canadian animation studio that has won various industry awards and has been featured in several international film festivals.

The firm has inducted former Disney executive Kara Lord Piersimoni as its vice president of production and Daniel Rattner as its new senior director of marketing and branding.

Both newcomers will report to the company’s president and executive creative director Frank Falcone.

Piersimoni brings more than two decades of experience in global content production, including stints at Walt Disney Feature Animation, Digital Domain and DisneyToon Studios.

Most recently, she was an executive producer for Warner Animation Group for the LEGO Movie franchise and joins Guru from her position as senior director of production at Sparkhouse Studios.

Rattner joins Guru with more than a decade of marketing and brand development experience. Most recently Rattner was director of marketing at Mazu, a leader in safe online experiences for young fans.

He has also held tenure at Spin Master where he was global brand manager across the boys’ action toy category. At Guru, Daniel will oversee the company’s corporate marketing and communications strategy and lead the promotional efforts for Guru’s animated and interactive IP.

Cryptozoic Entertainment and WBCP release DC Teekeez

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Cryptozoic Entertainment and WBCP release DC Teekeez

Cryptozoic Entertainment, leading creator of board games, trading cards, and collectibles and Warner Bros. Consumer Products on behalf of DC Entertainment has announced the release of DC Teekeez.

The 2.75-inch vinyl figures feature a distinctive wood-carved aesthetic inspired by tiki culture and iconic DC characters. The five figures include Batman, Superman, Wonder Woman, The Joker and Harley Quinn with each figure packaged inside a display-worthy window box.

Designed by Mark Doublin and sculpted by Stephan Ehl, the figures are stackable, allowing collectors to create impressive displays.

“DC Teekeez are perfect for giving your home or office a relaxed, fun vibe,” said Adam Sblendorio, Vice President of Creative at Cryptozoic. “The figures provide a stylized take on DC’s greatest Super Heroes and Super-Villains that is really different from anything we’ve ever done before.”

DC Teekeez are available at retailers nationwide.

 

Elohi Strategic Advisors enrols in National Automatic Merchandising Association

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Elohi Strategic Advisors enrols in National Automatic Merchandising Association

 

Elohi Strategic Advisors has joined the National Automatic Merchandising Association (NAMA), an organization featuring more than 1,000 brands in the convenience services industry. By joining NAMA, Elohi is able to elevate these brands further than ever before.

\The company, based in Illinois and representing clients nationwide is focused on aiding the growth of emerging natural and sustainable foodservice brands..

 

“I’ve seen the evolution of the demand for healthier products in vending and micro markets, starting when there were very few even being manufactured for the industry,” said Joe Shake, Vice President of Alternative Markets at Elohi and longtime NAMA member. “Things are progressively improving with so many new and exciting products that are not only better for you but taste great as well. I’m proud to be part of a team that represents many of these healthier alternatives that meet all standards of NAMA’s FitPick program.”

As one of its many foodservice-focused initiatives and offerings, NAMA operates a vending and micro market labeling programme titled FitPick.

FitPick requires participating products meet strict guidelines regarding nutritional value.

 

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