Thursday, June 25, 2026
spot_img
Home Blog Page 186

Bioworld Merchandising Inc. launches its new IoT division, One61 Studio

licensing
-
0
Bioworld Merchandising Inc. launches its new IoT division, One61 Studio

Bioworld Merchandising Inc., the industry leader in delivering officially-licensed products for the top entertainment brands to all levels of retail distribution has launched One61 Studio, its new IoT division that focuses on deepening the fan experience through smart, connected and wearable pop culture-themed products and gadgets.

Bridging the gap between pop culture fandom and technology was a natural next step for the company known for providing consumers with officially-licensed merchandise from the comics, video games, and movies they love for over two decades.

“With the pervasive blending of tech into every facet of daily life, Bioworld needed to be the first to disrupt its own industry of licensed apparel and accessories,” said Shawn Stauffer, Chief Technology Officer of Bioworld Merchandising. “Initially to do this we searched for technology partners, but their price points and timelines did not meet our needs, so we created our own solution, One61 Studio,” he concluded.

Bioworld began its foray into the tech sector in early 2017, with the introduction of foundmi collectible Bluetooth trackers.

Featuring characters from DC Comics, Star Wars and Marvel, foundmi trackers are a fun way for fans to keep tabs on commonly misplaced items. Under One61, Bioworld will expand the foundmi brand to include trackable wallets and luggage trackers.

One61 products also set to debut at CES include Batman and The Flash-themed smartwatches, a voice-enabled smart glove that provides the wearer with hands-free control of music and phone calls and Kaptur, a smart hat featuring an app controlled screen where wearers can display their favourite photos, memes and gifs.

Bioworld’s ability to deliver a richer fan experience through One61 Studio is made possible in-part by partnerships with established and emerging startups and makers. For instance, Kaptur smart hats are a collaboration with Say Technology.

While Say developed the innovative app and screen technology, One61 provided over 15 years of headwear production expertise.

Foundmi luggage trackers were born from a strategic partnership and are powered by LugTrack‘s patented intelligent tracking technology.

Ultra Toys and Gifts Pvt. Ltd. launches set of toys for the holiday season

licensing
-
0
Ultra Toys and Gifts Pvt. Ltd. launches set of toys for the holiday season

Christmas and New Year are not too far away. In fact, they are just around the corner.  And it’s time when children of all ages will come out with their own wish lists.

With so many  toys,  games  and  sporting  equipment  to  choose from, it’s hard  for  parents  and  grandparents  to  know  which  gifts  make  the  best  choices  for  their  love  ones.

To keep all such blues away, Ultra Toys and Gifts Pvt. Ltd. has launched an exciting and wide range of soft toys & gifting options this grand festive season.

They are Santa Cushions (a soft range of  multi-coloured stuffed cushions for kids will be the major attraction of this collection.

An attractive soft ‘Teddy Bear with jacket’ in five different appealing colours will add its own flavor to this season.

Cute and an adorable collection of  Colourful dogs  with four different  colour  variants will fascinate the kids in its own charming way.

These unique and articulately designed combination of soft toys are all set to woo your kids and toddlers  this  Christmas and New Year season.

All these toys are made from soft materials that adhere to the safety standards which are reliable and harmless to be used by them.

The entire collection are premium quality, washable, skin friendly and non – toxic. They  can  be  also  be  gifted  for Christmas, New year, birthday and  for special  occasions  throughout this season. Soft and  adorable,  these toys  are  stuffed  with  100%  plush  fabric  which  remains  fluffy  even  after  multiple  number  of  washes.

These toys will be available at all leading stores across India. This range of toys are also available just a click away by ordering  online at : www.ultragiftbox.com, Firstcry, Amazon, Flipkart, Snapdeal, Shopclues, Paytm’ etc.

 

 

 

King Features Syndicate details slate of new deals

licensing
-
0
King Features Syndicate details slate of new deals

In 2018, Archie Comics will head to Spencer’s Gifts in the US and Canada for a robust product line that includes apparel, accessories, glassware, costumes and novelty items in July next year.

King Features Syndicate has detailed a slate of new deals for Classic Archie Comics across new categories including apparel, accessories, novelties and more.

Meanwhile, Betty and Veronica will debut on Torrid.com, the fastest growing plus size fashion brand in America next year with a retro fashion collection inspired by the classic characters.

Pop culture specialist, Funko is also on board with its collection of figures, both classic and Pop Vinyl, plush, apparel, bags and accessories, while Ripple Junction is bringing Archie, Veronica and Betty to novelty items and apparel for men and juniors.

Mitch Dowd will bring the characters to men and women’s t-shorts in Australia, while Zynga has renewed its deal to continue bringing Archie Comics to its Hit It Rich virtual slot machine game worldwide.

“More than 75 years after the Riverdale gang’s debut, demand for the brand is as high as ever,” said Carla Silva, VP and general manager, global head of licensing for King Features.

Betty Boop and Popeye set to take over Hong Kong’s Metro Harbour Plaza Mall

licensing
-
0
Betty Boop and Popeye set to take over Hong Kong’s Metro Harbour Plaza Mall

This holiday season, we will see Betty Boop and Popeye team up to take over the iconic Metro Harbour Plaza Mall in Hong Kong.

The activation, developed by production company KASHow, is titled A Christmas Cruise and will let holiday shoppers interact with costumed versions of the classic animated characters, engage in boat-race-themed video games, download Facebook mini-games, create original personalized digital Christmas cards, send Instagram messages to friends, create personalized 30-second interactive videos among others.

Otherwise too, larger-than-life fiberglass figures of Betty Boop, Pudgy, Bimbo, Popeye, Olive Oyl, Brutus, Wimpy, Swee’pea and Eugene the Jeep in holiday attire have also ben mounted. Special events such as a children’s cooking party will also take place during the promotional period.

“This is part of our strategy to help consumers feel a true personal connection with these charming and iconic characters,” says Noletta Chu, president, Medialink.

Additionally, shoppers who spend over HK$600 at designated mall retailers will also receive a Grow Your Own Spinach Plant kit and those who spend over HK $1200 will win Popeye or Betty Boop embroidered slippers.

“Betty Boop and the Popeye family of characters have long had great popular appeal in this part of the world and across a wide variety of licensed merchandise,” says Cathleen Titus, vice president of International Licensing, King Feature. “We are delighted that our colleagues at Medialink have been able to raise the profile of our beloved characters through such a fun, totally immersive experience during one of the most wonderful holiday seasons of the year,” she added.

 

Myntra in plans to start a chain of brick-and-mortar stores

licensing
-
0
Myntra in plans to start a chain of brick-and-mortar stores

According to reports,  the country’s biggest online fashion retailer Myntra, is in plans to start a chain of brick-and-mortar stores selling multi-brand cosmetics and wellness items. Bindu Mendonsa is tipped to spearhead the company’s offline foray into cosmetics and wellness products.

The fashion retailer sells more than 100 beauty and cosmetics brands, including MAC, Clinique, Bobbi Brown, and Estee Lauder on its e-commerce platform. Now, it plans to sell these products through a chain of multi-brand physical stores.

The report also states that India’s beauty market has more than doubled to an estimated $8 billion currently from about $3.6 billion in 2010, say industry estimates.

Earlier in October, Myntra along with its partner Barcelona-based fashion brand Mango had opened its first brick-and-mortar store in Delhi. The e-tailer had bagged omni channel distribution rights of Spanish fashion brand Mango in February this year.

As part of the alliance, the companies will set up 25 Mango stores in five years. The companies had said they expect to see about 250% growth in business and a 50:50 split between online-offline sales in a year.

In September, Myntra had announced that it had bagged distribution and management rights of the international fashion brand Esprit. The company also began managing 15 Esprit offline stores in the country.

While announcing the addition of Mango venture Myntra CEO Ananth Narayanan, said that the fashion e-tailer is looking out for more such partners for omnichannel presence in the country. He said that Myntra is expecting 10-15% of business from such partnerships in the next five years.

Narayan said that offline presence boosts online sales for an e-tailer. Citing its private label brand Roadster’s first offline store in Bangalore in Bangalore in March this year, he said the online sale of the brand grew by 4% after the brick-and-mortar store opened up.

 

Amazon partners with Korean beauty products KOTRA

licensing
-
0
Amazon partners with Korean beauty products KOTRA

Knowing well that there is growing demand for Korean beauty products, Amazon.in has partnered with KOTRA (Korea Trade Investment Promotion Agency) Bengaluru to offer customers access to leading Korean beauty brands.

“Korean Beauty products are steadily gaining popularity across the world. The natural ingredients used in these products have a strong global following, and we are thrilled to offer this array to our Indian customers through our tie-up,” said Richa Gupta, Category Lead, Beauty, Amazon India.

Among the brands are facial masks, cleansing creams, skin care and lip care range and makeup items from popular Korean brands such as FaceShop, Dermal, The Beauty Co Seoul, It’S SKIN, Coony, Mirabelle and Swanicoco.

All this has been targeted to ladies in the age group of 16 to 35. They will be exclusively available at an average price of ₹400-700.

The e-tailer forayed into the beauty category in October 2013, which has been growing at 100 per cent year-on-year, and currently offers a selection of 20 lakh products from 19,000 brands from daily essentials to makeup, face care, hair care, skin care and fragrances. “Beauty is among our top five categories in terms of number of units ordered and in new customer acquisition” she said.

The online market has seen rapid growth in the last 3 to 4 years with over 50 per cent of the demand for cosmetics coming from tier II and III cities with horizontal players such as Flipkart and Amazon adding beauty as a key category, and vertical players like Nykaa and Purplle vying for a significant chunk of the online cosmetics pie.

 

Level-5 abby and Dentsu in a partnership with Bomanbridge Media

licensing
-
0
Level-5 abby and Dentsu in a partnership with Bomanbridge Media

Level-5 abby, the international licensing firm from Level-5 and Dentsu have recently entered into a partnership with Bomanbridge Media to represent their properties across various Asian markets.

Nestled in that announcement alongside The Snack World and Inazuma Eleven Ares is a small nugget that reminds us of a story we shared a while back about animated Professor Layton content being in development.

Well, it seems that’s actually a Layton’s Mystery Journey, known in Japan as Lady Layton anime.

Bomanbridge lists the Lady Layton Mystery Journey anime product as running for fifty 30-minute episodes. It was earlier reported that the franchise’s latest anime project would be twenty-six episodes long and come out sometime next year.

The franchise debuted with a video game from Level-5 on the Nintendo DS in 2007. It told the story about the titular Professor and his assistant Luke as they solve cases using puzzle game play.

Multiple sequels and prequels were produced with cumulative video game sales surpassing 15 million units worldwide.

The most recent entry titled Layton’s Mystery Journey: Katrielle and the Millionaires’ Conspiracy launched on the Nintendo 3DS and iOS/Android platforms earlier this year. The game marked the first time the professor didn’t star in a mainline release. Instead, Katrielle, the Professor’s daughter, took on the puzzle solving.

The latest game featured cut scenes animated by Japan’s A1 Pictures.

The Professor Layton franchise had earlier inspired an anime feature film in 2009 that was produced by OLM.

Shemaroo Entertainment Ltd. reports 18.3 % y-o-y consolidated revenue

Rutika Malaviya
-
0
Shemaroo Entertainment Ltd. reports 18.3 % y-o-y consolidated revenue

Established integrated media content house, Shemaroo Entertainment Limited has reported 18.3 per cent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017, the quarter under review standing at Rs 1,345.7 million as compared with Rs 1,138.6 million in Q2 FY 2016-17.

The company’s consolidated profit after tax for the quarter under review improved to 29.9 per cent y-o-y to Rs 188.2 million (14 percent margin) as against Rs 144.90 million (12.8 percent margin) in the corresponding quarter a year ago….

 

Hearst Magazines extends product licensing relationships with IMG

Rutika Malaviya
-
0
Hearst Magazines extends product licensing relationships with IMG

Hearst Magazines has extended its product licensing relationships with IMG to include Esquire in the US and Canada.

It may be recollected that IMG has represented Hearst Magazines brands including Cosmopolitan, Esquire and Harper’s Bazaar outside the US since 2013 and Cosmopolitan in the US since 2015.

With this new multi-year agreement, IMG will focus on building a portfolio of refined and aspirational products for Esquire in markets around the world across categories including apparel, accessories, jewellery, home and travel.

“Like the venerable Esquire brand, IMG is best-in-class and a trusted partner that helps us translate our brands into unique consumer products and vibrant commercial experiences,” observed Steve Ross, vice president and global chief licensing director of Hearst Magazines.“We are confident the business is in very good hands to scale exponentially and bring innovative products to life in new markets,” he added.

With 27 editions in 15 languages around the world, Esquire is the leading general interest magazine for men, covering politics and health to fashion and the arts.

Vision Film Entertainment acquires Arkie for distribution in China

Rutika Malaviya
-
0
Vision Film Entertainment acquires Arkie for distribution in China

Vision Film Entertainment has lapped up animated feature Arkie for distribution in China across some 10,000 theaters.

Produced by Passion Pictures (Australia) and Nitrogen Studios (Canada) with animation by Melboune-based Luma Pictures, the fantasy-adventure has been directed by Luke Jurevicius  and based on the graphic novel/character brand Scarygirl created by his brother Nathan Jurevicius.

 Arkie centers on a unique young girl who was abandoned as a child and raised by a kindly octopus. When her adoptive father is kidnapped and her world is overcast by darkness, Arkie must overcome her fears and journey to a mysterious city of light to rescue him from a dangerous scientist and save the planet from destruction.

The English-language voice cast is led by Shailene Woodley  as Arkie and Jai Courtney as Dr. Maybee, with Internet personality Andrew Bachelor, a.k.a. King Bach.

The film has been pre-sold to Madman Ent. (Australia & New Zealand), Notorious (Italy), Best Film (Baltics), Dexin (ex-Yugoslavia), Phonencia (Middle East) and Captive (Philippines). Odin’s Eye Entertainment is the international rights agent for Arkie, while North America is handled by United Talent Agency.

 

1...185186187...297Page 186 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved